Recently added articles from Advertising Age:
Celebrating the renaissance of out-of-home advertising.
Jun 22, 2009; ... Byline: Jonah Bloom and Andrew Hampp "Labour isn't working.'' A simple tagline that encapsulates the power of outdoor. At least it does if you're a Briton of my age or older, because for us the billboard that carried that message changed our lives. The image that ...
Trashy parasitism as a get-rich-quick scheme? Hi, HuffPo; The real nature of Arianna's "risk taking'? Let others risk, then reap the rewards-and awards.
Jun 22, 2009; ... Byline: Simon Dumenco You may have seen recent coverage of a Google controversy having to do with an increasingly wooly notion: the very value of creative work. The mind-bogglingly profitable internet giant, as The New York Times reported, got in contact with a number of ...
Lack of film standout at Cannes shows that creativity is evolving.(Cannes Lions International Advertising Festival)
Jun 22, 2009; ... Byline: Teressa Iezzi Some people don't like Cannes. Sometimes I'm one of them. Certainly there are distasteful things about the experience, about awards shows in general. There are the illegitimate ads spawned by the win-at-all-costs mentality that attends the ...
Cayman Islands film is just fine, but no one will see it.
Jun 22, 2009; ... Byline: Bob Garfield Who has the better gig, do you suppose: film critic or ad critic? Wrong. We've done both, and ad criticism wins hands down. For one thing, the success/failure ratio is vastly better in advertising (about one in three) than in movies (about one in ...
THE Question.(Survey)(Brief article)
Jun 22, 2009; ... Byline: Ken Wheaton Do advertising awards shows still matter? It's a tie. Asked if advertising shows still matter, half of those who responded to our poll said yes; the other half said no. Said David Clifton, summing it up for the yes crowd: "They matter ...
News from adage.com.
Jun 22, 2009 ... Tax preparer H&R Block has shifted its $120 million marketing account to Omnicom Group's DDB without a review, dealing a blow to the marketer's creative agency of nine years, Interpublic Group of Cos.' Campbell-Mithun. Facing a huge tumble in its stock and potential consumer ...
Tale of the tape: CBS vs. NBC.(NBC Universal Inc.)(Brief article)
Jun 22, 2009 ... CBS Corp. President-CEO: Leslie Moonves Also owns: Showtime, half of the CW, CBS Outdoor, CBS Radio, Simon & Schuster and CBS Films, among other holdings Network ad revenue: CBS took in about $6.64 billion in 2008, according to TNS Media Intelligence. ...
Why "going Galt' isn't the solution for newspapers; Experts say walling off content would damage outlets, boost aggregators.
Jun 22, 2009; ... Byline: NAT IVES The Newport Daily News in Rhode Island has a new digital strategy: close its free, ad-supported site and sell an electronic edition that costs more than twice as much as getting the print paper in your driveway. It's a bold move that just might work. So why ...
As seen on AdAge.com.
Jun 22, 2009 ... As seen on AdAge.com/ smallagency Johnson: Plan for the recovery Maybe it's that the sun is shining, the garden is in full bloom, and I'm writing this on my deck, but I can feel the beginnings of a thaw in the air. This past week I got two e-mails that I haven't ...
Want to build popular cars? Try listening to consumers.(Survey)
Jun 22, 2009 ... Here's a radical idea for one or both of the automakers now owned by the American people: Listen to what they wantwhat they really want. When a CarGuru survey of 1,700 people indicated that consumers would prefer to save Pontiac over Saturn, Hummer and Saab, some in the ...
GOING, GOING, GONE.(briefs)(Brief article)
Jun 22, 2009 ... 100 LNA deals and bankruptcies General Motors Corp. Bankruptcy June 1, 2009: Filed Chapter 11. Selling Saturn, Saab, Hummer. Closing Pontiac. Chrysler Bankruptcy April 30, 2009: Filed Chapter 11. June 10, 2009: Fiat ...
VERIZON TOPS AT&T AS MOST-ADVERTISED BRAND; Walmart vaults into No. 5 spot with 66% increase in measured media spending.(Verizon Communications Inc.)(Brief article)(Company rankings)
Jun 22, 2009; ... Byline: MAUREEN MORRISON Telecom stalwarts Verizon and AT&T commanded the top two spots in Ad Age's ranking of the Top 100 megabrands for 2008, pumping more than $4 billion into measured media. Since 2001, a telecom brandeither Verizon or AT&T (including now-jettisoned ...
BRAND AWARENESS WAS ONLY HALF THE BATTLE FOR AFLAC; New campaign aims to help consumers understand what it's selling.
Jun 22, 2009; ... Byline: RUPAL PAREKH Any CMO who invites L.A.-based rap group Majesty into an insurance company for a performance is clearly trying to shake things up. Indeed, Jeff Charney has made it his mission to infuse new life to a still-misunderstood brand. Mr. Charney, 50, is senior ...
Recession renders many marketers' databases useless; Consumer behavior has changed so much in industries such as travel, retail that history is no help.(Interview)
Jun 22, 2009; ... Byline: MICHAEL BUSH Customer databases, which cull years of spending and behavioral information to try to boost conversion and revenue, have long been a staple for marketers in industries such as travel, hospitality, retail and financial. But what happens when a massive ...
Agencies and media brands turning into commodities.
Jun 22, 2009; ... Byline: Jonah Bloom Commoditization may be the biggest threat facing agencies and media companies todayyet we hear precious little about it, and few can articulate a strategy to combat it. Adland has proved fairly adept at fending off unnecessary government ...
US Market Leaders.(Industry ranking)
Jun 22, 2009 ... Sources: Ad Age DataCenter. Measured media from WPP's TNS Media Intelligence (tns-mi.com). Numbers rounded. Notes to tables and more sources: Auto marketers: 1. Excludes Aston Martin (sold in `07) and Jaguar and Land Rover (sold in `08). 2 ....
GM's bankruptcy budget: $150 mil; LaNeve finally 'fesses up to giant's plan to spend up to $50M per month.(General Motors Corp.)(Mark LaNeve)
Jun 22, 2009; ... Byline: JEAN HALLIDAY General Motors corp.'s been tight-lipped about what it's planning to spend while in bankruptcy, but Ad Age has the answer: $40 million to $50 million per month, which calculates to about same dollar-per-unit rate as before it filed for Chapter 11. That ...
Walmart closes PR review by tapping three shops; Cohn & Wolfe, Porter Novelli, Golin Harris will bid for assignments.(public relations)(Wal-Mart Stores Inc.)
Jun 22, 2009; ... Byline: MICHAEL BUSH After a lengthy agency review for its multimillion-dollar consumer-PR business, Walmart has selected Interpublic Group of Cos.' Golin Harris, WPP's Cohn & Wolfe and Omnicom Group's Porter Novelli, according to industry sources. The three agencies will bid ...
People on the move.(briefs)(Ogilvy Public Relations Asia Pacific)(Zumbox)
Jun 22, 2009 ... Christopher Graves, president-regional CEO of Ogilvy Public Relations Asia Pacific, will move into the agency's top spot in January. As global CEO, he will replace Marcia Silverman, a near-30-year veteran of the WPP shop. Mr. Graves will be based in the agency's Washington office. Before ...
To build display, Yahoo joins self-serve ad fray; Targets small marketers and those it hopes to convert from search.
Jun 22, 2009; ... Byline: MICHAEL LEARMONTH Klaussner Home Furnishings, a 2,000-employee regional furniture manufacturer and retailer in Asheboro, N.C., doesn't exactly fit the profile of a typical Yahoo advertiser. But Klaussner is exactly the kind of advertiser Yahoo wants to convert to display ...