Recently added articles from ABA Bank Marketing:
How to get good coverage in newspapers, magazines.(Marketing News)
Jun 01, 2009 ... What is the number-one mistake that banks make when seeking news coverage? The answer, according to Marsha Friedman, the head of a public relations agency, EMS Inc., Clearwater, Fla., doesn't concern the quality of the press release, the timing of the story or the skill of the spokesperson ...
Ball player featured on web site designed to encourage children's savings.(Marketing News)(Salem Five Cents Savings Bank)(Dustin Pedroia )(Brief article)
Jun 01, 2009 ... A Salem, Mass., savings bank has introduced a Web site designed to encourage children to save and to help them better understand financial concepts. The site features bank spokesperson Dustin Pedroia of the Boston Red Sox, who was voted the American League's most valuable player in 2008. ...
"Banking" scores low confidence, but consumers retain faith in their 'local' bank.(Marketing News)(Survey)(Brief article)
Jun 01, 2009 ... One of the casualties of the ongoing financial crisis is the amount of confidence Americans have in U.S. Banks. With only 5 percent expressing a "great deal" of confidence and 13 percent "quite a lot" of confidence, Americans" confidence in banking has now fallen to its lowest level since ...
Digital signage also pops up in European bank lobbies.(Marketing News)(Caja de Ahorros del Mediterraneo)(Brief article)
Jun 01, 2009 ... U.S. banks are not the only ones introducing digital marketing systems in their lobbies. Caja Mediterraneo, a large savings bank with 500 branches in Spain, recently installed a three-channel digital signage network throughout its branch system. The bank uses the digital network ...
Credit card reward programs.
Jun 01, 2009 ... CREDIT CARD REWARD PROGRAMS: Membership in U.S. financial services rewards programs has increased 77 percent since 2007, according to Colloquy, which ...
Mobile deposit capture.
Jun 01, 2009 ... MOBILE DEPOSIT CAPTURE: Financial institutions believe that select market segments would find value in mobile deposit capture and that these segments would be willing to pay for the service, according to ...
Arena name change.
Jun 01, 2009 ... ARENA NAME CHANGE: The TD Banknorth Garden, the Boston sports and entertainment center and home of the Boston Bruins and the Boston Celtics, will be ...
Interactive Services and Media.(Service Providers)
Jun 01, 2009 ... Amber Farley has joined Financial Marketing Solutions, Franklin, Tenn., to serve as director of the company's new Interactive Services and Media department. She has experience in search engine ...
Fiserv Inc.(Service Providers)(reorganization)(Brief article)
Jun 01, 2009 ... Fiserv Inc., Brookfield, Wisc., the financial services technology provider, has developed a new brand and reorganized the company structure. All of the company's businesses have been unified under ...
Reader's guide.(Idea Bank)
Jun 01, 2009 ... The Idea Bank" showcases outstanding examples of advertising and other marketing campaigns from financial institutions of all sizes and locations. Included in each issue are some of the winners of the most recent ABA ...
Financial education for military families.(ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million)(Brief article)
Jun 01, 2009 ... Institution: Pioneer Services, the Military Banking Division of Midcountry Bank, Kansas City, Mo. The bank's market niche is military families. The campaign goal was to provide free financial education articles to military families and also to promote company executives as ...
Choices.(ABA FINANCIAL MARKETING AWARDS: Financial Education; Asset Size of Under $500 Million)(BankTennessee)(Brief article)
Jun 01, 2009 ... [ILLUSTRATION OMITTED] Institution: BankTennessee, Collierville, Tenn "Choices" is the name of the bank's account brochure. The brochure was intended to engage customers and present financial options in an ...
Hispanic marketing campaign.(ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million)(American State Bank (Lubbock, Texas))(Brief article)
Jun 01, 2009 ... [ILLUSTRATION OMITTED] Institution: American State Bank, Lubbock, Texas The bank has been striving to become the "bank of choice" for Hispanic consumers in the communities it services. To realize this goal, the bank introduced two new product packages: ...
'Make it happen' campaign.(BankMidwest)(Brief article)
Jun 01, 2009 ... [ILLUSTRATION OMITTED] Institution: BankMidwest, Storm Lake, Iowa This campaign was designed to capture the attention of the entrepreneur who has experienced, or perceived, a negative attitude toward new venture ideas from so-called "experts," including financial ...
Memo to business: the cheese has moved again.(Marketing Solutions)
Jun 01, 2009; ... I am like the mouse in the trap. I have pretty much given up on the cheese and am just trying to get my bead out of the trap. --Weary owner of a major league baseball team after announcing its sale. In the midst of the current economic meltdown it is hard to get a ...
Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may surpass in volume any other single delivery channel, including branch, ATM, on-line or regular telephone. Yet only 10 percent of financial institutions currently offer a mobile banking service.(New Technology)(Cover story)
Jun 01, 2009; ... [ILLUSTRATION OMITTED] What if you could predict the next key to growing your market share? Well, look around you. Tweens, teens, Gen Y (and their parents) all texting hundreds of messages a month on their mobile phones. More households dropping landlines in favor of mobile-only ...
United Bank: mobile banking is a convenience for customers, not a money-maker.
Jun 01, 2009; ... United Bank in West Springfield, Mass., is the type of financial institution that embraces new things. "We pride ourselves on being a market leader in making new forms of banking technology available to our customers," says Dena M. Hall, senior vice president, marketing and community ...
What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.(Marketing Plans)
Jun 01, 2009; ... [ILLUSTRATION OMITTED] Remember that fantastic marketing plan you wrote last year? The one in which you analyzed your bank's strengths and weaknesses and then identified areas of opportunity for revenue growth and enhanced profitability--as well as objectives and tactics for ...
Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.(Pricing)
Jun 01, 2009; ... [ILLUSTRATION OMITTED] The current financial crisis is arguably the worst most banking managers have experienced in their professional lives. But remember that markets and industries are redefined in rimes of shake ups, not in rimes of stability. The current crisis ...
Lights, camera, action: a bank marketer with a background in television.(Marketer Profile)(American Trust and Savings Bank )(Interview)
Jun 01, 2009; ... "There are different models to build and measure your campaigns. Unless you understand the difference and are prepared to demonstrate metrics, you won't be as effective as you need to be." --Peg Hudson, CFMP Producer, leader, community influencer and marketing ...