ABA Bank Marketing back issues from September 2007:
Wachovia goes 'green' as part of West Coast Branch Update.(Marketing: News)(Brief article)
Sep 01, 2007 ... As part of its plan to update its new and acquired branch network on the West Coast, Wachovia has adopted a "green" design that incorporates sustainable materials, energy-efficient ventilation systems and aggressive recycling programs. The initial prototype was opened in Irvine, ...
Clarification.(Marketing: News)(Correction notice)
Sep 01, 2007 ... The attribution for some of the bank examples and other information that appeared in the article entitled, "Remote Possibility," (ABA Bank Marketing, July-August 2007) was ...
Yes, we financed the original Vermont hippie.(Marketing: News)(Brief article)
Sep 01, 2007 ... [ILLUSTRATION OMITTED] The 103-year-old Chittenden Bank in Burlington, Vt., recently launched a print campaign designed to recast the venerable institution as a "gutsy bank" that's willing to take a chance on imaginative Vermont business ventures. The ads began ...
Peoples Bancorp has applied to merge its two subsidiary banks--First Savings Bank of Three Rivers, Mich., and Peoples Federal Saving Bank of DeKalb County, Ind.--into a single entity.(Bank Mergers and Acquisitions)
Sep 01, 2007 ... Peoples Bancorp has applied to merge its two subsidiary banks--First Savings Bank of Three Rivers, Mich., and Peoples ...
Landmark National Bank, Solana Beach, Calif., has agreed to merge with 1st Pacific Bank of California, San Diego.(Bank Mergers and Acquisitions)
Sep 01, 2007 ... Landmark National Bank, Solana Beach, Calif., has agreed to merge with 1st Pacific Bank of California, San Diego. Upon closing, 1st Pacific ...
Harte-Hanks.(Service Providers)
Sep 01, 2007 ... Stephen Drees has been named managing director for financial markets at Harte-Hanks Inc., Cincinnati, Ohio. Harte-Hanks is a direct and targeted ...
Q&A Jim Wardlaw: the value of "on-brand" behavior.(Marketing: News)
Sep 01, 2007 ... Jim Wardlaw is an agency principal at Publicom Inc., a services marketing consultancy specializing in brand development and on-brand behavior for service companies throughout the Midwest. The firm is located in East Lansing, Mich. Q: What does it mean to create a powerful ...
Mobile banking: it's coming, but it's not here yet.(Marketing: News)(Brief article)
Sep 01, 2007 ... The use of mobile devices for banking is only starting to emerge, according to a new survey by Synergistics Research Corp., Atlanta, entitled, "Mobile Banking: The Consumer Viewpoint." Providers face a number of market challenges that may impact the usage of mobile banking, such ...
Selling short-term CDs.(Letter Doctor)
Sep 01, 2007; ... This letter from Countrywide Bank does a good job of highlighting key selling points for their short-term certificate of deposit (CD) offering. With some minor changes, it could be an even stronger marketing message. [ILLUSTRATION OMITTED] (1) Overall Look This ...
Columbia Bank TV Campaign.(ABAMN 2006 Financial Marketing Awards: First Place, Humor, Asset Size of $500 Million to $1 Billion)(Brief article)
Sep 01, 2007 ... [ILLUSTRATION OMITTED] Institution: Columbia Banking System Inc., Tacoma, Wash. Assets: $2.3 billion Agency: Hadley-Green This TV campaign was created to increase awareness and preference for the bank. Two of the three spots focus on ...
Opening Doors campaign.(ABAMN 2006 Financial Marketing Awards: Fist Place, Diversity, Assets of Over $1 Billion)(Home Savings and Loan Co., Youngstown, Ohio)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: Home Savings and Loan Co., Youngstown, Ohio Assets: $2.4 billion The purpose of the "Abriendo Puertas" (Opening Doors) campaign was to provide financial assistance to first-time Hispanic homebuyers with low-to-moderate ...
Tiger checking.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Humor, Asset size of $500 Million to $1 Billion)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: Boone County National Bank, Columbia, Mo. Assets: $1 billion Agency: Woodruff Sweitzer, Columbia, Mo. What do you get when you cross a university's beloved mascot with affinity checking? A cool way to bank ....
ATMs in the metro campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Retention Marketing, Assets Over $1 Billion)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: Chevy Chase Bank, Bethesda, Md. Assets: $14.4 billion; 250 locations Agency: LM&O Advertising The campaign--consisting of print, Internet and radio ads--was designed to increase ...
2005 annual report.(ABAMN 2006 Financial Marketing Awards: First Place, Annual Reports, Assets Between $500 Million and $1 Billion)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: Stearns Financial Services Inc., St. Cloud, Minn. The annual report tells the Stearns Bank story, featuring satisfied customers from all types of industries, with varied financing ...
Debit card blitz.(ABAMN 2006 Financial Marketing Awards: First Place, Customer Acquisition Marketing, Assets Under $500 Million)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: First National Bank & Trust, Indianapolis, Ind. (Now part of Harris Bank, Chicago) Assets: $1.3 billion; 32 locations Agency: 2Fold This campaign was designed to increase debit card use. Direct mail was sent ...
Nostalgia campaign.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Acquistion Marketing, Assets of $500 Million to $1 Billion)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: Bank of the Commonwealth, Norfolk, Va. Assets: $547 million Agency: The Ludlow Group Inc., Virginia Beach, Va. The aim of this campaign was to both retain existing customers and grow their business with the ...
Real Men Wear Pink.(ABAMN 2006 Financial Marketing Awards: Runner-Up, Diversity, Assets of Over $1 Billion)(Brief article)
Sep 01, 2007 ... [ILLUSTRATIONS OMITTED] Institution: National City Bank, Cleveland Assets: $145 billion Agency: Brand Partners, Rochester, N.H. This campaign involved a large window display at the bank's headquarters located in downtown Cleveland. In an effort ...
Tires from China, Islam, online sales and you.(Marketing: Solutions)
Sep 01, 2007; ... O.K., the Jeopardy category is 'Tires from China, Islam, Online Sales and You." You must be just dying to know the question. We will get to that, but first some background. "Made in China" is on the verge of becoming the unfortunate brand that supersedes the intended positioning ...
Sweetening the deal: what types of employee inducements are banks offering these days to encourage valued behavior? we speak with three different marketers.(Employee Incentives)
Sep 01, 2007; ... [ILLUSTRATION OMITTED] Everyone agrees that dangling a carrot in front of your employees can entice them to behave in the way that your organization desires. Deciding what type of carrot-incentive to extend is another issue. The right carrot will depend upon your goals, your ...
Standing out: you don't have to be a large bank with a big budget in order to tap into the emotional power of brand positioning--a process that differentiates your financial institution and bolsters customer loyalty.(Branding)
Sep 01, 2007; ... [ILLUSTRATION OMITTED] Let's look at the increasingly complex environment that banks face today: Not only are there more players in an already crowded space--with insurance, investment and lending services entering the traditional banking market--consumers are also becoming more ...
We need to "Talk": an inbound call center at a New Zealand bank has been cited for having the world's best customer service.(Call Centers)(Company overview)
Sep 01, 2007; ... [ILLUSTRATION OMITTED] The secret? The emphasis is on "great conversations' and not on sales quotas. Bank call centers have a mixed history. Unlike their counterparts in telecommunications or credit cards. where call centers emerged as a primary interface ...
Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste.(Multisensory Marketing)
Sep 01, 2007; ... Imagine walking into a small shop downtown while blindfolded. You can't see a thing--not a logo, piece of furniture of product, You can, however, hear, smell and touch. Your ears quickly identify the sweet sound of Ray Charles telling you how he's got Georgia on his mind, with a foreground ...
Big payoff: customer rewards are no longer limited to debit or credit-card usage. Some banks today are experimenting with programs that provide incentives for the utilization of wide variety of financial products and transactional behaviors.(Fundamentals: Customer Reward Programs)
Sep 01, 2007; ... What is the goal of a reward program? According to Dr. Xavier Dieze, marketing profession at the University of Pennsylvania Wharton School of Business, the answer is, "To effect behavior, to have customers become more engaged and be willing to work to earn the reward." Banks ...
Use direct mail to stimulate customer referrals.(Direct Mail: Essentials)
Sep 01, 2007; ... A personal reference is the strongest advertising there is. So, among your marketing plans for the year, have you allocated any of your budget dollars toward generating referrals? First, ask yourself if you are confident that your customer service is up to the level you want it ...
