Advertising Age back issues from March 1999:
WOMEN.COM EYES 6 SHOPS FOR ACC'T: $15 MIL TO FORTIFY UNIFIED STRATEGY.
Mar 01, 1999; ... Women.com Networks wants more women to come on over. The online women's community is seeking an ad agency to take that invitation to consumers with an estimated $15 million branding campaign. The company has narrowed its list of contenders to six shops: CKS Group, ...
EMBRACING.
Mar 01, 1999 ... Sara Lee Corp's Bali brand launches a campaign under the tag "Let Bali embrace you" in March publications and select phone kiosks in the New York market. The ...
FOUND ART.
Mar 01, 1999 ... Smokers are kept in a terrarium and "fed" Camel cigarettes by an alien in this print ad from R.J. Reynolds Tobacco Co. that continues its surrealistic "Mighty tasty!" theme. Among ...
COMPAQ SHOWS ITS LONG REACH.
Mar 01, 1999 ... Compaq Computer Corp. pitches its breadth of products and services in a new branding commercial offering something for-and about-everyone. The spot features a host of quick cuts of people who use or benefit from computers. The campaign tries to give Compaq a more youthful ...
DATABASE MARKETING HOLDS EVEN MORE PROMISE ONLINE; ADVERTISERS CAN SAVE MONEY BY TARGETING ADS VIA ANONYMOUS USER PROFILES.
Mar 01, 1999; ... Database marketing is a proven technique that has been employed for years in direct marketing. It is not by chance that consumers do or do not receive numerous credit card offers each week, or that they suddenly start receiving catalogs from merchants from whom they have never made ...
IN THE NEWS: DATAFILE.
Mar 01, 1999 ... Age: 35. Education: Hobart & William Smith Colleges, Geneva, N.Y., BS in psychology, 1985. Work highlights: July 1995-November '98, account supervisor, Keiler ...
SAVVY IN TWO AD DISCIPLINES.
Mar 01, 1999 ... Lisa Zaccheo has been busy leading Cronin & Co.'s Cronin Direct, the company's direct marketing subsidiary in Glastonbury, Conn. She brings both direct marketing and general advertising experience to her new role as managing director. Ms. Zaccheo's main task has been to ...
MINORITY MEDIA: NEXT STEP DEBATED: AAF MEETING BRINGS GOVERNMENT, INDUSTRY EXECS TOGETHER FOR TALKS.
Mar 01, 1999; ... Federal Communications Commission Chairman Bill Kennard, following a closed- door roundtable of industry leaders last week, said "There was a lot of enthusiasm for taking [the discussion of minority media] to the next step." Held after a larger luncheon session sponsored by the ...
UNDER A LEMON MOON:.
Mar 01, 1999 ... Bacardi & Martini USA celebrates the nightlife in a new print execution for fast-growing Bacardi Limon citrus rum. The popularity of Limon helped boost sales of the Bacardi rum family by 2.4% in ...
DU PONT SETS $40 MIL CAMPAIGN TO PUSH MORE USES FOR LYCRA.
Mar 01, 1999; ... Du Pont Co. wants to stretch the market for its Lycra fiber to more products, and is breaking a new global ad campaign to support the effort. Du Pont will launch a $40 million campaign for Lycra in late April. The ads, from Saatchi & Saatchi Business Communications, Rochester, ...
DU PONT PONDERS AD IDEAS ON TEFLON.
Mar 01, 1999; ... Du Pont Co. is looking for an ad agency to move Teflon out of the frying pan. Teflon brand managers are meeting informally with a number of ad agencies and evaluating budgets for expanded marketing efforts, including a consumer campaign, according to Teresa Kleinhans, Teflon's ...
GENERAL MILLS BUNDLES RADIO SHOWS.
Mar 01, 1999 ... * General Mills is using a new development in radio programming - packaging three consecutive quarter-hour daytime dramas as separate but integrated programming. Irna Phillips, author of the three serials, "The Guiding Life", "Today's Children" and "Woman in White", has added a master of ...
INTERNET VETERAN UUNET BOOTS UP $20 MIL AD EFFORT: IDENTITY STAYS INTACT WHILE BRAND LINKS TO PARENT MCI WORLDCOM.
Mar 01, 1999; ... UUNet, MCI WorldCom's Internet service, today begins a $20 million U.S. campaign pushing quality and reliability by metaphorically showing how to communicate if a Web service goes down. With the campaign, the Internet service introduces a new logo closely aligning UUNet as "an ...
