Advertising Age back issues from March 2000:
A-B theme parks realign ad duties at DDB, GSD&M ;Wal-Mart, Motorola partner with amusement unit.
Mar 06, 2000; ... Anheuser-Busch Cos. is consolidating its SeaWorld, Busch Gardens and other theme park accounts at two longtime agencies as it looks toward a more extensive national marketing campaign. The move is part of a realignment of Busch Entertainment Corp. under VP-Corporate Marketing ...
Adages;`T&C' shows off a real power suit.(advertising briefs, Town and Country)(Brief Article)
Mar 06, 2000; ... Charlotte Beers is among several high-profile women photographed for a spring fashion feature in the March issue of Town & Country. The Hearst magazine helpfully lists the items the J. Walter Thompson Co. chairman is wearing, from jacket to heels, and gives their prices. Ring it up for a ...
Found Art.(Adidas footwear advertising)(Brief Article)
Mar 06, 2000 ... A field guide to snakes such as the nose-horned pit viper and common death adder also curiously includes the Adidas Tangent. Maybe it's because of the shoe's description: "Marked by three stripes on its sides . . . is widely known as a fierce predator." Other ...
Artists on paper.(American Express ads to feature film artists)(Brief Article)
Mar 06, 2000 ... Move over, Jerry Seinfeld. As part of a promotional tie-in with the American Film Institute, American Express Co. will feature seven film artists in print and outdoor ads ...
AOL's marketing builds service into powerhouse;i.Marketer of the Year: Strategy of aggressive advertising, direct mail keeps it ahead of Net curve.(America Online)
Mar 06, 2000; ... Decades of advertising have engraved certain brands in consumers' minds. They need no introduction: Pillsbury. Ford. Coca-Cola. More recently, America Online, a relative upstart compared to longstanding traditional marketers, has joined their ranks, establishing its brand as the preeminent ...
U.S. Army denies it shut out minority agencies ;Defends full-service capabilities as means to increase flexibility.(Brief Article)
Mar 06, 2000; ... The U.S. Army last week acknowledged that 40% of its recruits are minorities but defended its ad review policy shutting out minority shops. The Army contended the review -- limited to full-service agencies or consortiums with $350 million in annual billings -- will open the door to greater ...
JWT promotes Baglivo to North American post;Exec takes on operations slot; will link offices, lead digital push.(J. Walter Thompson promotes Mary Baglivo)(Brief Article)
Mar 06, 2000; ... After only six months on the job, Mary Baglivo, J. Walter Thompson USA's chief marketing officer, is already on her way up. Ms. Baglivo has been tapped as the agency's first North American chief operating officer. "It's not so much a brand new job as racheting up the work I'm ...
Barbie has to work harder to help out sagging Mattel ;Older pre-teens targeted with new products.(Brief Article)
Mar 06, 2000; ... Amid executive changes, a sagging stock price and recent layoffs, Mattel hopes to build on and broaden one of its key brands: Barbie. This year's Barbie line will debut more non-doll items including a lip gloss maker and a potpourri of girl-oriented electronics, such as the ...
Docu ads wrestle with shutout at UPN affils ;Lions Gate tries local approach after Federation rejects national TV spots.(Brief Article)
Mar 06, 2000; ... World Wrestling Federation Entertainment is body slamming all types of UPN TV advertising for an upcoming documentary -- even spots on local affiliates. Early last week, the WWF rejected national TV spots from Lions Gate Films Releasing for its soon-to-bow theatrical documentary ...
Natty washroom attendant is `so wrong' for Big Red gum.(critique of Wrigley's advertising)(Brief Article)
Mar 06, 2000; ... Everybody has a fantasy. Ours is of the Doublemint twins being arrested in a Chicago crack house, sexually entangled in a pool of their own filth. Actually, the full-blown fantasy involves an unregistered gun, a 55-gallon drum of Miracle Whip and Rick and Darva's honeymoon ...
Arby's beefs about greasy burgers.(in new commercial)(Brief Article)
Mar 06, 2000 ... Grease is the word -- and not a good one -- in a new Arby's brand spot. The Triarc Restaurants Group fast-food chain positions itself as the preferred choice of adults, who favor slow-roasted beef over burgers awash in grease. Arby's says its roast beef sandwiches ...
Milk producers back Britney Spears tour.(Brief Article)
Mar 06, 2000; ... Milk's got Britney once again. Although teen idol Britney Spears last year donned a milk mustache as part of the long-running campaign for milk, she is about to become an even bigger force in the joint efforts of the National Fluid Milk Processor Education Program and Dairy ...
Rebel with a beak: Nabisco lures teens with nonconformist pitch;Bubble Yum expands duck's ad role.(Brief Article)
Mar 06, 2000; ... After a couple years of TV fame, Bubble Yum's punk spokesduck is making his way onto print ads, packaging and even the Internet to attract maverick teens to the gum brand. This May, Nabisco's LifeSavers Co. plans to launch the high-personality pink-mohawked duck -- introduced on ...
Brady's Bunch.(periodical news briefs)(Brief Article)
Mar 06, 2000; ... Robert D. Storch died last month at 65. The Madison Ave. legend got into the biz in '57 with the Harry B. Cohen agency and moved on to media jobs at Ogilvy, BBDO, McCann, Leber Katz, Norman Craig before moving to VP-senior partner at Poppe Tyson in 1988. Publications such as Newsweek named ...
Marketing execs depart amid Kia, Mazda changes ;Shake-ups come as car importers try to improve brands' cachet.(Brief Article)
Mar 06, 2000; ... Ron Neale resigned suddenly from his post as marketing director of Mazda North American Operations as management churn hit two major car importers last week. Executives close to Kia Motors America said VP-Marketing Jim Sanfilippo was let go in a cost-cutting move involving 20 staffers ....
Vendors seek to become checkstand media moguls ;ePOS, Verifone pitch retailers on new ad systems .(point of sale advertising)(Brief Article)
Mar 06, 2000; ... Retail equipment vendors are bidding to enter the media business with a new wave of products that would bring advertising to a huge, but elusive, captive audience -- shoppers in checkout lines. The latest would-be checkstand media moguls are introducing a twist they hope will ...
Data crowns ABC clutter king ;Non-program TV time is up for 4th quarter.
Mar 06, 2000; ... Prime-time clutter, or nonprogramming minutes, on the Big 4 TV networks was up by almost a minute in the fourth quarter of 1999, compared to fourth-quarter 1998. That's the conclusion of the ongoing clutter watch conducted by the Alliance, the informal pairing of the media ...
Importers tweak Corona Extra ads aimed East, West ;Gambrinus, Barton lose `lattitude'; aim to extend 5-year growth curve.
Mar 06, 2000; ... The importers of the U.S.' leading imported beer, Corona Extra, are changing their "lattitude" in a new $25 million-plus ad campaign -- its highest spending level ever. Gambrinus Co. and Barton Beers, which both import the brew, are dropping the "Change your lattitude" tagline ...
Double Trouble ;Big Brother online: Are consumer profiles being created without concern for privacy? DoubleClick says `Not so'.(Brief Article)(Statistical Data Included)
Mar 06, 2000 ... DoubleClick went from No. 1 Web ad network to public enemy No. 1 for privacy advocates. They've raised a firestorm over DoubleClick's intent to marry offline consumer data with online data into the ultimate vehicle for target marketing. President Kevin Ryan spoke last week with ...
Privacy din sparks DoubleClick deal.(Brief Article)
Mar 06, 2000 ... DoubleClick's decision last week to suspend plans to connect names to anonymous online consumer data drew quick applause from advertising groups and -- more important to DoubleClick -- cautious praise from privacy advocates. But the privacy debate is just beginning. The leading ...
Dr. Martens moves beyond punk roots ;Marketer of heavy work boots breaks minimalist ads for fashion footwear.(Brief Article)(Statistical Data Included)
Mar 06, 2000; ... Dr. Martens aren't just for mosh pits anymore. This spring, a first-time national ad campaign will introduce new, more subdued shoe styles. The shoe company -- better known for heavy work boots popular with punks and club kids -- will break the campaign in print in April ...
EASY TO FIEND: .(Brief Article)
Mar 06, 2000 ... Supervillain Lord Insidious, displaying the demeanor of a busy CEO, discusses how he uses Driveway.com to get to his files no matter where he is in his secret base, in ...
AOL on target.(Brief Article)(Statistical Data Included)
Mar 06, 2000 ... When it completes its takeover of Time Warner, America Online will become the world's biggest media company. But AOL built itself into a media powerhouse by first being a disciplined marketer, and it is that success that made AOL the right choice for Advertising Age's 2000 i.Marketer of ...
Army erred in review rules.(Brief Article)(Statistical Data Included)
Mar 06, 2000 ... The u.s. army has blundered into controversy with its current ad agency review. Its business-as-usual approach to finding a new shop blithely dismissed the aspirations of newly aggressive minority ad agencies. The Army needs to regroup and try a new approach or this review will bog down in ...
PetsMart mixes food and flyball.
Mar 06, 2000 ... [phoenix] PetsMart is fetching big interest with its national "Authority Flyball Tour" competition for dogs, and the retailer hopes to expand the competition next year. The 68-city tour began in December and concludes this month. The canine competition is staged during halftimes ...
Epinions review Web site unveils $10 mil campaign ;Spots show actual people who gave opinions on site.
Mar 06, 2000; ... Epinions.com, a Web site carrying written word-of-mouth product reviews, this week kicks off its first ad campaign, including a TV spot that shows an Apple Computer iMac destroyed at a shooting range. The estimated $10 million effort, from Goodby, Silverstein & Partners, San ...
Turning up the fans ;Trade show operator links retailer to huge sport fest in N.Y.
Mar 06, 2000; ... Big city sports come down to the grassroots level this month with the debut of "Modell's Sports Experience," a three-day sports love-in billed as the largest fan festival ever held in New York. More than 50 amateur and professional sports, teams and activities will come together ...
Late News;IHOP initiates $30 mil media review.(Brief Article)(Statistical Data Included)
Mar 06, 2000 ... [glendale, calif.] IHOP Corp. has put the $30 million media account for its International House of Pancakes chain into review, according to executives close to the company. The review includes IHOP's five existing media agencies -- TN Media, Los Angeles; Brooks Advertising, Palos Heights, ...
Focus Media faces $3 million dilemma ;Late payments for airtime follow big account losses.(Brief Article)(Statistical Data Included)
Mar 06, 2000; ... Focus Media, Santa Monica, Calif., has been up to a year late in paying TV stations and at least one cable network for $2 million to $3 million in advertising time, according to a number of media executives. The development follows Focus' loss of its $85 million DreamWorks ...
Ford weaves Web into Focus spots ;Interactive link allows consumers to determine which ads are aired.(Brief Article)(Statistical Data Included)
Mar 06, 2000; ... Ford Motor Co.'s Ford Division is putting a new technological twist on live TV commercials. The marketer will link to the Internet for the ongoing TV launch of its Focus small car. Consumers can register their names at focus247.com and answer multiple-choice questions to ...
Net delivers on need for speed ;Brand owners who put the Web to work can get ideas to market faster.(Brief Article)(Statistical Data Included)
Mar 06, 2000; ... People like to say the Internet has changed everything. Ironically, it still hasn't fundamentally changed the process of marketing. It still takes longer for brand owners to create new marketing campaigns than it does to develop new products or services. Process ...
For the Record;M&M/Mars serves Grey $45 mil Twix treat.(Brief Article)
Mar 06, 2000 ... M&M/Mars selected Grey Advertising, New York, for its $45 million Twix account, formerly at D'Arcy Masius Benton & Bowles, St. Louis. Grey already handled Mars' Starburst brand; D'Arcy retains its Skittles and Milky Way accounts, and Twix in the Asia-Pacific. Roster shop BBDO Worldwide, ...
Gerber aims at Latino birth explosion ;Integrated Hispanic push is first for baby food maker.
Mar 06, 2000; ... Gerber Products Co. acknowledges the Hispanic baby boom with the launch of its first-ever integrated advertising campaign targeted to the growing demographic. The Novartis Consumer Health unit's $4 million effort, from Bromley Communications, San Antonio, will include spot TV, ...
GM analyzes plan to buy TV via Web ;Role for local ad time purchaser LCI appears still to be under debate.(Brief Article)
Mar 06, 2000; ... General Motors Corp., the nation's top-spending advertiser, is considering a radical change in the way it purchases the $342 million worth of commercial time it buys annually on local TV stations. The auto giant is in the preliminary stages of considering a plan to use the ...
image of the week: .(Brief Article)
Mar 06, 2000 ... Skyy Spirits continues to use arresting visuals to promote its superpremium vodka. This and four other new ads are running in U.S. entertainment and ...
International News;Hakuhodo, Omnicom name venture H&T Worldwide.(Brief Article)
Mar 06, 2000 ... [tokyo] H&T Worldwide is the name of the joint venture being set up by Hakuhodo and Omnicom Group's TBWA Worldwide, New York, to manage the nearly $1.1 billion account of troubled Nissan Motor Co. The venture will set up three global branches -- in Japan, the U.S. and Europe -- with H&T ...
Unplugging Data.(Brief Article)
Mar 06, 2000 ... (see publication for graphs and tables) worldwide cellular market U.S. wireless subscribers who have Web browsing ...
Jobs.com casts career adviser in new TV ;spot Rizzuti.com ads replace celeb tack championed by McKinney shop.(Brief Article)
Mar 06, 2000; ... Jobs.com, an online career site, breaks its first TV advertising today as part of a $30 million campaign. But the effort wasn't created by the shop jobs.com chose last fall. Instead, the campaign was created by 12-person Dallas shop Rizzuti.com. The ads feature Tom Peters, ...
Jockey fashions more feminine undies.
Mar 06, 2000; ... When Jockey International unveils its latest billboard in New York's Times Square this week, viewers may be surprised. Not because the billboard features a model clad only in bikini panties, but because of what else is missing. No shots of firemen or surfers in their skivvies ...
Lands' End $25 mil effort fills in missing style cues .(Brief Article)
Mar 06, 2000; ... Lands' End is launching its first network campaign, an estimated $25 million effort designed to highlight the brand's style and diversity. The "Life Is in the Details" campaign marks the direct merchant's largest introduction of clothing. It's also the first time Lands' End has ...
`Saveur' readies magazine's first culinary event.(Brief Article)
Mar 06, 2000 ... Saveur launches its first-ever culinary event with "Saveur Passport," an admission-only gathering March 22 at Manhattan's Grand Central Terminal. Dozens of food and spirits sponsors will demonstrate their products. Additional sponsors include Boar's Head gourmet meats, KitchenAid, Spain ...
Philip Morris USA rolls Marlboro Milds to national audience;Premium-price cigarettes buoy menthol arsenal.
Mar 06, 2000; ... Philip Morris USA rolls out its Marlboro Milds brand nationally next month in its latest push into the menthol cigarette market. Blue-boxed Marlboro Milds, which Philip Morris describes as a balance between Marlboro Menthols and Marlboro Light Menthols, will be fully national by ...
Ogilvy's first Lite motif brings back `Miller Time' ;Agency adopts venerable theme for new campaign.
Mar 06, 2000; ... Miller Brewing Co. is looking to its 29-year-old "Miller Time" theme of guys bonding as well as sex appeal and funny vignettes to boost the fortunes of its flagship brand, Miller Lite. After years of missteps with its Lite advertising, Miller last week unveiled its highly ...
T-shirt comes clean off in France.(Brief Article)
Mar 06, 2000 ... Mr. Clean reveals that all that housework has been quite a good workout in an French outdoor ad appearing this month. Procter & Gamble Co. has been using a topical approach in ads for its household cleaner called Mr. Propre in France, for example running a poster of the Mr. Clean character ...
M'soft starts agency hunt for $100 mil X-Box blitz ;Software behemoth readies foray into videogame arena.(Brief Article)
Mar 06, 2000; ... Microsoft Corp. has quietly embarked on a search for an agency to help launch its X-Box videogame console in a product marketing blitz expected to exceed $100 million. The software giant has plotted an entry into the $7 billion interactive entertainment business for months, meeting with ...
SCIENTIFIC LAVATORY: .(Brief Article)
Mar 06, 2000 ... Science filters down to everyday life in a campaign for the new, larger Science Museum of Minnesota. Instead of the traditional "His" and "Hers," a pair of bathroom towels in ...
Voice activation central to automakers' strategy wirelessauto: GM, Ford blazing trail to offer drivers hands-off Net access and navigation systems.(Brief Article)
Mar 06, 2000; ... Fasten your seatbelts. While more high-tech, wireless gizmos are being added to cars, ads and promotional pitches may be limited to a select group of auto marketers. Both General Motors Corp. and Ford Motor Co. promise the first voice-activated navigation systems and Internet ...
E-commerce eyes potential of communication devices;wirelesscommerce: Marketers tap opportunities of advertising in matching message to the moment.(Brief Article)
Mar 06, 2000; ... Lil mohan has a bold vision. He foresees a customer in a restaurant or bar, or a driver in a car hearing a hot new song on the radio. That person logs on to Amazon.com with a Web-enabled phone or electronic organizer, reads a review and buys a copy on the spot. It's ...
A den built for 2.
Mar 06, 2000 ... Yang Yang and Lun Lun, two giant pandas on loan from China to Zoo Atlanta, star in a new spot for Home Depot, its first touting an environmental theme. The effort, from Richards Group, Dallas, show company employees as ...
Comings and Goings.(Brief Article)
Mar 06, 2000 ... Penny Baldwin, 42, to president, Arnold Ingalls Moranville, San Francisco, from senior VP-executive group director, McCann-Erickson Worldwide. She succeeds Ed Dilworth, who left the company. Jean Hoehn Zimmerman and Barbara Civka Schumacher to exec VPs, both new positions at ...
Photo Review.(Brief Article)
Mar 06, 2000 ... NEW YORK: Sports Illustrated debuted its 2000 swimsuit issue last month at a celebration at the Hammerstein Ballroom co-hosted by Seagram Americas. Cover model Michelle Behennah and former heavyweight champ Evander Holyfield, also featured in the issue, joined executives for a photo (from ...
Targeting teens pays off for Polaroid ;Photo finish: Can company's winning new-product strategy be sustained with fickle youth?
Mar 06, 2000; ... Polaroid Corp.'s youth marketing push appears to be paying big dividends, with a record-setting 1999 that saw nearly half the company's new instant-camera sales gains concentrated in the fourth quarter. The results directly follow the marketer's first introduction of new ...
PricewaterhouseCoopers prefaces split with interim ads.
Mar 06, 2000; ... PricewaterhouseCoopers, the world's largest accounting firm, is running an interim campaign as it splits its traditional accounting business from its lucrative consulting arm. About 13 text-heavy advertorials will run in financial newspapers through the beginning of May, ...
On a Roll ;Richard Lobel.(VP of marketing at SFX Entertainment)(Brief Article)
Mar 06, 2000 ... Agency veteran Richard Lobel, 39, joined SFX Entertainment, New York, in September as senior VP-marketing after serving for a year as director of global advertising for Calvin Klein's in-house agency CRK Advertising. Last week, Clear Channel Communications agreed to buy SFX for $3.3 ...
Next up: a wireless revolution, and here's what it may look like.
Mar 06, 2000 ... My latest digital obsession is an entirely free service that goes by the unassuming name of Vindigo.com. It's given me a tantalizing taste of how the wireless revolution will finally make the Web safe for advertising. I know, I know. I'm stranded on premise beach without a ...
TBWA/Chiat/Day's ad crew is enjoying the dot-com ride.(Brief Article)
Mar 06, 2000; ... Laurie coots plopped herself down in a chair in Central Park and sighed. "I'm beginning to wonder if they're wrong, and this pace is sustainable," she said. This wasn't in midtown Manhattan, but in TBWA/Chiat/Day's stunning Playa del Rey, Calif., offices. Central Park is an ...
Fall into . . . Sears?(Sears, Roebuck & Co. T.V. ad spots)(Brief Article)
Mar 06, 2000 ... Sears, Roebuck & Co. uses a Gap-like ad style in its latest TV spots, which broke March 4. Two executions, centered on spring sales, back Sears' Crossroads and ...
Food Network chef to make cafeteria fare more excellent.(Emeril LaGasse)
Mar 06, 2000; ... Marketer: Food Network, New York. Effort: `Emeril Kicks Up Your School Cafeteria." Agency: In-house. Twist: Capitalizing on the popularity of chef Emeril Lagasse's show "Emeril Live," cable TV's Food Network offers a viewer sweepstakes designed to extend ...
Colorful Asian influences star in fashion ads ;Ethnic flair: Cosmetics, apparel borrow Eastern style for spring.(Brief Article)
Mar 06, 2000; ... Ad pages of fashion magazines this spring are looking east for inspiration. New spring campaigns for many cosmetics and apparel companies have taken a heavy eastern flavor -- Near, Middle and Far East -- with names such as Sheer Karma and East Mystique. Agency ...
Customer focus: Price, selection and service central to Web plans;Best Buy takes cue from retail shops.(Brief Article)
Mar 06, 2000; ... Best buy co. was late to the Net. But by thinking through its strategy to turn bricks-and-mortar overhead into an online asset, the electronics retailer is in a strong position to excel both in retail and e-tail. Though it's arriving later to the Web than some big-box rivals, Best Buy has ...
No bull here: Well-designed site puts #1 brokerage in great position;Merrill's Web play worth the wait .
Mar 06, 2000; ... For a time, it looked like the E*Trades of the world might put Merrill Lynch & Co. out of commission. But the bull woke up last year with an aggressive restaging that put Merrill squarely on the Web while building on the power of its branch offices, brokers and research base. ...
Note from the editor.(America Online marketer of the year)(Brief Article)
Mar 06, 2000; ... America Online's persistent, never wavering plan to build the ultimate Internet utility earn AOL the award as Advertising Age's 2000 i.Marketer of the Year. Utility is fitting. We're aware that millions of customers stay with AOL either because they think it's great or because ...
Just do it: Marketer recovering after stumbling at starting block;Nike picks up the pace in race to harness Web.(Brief Article)
Mar 06, 2000; ... When it comes to cool marketing, no one needs to tell Nike how to find the cutting edge. Yet when it concerns the Net, Nike -- at least until recently -- was as flat as a pair of 1982 running shoes. "On the one hand, we wanted to be deliberate in how we saw our strategy. On the ...
Less is more: No-frills strategy proves effective for airline's Web site;Southwest flies high in cyberspace, too.(Brief Article)
Mar 06, 2000; ... Throughout its 28-year history, Southwest Airlines has prided itself on being a no-frills airline devoted to keeping prices low and profits high. Its Web presence fits with that corporate mantra. Though the site may lack the graphic sophistication or sleek look of ...
Three times a charm: With Silicon Valley partner in hand, retailer now poised to grow in cyberspace;A Wal-Mart worthy of the Web .
Mar 06, 2000; ... Something curious happened to Wal-Mart on the way to the e-store. Wal-Mart got onto the Net in 1996, but then failed to keep up. It came back in January, but with an entirely underwhelming redesign. Now, however, Wal-Mart Stores has a savvy new partner in Silicon Valley and is ...