Recently added articles from ABA Bank Marketing:

Conference program.(Calendar)

Jun 01, 2008 ... SUNDAY, SEPTEMBER 14 8:00 AM-6:30 PM REGISTRATION 8:00 AM-12:30 PM PRE-CONFERENCE WORKSHOP Leveraging Public Relations to Achieve Sustainable Business Growth Wayne Roberts, Senior Vice President/General Manager, Weber ...

Community bank redesigned to appear more 'inviting'.(Marketing News)(Exchange Bank of Alabama)(Brief article)

Jun 01, 2008 ... A branch redesign in Alabama illustrates three recent trends in configuration designed to make the bank seem more "inviting" and "customer-service oriented." The Exchange Bank of Alabama (assets: $211 million), Gadsden, Ala., recently decided to remodel the Gadsden branch, which ...

On-boarding works with small-business customers as well.(Marketing News)(Brief article)

Jun 01, 2008 ... The process of on-boarding is a good one for banks to use with small-business customers, and not just retail customers, according to Synergistic Research Corp. in a new survey report entitled, "Optimizing Small-Business Sales Opportunities." The results are based on a national Internet ...

How to market during a recession.(Marketing News)(Harvard University. Graduate School of Business Administration)(Brief article)

Jun 01, 2008 ... Times are tough, right? So don't be surprised if next year's marketing budget gets cut. If you're not happy with that possibility, there are a couple of arguments that you can use with your CEO to encourage greater marketing spending during recessionary times. A recession is ...

Silver State Bancorp, Henderson, Nev., has completed the merger of Choice Bank, the company's Arizona bank subsidiary, into Silver State Bank, the company's Nevada subsidiary.(Mergers and Acquisitions)

Jun 01, 2008 ... Silver State Bancorp, Henderson, Nev., has completed the merger of Choice Bank, the company's Arizona bank subsidiary, into Silver State ...

DataMentors.(Service Providers)

Jun 01, 2008 ... Gregory Kingen has been appointed regional vice president of sales at ...

Integrated Bank Technology (IBT), Cedar Park, Texas, has formed a partnership with Recovery Solutions, Plainfield, Ill.(Agreements and Alliances)

Jun 01, 2008 ... Integrated Bank Technology (IBT), Cedar Park, Texas, has formed a partnership with Recovery Solutions, ...

Kid's Club.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size under $500 Million)

Jun 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: First Community Bank, Corpus Christi, Texas The goal of this program was to establish the bank as a financial teacher in its communities. The Kids Club account uses ...

Resources.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size under $500 Million to $1 Billion)(Norway Savings Bank)(Brief article)

Jun 01, 2008 ... [ILLUSTRATION OMITTED] Institution: Norway Savings Bank, Norway, Maine As part of the redesign of its Web site, the bank created a section called "Resources" to provide customers and site visitors with valuable information and advice for life's critical ...

Let's do something special.(ABAMN 2007 Financial Marketing Awards: Internal Branding, First Place, Asset Size over $5 Billion)(National Penn Bank)(Brief article)

Jun 01, 2008 ... Institution: National Penn Bank, Boyertown, Pa. This campaign to introduce the brand to bank employees included the use of posters, messages accessed through a special toll-free line, e-mails, intranet messages and frequently asked ...

150 years ... and counting.(ABAMN 2007 Financial Marketing Awards: Internal Branding, Runner-Up, Asset Size over $5 Billion)(NBT Bank N.A.)(Brief article)

Jun 01, 2008 ... [ILLUSTRATION OMITTED] Institution: NBT Bank, Norwich, New York Recently, the bank celebrated its 150th anniversary. To commemorate this event, the bank produced a 48-page softcover book entitled, "150 Years . ... And Counting." In addition to celebrating the ...

FNB brand.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, First Place, Asset Size of $1 Billion to $5 Billion)(usage of logos by FNB Corp. )(Brief article)

Jun 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: FNB Corp, Christiansburg, Va. Agency: Mills Financial Marketing, Storm Lake, Iowa When the three banks of FNB Corp. became one, the combined bank ...

WesBlingo.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, Runner-Up, Asset Size of $1 Billion to $5 Billion)(WesBanco Bank Inc.)(Brief article)

Jun 01, 2008 ... Institution: WesBanco Bank Inc., Wheeling, W. Va. Agency: Blattner Brunner, Pittsburgh The bank created a sweepstakes with high-ticket items (Cadillac Escalade, Harley Davidson, his/her Rolex watches) to entice consumers to open checking accounts and to ...

Receive recognition for your creative work.(Idea Bank)

Jun 01, 2008 ... [ILLUSTRATION OMITTED] Have you produced outstanding marketing materials that deserve peer recognition? One of the best ways to achieve that acknowledgment is to submit entries to the annual ABA Financial Marketing Awards sponsored by the ABA Marketing Network. A ...

On deck: hot new tech: what evolving technologies will alter the way banks operate and market themselves in the near future? Look for mobile telephone applications to explode. Also, expect ATMs and other self-service technologies to grow much more sophisticated.(Technology)

Jun 01, 2008; Stewart, Deb ... [ILLUSTRATION OMITTED] Technology. Over the years, it has changed the way we interact with our customers. Recently, the introduction of remote deposit has opened up new possibilities for cementing relationships with business customers and for marketing bank services to ...

Get the picture? Marketers can learn the art of creating compelling visions by studying the great artists. Here's how innovative images can boost a financial institution's profits.(Innovative Thinking)(Erik Wahl is the founder of The Wahl Group)(Interview)

Jun 01, 2008; Albro, Walt ... [ILLUSTRATION OMITTED] Erik Wahl is the founder of The Wahl Group, a San Diego-based consulting firm that specializes in helping organizations identify and implement breakthrough thinking to achieve extraordinary results. He is also a motivational speaker who has ...

Recession worries? New prospecting tool identifies business customers with potential.(New Products)(First Research Co.)(Brief article)

Jun 01, 2008 ... When the business market is soft, it's best for banks to target prospecting at those businesses that are expected to do best under adverse economic conditions. A new prospecting tool, entitled "Industry Prospector," is designed to help banks and other companies figure out what ...

High-impact lighting technology available with ATMs.(New Products)(Better ATM Services)(Brief article)

Jun 01, 2008 ... Better ATM Services, Mesa, Arizona, has announced that it will incorporate Better ATM Lights into its ATMs. The company's ATMs dispense pre-paid gift cards, premiums and incentives. Better ATM Lights is an electroluminescent signage that ...

Digital signage software integrates with Google Calendar and docs.(New Products)(Calendar)

Jun 01, 2008 ... A maker of special display solutions, Planar Systems Inc., Beaverton, Ore., has integrated the software for its CoolSign product with Google Calendar, the Web-based calendaring service and Google Docs, which has word processing and spreadsheet applications. The new integration ...

Coin-redemption kiosk features through-the-wall enhancement.(New Products)(Cummins-Allison Corp.)(Brief article)

Jun 01, 2008 ... The Money Machine, a self-service coin-redemption kiosk, has been enhanced with a through-the-wall model, which reduces the amount of space the machine takes up in public areas. The manufacturer, Cummins-Allison Corp., Mount Prospect, Ill., says that the new configuration allows complete ...