ABA Bank Marketing back issues from July 2008:
Leesport Bank, Pa., rebrands with six entities as a unified financial company.(Marketing News)
Jul 01, 2008 ... After a period of expansion through acquisition that started in 2000, Leesport Bank, Wyomissing, Pa., grew from a small community bank into a financial conglomerate consisting of seven discrete entities--including insurance, mortgage and financial management providers. (The seven entities ...
Frost launches new brand campaign.(Marketing News)
Jul 01, 2008 ... Frost, the San Antonio, Texas-based financial service company noted for its distinctive brand advertising, has launched a new branding campaign. The primary purpose of the campaign is to increase awareness of Frost's range of services, including banking, investments and insurance. ...
White paper discusses use of Radio Frequency Identification (RFID) in the branch.(Marketing News)(Brief article)
Jul 01, 2008 ... A white paper on RFID (Radio Frequency Identification) technology in the branch has been released by NewGround, St. Louis. The paper reviews how financial institutions have begun to develop and apply RFID technology within their retail space, and examines how this technology can create a ...
Debit card reward programs have room to grow.(Marketing News)
Jul 01, 2008 ... Debit card reward programs are not that widespread, according to a recent survey report from Synergistics Research Corp., Atlanta. Only three in 10 debit card holders say that they have some type of reward, discount or rebate associate with their debit card. "Findings from our ...
Need to reassure customers about your financial stability? Try ABA's communications kit.(American Bankers Association)(Brief article)
Jul 01, 2008 ... ABA has published a Safety and Soundness Communications Kit to help banks communicate with customers and the public at large about the safety of deposits. The kit, available free to ABA members, includes an issue summary, statement ...
MFB Corp., parent company of MFB Financial, headquartered in Mishawaka, Ind., has merged with MutualFirst Financial Inc.(Mergers & Acquisitions)
Jul 01, 2008 ... MFB Corp., parent company of MFB Financial, head-quartered in Mishawaka, Ind., has merged with MutualFirst Financial ...
[Level.sup.5].(Service Providers)
Jul 01, 2008 ... [Level.sup.5], Atlanta, has announced the addition of four new employees, including Ryan Stancill, vice president of design; Matt O'Neal, senior market analyst; Joleen ...
Fiserv Inc.(Service Providers)
Jul 01, 2008 ... Fiserv Inc., Brookfield, Wisc., has hired Don MacDonald as its first chief marketing officer. In this role, MacDonald will focus on refining the company's brand and product ...
Biometrics.
Jul 01, 2008 ... BIOMETRICS: Biometrically enabled ATMs have become immensely popular in Japan and have seen widespread adoption in India, Latin America and the Middle East. So when are they going to start appearing in North America? In the past, U.S. financial institutions viewed biometrics as ...
Customer satisfaction.(Brief article)
Jul 01, 2008 ... CUSTOMER SATISFACTION: Poor problem resolution, long wait times and additional fees all contributed to an overall decline in customer satisfaction with retail banks, according to the J.D. Power and Associates "2008 Retail Banking Satisfaction Study." ...
In-school banking program.(ABAMN 2007 Financial Marketing Awards: Financial Education, First Place, Asset Size #1 Billion to $5 Billion)(Brief article)
Jul 01, 2008 ... Institution: Sandy Spring Bank, Olney, Md. The purpose of the bank's In-School Banking Program is to promote financial education as well as to accomplish community outreach. The program was retooled recently to teach children about banking in a "real world" atmosphere, with ...
Hispanic marketing campaign.(Brief article)
Jul 01, 2008 ... [ILLUSTRATION OMITTED] Institution: American State Bank, Lubbock, Texas This campaign grew out of the bank's desire to become the bank of choice for Hispanic consumers in the market. The intent of the campaign was to promote the institution as the bank ...
Key4women podcasts.(Brief article)
Jul 01, 2008 ... [ILLUSTRATION OMITTED] Institution: KeyBank, Cleveland Agency: Adcom Communications The goal of this effort was to position KeyBank as a diversity-conscious company and a financial industry leader in serving the female-owned business audience. The idea was ...
F&M Bank Gold Crest customer program.(ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing, First Place, Asset Size $500 Million to $1 Billion)
Jul 01, 2008 ... [ILLUSTRATION OMITTED] Institution: F & M Bank, Clarksville, Tenn. Agency: BLF Marketing This program was created to retain and cross-sell the bank's most profitable customers and attract "move-up" clients by deepening wallet share. The program was ...
MountainViews Quarterly Newsletter.(MountainOne Financial Part)(Brief article)
Jul 01, 2008 ... [ILLUSTRATION OMITTED] Institution: MountainOne Financial Partners, North Adams, Mass. The newsletter was created to raise awareness of the holding company's four company partnership, which includes two banks (Hoosac Bank and Williamstown Savings Bank), an insurance ...
Society's basic structure of influence is changing.(Marketing Solutions)
Jul 01, 2008; ... "Quitting smoking is strongly influenced by friends and spouses. A spouse who quits smoking makes one 67 percent less likely to smoke. A friend's quitting decreases one's chances of smoking by 36 percent ... Over the past 35 years smokers didn't make the decision to quit individually, the ...
Sorting out customers: a valuable technique for enhancing top-line revenue growth is to classify and pigeonhole your customers by various categories and demographic subgroups--and then focus on meeting the specific needs of these clusters.(Market Segmentation)(Cover story)(Company overview)
Jul 01, 2008; ... [ILLUSTRATION OMITTED] Research has shown that Hispanic and Afro-American customers prefer a fragrance in their laundry detergent. Using this information, Procter & Gamble developed a new fragranced detergent and marketed this product in communities that were heavily Hispanic or ...
You're the best! You don't have to spend a lot of money to attract and retain the most dedicated, talented and hard-working employees. All it takes is a simple, low-cost recognition effort. Here are examples of banks that are doing exactly this.(Employee Recognition)
Jul 01, 2008; ... [ILLUSTRATION OMITTED] Every bank wants to attract and keep the best employees. One effective way to do this is through an employee recognition program. The key to success is to tie the effort in with your organization's overall goals--while keeping it fresh, meaningful and ...
You should be on YouTube.
Jul 01, 2008; ... [ILLUSTRATION OMITTED] "Should we be on MySpace?" Perhaps someone at your bank has already asked you this question. With the list of new Web sites, online services and social networks--MySpace, YouTube, Facebook, LinkedIn, Gather, Eons, Twitter, Jaiku, just to name a ...
Jump start the big picture: when attempting to develop an effective strategic plan, every bank runs into three major problems that threaten to slow progress and dim the vision. Here's how to recharge and re-energize the effort.(Strategic Planning)
Jul 01, 2008; ... [ILLUSTRATION OMITTED] There are many obstacles to creating a profitable competitive strategic plan for a community bank; however, my experience teaches me that three things are more difficult and prevalent than others. I will discuss below each of these obstacles, ...
Think like a retailer: the first step in improving cross-sell is to create a dynamic space where customers want to linger, browse and shop for new products.(Fundamentals: Cross-Selling)
Jul 01, 2008; ... [ILLUSTRATION OMITTED] The retail industry holds the answers to a conundrum most financial institutions face--how to increase cross-sales. Much has been written about "retail banking," but how many financial institutions are actually embracing the idea of moving from staid ...
Harland financial services adds mobile banking to its internet banking solution.(New Products)(Brief article)
Jul 01, 2008 ... Cavion Mobile Bank Professional is a new Web-based mobile banking solution that enables banks to appeal to these groups by offering customers account access and transactions via mobile devices. The application is offered by Harland Financial Solutions Inc., Lake Mary, Fla. The ...
New report examines best practices in area of Direct Savings Accounts.(New Products)(Report)(Brief article)
Jul 01, 2008 ... An 85-page report entitled, "Direct Savings Accounts: A best Practices Review," is being offered by Corporate Insight, New York, a provider of competitive intelligence for financial services companies. The report contains 17 recommendations on what firms can do to improve their DSA ...
Anti-phishing solution designed to assist community banks.(New Products)
Jul 01, 2008 ... As phishing attacks more frequently target the customers of community banks, these institutions need to develop effective communications programs for customers. Strike-Phish is the name of a product designed to protect community banks against phishing attacks and Web-linking ...
Getting ahead of attrition risk.(Customer Retention)
Jul 01, 2008; ... Practices such as customer satisfaction indexing, mystery shopping, transactional surveys, etc. have been the mainstay of attrition management for years. However, these only provide a snapshot of time and in most instances, it is of a time and activity that has passed! The reality is that ...
Customer satisfaction: at a crossroad.(Customer Satisfaction)
Jul 01, 2008; ... Like many bank marketers today, I am always sifting through information on trends in our industry that might point the way from being a good bank toward become a great one. This information comes from a variety of sources including articles in the financial press, industry seminars, ...
Smile! You're on the cover of an ABA brochure!(MARKETING edge)
Jul 01, 2008 ... Look carefully the next time you receive a promotional brochure from the ABA Professional Development. That cover photo may depict someone you know. [ILLUSTRATION OMITTED] That's because a group of Marketing Network members last year volunteered to have their ...
2008 ABAMN calendar.(MARKETING edge)(Calendar)
Jul 01, 2008 ... September 14-16, 2008 ABA Marketing Conference Hyatt Regency Denver at Colorado Convention Center Denver This conference delivers valuable, in-depth content to help you and your financial institution to succeed. With content developed by an ...
Services directory.(Directory)
Jul 01, 2008 ... This Services Directory contains listing of firms and organizations that serve the financial services community. ABA Bank Marketing does not endorse or make recommendations in regard to the companies supplying their services. For further information on listing your organization in this ...
Continuing education quiz.
Jul 01, 2008 ... ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing ...