ABA Bank Marketing back issues from January 2008:
Umpqua's innovation lab showcases the branch's future.(Marketing News)(Umpqua Holdings Corp.)
Jan 01, 2008 ... A financial institution noted for its innovative marketing practices, Umpqua Bank, Roseburg, Ore., has opened a new branch in Portland, Ore., that it hopes to use as a "laboratory" for experimenting with the look and feel of the branch of the future. The 3,000-square-foot branch ...
The Bank of Feather River.(New Banks)(Brief article)
Jan 01, 2008 ... The Bank of Feather River, Yuba City, Calif., is a new bank that was opened by Capitol Bancorp Limited, which has offices in Lansing, Mich. This is the eighth ...
Vertis Communications.(Service Providers)
Jan 01, 2008 ... Oscar Padilla has been named as director of interactive services at Vertis Communications, Baltimore. The company is a provider of print advertising, ...
California fire leads to the opening of a temporary Bank office.(Marketing News)(Brief article)
Jan 01, 2008 ... After wild fires burned through Southern California in the autumn, Pacific Coast National Bank opened a temporary branch location in Fallbrook, Calif., to help ease the stress for local fire ...
Consumers alter their behavior when faced with higher ATM surcharges.(Marketing News)(Brief article)
Jan 01, 2008 ... One of the most common questions banks face with respect to ATMs is how to price ATM surcharges. Will higher surcharges increase revenues or merely drive consumers away? Recent research by Synergistics, Atlanta, suggests that consumers are, in fact, resistant to ATM surcharging ...
Bank gift cards too blah? No more!(Marketing News)(Brief article)
Jan 01, 2008 ... FirstMerit Bank, Akron, Ohio, decided that its gift cards looked too boring, So, it changed all that by introducing 15 "fun" Visa gift cards in a variety of designs. [ILLUSTRATION OMITTED] The new designs are for any occasion, including birthdays, ...
Free checking/free gift.(Letter Doctor)(Letter to the editor)
Jan 01, 2008; ... This self-mailer flier from a Connecticut financial institution does a good job in many ways of selling a very popular product: free checking with a free gift. The overall layout is pleasing--but carries a little too much information and some structural flaws that could easily be ...
Bank, ATM network use faux flight attendants to promote giveaway.(Marketing News)
Jan 01, 2008 ... Fasten your seat belts! River City Bank, Sacramento, Calif., participated in a unique promotion last year when it joined the Allpoint ATM network. Together with Allpoint, the bank utilized two "flight attendants" to promote the fact that the bank was giving away two free airline ...
Mobile Banking.
Jan 01, 2008 ... Mobile Banking: After a false start, mobile banking is finally poised to thrive, according to new research from TowerGroup, Needham, Mass. The financial services ...
Advertising Agencies.(Survey)(Brief article)
Jan 01, 2008 ... Advertising Agencies: Nearly 50 percent of client/agency relationships last less than two years, according to an annual agency survey conducted by Reardon Smith Whittaker, an agency lead generation firm located in ...
Trust Assets.(Brief article)
Jan 01, 2008 ... Trust Assets: Trust assets held by U.S. banks increased 3 percent in 2006 to $1.02 trillion, but that growth fell far short of stock market gains, according to the Spectrem ...
Holiday campaign.(ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size of $1 Billion to $5 Billion)(AnchorBank Federal Savings Bank)(Brief article)
Jan 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: AnchorBank Federal Savings Bank, Madison, Wisc. The bank decided to conduct a coordinated December holiday campaign. Campaign components included holiday greeting cards for the staff to ...
Active trader TV.(ABAMN 2007 Financial Marketing Awards: Humor; Runner-Up; Asset Size Over $5 Billion)(Brief article)
Jan 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: Fidelity investments, Boston, Mass. Active trades are always looking for an edge, and they don't necessarily think of Fidelity (it was fourth place in 2005 market share). In May 2006, Fidelity launched the "Powerful Tools" ...
Norway Savings Bank brand campaign.(ABAMN 2007 Financial Marketing Awards: Branding; First Place, Asset Size of $5 Million to $1 Billion)(Perry & Banks)(Brief article)
Jan 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: Norway Savings Bank, Norway, Maine Agency: Perry & Banks After creating a new brand image for the bank in 2005, the agency developed a new set of branch posters and "take-ones" for 2006 based on the bank's 100 percent ...
