ABA Bank Marketing back issues from January 2006:
'No-strings-attached' gifts used by KeyBank to reward, retain top commercial customers.(KeyBank Corp.)
Jan 01, 2006 ... KeyBank, Cleveland, achieved a success with a recent communications program designed to reward and retain top clients of the bank's commercial banking division. The campaign, themed "The Fine Art of Appreciation," was designed to illustrate how much the bank valued its top clients. ...
The perennial question: when two entities merge, which brand survives?(brand to use for the future)(Brief article)
Jan 01, 2006 ... When Wells Fargo Funds acquired Strong Financial in 2004, Wells Fargo faced the problem of figuring out which brand to use for the future: Both company brands were well known and respected. The assignment for creating the new brand was handed to Fusion Hill, Minneapolis, a ...
To reach youth, bank distributes CD with original songs by local bands.(First National Bank)(Brief article)
Jan 01, 2006 ... To increase awareness among its college-age demographic, First National Bank, Omaha, Neb., last September distributed 7,000 free compact discs (CDs) of original songs composed and performed by 13 local bands. The CDs were given out at local university campuses and at bank locations. ...
The switch to electronic payments.( Cash and checks now account for only 45 percent of consumers)(Brief article)
Jan 01, 2006 ... The switch to electronic payments: In the past, when consumers bought something in the store or paid a bill, they usually paid by cash or check. No longer. Cash and checks now account for only 45 percent of consumers' monthly payments--down from 57 percent in 2001 and 49 percent in 2003, ...
Digital signage helps sales.(Brief article)
Jan 01, 2006 ... Digital signage helps sales: In a recent survey of 200 presidents, directors or CEOs of financial institutions, 87 percent attribute increased sales to the use of digital signage, according to NewGround, the design/build company with principal offices in St. Louis. Although it acknowledged ...
Shari Prior.(Chase Home Finance appoints Shari Prior )(Brief article)
Jan 01, 2006 ... Shari Prior has been named as a project manager, business-to-business home equity marketing, ...
Rate fear sells helocs.(Letter Doctor)(Letter to the editor)
Jan 01, 2006; ... Wells Fargo uses the fear of rising rates to introduce a new equity product that combines a fixed rate "draw period" with a traditional equity line. Here are my comments about the letter: (1) Graphic: The four-color photo is a good eye-catcher and will help draw the reader into ...
The anatomy of local market meltdown.(Marketing Solutions)
Jan 01, 2006; ... Bet I am not the only customer out there who has experienced the meltdown of a retail establishment in my local market. In my recent case it was the local store of a national supermarket chain. First, I sensed a different attitude on the part of the store personnel, and the ...
Pick up something new.(home banking services)
Jan 01, 2006; ... Brochures ... you probably think of them as one of the most important pieces in your marketing communications mix. But in this age of the Internet and online banking, are they still relevant? Do customers still pick them up? Do customers value the information that brochures provide? Do ...
Way to go team: exceptional customer service and outstanding sales are facilitated in an environment in which coaching and mentoring are an integral part of the corporate culture--and not simply a one-time training event.(Coaching Culture)
Jan 01, 2006; ... An effective way to achieve exceptional service quality is through a system in which managers continuously coach and mentor employees day after day, week after week. This type of culture can be accomplished throughout the organization only when a bank develops solid teams of both ...
A golf lesson with Tiger Woods? Today's savvy marketers are experimenting with ways to get more out of their sponsorship dollars by adding on events that offer customers unique, memorable and highly coveted 'experiences.'.(sports sponsorships)
Jan 01, 2006; ... Imagine if your bank extended one of the following invitations to you: * To attend a meet-and-greet with your favorite band before the concert. * To receive a private golf lesson from a professional golfer prior to a Professional Golfers' Association (PGA) ...
Worth checking out: in-house check printing: Among other things, it can cut customer costs, improve service, increase brand awareness ... and bolster your fee income.(Community Banks)
Jan 01, 2006; ... Community banks should consider in-house check printing as a way to increase fee income, enhance customer service, provide a unique product and strengthen brand identity. In-house printing can also be a valuable tool for differentiating your institution from larger banks. ...
