Recently added articles from AdMedia:

THE FRONT PAGE : Home work

Jun 01, 2008; Lexie Ribot ... I bought a house a few weeks ago. Some may consider that risky inan uncertain market but, after reading the articles saying realestate sales had dropped by 50% and auctions were passing in two-thirds of properties, we saw and seized our opportunity. But it begs the question, should ...

TVC TOP 10

Jun 01, 2008 ... Two separate ALAC executions - both part of the wince-inducingIt's How We're Drinking campaign - make the chart this month(pushing director Adam Stevens' current top 10 tally to four).Elsewhere, it's pretty much the usual suspects. Our poll of 1000 New Zealanders was conducted ...

TECHNOLOGY TO CONNECT : Off to Drupa

Jun 01, 2008; Chris Graham ... I know a lot of you will be asking what is Drupa, and why gothere? Well everyone should experience its sheer size. Drupa is oneof the largest exhibitions in the world, a veritable spectacle oflights, showbiz, printing ink, waste and razzamatazz. It covers an area equivalent to 40 ...

TOOLS : Beyond skateboard crashes

Jun 01, 2008; Simon Hendery ... The director barks an order for quiet and the large crew on theOktobor set obey with a reverent silence as he casts his eye overthe lighting. A few seconds later the pre-shoot bustle resumes. What makes this scene different is that despite the full-on TVCfeel of this production, ...

IN TRANSLATION : Selling the dream that sells

Jun 01, 2008; Murray Campbell ... What makes a big brand ad work? A celebration of some fundamental human need or frailty? The absence of prices points? Only fleeting reference to the brand's product or category? Generous budgets? Sights and sounds that make people smile and not ...

QANTAS MEDIA AWARDS 2008 : Deadline Express

Jun 01, 2008 ... Welcome to AdMedia's complete and unexpurgated list of all thewinners and finalists from the 35th edition of NZ's longest runningprint journalism craft awards. The original document can be viewedat www.qantasmediaawards.co.nz (in five separate folders). Inquiriesabout the awards should ...

OBITUARY : Last time over the line ; Images & Sound co-owner/director Geoff Evans died on April 20 while competing in the Auckland King of the Bays endurance swim. Here, his friends at the Auckland post facility remember their colleague ...

Jun 01, 2008 ... Referred to on occasion as "the red-headed terrier", Geoff waslike a dog with a bone - a gregarious personality with a mischievousstreak and a reputation for getting on with life. If there was an action that needed to be taken, Geoff was yourman. Once he was focused on a project - ...

EVENTS : Show and sell ; There's no business like show business, but the business of showing is changing. Today's consumers want to suck-it-and-see. Patricia Moore reports.

Jun 01, 2008; Patricia Moore ... For advertisers and marketers this means opening up the brand toall the senses and inviting the consumer to enjoy a complete sensoryexperience - feel it, smell it, taste it, live it and love it. And,by mixing live events with digital media, keep them coming back formore. Speaking ...

RADIO : The digital divine ; Technology is opening the door to new opportunities - and new anxieties - for the radio industry and advertisers. Simon Hendery reports.

Jun 01, 2008; Simon Hendery ... Old radio jocks don't die, they just move to Mangawhai Heads. Industry veteran and former Hauraki morning pirate Mark Perrychucked in the high-profile, glamorous life of a breakfast show hosta while back. He now kicks around on a six-acre bush block inNorthland, does freelance ...

INTERACTIVE BYTES : Getting sticky with video ; Interactive Bytes speaks with Arnna Alexander from an upstart video production and online distribution company that has some big ideas for brands. "Brands," she says, "should view themselves as content providers - not advertisers."

Jun 01, 2008; Scoop.co.nz ... There's still a lot of groaning in the marketplace about thestate of NZ broadband, but for a new business on the scene itdoesn't appear to dent the scent of opportunity out there eventhough they need good speeds to make it happen for their clients. "We've hit the watershed 50% ...

AD NAUS : Well Spoken

Jun 01, 2008 ... Fairfax Media continues to put its money where its mouth is,sending four young Kiwi adpeople to the Cannes Ad Fest later thismonth. OMD's Will Douglas & Chloe Hardy earned their trip by winning theannual Fairfax Young Lions media competition with a multi-platformmedia ...

COVER STORY : Your screens. Give them to me!

Jun 01, 2008 ... Ever since computers were invented, man has worried that theywill turn nasty and wipe us all out. Science fiction writers andfilmmakers have exploited this fear mercilessly. And now Big Communications has joined in, with its chillingcampaign to launch the TV2 series Terminator: The ...

AD NAUS : 27 floors up, 18-year-old secretaries, 10-year-old scotch, 0 clients ; Words & pix by Colin Mitchell & Alex Dyer

Jun 01, 2008; Colin Mitchell & Alex Dyer ... DDB. TBWA. Y&R. Saatchi & Saatchi ... When thinking of a name, we thought about going for the three orfour letter name gambit, but in the end thought it was played outand besides we didn't have any dead old men to name check. So wewent for the not so widely used last name AND last ...

AD NAUS : Arrivals

Jun 01, 2008 ... The top-ranked creative in Australasia, TBWA\ Auckland head ofart Guy Roberts has been promoted to the new role of CreativeDirector, reporting to group ECD Andy Blood. Aim Proximity Auckland has promoted senior art director TonyClewett to the newly created position of Deputy ...

LETTERS : Slow broadband? WTF?

Jun 01, 2008 ... Dear Ed: Just reading the May issue of AdMedia - great work, by the way,except for your inside front cover summary. Slow broadband? WTF? Have you been online at home or at work recently? What's so slow?I've been in the online game for around 10 years now and I've ...

LETTERS : CB at Adfest

Jun 01, 2008 ... Dear Ed: I refer to your "Lynchy missing in action" report on AdFest inthe latest AdMedia. I hope you will allow me to clear up a fewthings. Michael was not "missing in action" and he is never "usuallyomnipresent" at AdFest. He has only ever attended AdFest once - thatwas ...

LETTERS : Wind Up

Jun 01, 2008 ... Dear Ed: I love the new Prime TV billboards by DraftFCB. They are nearlyas good as the ones we did in 2004 for Bustop Lingerie. In ...

EDITORIAL : Broken bridges

Jun 01, 2008; David Gapes ... Hopefully we don't get sued for false advertising," reads thecaption written by Colin Mitchell and Alex Dyer for their agencylaunch story on P10. Given the ultimately harmless nature of their Mad Men scam, itwon't come down to legals. Nevertheless, Mitchell & Dyer and ...

CONTENTS : June 2008

Jun 01, 2008 ... * Editorial * Letters * Arrivals * Cover story * In Translation * Interactive Bytes * What's New * An agent's view * Radio * ...