Brand calendar.(ABAMN 2007 Financial Marketing Awards: Internal Branding; Runner-Up; Asset Size Over $500 Million to $1 Billion)(Brief article)
Jan 01, 2008 ... [ILLUSTRATION OMITTED] Institution: Norway Savings Bank, Norway, Maine Agency: Perry & Banks While undertaking a major rebranding, the bank also put resources into an employee cultural initiative to help sustain the rebranding. ...
Capitol Federal Community.(ABAMN 2007 Financial Marketing Awards: Community Service; First Place; Asset Size of Over $5 Billion)(Brief article)
Jan 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: Capitol Federal, Topeka, Kan. This advertising campaign, which was conducted throughout the fall of 2006, positioned Capitol Federal as a strong, locally owned financial services organization. The ads drove home the institution's ...
Heritage campaign.(ABAMN 2007 Financial Marketing Awards: Inspirational; Runner-Up; Asset Size Under $500)(Brief article)
Jan 01, 2008 ... [ILLUSTRATION OMITTED] Institution: Mountain Plains Farm Credit, Haysville, Kan. Agency: Armstrong/Shank Advertising The goal of this campaign was to reach the farmers and ranchers in the markets served by Mountain Plains Farm Credit Services with the ...
WesBlingo.(ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of $1 Billion to $5 Billion)(Wesbanco Bank)(Brief article)
Jan 01, 2008 ... [ILLUSTRATIONS OMITTED] Institution: WesBanco Bank, Wheeling, W. Va. Agency: Blattner Brunner, Pittsburg The objective of this campaign was to increase the number of checking accounts, activate nonactive debit cards, and increase the number of signature ...
Get Ready.(ABAMN 2007 Financial Marketing Awards: Internal Branding; First Place; Asset Size of $500 Million to $1 Billion)(First Independent Bank)(Brief article)
Jan 01, 2008 ... [ILLUSTRATION OMITTED] Institution: First Independent Bank, Bangor, Maine When the bank rebranded, it developed a campaign to get employees excited about the change. Several months prior to the September public launch, all employees were invited to a ...
Building customer relationships--getting to "yes".(Marketing Solutions)
Jan 01, 2008; ... It sounds simple, but in fact you could capture all of my research findings with the metaphor of a saltshaker. Instead of filling it with salt, fill it with all the ways you can say yes, and that's what a good relationship is --John Gottman, "Making Relationships Work. "Harvard ...
Compete with Goliath? It's no fable. The little guy can take on the big bank and win. But don't to fight the giant on his own terms. Instead, differentiate your financial institution. The most effective way to achieve this is through superior service quality.(Competition)(Cover story)
Jan 01, 2008; ... Let's look at the issue of bank competitiveness. Imagine that you're a community bank with under $1 billion in assets. Within your market area, you have a large, national, multibillion-dollar competitor--a Chase, a Bank of America or a Wells Fargo & Co. How do you compete with ...
Getting inside the customer's head: you can get closer to your customers--learning what there thinking and what they want next--through the judicious use of citizen advisory councils.(Customer Advisory Councils)
Jan 01, 2008; ... [ILLUSTRATION OMITTED] Bankers are taking a page from other Industries by borrowing the idea of customer advisory councils (CACs)-a popular corporate strategie initiative-to tap into the customer mind-set. More in-dept than traditional customer surveys, one-on-one interviews or ...
The finishing touch: the sense of touch is another powerful way to reinforce in the minds of your customers, employees and community residents exactly what your bank's brand stands for.(Multisensory Marketing)
Jan 01, 2008; ... [ILLUSTRATION OMITTED] Anyone who's been around a group of marketers discussing "look and feel" knows that the conversation is, really just about aesthetics. If there s any discussion of "feel" at all, it revolves around answering the question, "How does that 'look' make you ...
Bungle-free branching.(Fundamentals: Branch Planning, Part I)
Jan 01, 2008; ... [ILLUSTRATION OMITTED] The recent growth of branching has been driven largely by a surge in retail deposits following the bearish stock market in 2000, when many investors turned to banks as a safer haven for their funds. Today, both large and small banks see retail as their ...