Just what the doctor ordered: is ut time for your bank to start offering a health savings account (HSA)? Here's what you need to know about this new product.(Fundamentals: Health Savings)
Jan 01, 2006; ... In recent years, the ever-increasing cost of health insurance has left many consumers and employers desperate for lower-cost coverage options. As a result, employers are moving away from expensive defined-benefit plans to alternatives that offer higher deductibles in exchange for a ...
The profit decile report: an eye-opener.(Database Marketing)
Jan 01, 2006; ... There are dozens of reports within a CRM that contain some aspect of profitability, but the most eye-opening report for us is the profit decile report. This report can communicate more to your senior management and your board than any other CRM report. The reason this report is so ...
New analytic tool designed to decrease risk in connection with overdraft protection.(Alex Sheshunoff Management Services)(Brief article)
Jan 01, 2006 ... A customer-scoring product designed for use in conjunction with overdraft protection services has been introduced by Sheshunoff Management Services (SMS), Austin, Texas. Called Deposit Score, the product enables the bank to monitor "at risk" customers so that the institution can ...
New series of flexible self-service kiosks introduced.(Source Technologies Inc.)(online banking services introduced)(Brief article)
Jan 01, 2006 ... A new series of self-service banking kiosks has been introduced by Source Technologies in Charlotte, N.C. The new product is called the "3 series" of the Concourse kiosk platform. Self-service kiosks provide more services than an ATM and are sometimes referred to as ...
Service helps bank customers with ID Theft Recovery.(New Products)
Jan 01, 2006 ... A service that bankers can offer to enable customers to resolve identity theft problems is being offered as part of Digital Insight Corp.'s data security and privacy offerings to its client banks. The company, located in Calabasas, Calif., is a provider of online banking services for ...
MasterCard issuers can now customize their cardholder benefits packages.(New Products)(Brief article)
Jan 01, 2006 ... Banks now have a way to differentiate their credit card offerings through MasterCard. Under a new program introduced in the autumn, bank issuers can offer seven different bundles of benefits in connection with Gold and Platinum credit and debit cards with credit lines or total relationship ...
Transaction monitoring system.(BANKDetect LLC)(Brief article)
Jan 01, 2006 ... BANKDetect LLC has added more analyses and risk indicators to its software products RiskTracker-AML and RiskTracker-A3. The first is a transaction monitoring system that identifies money laundering risk ...
A visual e-mail identification system.(Product File)(Brief article)
Jan 01, 2006 ... A visual e-mail identification system has been introduced by Iconix Inc., Mountain View, Calif. The product Iconix eMail ID, enhances popular ...
Dealing with rising postage costs.(Direct Mail Essentials)
Jan 01, 2006; ... Postal rates are scheduled to increase this year, so now is a good time to examine how much you spend on postage and the class of delivery you choose for promotions. Postage alone typically accounts for one fourth or more of the cost for mailings. And, there can be a big ...
New quick-glance guide spells out member benefits.(MARKETING edge)(marketing network)
Jan 01, 2006 ... Are you aware of all the member benefits offered by the Marketing Network? The newly developed Product and Resource "Quick Glance" Guide is designed to help you navigate the tools to advance your career, develop talent and improve company performance. Now that the new year is ...
2006 ABAMN calendar.(MARKETING edge)(Calendar)
Jan 01, 2006 ... June 10-17, 2006 ABA Stonier Graduate School of Banking Georgetown University Washington, D.C. The preeminent executive management school for the financial services industry, is designed to develop leaders who are able to compete in the 21st century. The program are ...
Services directory.(Directory)
Jan 01, 2006 ... ADVERTISING AGENCIES & SERVICES BankMarketingCenter.com, create customized ads online instantly. Etra Corporation, James E. Turner, (630) 369-1510 Naperville, IL With decades of combined experience, Financial Marketing Solutions helps banks develop ...
Continuing education quiz.(ABA Bank Marketing )
Jan 01, 2006 ... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing ...