Recently added articles from Advertising Age:
WELLS FARGO AIMS TO BEAT BANKING-BIZ WOES WITH DATA; CMO Reynolds says consumer insights must inform marketing.(NEWS)(Interview)
Oct 19, 2009 ... Byline: RITA CHANG It's tough being a CMO today, period. Now imagine being the CMO of a large U.S. banking institution. Wells Fargo & Co. chief Sylvia Reynoldslike CMO's of many financial-services organizations todaycertainly has her work cut out for her. The company ...
KRYSTAL.(NEWS)
Oct 19, 2009 ... Brand: KRYSTAL Burger: Real Deal Value Meal Release date: JUNE 2009 Advertised point of difference: Two Angus patties, fries ...
THE WEEK; The Week gets strong with growing ad pages and omnivore's point-of-view.(NEWS)
Oct 19, 2009; ... Byline: NAT IVES Editor in chief: William Falk Publisher: Jed Hartman If our nod for People magazine is partly an ode to scale in a fragmenting media business, our honors for The Week reflect an appreciation for exploiting a narrow niche richly. ...
AOL tells content story to media-buying shops; Portal courts agencies with summits pitching versatility of its offerings.(NEWS)
Oct 19, 2009; ... Byline: MICHAEL LEARMONTH "Keith Urban stood right there! It was, actually, just a TV studio and the assembled execs from Mediabrands had seen plenty of those before. But this was a tour of AOL's New York studios off lower Broadway, and Mike Rubens, AOL's ...
PEOPLE; E-commerce, online games, mobile apps: This isn't your mom's "People'.(NEWS)
Oct 19, 2009; ... Byline: NAT IVES Editor in chief: Larry Hackett Publisher: Paul Caine Consider people's presence on the 2009 list a sign that the traditional metrics are less and less determinative. They're hugely importantbut so are the new ways forward. People suffered ...