Recently added articles from Academy of Marketing Science Review:
Conceptualization of Market Expansion Strategies in Developing Economies
Jan 01, 2008; ...[Author Affiliation] Vasant V. Bang is an Associate Professor of Marketing at KIIT School of Management, 6, Ideal Colony, Paud Raod, Kothrud, Pune 411038, India, tel. 0091-20-25469591, vvbang@rediffmail.com. Sharad L. Joshi is the Director at Vishwakarma Institute of Management, ...
Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry
Jan 01, 2008; ...[Author Affiliation] Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse 16, 86135 Augsburg, Germany, Phone: ++49-821-598-4139, Fax: ++49-821-598-4225, Email: ...
An Exploratory Investigation of Identity Negotiation and Tattoo Removal
Jan 01, 2008; ...[Author Affiliation] Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email: sheltonious@yahoo.com; fax: 409-880-1779). Cara Peters is an Assistant Professor in the Department of Management and ...
A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Jan 01, 2008; ...[Author Affiliation] Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki, Finland, tel. +358 50 5468891, jaakko.aspara@hse.fi. Rami Olkkonen is a Professor (acting) at the Dept. of ...
Exploring consumer resale behavior in C2C online auctions: taxonomy and influences on consumer decisions.
Jan 01, 2007; ... EXECUTIVE SUMMARY Thanks to the Internet, an increasing number of consumers not only purchase but also resell merchandise through C2C websites. Resellable goods no longer seem to indicate unrecoverable costs but are considered to be liquid assets or an alternative cash account ...
Please check the appropriate box: the problems with ethnic identification and its potential in cross-cultural marketing.
Jan 01, 2007; ... EXECUTIVE SUMMARY An increasing number of consumers are identifying themselves as bi-racial and/or multi-racial. More and more, we will continue to see the blurring of races, and with that, come the blurring of cultural boundaries. In the 2000 Census, the government decided to ...
Antecedents of long-term buyer-seller relationships: a cross cultural integration.
Jan 01, 2007; ... EXECUTIVE SUMMARY This paper reviews past literature and proposes a model to compare the antecedents of buyer-seller long-term relationships across different cultures. Drawing on organizational buying behavior and channel relationship theories, a comprehensive causal model is ...
Guest editorial.
Jan 01, 2007; ... Special Issue on Cross-Cultural Issues in Marketing Research This special issue of Academy of Marketing Science Review focuses on "cross-cultural issues in marketing research." Managerial decision making in marketing must be considered in a cross-cultural context today not only ...
A review of the application of event studies in marketing.
Jan 01, 2007; ... EXECUTIVE SUMMARY This paper provides a critique of the application of the event study methodology to the marketing field, reviews past research, identifies various strategies for improvement in the use of this methodology, and identifies future directions for research. This ...
Brand equity aberrations: heritage brand perception effects in Russian markets.(Report)
Jan 01, 2007; ... EXECUTIVE SUMMARY Many scholars agree that vast and diverse Russian consumer markets are under-researched, and further conceptual and empirical studies are needed to better understand cultural issues and their effect on consumer behavior. This paper contributes to the ...
Comparability in cross-cultural qualitative marketing research: equivalence in personal interviews.
Jan 01, 2007; ... EXECUTIVE SUMMARY Increasingly qualitative inquiry has became of interest in marketing research, and a number of cross-cultural comparisons of qualitative data have been published. Therefore, it is important to address the issue of comparability in qualitative data. When ...
Micro-culture and consumers' adoption of technology: a need to re-evaluate the concept of national culture.(Report)
Jan 01, 2007; ... EXECUTIVE SUMMARY The impact of culture on, and cross-cultural differences in, buying behavior and purchase intentions are extensively researched in the marketing literature. The intuitive conclusion that the social influences to which one is exposed alters attitudes, beliefs ...
Web-store aesthetics in e-retailing: a conceptual framework and some theoretical implications.(Report)
Jan 01, 2007; ... EXECUTIVE SUMMARY This study examines the role of aesthetic design in Web-based stores. Designing Web-based stores involves the application of knowledge from diverse fields such as marketing and human-computer interaction. We integrate research findings from different areas to ...
Satisfiers, dissatisfiers, criticals, and neutrals: a review of their relative effects on customer (dis)satisfaction.
Jan 01, 2007; ... EXECUTIVE SUMMARY Satisfaction has traditionally been conceptualized as a global affective response toward offering usage/consumption (Westbrook 1987). To date, its study has yet to uncover the complexities related to the antecedents leading to global satisfaction, which are ...
Measuring consumers' luxury value perception: a cross-cultural framework.
Jan 01, 2007; ... EXECUTIVE SUMMARY In view of the dynamic growth in the luxury market and the availability of luxury goods to a wider range of consumers than ever before, the luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility ...
Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical Implications
Jan 01, 2007; ...[Author Affiliation] Web-Store Aesthetics in E- Retailing: A Conceptual Framework and Some Theoretical l Implications INTRODUCTION The introduction of e-commerce "is the most wide-ranging and significant area of current development in marketing" ...
How Good A Shopper Am I? Conceptualizing Teenage Girls' Perceived Shopping Competence
Jan 01, 2006; ...[Author Affiliation] Lynnea Mallalieu is Assistant Professor of Marketing at the University of North Carolina-Wilmington, 601 South College Road, Wilmington NC, 28403, telephone, 910-962-7325, mallalieul@uncw.edu. Kay M. Palan is an Associate Professor of Marketing at Iowa State ...
Female Franchisors: How Different are They from Female Independent Business Owners?
Jan 01, 2006; ...[Author Affiliation] Dr. Scott Weaven is a Lecturer, Department of Marketing, Service Industry Research Centre, Griffith University, Australia. Dr. Carmel Herington is a Lecturer in Marketing, Service Industry Research Centre, Griffith University, Australia. Correspondence should ...
Performance Measurement Systems (PMS) Integration into New Product Innovation: A Literature Review and Conceptual Framework
Jan 01, 2006; ...[Author Affiliation] Ana Isabel Jimenez-Zarco is Associate Professor, Department of Marketing, Open University of Catalonia, Barcelona, Avinguda del Tibidabo, 39-43, Spain, (+34) 93 2542110, (+34) 934 176 495 (fax), ajimenezz@uoc.edu. Maria Pilar Martinez-Ruiz is Visiting ...
Dual Spousal Work Involvement: An Alternative Method to Classify Households/Families.
Jan 01, 2006; ...[Author Affiliation] Charles M. Schaninger is Professor, Department of Marketing, University at Albany, Albany, NY 12222, (518) 442-4943, (518) 442-2568 (fax), c.schaninger@albany.edu. Sanjay Putrevu is Associate Professor, Department of Marketing, University at Albany, Albany, NY ...