Advertising Age back issues from May 1999:
AD AGE, BLOOMBERG TEAM FOR RADIO REPORT.
May 03, 1999 ... [New York] Advertising Age and Bloomberg Radio are partnering to present ``The Bloomberg/Ad Age Report.'' The show airs weekdays on WBBR-AM (1130) at 6:20 and 8:20 a.m., and 6:20 and 8:20 p.m. The report is sponsored by Business Week. The 2-minute radio segments ...
GRANNY DEAD; THROW IN TOWEL?
May 03, 1999; ... Fort James had to revise its Bounty-slamming Brawny towel spot after Bounty maker P&G complained to the networks (AA, April 26). So what's the problem? One of the grannies in the ``Grandmother'' spot died a couple months after the shoot. Maybe P&G figured the death would prevent Fort James ...
SORRY, COULD YOU REPEAT THAT?
May 03, 1999 ... A man and wife, auctioneers by trade, participate in a rapid-fire cell- phone debate in a humorous new TV spot for Aerial Communications that ...
AVEDA GETS BIGGER BUDGET, NEW AD LOOK UNDER LAUDER.(Brief Article)
May 03, 1999; ... Bolstered by new parent Estee Lauder Cos., Aveda has a new lease on advertising. The herbal products marketer plans to double overall ad spending this year, and back a new entry with an aggressive marketing push. Aveda Corp. will introduce Rosemary Mint shampoo next ...
COMING SOON: AN AWARD FOR BEST AWARDS SHOW; CREATIVE CONTESTS EXPAND TO HONOR MEDIA PLANNING, CYBERSPACE EFFORTS.
May 03, 1999; ... Advertising's annual spring rite of awards presentations and festivals is getting into full swing. And the industry's boom times have translated into increasingly ambitious agendas at a number of high- profile events. Media have an increased role at these conclaves, particularly ...
BACARDI PLAYS ON BRAND'S SENSUALITY: `PASSION' IS THE DISARONNO STRATEGY; GAY MEDIA INCLUDED FOR FIRST TIME.(Brief Article)
May 03, 1999; ... Bacardi-Martini USA is trying to ignite consumer interest in its Disaronno amaretto brand with a new ``Light a fire'' ad campaign. The $11 million effort, from McKinney & Silver, Raleigh, N.C., plays up sensuality and the amaretto's Italian heritage. Print and outdoor ads show ...
ALLIED DOMECQ UNCAPS NEW KAHLUA SITE.
May 03, 1999 ... Allied Domecq Spirits USA today unveils a new Kahlua liqueur site (www.kahlua.com), the first interactive work for Kahlua from BBDO, which won the account last year from Lois/EJL, also Chicago. Interactive shop Cow.com, Los Angeles, formerly handled Kahlua's Web site. BBDO ...
LeFurgy adds post with Walden Group.
May 03, 1999 ... Rich LeFurgy, chairman of the Internet Advertising Bureau and chairman of FAST, has something more to do. He's joined Walden Group, a San Francisco-based venture capital firm, as a consultant to the Walden Media & Information Technology fund ....
Ebates.com launches discount rebate site.
May 03, 1999 ... Ebates.com, a new online company that delivers rebates of up to 25% to people who purchase products online, launches today. The site links to more than 40 online retailers including Amazon.com, CDnow, Reel. com, eToys and Beyond.com. Ebates.com allows users to register for a ...
In other news.
May 03, 1999 ... Informative, San Francisco, an online research service, today announces eight new clients and a new version SurveyBuilder.com, a service that allows businesses to conduct Web-based surveys. New clients include AdSmart, CBS Marketwatch, Discovery Channel's Web site and Hewlett- Packard Co ....
RINGING IN NEW COLLECT-CALL SERVICE.
May 03, 1999 ... The collect-calling market has a new player, with the national introduction of 1-800-PHONE-ME. Excel Communications is targeting the service to young adults, a highly sought segment for telecommunications marketers (see Events & Promotions on Page ...
FOUND ART.
May 03, 1999 ... A surreal cacophony of motherboards, human figures, cables and switches illustrates the tag ``Because great minds think a lot'' in a campaign breaking for Fatbrain.com, an online store specializing in ...
NICKELODEON IS POPULAR PARTNER FOR MANY KIDS-FOOD MARKETERS.
May 03, 1999; ... Nicknaming is sweeping the supermarket aisle. While promotional tie-ins with kids cable network Nickelodeon have been popular for years, food marketers are raising the stakes with limited- edition products named after Nick properties. The newest two: Kraft Foods' Reptar Crunch, ...
BREAKFAST IS BACK, AND THIS TIME IT'S MOBILE: NEW CEREALS, SNACKS CROWD FOOD-SHOW AISLES.
May 03, 1999; ... Marketers are no longer skipping breakfast. Among the new products being trotted out for retailers at the Food Marketing Institute's annual show this week in Chicago are four breakfast cereals from Kraft Foods' Post division and a breakfast- themed line of Lunchables from ...
BRADY'S BUNCH.
May 03, 1999; ... Would it be considered double jeopardy to impeach him again? I mean, not for sex, lies & videotape. But this time for sheer bumbling incompetence? Wenner Media anointed John Berg VP-group publisher. He was a biggie at BBDO. Parade Editor Walter Anderson begins his ...
IMMUNEX/AHP EFFORT TOUTS `ENBREL EFFECT'.
May 03, 1999; ... Touting the drug as a ``breakthrough,'' co-marketers Immunex Corp. and an arm of American Home Products Corp. launch a national print ad campaign today for rheumatoid arthritis drug Enbrel. The estimated $5 million effort will run in Time, Woman's Day, Parade and USA Weekend, ...
CELEBREX SETS $25 MIL BLITZ DESPITE FDA SNAG.
May 03, 1999; ... Monsanto Co. and Pfizer are scheduled to launch one of the most eagerly anticipated direct-to-consumer pharmaceutical ad campaigns of the year this week -- for Celebrex, a wildly successful anti-arthritis drug. The content of the estimated $25 million TV campaign remains ...
INDUSTRY'S `SLOW PAY' DRIVE QUICKENS.
May 03, 1999 ... This month in 1971, the ``slow pay'' problem appears to be on the rise in the advertising business and so are efforts by ad agencies to combat it. The exec VP of a major ad agency told Advertising Age, ``Slow pay is a way of life. It's the way of doing business today. Everyone ...
DDB WINS DAIRY INDUSTRY'S $29 MIL CHEESE ACCOUNT: `BEHOLD THE POWER OF CHEESE' TAG WILL STAY BUT HUMOROUSLY EVOLVE.(DDB Needham Worldwide)
May 03, 1999; ... DDB Needham Worldwide, Chicago, emerged last week as the cheese whiz, winning Dairy Management Inc.'s $29 million account. DDB Needham was one of three shops in the hunt for the business, along with Goodby, Silverstein & Partners, San Francisco, and Euro RSCG Tatham, Chicago. ...
FCB WINS CLAIROL'S $30 MIL ULTRESS: SHOPS BEATS KAPLAN THALER IN DUEL.(Foote, Cone and Belding)
May 03, 1999; ... Bristol-Myers Squibb Co.'s Clairol division is shifting more haircare business to Foote, Cone & Belding, New York. FCB picked up the $20 million to $30 million Ultress account in a creative duel with another Clairol roster shop, Kaplan Thaler Group. Clairol is ...
POLLY PURLOINS A CRACKER.(in Dare Foods advertisement)(Brief Article)
May 03, 1999 ... Two cracker-craving parrots -- one disguised with a Nixon mask and the other in a Reagan mask -- try to pull off a heist of Vinta crackers in a Canadian spot backing the new product from Dare Foods. TBWA/Chiat/Day, Toronto, decided to forgo the ``bite and smile'' advertising that such ...
KAESS GETS GLOBAL DUTIES AS DDB SHEDS NEEDHAM.(DDB Needham Worldwide changes name and appoints Ken Kaess chairman of worldwide operating committee)
May 03, 1999; ... DDB Needham Worldwide has made a series of management changes as it officially drops Needham from its name. At a global management meeting in Puerto Rico last week, executives of the newly rechristened DDB Worldwide Communications Group unveiled the formation of a worldwide ...
DELPHI DRIVES INTO FIRST ADS.(Delphi Automotive Systems)(Brief Article)
May 03, 1999 ... Delphi Automotive Systems touts motorsports as a lab for its auto parts in this first TV campaign. The estimated $8 million effort broke May 1 ...
PFIZER NOW TAKES VIAGRA HOOPLA TO OTHER COUNTRIES.
May 03, 1999 ... Several weeks after the launch of Viagra, radio shock jock Don Imus asked ABC News commentator Cokie Roberts: ``What do you think of that Viagra story?'' Ms. Roberts, accustomed to opining about public policy, not popular pills, responded with a laugh. The exchange, ...
PM SET TO HAND $50 MIL CAMPAIGN TO BURNETT.(Philip Morris and Leo Burnett Co.)(Brief Article)
May 03, 1999 ... [New York] Philip Morris Cos. is believed to have assigned a new $25 million to $50 million campaign underscoring its corporate ...
Progressive narrows field in $70 mil review.
May 03, 1999 ... [mayfield village, ohio] Progressive Insurance has narrowed its $70 million review. Believed to be out are J. Walter Thompson ...
Coca-Cola aims to unite media in Canada.(Brief Article)
May 03, 1999 ... [Atlanta] Coca-Cola Co. confirmed it is conducting a consolidation/review of its $14 million Canadian media account. Pitching are three incumbents: ...
Women.com sends acc't to Citron Haligman.(Citron Haligman Bedecarre Euro RSCG)(Brief Article)
May 03, 1999 ... [san mateo, calif.] Citron Haligman Bedecarre Euro RSCG, San Francisco, won Women.com Networks' estimated $10 million to $15 million ...
Dell to hear pitches in PC review.(Brief Article)
May 03, 1999 ... [round rock, texas] Dell Computer Corp. hears presentations this week for its home, small-business, government, education and some international assignments, representing most of the $70 million to $90 million in business resigned this month by Goldberg Moser O'Neill, San Francisco. Close ...
Autoweb.com to Lowe for $13 mil account.(Brief Article)
May 03, 1999 ... [santa clara, calif.] Autoweb.com picked the San Francisco office of former Mercedes-Benz agency Lowe & Partners/SMS as first agency for the car site's $13 million account, ...
Conoco opens search for ad agency.(Brief Article)
May 03, 1999 ... [houston] Conoco, readying for a spinoff from Du Pont Co. in the fall, has begun searching for an advertising agency for both branding and retail assignments ....
Syndication upfront wraps on strong note.(television syndication sales figures)(Brief Article)
May 03, 1999 ... [new york] Syndicators have just about wrapped up their strong upfront market, with top-rated shows getting 10% to 13% cost-per-thousand increases, and moderate performing shows inking mid-single-digit increases ....
Newspaper circulation dips 0.5% in new audit bureau report.(Brief Article)
May 03, 1999 ... [schaumburg, ill.] Daily newspaper circulation fell 0.5%, and Sunday circulation fell 1% for the six months ended March 31, compared to the same period a year ago, according to the latest figures released by the ...
F.Y.I.(Brief Article)
May 03, 1999 ... Grey Advertising, New York, has laid off seven creatives and two producers in what is believed to be a prelude to larger scale staff reductions. . . . Kraft Foods will unite its children's cereal brands under a single new ``Post kids'' banner and logo. Advertising, from Ogilvy & Mather, ...
NEXT ISSUE IN MINORITY PUSH.(minority-owned agencies compete with general-market agency holding companies)
May 03, 1999 ... Now that there are signs multicultural markets are getting more attention (and potentially more dollars) from major marketers, advertisers should brace for what's next: Controversy over which suppliers of media and marketing services will profit from the spending when it comes. ...
WISER ANA.(Association of National Advertisers)(Brief Article)
May 03, 1999 ... Leaders of the Association of National Advertisers did the ad industry a huge favor by discarding their divisive plan to recruit major ad agencies as dues-paying members. In throwing out the bad, a plan so poorly worked out and impolitically presented that it threatened the working ...
ELIZABETH ARDEN TO DON YOUNGER LOOK VIA JWT: COSMETICS BRAND AIMS TO OVERHAUL ITS APPROACH TO ADVERTISING.(J. Walter Thompson USA, New York)
May 03, 1999; ... Elizabeth Arden Co. will get a facelift this fall, with new advertising created by its first outside agency of record, J. Walter Thompson USA, New York. JWT will handle an account that has been in-house for as long as anyone at Arden can remember. Unilever, a JWT client, ...
ADVERTISING AGE TEAMS WITH EMARKETER FOR RESEARCH REPORT: `EADVERTISING' EXPLAINS VARIATIONS IN NUMBERS.
May 03, 1999 ... When it comes to finding reliable Internet data, there are dozens of sources of information, from the Internet Advertising Bureau to research companies such as Forrester Research and Jupiter Communications. But depending on what's being measured, from ad spending to the size of ...
LOW-COST PC ORDER: 1 ENCHILADA - SIMPLE SOLUTIONS OFFERS UNLIMITED INTERNET ACCESS.
May 03, 1999; ... An Enchilada with everything now means more than a messy Mexican meal to potential computer buyers. The Enchilada from Simple Solutions is the newest under-$1,000 system that includes Internet access and seeks to wrap up a complete package targeted at Web newbies. ...
PROMOTIONAL SPRINT: L.A.'S YOUNG ADULTS ARE STAR PROSPECTS FOR WIRELESS PHONES.
May 03, 1999; ... Wireless telecommunications pro-viders will pour millions of dollars into promotions this summer as they pursue the booming segment of young adults. And nowhere will activity be more heated than in Los Angeles, where underdog Sprint PCS already has unleashed an almost non-stop ...
A FREQUENCY MARKETING FORECAST: MORE GROWTH, NEW CHALLENGES; THE TRENDS THAT PREDICT FUTURE.
May 03, 1999; ... Frequency marketing will evolve and expand rapidly in the first decade of the new century, affecting people's lives more deeply and broadly than anyone imagines. Seven trends point the way. Trend 1: Customer relationship management -- the new business model. All customers are ...
FORNARO AIMS TO STEER AIRTRAN INTO BLUER SKIES: NEW PRESIDENT TAKES ON AIRLINE BURDENED WITH LOSSES AND FACING FIGHT FOR SHARE.
May 03, 1999; ... Robert fornaro wouldn't mind if AirTran Airways became the next Southwest. ``The up-and-comers historically haven't been very successful,'' he said. ``The one exception is Southwest.'' But transforming AirTran from a lesser-known entity to a respected, low-price carrier may be ...
FOX SPORTS' BASEBALL ADS TAKE A SWING AT ELDERLY: FREEMAN'S TONGUE-IN- CHEEK EFFORT TARGETS YOUNG MALE DEMOGRAPHIC.
May 03, 1999; ... Fox Sports' boyish humor is showing again. Over the next five months, the network's TV spots will be centered on the mishaps of an 89-year-old ex-baseball player who decides to return to the profession. The debut ad, which broke last night, shows the man in the outfield, getting ...
FRIENDLY'S JUMPS INTO SOFT-SERVE ICE CREAM RACE: CYCLONE POSES DIRECT CHALLENGE TO DAIRY QUEEN AND MCDONALD'S.
May 03, 1999; ... Friendly's restaurant chain is employing a hard sell for soft-serve. After 64 years of hard-pack cones and sundaes, the chain rolls out its first soft-serve line today. An estimated $5 million ad campaign from Berry Brown, Dallas, will follow next week. Causing the ...
O&M WINS $100 MIL IN GERBER MEDIA BUYS.
May 03, 1999 ... Novartis Consumer Health North America awarded Ogilvy & Mather, New York, its $100 million network TV broadcast buying account for Gerber Products Co. Western ...
Hewlett-Packard spinoff's account goes to McCann.
May 03, 1999 ... Hewlett-Packard Co. named McCann-Erickson Worldwide, New York, to handle the launch of its unnamed spinoff. McCann beat Y&R Advertising, San Francisco. Shirley Horn, director of brand management at the spinoff, wasn't available ...
Conlon succeeds Wooden as CEO of Ad Council.
May 03, 1999 ... The Advertising Council tapped Peggy Conlon, 48, as its new president- CEO. She succeeds Ruth Wooden, who left the Ad Council after more than 11 years in the job. Ms. Conlon joins the Ad Council from Cahners Business ...
Lowe acquires majority stake in Mullen agency.
May 03, 1999 ... Lowe Group, New York, acquired a majority stake in Mullen, Wenham, Mass., which will continue to ...
Agencies chalk up more double-digit gains.
May 03, 1999 ... Double-digit gains remained the order of the day for ad agency companies reporting first-quarter results last week: * Young & Rubicam, New York: Net income soared to $19.7 million in the quarter, up 61.5% over the same period a year ago. Revenue was up 10.3% to $383.9 million ....
Du Pont's `Better things' yields to `Miracles'.
May 03, 1999 ... Du Pont Co. on April 28 launched its new corporate identity tagged ``The miracles of science,'' replacing the 64-year-old ``Better things for better living.'' McCann-Erickson Worldwide, New York, ...
`N.Y. Times' bans cig ads; Boston sib doesn't follow.
May 03, 1999 ... The New York Times is becoming the biggest newspaper yet to pull tobacco advertising. ``We will not accept ads for cigarettes, cigars or other tobacco retail products,'' said a Times spokeswoman, noting the decision by senior management was part of an evolutionary process. The Times ...
Goodby is top winner at San Francisco Show.
May 03, 1999 ... Goodby, Silverstein & Partners for the 11th consecutive year took home the cable car bell, the top honor April 29 at the San Francisco Show. Publicis & Hal Riney copywriters Jack Harding and David Wecal jointly won the Howard Gossage Award for General Motors Corp.'s EV1 print work ....
Advanstar picks EPB as 1st agency of record.
May 03, 1999 ... Advanstar Communications selected Earle Palmer Brown, Bethesda, Md., to be its first agency of ...
Conde Nast duo wins big at magazine awards.
May 03, 1999 ... Conde Nast Publications' Vanity Fair and Conde Nast Traveler, and Fast Company and I.D. Magazine won general excellence prizes in their respective circulation categories at the 1999 National Magazine Awards April 28 in New York. All but newcomer Fast Company had won the same honor in past ...
SUPREME COURT HINTS RULES ON ADS COULD BE LOOSENED: JUNE DECISION EXPECTED ON NEW ORLEANS GAMBLING CASE.
May 03, 1999; ... The U.S. Supreme Court gave some indication last week that it may be ready to further expand corporate First Amendment free speech rights. Hearing oral arguments in a New Orleans gambling ad case, more than half the justices repeatedly questioned government claims that federal ...
GM SEIZES WEB'S 1-TO-1 MARKETING OPPORTUNITIES -- AUTOMOTIVE: AGGRESSIVE AD SPENDING AND INNOVATIVE CAMPAIGNS BOOST AUTO GIANT TO TOP.
May 03, 1999; ... General motors Corp. has led the pack of automobile manufacturers on the Web, both through aggressive Web ad spending and innovative marketing programs online. The auto marketer increased its ad spending on the Internet to $12.7 million in 1998, according to InterMedia ...
HEINZ WAXES NOSTALGIC OVER REVIVED GLASS BOTTLE: SUMMER PROMO FOR RETRO `ICON' PRECEDES $50 MIL GLOBAL EFFORT EXPECTED IN FALL.
May 03, 1999; ... The anticipation isn't over. The ad campaign H.J. Heinz Co. is cranking up for its flagship ketchup isn't the long-awaited $50 million global effort that sparked a major agency review. Instead, it's a promotion pushing the ketchup's bottle. ``The bottle's back'' is ...
HONDA TOUTS ALL PRODUCTS IN NEW ADS: LAWNMOWERS, MARINE ENGINES PART OF CAMPAIGN.
May 03, 1999; ... American Honda Motor Co. this summer will launch its first corporate advertising in the U.S. to promote all Honda-badged products. While Honda is well known in the car and motorcycle realm, few people know it is strong in lawnmowers, power equipment and marine engines. Honda ...
IAB: '98 AD REVENUE NEARS $2 BIL.(Internet Advertising Bureau report on Internet advertising revenue)(Brief Article)
May 03, 1999; ... Internet ad revenue reached $1.92 billion in 1998, more than double the $906.5 million spent in 1997, according to an Internet Advertising Bureau report being released today. ``There is continued confidence in the [online] medium,'' said Rich LeFurgy, chairman of the IAB, noting ...
IBM PUSHES THE LIMITS OF BUSINESS ON THE INTERNET -- TECHNOLOGY: LEADERSHIP, FOCUS AND CONSISTENCY FUEL BIG BLUE'S ONLINE MARKETING SUCCESS.
May 03, 1999; ... In the months leading up to the late '97 launch of IBM Corp.'s ``e- business'' campaign, Irving Wladawsky-Berger hunkered down with Ogilvy & Mather and IBM's corporate staff to plot strategies, marketing and advertising. That's to be expected of a top IBM marketing executive ....
IMAGE OF THE WEEK:.(Brief Article)
May 03, 1999 ... Universal Studios Hollywood and Foote, Cone & Belding, Los Angeles, welcome visitors to the theme park's newest attraction with the tagline ``Consider yourself warned'' and a ...
UDV DROPS LOWE GROUP; ADDS BUSINESS TO JWT.
May 03, 1999 ... [London] Diageo's United Distillers & Vintners consolidated global creative duties on Baileys Original Irish Cream, Malibu spirits and Smirnoff vodka at J. Walter Thompson Co., to be handled out of New York and London. UDV dropped Lowe Group from its global roster, saying in a statement it ...
Spain's Telefonica calls up Euro RSCG.
May 03, 1999 ... [madrid] Spanish telecommunications operator Telefonica appointed Euro RSCG Worldwide to be a global agency resource and to handle the account for its fixed-line telephony for business customers across the world. The assignment marks the first time the company has picked one global agency ...
Nike taps Giovanni, FCB for Brazilian account.
May 03, 1999 ... [rio de janeiro] Nike selected Giovanni, FCB as its new agency for Brazil. Nike, the No. 2 shoe marketer in the nation, used ...
JCDecaux to acquire Havas' outdoor ad unit.
May 03, 1999 ... [paris] French street furniture group JCDecaux will buy Havas Media Communication-Outdoor Advertising from the Vivendi Group for $976 million. Havas is selling the outdoor operation to concentrate on its publishing and multimedia activities. The outdoor ad business consists of Avenir, ...