VW REVS UP NEW FLIGHT OF ITS LOW-KEY, EVERYDAY LIFE ADS: SPOT FOR '99 GOLF SHOWS 3 GUYS MOVING A MATTRESS.
Mar 01, 1999; ... New TV spots from Volkswagen of America for its 1999 models don't discuss a laundry list of car features or benefits. Those sorts of details are left for print ads. Instead, commercials for the VW Jetta, Passat and Golf are meant to show how the cars are natural extensions of ...
RDA'S RYDER MAPS MASSIVE EXPANSION: `READER'S DIGEST' PARENT TO WOO BABY BOOMERS ON MULTIPLE FRONTS.
Mar 01, 1999; ... Chairman-CEO Thomas Ryder revealed a war plan for Reader's Digest Association last week at a meeting with Wall Street analysts, and at its center is a five- point target he thinks his troops are most comfortable with: family, finance, home, health and faith. "Those are five ...
LET'S LOOK AT POWER BRANDS AND LEARN FROM MATT DRUDGE.
Mar 01, 1999; ... What are the most powerful brands developed wholly on the World Wide Web? I'd argue for a trio: Yahoo!, Amazon and Drudge. Nuts, you say. The Internet portal has a market cap of $28 billion; the Web bookseller's founder has accrued a personal net worth somewhere north of $9 ...
Primed: Grossman--BRADY'S BUNCH.
Mar 01, 1999; ... Star presenter at this year's Matrix Awards (April 19 at the Waldorf) of N.Y. Women in Communications will be Hillary Clinton. The invitation isn't quite clear if she will be elected senator by acclamation during the actual luncheon or later that afternoon in a smoke-filled room. ...
PM rises in low-tar smokes as key competitors decline--B&W'S CARLTON RELAUNCH FIRST SINCE NEW AD RULES: NO OUTDOOR FOR ULTRALOW-TAR BRAND, WHICH WILL `DO THINGS DIFFERENTLY'.
Mar 01, 1999; ... Brown & Williamson Tobacco Corp.'s reintroduction of Carlton cigarettes may be a blueprint for the industry after its landmark settlement with state attorneys general. The relaunch of the ultralow-tar brand represents the first major marketing initiative since the $206 billion ...
CHURCHS CHICKEN CAMPAIGN PUTS FOOD AT CENTER STAGE: WAYNE BRADY TO `DIRECT' PRODUCT IN COMIC PITCH.
Mar 01, 1999; ... Churchs Chicken has long relied on humor to lure customers into its fast-food restaurants. Now it's giving food equal billing. The nation's second-largest chicken chain will break a $9 million campaign April 26 in 45 spot markets. The effort, from Austin Kelley ...
COLUMBIA HOUSE LOOKS DOWN THE ROAD FOR GAINS FROM PLAY.
Mar 01, 1999; ... Columbia House saw its share of the music market slipping in recent years and last year changed the very heart of its marketing strategy, jettisoning for the most part the negative option selling strategy in favor of its new club strategy, called Play. Although Sharon Kuroki, ...
Eye-catching: Saddam Hussein is seen in banner ads for ABC's online service.-ABC'S ONLINE SERVICE APPLIES GUERRILLA TACTICS: ADS TARGET NEWS-HUNGRY WORK CROWD.
Mar 01, 1999; ... New Yorkers who ride the bus, quaff coffee or pass by a construction site this week will be confronted with some surprising ad spokesmen: Fidel Castro, Saddam Hussein and Nelson Mandela. Those newsmakers figure prominently in a new "guerrilla marketing" campaign for ABCNews.com ...
HERBIE RIDES AGAIN, AGAIN.
Mar 01, 1999 ... The "Love Bug" and its "Herbie" sequels may get one more turn. Volkswagen, which cooperated with Disney on the earlier flicks, says it doesn't know about any formal deal for a sequel featuring the lovely new Beetle. VW, though, says Disney has been approached by people interested in ...
ALBERTO-CULVER CRANKS UP SPENDING TO $300 MIL: WITH SALES IN A SLIDE, MARKETING TO GET BIG PUSH.
Mar 01, 1999; ... Faced with sluggish sales and heightened competition, Alberto-Culver Co. plans to boost marketing, even at the risk of putting a crimp in earnings. The personal-care and household/grocery products marketer plans to boost its advertising budget this year by 16% to as much as $300 ...
BELLSOUTH `KNOW-HOW' ON DISPLAY IN LATEST ADS.
Mar 01, 1999; ... Breaking from its longtime positioning as the hometown phone company, BellSouth Corp. today dials up a corporate campaign portraying itself as a one- stop telecommunications solutions provider for consumers and businesses. The effort, using the new tag "BellSouth know-how," is ...
JACKSON CITES LESSONS FROM AN OFFENSIVE AD.
Mar 01, 1999 ... In a recent issue of Jet, Toyota ran an ad for its 1999 Corolla that was offensive to the magazine's readership. In large looming type it declared of Toyota vehicles, "Unlike your last boyfriend, it goes to work in the morning." The ad went on to describe the Corolla as being ...
HOUSE GOP WEIGHS ADS TO POLISH BATTERED IMAGE: FORMER ADMAN DEMINT PUSHES FOR NAT'L AGENCY.
Mar 01, 1999; ... House Republicans, facing what could be one of the most difficult elections in years, are discussing an ad campaign this year to try and give them a better image. A working group of the House Republican Conference is examining the possibility that off-year ads combined with ...
HARDEE'S CAMPAIGN CLUTTERED, OBNOXIOUS.
Mar 01, 1999; ... The food photography is very good. One of the commercials is very funny for a while, until it stops being funny. They have found the right talent, sort of. And they have rediscovered their Unique Selling Proposition. That's everything positive that can be said about the new ...
JWT WRAPS UP WEEK $150 MIL RICHER: KIMBERLY-CLARK, QWEST ACC'T WINS LATEST IN STREAK AT `NEW' N.Y. OFFICE.
Mar 01, 1999; ... J. Walter Thompson Co. last week tallied an estimated $150 million in new billings, thanks to tissues and telecom. One day after the New York office picked up an estimated $100 million worth of Kimberly-Clark Corp. ad business, JWT won Qwest Communications International's $50 ...
INCENTIVE COMPENSATION: A TREND OR A TSUNAMI? SOME SEE BONUSES TIED TO RESULTS IN THREE OF FOUR AGENCY PAY PLANS.
Mar 01, 1999; ... The phone rang. Would I speak at an industry seminar on agency compensation trends? (Momentary pause: I wonder if the caller knows I'm a creative guy-not a chief financial officer?) Then I answered: "Sure, be happy to." After all, the world of compensation is changing fast-with new ...
DUNKIN' DONUTS SEEKS TO SATISFY BREAKFAST HUNGER WITH BUNS: $10 MIL IN ADS READIED TO BOOST MORNING TRAFFIC.
Mar 01, 1999; ... Dunkin' Donuts today introduces cinnamon buns in its 3,500-plus outlets in a bid to grab more breakfast business from fast-food and coffee competitors. The launch comes as McDonald's Corp., which dominates the $20 billion fast- food breakfast market, expands distribution of its ...
READ AND MADE SOME MINOR FIXES. OTHERWISE, LOOKS GOOD. SWD FOR OJ, SIMPLE SEEMS BETTER.
Mar 01, 1999 ... Florida orange growers must feel a little like Bob Dole. In his TV commercial for Visa, the former presidential candidate laments: "I just can't win." In the growers' case, the state's Department of Citrus last fall purposely switched to a "politically correct" ad spokesman-a "talking ...
P&G TO ROLL LAUNDRY TABLET IN EUROPE: UNILEVER'S PERSIL TO BE CHALLENGED BY ARIEL DISCS STARTING IN APRIL.
Mar 01, 1999; ... [london] Putting soap tablets in with the laundry-instead of a powder or liquid-has proved such a popular idea with the British that Unilever's Persil brand has stormed ahead of rival Procter & Gamble's Ariel. Persil Tablets were introduced in May 1998. The real ...
DMA ADDS ITS VOICE TO BACK SELF-REGULATION.
Mar 01, 1999 ... Direct Marketing Association, Magazine Publishers of America, and the Promotion Marketing Association last week together testified in a presentation at the Indiana attorney general's office public hearing on sweepstakes practices. Eleven attorneys general from states including Indiana, ...
NEW DELTA ADS TO LIFT BIZ ELITE: AIRLINE IS LATEST TO SCRAP FIRST CLASS ON OVERSEAS; UPGRADE BUSINESS CLASS.
Mar 01, 1999; ... Seeking to promote its revamped international business-class, Delta Air Lines will launch a campaign in mid-April for Business Elite, shortly after unveiling details about one of the perks of the new service: an upgraded, four-entree menu. A spokeswoman said Delta officials ...
BEST BUY STAKES POSITION AS 1ST STOP FOR MUSIC: RETAILER'S ADS AIM TO ATTRACT NEW AUDIENCE FOR FRESH TALENT.
Mar 01, 1999; ... Best Buy Co. on Feb. 28 kicked off a campaign to position itself as consumers' first stop to find new artists in the music industry. Tagged "Find 'em first," the music and electronics retailer's $2.5 million effort includes TV, print and in-store advertising. Developed in-house, ...
BMW'S MGM PROMOTION DEAL PUTS 007 IN Z8 DRIVER'S SEAT: $20 MIL BACKS SLEEK ROADSTER INVOLVED IN NEW JAMES BOND FILM.
Mar 01, 1999; ... BMW AG has struck a $20 million promotion deal extending its franchise in James Bond movies. The promotion tying in with Metro-Goldwyn-Mayer's "The World Is Not Enough," arriving in theaters Nov. 19, will pave the way for BMW's latest sports car, the Z8. The sleek $100,000-plus ...
AGENCIES CENTRALIZE WEB AD SERVING: DRIVING FORCES: MARKETERS DEMAND MORE EFFICIENCY, PROOF THAT ONLINE CAMPAIGNS HELP THE BOTTOM LINE.
Mar 01, 1999; ... Interactive agencies once relied on Web publishers to serve, or post, their online advertisements. But in a trend that has accelerated in recent months, interactive agencies are turning to outsiders possessing technological muscle or centralized in-house staffs to serve their ads. ...
SRI, ARTHUR ANDERSEN TALK ALLIANCE ON SMART.
Mar 01, 1999; ... Statistical Research Inc. is close to a deal to add Andersen Worldwide as a strategic partner for the rollout of Smart, according to executives familiar with the talks. If a deal with the world's second-largest accounting firm is consummated, it would be a huge boost for SRI, ...
TRICON ENLISTS FORCE OF THREE FOR `STAR WARS': KFC, TACO BELL AND PIZZA HUT KICK OFF JOINT EFFORT ON MAY 12.
Mar 01, 1999; ... Tricon Global Restaurants will use its exclusive link with "Star Wars" to stage its biggest battle yet, combining the forces of KFC Corp., Taco Bell and Pizza Hut. "This is a once in a lifetime opportunity McDonald's, Burger King, Wendy's, every restaurant up and down your ...
PROFILE OF THE WEEK.
Mar 01, 1999 ... The New York Times Co. last week purchased a minority stake in TheStreet.com, an online provider of financial and investment news, for $15 million. Launched in 1996, The Street.com last week filed plans for an initial public offering of stock, saying it had ...
PHOTO REVIEW.
Mar 01, 1999 ... NEW YORK: Discover recently celebrated a redesign with a party for advertisers at Tribeca Rooftops. Pictured enjoying the magazine's hospitality are (l. to r.): Vic Ruvolo, associate media director, Ogilvy & Mather Worldwide; Jeff Dunetz, ad manager, Discover; and Heather Kruger, media ...
FOODS TARGETING CHILDREN AREN'T JUST CHILD'S PLAY: SHAPE-SHIFTING FOODS, `INTERACTIVE' PRODUCTS CHASE YOUNG CONSUMERS.
Mar 01, 1999; ... Drink it up: General Mills goes for belly laughs in this TV commercial for taste-changing Squeez-It. Sweet rewards Mothers are known for instructing children not to play with their food. But increasingly marketers are encouraging them to. While ...
TURNOUT FOR TERMITES: BAYER USES DTC, PHONE TACTICS TO PUSH INSECTICIDE.(direct response TV)(Brief Article)
Mar 01, 1999; ... Bayer corp. is employing the tactics of direct response and pharmaceutical marketing for its Premise insecticide. A $3 million TV and print campaign that breaks today from Bayer's agriculture division includes a toll-free number to reach consumers, even though the "termiticide" ...
B&B'S BLOEDE, GREY'S FATT SET MODELS FOR AGENCY CHIEFS.
Mar 01, 1999; ... Vic Bloede couldn't believe what he was seeing. The chairman of Benton & Bowles was next to Bart Cummings, his good friend and head of Compton Advertising, at a mid-1970s American Advertising Federation regional conference. Howard Bell, the president of AAF, and I were making ...
MOVIEFONE, AMEX LINK TO PUMP FILM TICKET SALES: STUDIOS UNIFY TO BACK THEATERS WITH FIRST-TIME INCENTIVE PLAN.(Brief Article)
Mar 01, 1999; ... Looking to stimulate ticket sales for the entire movie industry, MovieFone and American Express Co. are teaming up to launch, starting today, the first industrywide incentive marketing effort for the film industry. Consumers who buy 10 tickets with their American Express card ...
NEW QUESTION RAISED ON COMMODITY-BOARD ADS: CONGRESSIONAL HEARINGS MAY LOOK AT ISSUE OF MINORITY MEDIA USAGE.
Mar 01, 1999; ... Add minority media to the potential problems of the large, government-funded food commodity ad programs. Within the next 10 days, two separate hearings will be examining a dozen agricultural marketing boards that control upwards of $300 million in media spending. Now two ...
TARGETING DISTINGUISHES ADFORCE FROM THE PACK.(Brief Article)
Mar 01, 1999; ... Adforce has come a long way since 1994, when it was founded as Imgis and its goal was to build a global real estate registry service. The company will likely be the next ad-serving provider to file for an initial public offering, joining DoubleClick, 24/7 Media and NetGravity ....
`PARENTS' IS BRINGING `BABY' INTO THE FAMILY: MOVE GIVES TITLE RENEWED ACCESS TO NEW MOMS.(Brief Article)
Mar 01, 1999; ... Parents is adopting Baby Magazine. In an effort to maintain its dominance with young families, Gruner & Jahr USA Publishing last week acquired Baby Magazine Group; terms of the deal weren't disclosed. The transaction virtually guarantees that new mothers will ...
COMINGS AND GOINGS.
Mar 01, 1999 ... Gordon Harton to president, VF Corp.'s Lee jeans division, Greensboro, N.C., from VP-consumer marketing. He succeeds Terry Lay, now chairman, International Coalition, and president, European and Asian operations of VF. Steve Schiffman to exec VP-marketing, the Weather Channel, ...
KATZ BUILDING NEW RESEARCH TOOLS AT ZENITH MEDIA UNIT: MEDIA RESEARCH EXEC TO DEVELOP SOFTWARE GIVING CLIENTS `FULLER UNDERSTANDING'.(Helen Katz)
Mar 01, 1999; ... Zenith media usa has reorganized its media resources group, and recruited veteran agency researcher Helen Katz to serve as what could be called its "toolmaker." Ms. Katz, 37, comes to Zenith from a 10-year stint at Omnicom Group's Optimum Media, where she was VP-media research ...
WHAT A DIVE.
Mar 01, 1999 ... Martha Stewart dives into a pool and participates in a synchronized swimming routine forming a big "K" in a new spot for Kmart Corp. It promotes her new line of outdoor furniture and garden equipment, being sold ...
LABATT BREWS UP PLANS FOR MEXICAN IMPORT SOL IN EFFORT TO GAIN CROWN: BEER TO EXPAND NATIONALLY FROM CALIF., TEXAS.
Mar 01, 1999; ... Labatt USA plans to broaden the distribution of Mexican import Sol this year as it seeks to surpass Heineken USA as the country's biggest purveyor of foreign beers. Labatt is slated to bring Sol to key Western markets within the next six months and to markets around the U.S. by ...
ADKNOWLEDGE GOES BEYOND CLICKS TO MEASURABLE RESULTS.
Mar 01, 1999; ... Adknowledge has taken the industry mantra and turned it into a product pitch. It's return on investment, as in its ROI Advisor, which is designed to make such key calculations simple. "You just log on our system and it's ready to go," says John Mrazek, VP- general manager of ...
MTV NETWORKS TO LAUNCH TWO NEW WEB SITES.
Mar 01, 1999 ... MTV Networks, a unit of Viacom, New York, last week announced plans to launch two new online destinations. MTV Networks brands MTV and VH1 will create a music site, with the working title of the Buggles Project, to be launched in June. Nickelodeon will launch Project Nozzle, a ...
DOUBLECLICK SHARPENS CUSTOMER FOCUS.