Quick! Pick a site: here are the seven basic steps that take your banks's plan for a new facility from initial idea to final site selection--plus an overview of the important dollar calculations that your financial people make as part of the planning process.(Fundamentals: Branch Planning, Part II)
Jan 01, 2008; ... [ILLUSTRATION OMITTED] Going to the grocery store, preparing a vacation or hosting a party all require some planning for success. The same is true with the expansion of your branch network. If you want to position your branches in good locations where they draw large ...
Time again to think about trimming postage cost.(Direct Mail Essentials)
Jan 01, 2008; ... Another postage increase was enacted in July 2007 following an earlier one in January 2006. So now is a good time to look at how to reduce costs in your direct-mail campaigns. Of all advertising media, direct mail is among the most expensive, typically ranging from about $500 per thousand ...
So what exactly is reported on the 1099? Part II.(Marketing Compliance)
Jan 01, 2008; ... In my last column (November 2007), we discussed the definitions of "interest" and "bonus" under both deposit regulations and Internal Revenue Service (IRS) roles to determine what is reported to the IRS on a Form 1099-INT. Here we'll go a few steps further and describe some exceptions and ...
Bank offers id theft resolution service as a way to differentiate its debit card.(New Products)
Jan 01, 2008 ... Banks today are looking for ways to differentiate their debit card offerings. An example of this is a bank in Tennessee that offers identification theft resolution services in support of its debit card and direct deposit customers and accounts. First Citizens ...
Service that monitors suspicious online activity now available to banks nationwide.(Sage Data Security)
Jan 01, 2008 ... A service called nDiscovery is now available for financial institutions nationally through Sage Data Security, South Portland, Maine. The service uses application, operating system and device logs to uncover suspicious and potentially dangerous network activity, including internal system ...
A quick and effective way to improve collection decisions.(Product File)
Jan 01, 2008 ... Collection Scores from Fair Isaac Corp. are designed to equip financial services providers with a quick and effective way to improve collection decisions and ...
Analysis and enhanced offer prioritization.(Product File)
Jan 01, 2008 ... XSell Web FrameworkX is a product designed to provide ongoing analysis and enhanced offer prioritization for Web-based customer interactions. The ...
Web-based education and performance-support tool.(Product File)
Jan 01, 2008 ... Celebrity Service Institute (CSI) has allied with recognition guru and a former ABA Bank Marketing columnist Dr. Bob Nelson to release the Spaced Repetition Learning system. The ...
New tool allows banks to monitor customer, product profitability.(New Products)(Bancography)
Jan 01, 2008 ... A software reporting tool that helps financial institutions manage product pricing, build cross-sell and retention strategies and understand which customers and products are contributing to the institution's income has been introduced by Bancography, Birmingham, Ala. The product is called ...
Credit reports in Spanish.(Product File)
Jan 01, 2008 ... Informative Research, Garden Grove, Calif., has introduced a new online feature that allows mortgage professionals to view credit reports in Spanish. The feature is available at ...
Financial statements to blind or partially sighted customers.(Product File)(Brief article)
Jan 01, 2008 ... Financial service companies can provide financial statements to blind or partially sighted customers through a service provided jointly by T-Base Communications, Ogdensburg, N.Y., and First Data ...
Marketing network offers 30-day trial of the online exchange: keeping our members on the competitive edge.(Marketing edge)(ABA Marketing Network)
Jan 01, 2008; ... The ABA Marketing Network has extended a free 30-day trial membership to the online ABAMNExchange for bank marketers who are currently not members. The offer was announced in a recent membership promotion letter sent by Nick Vaglio, CFMP, chair of the ABA Marketing Network. ...
2008 ABAMM calendar.(Calendar)
Jan 01, 2008 ... May 3-9, 2008 ABA School of Bank Marketing and Management Southern Methodist University Dallas At this one-of-kind school, learn techniques and strategies to promote new products, learn marketing principles and management practices. September 14-16, 2008 ...
Continuing education quiz.
Jan 01, 2008 ... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing ...