Recently added articles from Academy of Marketing Science Review:
Conceptualization of Market Expansion Strategies in Developing Economies
Jan 01, 2008; ...[Author Affiliation] Vasant V. Bang is an Associate Professor of Marketing at KIIT School of Management, 6, Ideal Colony, Paud Raod, Kothrud, Pune 411038, India, tel. 0091-20-25469591, vvbang@rediffmail.com. Sharad L. Joshi is the Director at Vishwakarma Institute of Management, ...
Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry
Jan 01, 2008; ...[Author Affiliation] Hans Ulrich Buhl is Professor of Business Management, Information Systems and Financial Engineering, University of Augsburg, Universitaetsstrasse 16, 86135 Augsburg, Germany, Phone: ++49-821-598-4139, Fax: ++49-821-598-4225, Email: ...
An Exploratory Investigation of Identity Negotiation and Tattoo Removal
Jan 01, 2008; ...[Author Affiliation] Jeremy A. Shelton is an Assistant Professor in the Department of Psychology, Lamar University, Beaumont, TX 77710 (phone: 409-880-7839; email: sheltonious@yahoo.com; fax: 409-880-1779). Cara Peters is an Assistant Professor in the Department of Management and ...
A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Jan 01, 2008; ...[Author Affiliation] Jaakko Aspara is a Professor (acting) at the Dept. of Marketing and Management, Helsinki School of Economics. P.O. Box 1210, FI-00101 Helsinki, Finland, tel. +358 50 5468891, jaakko.aspara@hse.fi. Rami Olkkonen is a Professor (acting) at the Dept. of ...
A theory of affective self-affinity: definitions and application to a company and its business.(Report)
Jan 01, 2008; ... INTRODUCTION Marketing researchers increasingly recognize the fact that individuals may come to have perception- and affect-laden relationships to companies that may influence their personal behaviors and the behaviors of organizations they represent--behaviors that are relevant ...