Recently added articles from Academy of Marketing Studies Journal:

Letter from the editor.

Jul 01, 2007; Harrison-Walker, L. Jean ... The Academy of Marketing Studies Journal is owned and published by the DreamCatchers Group, LLC. The Editorial Board and the Editors are appointed by the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of ...

Manufacturer and retailer power in retailer response to trade discounts.

Jul 01, 2007; Haines, Douglas C. ... ABSTRACT Trade promotion effectiveness/efficiency was rated as the top issue faced by grocery manufacturers in a recent A.C. Nielson survey and was reported to account for 16% of gross sales. This study addresses trade promotion efficiency by examining the percent of ...

Effects of varying web-based advertising-substantiation information on attribute beliefs and perceived product quality.

Jul 01, 2007; O'Malley, Kathy L. ... ABSTRACT In this paper we explore the effects of advertising substantiation information on consumers' attribute beliefs and judgments of product quality. We provide a brief background on the Federal Trade Commission's Advertising Substantiation Program. Secondly, we describe an ...

Provincial and territorial on-line tourism: how can Canadian provinces and territories are using the internet for travel marketing and promotion.

Jul 01, 2007; Parker, Richard D. ... ABSTRACT This study examines the online marketing practices of provincial and territorial tourism authorities within Canada. Rather than examining ways in which the federal Canadian government promotes the country, this study examines the tourism website homepages of the ...

Mirror neuron networks: implications for modeling and consumer behavior strategies.

Jul 01, 2007; Weber, J. Michael ... ABSTRACT This is a conceptual study which looks at the anatomical processes involved in modeling and consumer learning, otherwise known as mirror neurons. These mirror neurons allow the consumer to learn vicariously in a passive environment, which is an ideal scenario as it ...

Manufacturers' representative profession: a model about the impact of agency success and marketing methods on willingness to hire recent college graduates.

Jul 01, 2007; Weinrauch, J. Donald ... ABSTRACT Professional careers as manufacturer's representatives constitute a growing opportunity within sales for many businesses especially in global markets. These sales representatives act as independent agents possibly on behalf of several non-competing manufacturers. These ...

A Preliminary study of double jeopardy in selected retailers.

Jul 01, 2007; Pleshko, Larry P. ... ABSTRACT The authors investigate the "double jeopardy" (DJ) concept in the domain of retailing. The authors show that DJ is moderately evident within health clubs and medical clinics, but most likely does not exist within convenience store retailers. The authors attempt to test ...

Male gender role beliefs, coupon use and bargain hunting.(Survey)

Jul 01, 2007; Hill, C. Jeanne ... ABSTRACT The basic question addressed in this study is whether men today hold more gender neutral beliefs regarding traditionally female role behaviors such as purchasing groceries and clothing, clipping and saving coupons, and finding bargains. A sample of 326 men across age ...

In-branding: development of a conceptual model.

Jul 01, 2007; Luczak, Cheryl A. ... ABSTRACT With the rapid changes in the global economy and the sophistication of the customers, industrial businesses are being forced to employ more active marketing and branding strategies, strategies that will provide them with the opportunity to be faster and more flexible in ...