AdMedia back issues from February 2006:
LETTERS; Don't blame research - blame bad research
Feb 17, 2006 ... Dear Ed: In his First Impressions article (AdMedia Dec) James Hurmancompares creative advertising ideas to some of the world's greatworks of art - Monet, the Eiffel Tower and other 'brilliant ideas'that were initially slammed by the critics. He rightly points out that some ...
LETTERS; Bowl movement
Feb 17, 2006 ... Dear Ed: Re: Ad of the Month (AdMedia December). You'll find the CathayPacific ...
LETTERS; Work man like
Feb 17, 2006 ... Dear Ed: Who wrote Love Your Work [AdMedia Dec, P9]? It's very funny. Martin ...
COVER STORY; Behind the ball
Feb 17, 2006 ... In December, Whybin\TBWA launched the adidas matchball for theFIFA World Cup - with a SkyScreamer Reverse Bungy being transformedinto the new adidas +teamgeist matchball. Situated in the heart of Auckland, the 2.5m-high ball sat in frontof the largest billboard in the country, ...
EDITOR'S LETTER; Business as usual?
Feb 17, 2006; ... Welcome to the first AdMedia of 2006, a year many commentators arepredicting will be a good one for the economy in general andadvertising in particular - in contrast to the rather more gloomyscenario painted by Don Brash and some business leaders. Rod Oram, writing in the Herald, ...
AD NAUSEAM; Holding operation
Feb 17, 2006 ... Kiwispace's research and unmatched motivation propelled YvonneBarry into the women's title at Time's Sumo Sushi & Sake champs inAuckland in December, and Will Speirs the men's (with a little helpfrom a Mitchells cheer squad). They won Japanese Dita suglasses (the choice, we are ...
LETTERS; Singapore girls
Feb 17, 2006 ... Dear Ed: Re your Christmas quiz, question 9. Sorry to be a terrible oldpedant but the Four Floors of ...
LETTERS; Trade ads 'shite'
Feb 17, 2006 ... Dear Ed: With nearly a week of holiday stretching before me and theprospect of a bazillion identical best-of-2005 features looming inevery publication available, I found myself turning to my December/January bumper issue of AdMedia for solace and stimulation. I've been ...
AD NAUSEAM; In circulation
Feb 17, 2006 ... Saatchi & Saatchi's 2003 No-Brainer tvc for anti-drug agency CareNZ was so stomach-churning it was rejected by the networks (the addid, however, become a hot viral email and appeared on AdMedia'scover in February '03, before winning gold at the London AdFestival). It was created ...
AD NAUSEAM; Talking shop
Feb 17, 2006 ... Freelance creative (and author) Cleve Cameron, who's ex-SaatchiWellington, put his ideas to the test with Shop Beop, a concept shop-in-a-shipping-container dropped into the heart of Auckland's High Stfashion district for five days amid the Christmas rush. The installation promoted ...
AD NAUSEAM; Eating cake
Feb 17, 2006 ... Alert Reader of Auckland finds "an interesting similarity" betweenConsortium's print ads for Oxfam (which ran in the last quarter of2005) and Saatchi & Saatchi's work for Western Springs Speedway(which ran 12 months earlier). Let's count the ...
TRAVEL; Stingy bastards AXIS Adschool's David Bell on tough love at YoungGuns '05.
Feb 17, 2006; ... For the past five years I've dragged myself back from the SydneyYoungGuns Awards Forum and party, my liver, brains and ears batteredby the legendary parties, but eager to pass on words of wisdomgleaned from some of the world's finest practitioners of the sunnyarts of advertising ...
AUT END-OF-YEAR REPORT; Out now! By Paul White & Jane Berney, AUT University Adschool.
Feb 17, 2006; ... The AUT ad creativity course ended 2005 on more than a 42Belowhigh. It may have been 42Below cocktails that brought more peoplethan ever to the school's end-of-year show but it was the work thatkept them there all night. After the official judges (M&C's Oliver Maisey, Whybin's ...
THE MATURE MARKET; For older eyes only
Feb 17, 2006; ... The task of critiquing advertising for the mature market (thoseaged 40+) is particularly difficult. Not because there are so manycompanies making a real hash of it and I risk alienating lots ofclever and creative people, it's more that finding advertisementscontaining images (positive or ...
ANIMATION; Something from nothing Animation isn't kids stuff. Simon Hendery takes a virtual tour through an industry that increasingly stands on its own computer- generated feet.
Feb 17, 2006; ... If Yukfoo Animation's Glen Real was a cartoon character, hischeeks would begin to glow a spiteful green as he explains thedifference between making animated and live action tvcs. "Animation is created by highly efficient computer and art nerdsin small, stuffy rooms. Live action is ...
TRAVEL; Ah, Vienna: Ah, Piha How easy is it to swap jobs? Two art directors from Proximity network agencies on opposite sides of the world last year exchanged places for three months. Matt Hampton left AIM Proximity for Palla Koblinger Proximity (PKP) Vienna, while Thomas Tatzl from Vienna took his place. Here are their stories:
Feb 17, 2006; ... Ah, Vienna By Matt Hampton If you're heading to Vienna anytime soon I recommend you try acurry wurst (sausage) and an Ottakringer beer from a wrstelstand nearthe Stephansdome. Ask for "A hasse mit an buckl und brocklerten undan sechzener blech, danke". This roughly ...
ON FILM; That's the story Simon Mark-Brown revisits the Good Old Days.
Feb 17, 2006; ... What's the smelliest thing in the world? That joke was told to mea decade and a half ago on Roy Meares' first Fernleaf shoot, secondsbefore a take. Several of us received permanent bladder problems from that momenttrying not to piss ourselves. But the ads were great. They ...
SOUND; Ka-ching! Audio makes the cash register sing The advance of audio technology and the flow of new talent into the voiceover sector means creating the right tvc soundtrack has never been harder - or more important. Donna Werbner sounds out voice agents, audio technicians and agency creatives about the best strategy.
Feb 17, 2006; ... It might have worked for Simon & Garfunkel, but when it comes toadvertising, the sound of silence is the noise of nightmares. Themoment the viewer hits that mute button ad execs everywhere can hearit: the sound of thousands of dollars being flushed down the toilet.You might as well show ...
OBITUARY; Drum roll for charismatic PR star Jill Beasley, 20 May 1960 - 20 Dec 2005
Feb 17, 2006; ... It's ironic to be penning an article about Jill Beasley. Jill wassuch a great writer I always got her to finesse anything I wrote. Butthis was just one her talents. On her day nobody could match Jill for her creativity and prolificidea generation. Clients and colleagues would be ...
TV TOP 10
Feb 17, 2006 ... Just two new NZ-made spots stuck their heads above the crowd sofar this year - Assignment & Fish's work for AMP debuts at #10, and,at #7, DDB & Curious' latest for McDonald's. For this poll, TNS (viaSmile City) asked 1000 Kiwis to name their "favourite ad" to screenin January. 1 ....
TABLE OF CONTENTS; February 2006, Vol 21, No 1
Feb 27, 2006 ... AdMedia's first issue for 2006 contains all the 'regulars' -AdNauseam, What's New + Ad of the Month, TV and Print AdSpend charts,and the TV Top 10. Featured also are ... * Stingy bastards. AXIS Adschool's David Bell on tough love atYoungGuns 05.. * Out Now! AUT's ...