Recently added articles from Advertising Age:
AT&T missteps with Verizon ad-claim lawsuit; Experts say carrier's move risks conviction in court of public opinion.(NEWS)(Verizon Communications Inc.)
Nov 09, 2009; ... Byline: RITA CHANG AT&T's lawsuit against Verizon is a case of what not to do when a rival kicks you in your sorest spot. Last week, the company filed what marketing experts said was an ill-advised legal complaint alleging Verizon's "there's a map for that campaign ...
AS SEEN ON ADAGE.COM.(NEWS)
Nov 09, 2009 ... AS SEEN ON ADAGE.COM/ SMALLAGENCY OHRT: ON THE BRINK OF A DISASTER? Four calls from being out of business. That's how a colleague summed up the plight of many smaller agencies. Or the agency business in general. We've seen some fantastic, talented, historic agencies ...
More action at the ANA.(NEWS)(Association of National Advertisers)
Nov 09, 2009; ... Byline: EMILY BRYSON YORK AND JACK NEFF Think it's impossible to be both cool and possess an AOL e-mail account? Think again. Or, at least, think again if you think Kevin Bacon is cool. Yes, the actor who's entertained millions of moviegoers with fare such as "Wild ...
When should you sue on a competitive claim?(NEWS)(Brief article)
Nov 09, 2009 ... There really are just two instances that call for the courts, according to Marc Hausman, CEO of Strategic Communications Group. One occurs when a larger player faces a serious competitive threat from an innovative but smaller, less well-financed rival. A suit can stop the latter fast in ...
ANA urges marketers: We must be the ones to lead the country out of recession; IBM, Walmart, McD's held up as examples of building on brand core.(NEWS)(Association of National Advertisers)(McDonald's)(International Business Machines Corp.)(Wal-Mart Stores Inc)
Nov 09, 2009; ... Byline: JACK NEFF and EMILY BRYSON YORK If someone is going to lead the U.S. out of recession, the Association of National Advertisers made a case that it should be the marketers, trotting out a group of CMOs to detail how they've led major turnarounds or fueled record growth ...