Recently added articles from Academy of Marketing Studies Journal:
Rural and ethnic young consumers' perceptions of bundled cellular telephone features.
Jul 01, 2008; ... INTRODUCTION Executives seeking marketing strategies to retain or gain market share in the highly competitive cellular telephone business need to understand young consumers' perceptions of the importance of bundled features on the cellular telephones (phones) they sell. One ...
Does a market orientation strategy exist toward business school students? a view from three levels of academic administrators.
Jul 01, 2008; ... INTRODUCTION AND DEFINITIONS Successful organizations seek to attain and maintain high levels of performance; but can a particular organizational strategy or culture lead to improved organizational performance? If so, can such a strategy or culture be described and then be ...
The determinants of movie rental revenue earnings.
Jul 01, 2008; ... INTRODUCTION The average budget of making a motion picture for release in the United States has risen to almost fifty million dollars per movie. This rising cost has resulted in motion picture studios seeking multiple sources of revenue including domestic box office, foreign box ...
Information search and purchase channel choice across in-home shopping retail formats.
Jul 01, 2008; ... INTRODUCTION The proliferation of diverse retail formats, such as the Internet, direct marketing, home shopping networks, call centers, and catalogs, has created a challenge for firms to manage their multi-channels effectively (Neslin et al., 2006). To address this challenge, ...
Letter from the editor.
Jul 01, 2008; ... The Academy of Marketing Studies Journal is owned and published by the DreamCatchers Group, LLC. The Editorial Board and the Editors are appointed by the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of ...