Mar 01, 1999; ... Doubleclick is one of the world's largest Web ad networks, and it's leveraging that by pushing new technology and standards. In the technology area, the New York-based company created the name Closed- Loop Marketing for a suite of products that provide an analysis of return on ...
FAST GUIDELINES TRY TO CLEAR CONFUSION.
Mar 01, 1999; ... Industry group FAST today unveils a new set of Internet advertising guidelines it hopes will ease confusion about rich media. FAST, representing advertisers, agencies and publishers, recommends four ad- unit categories for advertisers to use online: * Banner. ...
SPOTS CULTIVATE NOVICE GARDENERS.
Mar 01, 1999 ... Garden.com, Austin, Texas, breaks its first major campaign today, from McGarrah/Jessee. Formerly Garden Escape, Garden.com's $4 million to $5 million effort includes cable TV, print, ...
DATABASE TARGETING HAS YET TO PROVE IT AIDS BOTTOM LINE; SPOTLIGHT ON SERVING: COMPETITION PUSHES MARKETERS TO DEVELOP OTHER WAYS TO DRIVE SALES.
Mar 01, 1999; ... Database targeting, the rapidly developing technique of building powerful profiles of Web customers and prospects, has yet to prove it brings in more money than it costs. While targeting still holds much promise, ad servers and networks are betting on technological prowess and ...
MATCHLOGIC ARMS ADVERTISERS, AGENCIES.
Mar 01, 1999; ... Just more than a year ago, MatchLogic was an independent Internet services company with a reputation for cache-busting. With its TrueCount software, it unraveled the secret to counting ad impressions stored on proxy servers, giving advertisers more accurate campaign results. ...
STUDY: BROADBAND ADS MORE EFFECTIVE THAN NARROWBAND; @HOME DRIVES `STAKE IN SAND' IN DEVELOPING NEW BRANDING IMPRESSION COST.
Mar 01, 1999; ... Research to be released today by @Home Network shows that broadband advertising is more effective than narrowband advertising, reinforcing the argument that advertisers should use more rich media in their online campaigns. However, until ad serving becomes easier, more consumers ...
OBSTACLES, FEARS SLOW ADOPTION OF RICH MEDIA; THE ISSUES: WARY SITES AWAIT IMPROVED PERFORMANCE TRACKING, FEWER FORMATS AND EASIER TESTING.
Mar 01, 1999; ... Tempy evans-munoz, marketing manager at Deja News, was demonstrating new audio banner ads she had helped create when it happened. The wrong audio message began playing when she clicked on one of the banners. Meanwhile, at agency Euro RSCG DSW Partners, San Francisco, ...
NETGRAVITY PUTS EMPHASIS ON SOLUTIONS.
Mar 01, 1999; ... Netgravity wants to be a complete solution for agencies and advertisers, and no longer just a Web ad-server for publishers. That's why the San Mateo, Calif., company launched a service bureau, called NetGravity AdCenter for Agencies, in January, and integrated its ad-serving ...
LEVI'S USES MUSIC TO HEAT UP 'COOLNESS' FACTOR: LONG-TERM SPONSOR DEAL WITH SFX LINKS JEANS BRAND WITH NEW BANDS.
Mar 08, 1999; ... Levi Strauss & Co., aiming to ratchet up its coolness quotient, is linking up with a concert producer for a multimillion-dollar, long-term sponsorship deal. Initially, the three-year linkup with SFX Live will give the jeansmaker year-round presence in 25 SFX venues in the top 50 ...
PHOTO REVIEW.
Mar 08, 1999 ... BEVERLY HILLS, CALIF.: CNN Productions hosted a dinner reception at the Four Seasons Hotel for executives from advertiser Ford Motor Co. that featured former U.S.S.R. President Mikhail Gorbachev (4th l.), here joined by (l. to r.): Pat Mitchell, president, CNN Productions; Ian Beavis, ...
ASIAN-AMERICAN AGENCIES LINK TO 'VALIDATE MARKET': 5A'S AIMS TO EDUCATE CLIENTS ON STRENGTHS OF MINORITY GROUP.
Mar 08, 1999; ... Fifteen ad agencies have banded together to promote opportunities in the Asian-American market, calling themselves the Five A's. At the first session of the Association of Asian-American Advertising Agencies on Feb. 22 -- scheduled to coincide with the Chinese New Year ...