Tool helps to acquire customers, grow deposits.(New Products)
Sep 01, 2007 ... DepositPlus is a name of a new strategic service designed acquire new customers and to generate larger deposit balances. The "turnkey tool" is offered by Goldleaf Financial Solutions Inc., Brentwood, Tenn. The service helps the institution acquire deposits through a more ...
New type of agency offers fast, affordable TV ads for Community Banks.(New Products)(Brief article)
Sep 01, 2007 ... Community banks have traditionally avoided television advertising because of the cost and complexity--as well as the inability to focus on a highly targeted audience. In recent years, new services have sprung up in an effort to make television advertising more practical and ...
Credit, debit card links added to PayCash Mobile payment system.(New Products)
Sep 01, 2007 ... A service that can link a consumer's credit, debit, stored value card or bank account to a mobile telephone or wireless device is being offered by Cyphermint Inc, Marlborough, Mass. The service, which will be offered through the company's PayCash Mobile platform, will enable mobile banking ...
Subscribers to First Research, Raleigh, N.C., can now access the company's business research via their BlackBerry, Palm or Windows personal digital assistant or Web-enabled cell phone by simply logging into the user site and clicking "Wireless Access.".(Product File)
Sep 01, 2007 ... Subscribers to First Research, Raleigh, N.C., can now access the company's business research via their BlackBerry, Palm or Windows personal digital assistant or ...
A magnetic ink character recognition (MICR) printer (ST9512) has been released by SourceTechnologies.(Product File)
Sep 01, 2007 ... A magnetic ink character recognition (MICR) printer (ST9512) has been released by SourceTechnologies, Charlotte, N.C., as a follow up to its desktop-class ...
Business Intelligence Powered by BenchMark is a tool that enables timely comparison and best practices for consumer and automotive lending.(Product File)
Sep 01, 2007 ... Business Intelligence Powered by BenchMark is a tool that enables timely comparison and best practices for consumer and automotive lending. Program subscribers can compare their core process performance to ...
A white paper that discusses the impact of changing interest rates and economic conditions on consumer financial asset allocation has been released by StrategIXInsights, a division of IXI Corp., McLean, Va.(Product File)
Sep 01, 2007 ... A white paper that discusses the impact of changing interest rates and economic conditions on consumer financial asset allocation has been released by ...
Sixty-three students graduate from 2007 ABA School of Bank Marketing.(MARKETING edge)
Sep 01, 2007 ... [ILLUSTRATION OMITTED] Sixty-three students graduated in the 2007 class of the ABA School of Bank Marketing and Mangement (SOBMM). The school was held June 23-28 at Northwestern University, Evanston, Ill. The 2007 graduation took place at the conclusion of the ...
New, improved resource kit for 'Get Smart About Credit Day'.(MARKETING edge)
Sep 01, 2007 ... The ABA Education Foundation is offering a new and improved Get Smart About Credit Day resource kit in honor of the program's fifth anniversary. For the first time, the kit will include electronic materials to supplement the written lesson plans and handouts. A Flash presentation, ...
2007 ABAMN calendar.(MARKETING edge)(Calendar)
Sep 01, 2007 ... September 16-18, 2007 ABA Marketing Conference Baltimore Marriott Waterfront, Baltimore This conference delivers valuable, in-depth content to help you and your financial institution to succeed. With content developed by an advisory ...
New FDIC Insurance sign required this November.(Marketing Compliance)(Federal Deposit Insurance Corporation)
Sep 01, 2007; ... [ILLUSTRATION OMITTED] Bank marketers are familiar with the "FDIC Insurance" sign. These are the small signs posted at teller windows, deposit-taking ATMs, and other locations (like customer service representative desks) where FDIC-insured deposits are accepted. But by Nov. 13, ...
Services Directory.(Directory)
Sep 01, 2007 ... ADVERTISING AGENCIES & SERVICES Austin & Williams Advertising & Marketing Award winning & results-oriented advertising, marketing & public relations. Ask for Ken Greenberg: (888) 281-9200 x105; ken@austin-williams.com; www.austin-williams.com Directory Assistants ...
Continuing education quiz.
Sep 01, 2007 ... [ILLUSTRATION OMITTED] ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank ...