AdMedia back issues from February 2007:
AD NAUS : Face Value
Feb 01, 2007 ... What's this? Our national currency as an advertising medium? TBWA\Whybin Group CD Andy Blood explains: "When ASB Bank launchedPago, a world-first technology that allows you to txt cash betweenmobile phones, we got permission from both Sir Edmund Hillary and theReserve Bank for this ...
AD NAUS : Cover Story - For real men only
Feb 01, 2007 ... "When we got this brief, naturally the first thing we did was takea look at all the other hair care products available to men," saysFlux Animation md Brent Chambers about the 1.20sec X-rated viral forDominate hair grooming product. "And it didn't take a genius to figure out their ...
AD NAUS : Magnum Force
Feb 01, 2007 ... For more than 10 years Porsche and Auckland advertising agencyMagnum have teamed up to promote the Porsche brand locally - untilrecently, when it was Porsche's turn to take Magnum's name to thecrowd at the Battery Town Porsche GT3 Cup Challenge, one of ...
CONTENTS : FEBRUARY 2007
Feb 01, 2007 ... Editorial The Spam Solution Letters * Home on de range * Hum, drawn and sorted * Retro, decounder the Metro Cover Story For real men only Ad Naus * Right on Q * What makes a picture * Magnum Forde * Facevalue * The mouth that roared ...
LETTER TO THE EDITOR : Home on de range
Feb 01, 2007 ... Dear Ed: Pictured [below] is the ugly old St James with a sign and without.I know what I prefer! Is the ...
AD NAUS : Right on Q
Feb 01, 2007 ... From the receptionist through to the owner, all 22 staff atChristchurch-based Q Agency produced a piece of artwork for sale atthe agency's annual Q Charity Art Auction. The auction raised $20,500 for the Te Mapua Child & Youth Trust -right up there with the $23,500 raised by the ...
AD NAUS : What makes a picture?
Feb 01, 2007 ... Multi-tasking? Forget it. An analysis of 1.4 million keyword searches at Getty Imagesreveals consumers a control over their own destiny, according toGetty's global creative research head Denise Waggoner. "They don'twant to juggle balls - they want to start pitching them, and ...
TOOLS : Great Channel! ... pity about the ads
Feb 01, 2007; ... What's the problem with mobile marketing? We're in an era when traditional media is fragmenting with hand-grenade intensity. At the same time the average consumer has becomeinseparable from their mobile phone - polls suggest up to half of usare happy to take a call during ...
AD NAUS : The Mouth That Roared
Feb 01, 2007 ... It ain't elegant. But it is creative and attention-grabbing - andits message is immediate. Which is exactly what you want in abillboard. AdMedia spotted this exceptional work ...
INTERACTIVE BYTES : 2007: More Money. More launches. More Money. The online sector continues to be heated as major players seek to dominate key advertising categories. Alastair Thompson reports.
Feb 01, 2007; ... Online advertising revenues in the Australian, UK and US areroughly split three ways - Display, Classified and Search EngineMarketing. It's currently guesswork putting figures to online spendin NZ and how it breaks down - but we could be fairly safe inassuming something similar ...
SOUND : The Sound Effect It takes a specialist to know the score, and in the ad business there are many people - audio engineers, voiceover artists, composers, and music supervisors - involved in selecting, licensing and creating the right sound for a TV or radio commercial. Steven Shaw reports.
Feb 01, 2007; ... Sound is usually the last thing we think about when watching TV ora movie. We probably don't think that much about it when we'relistening to the radio either, but the sounds coming through on a TVor radio broadcast have many elements that either reinforce orreplace the need for visuals ....
ANIMATION : State of Flux As one animation house celebrates its 10th birthday, Simon Hendery investigates how the industry in general has matured over the past decade.
Feb 01, 2007; ... Ten years ago this month a 2D animator named Brent Chambers set upa business called Flux Animation in an Auckland basement garage. Flux started life doing some very memorable work for a cheesebrand - remember a couple of cartoon characters called Ches & Dale? -and these days the ...
THE MARKET : Ad Agency Sale Now On, Sale On Now All too often, things go bad when big agencies buy out smaller agencies. But Peter Vegas, who's been a creative at big (Saatchi & Saatchi) and small (Spawn), quite likes the look of the Ogilvy- Metromedia match.
Feb 01, 2007; ... In recent years new technology and smarter clients have made itfar easier to set up small advertising agencies. A few ad people,some computers, an open plan workspace and a wacky name are all youneed. Clients have started to work out that although they get wheeledinto the flash ...
TOOLS : What's your line?
Feb 01, 2007; ... Creating a slogan or a strapline for you or your client's brandcan be a lot of fun. But there is not always the guarantee that theessential phrase will make any positive difference to people'sattachment to the brand. Good brand straplines seem to fall into two broad groups: * ...
TV TOP 10
Feb 01, 2007 ... It's not often that Clemenger's LTSA ads make it on to this list.They have a huge impact but seldom win popularity contests. So we'repleased to see this well-crafted campaign winning hearts. Elsewhere,the latest Tui spot has inevitably reached the top, nudging asidelast year's most ...
EDITOR'S LETTER : The Spam Solution
Feb 01, 2007; ... The cellphone offers New Zealand advertisers a powerful channel toreach youth. And we already have at our fingertips the technology tosend targeted, text or rich media messages over the cellular network. So where the bloody hell are the ads? Well, that's a no-brainer. People ...
LETTER TO THE EDITOR : Hum, drawn and sorted
Feb 01, 2007 ... Dear Ed: I'm a junior art director from Axis Adschool class of 2005. I havespent the last year interning at agencies during the week and workingat Rub A Dub carwash on a Saturday for some extra money. Towards the end of last year while on placement at Colenso, Rub ADub bought ...
LETTER TO THE EDITOR : Retro, deco under the Metro Former Radio Agency Auckland creative (and occasional Fastline correspondent) Michelle O'Donnell, last spotted in Melbourne, responds to Ed's request for an update on her whereabouts ...
Feb 01, 2007 ... Dear Ed: Working with Anthony Hurst at Radio and Brand Agencies was so goodthat I couldn't find another boss or job that came close. So Idecided to freelance and open a recycled clothing shop in Melbournecity. It's called Muff, which also means 'mistake', as in resell ...