Advertising Age back issues from June 2000:
Adages.(Brief Article)
Jun 05, 2000; ... Some flakes at JWT/Detroit J. Walter Thompson USA's 13th floor in Detroit, occupied by the creative staff, was a winter wonderland for the recent meet-and-greet with prospective new client Ski-Doo, which the office is pitching with affiliate Groupaction, Montreal. Six inches of ...
Aramis line plays to men's makeup needs; Surface `self-improvement tools' to hit department stores in the fall.(Brief Article)
Jun 05, 2000; ... Estee Lauder Cos. this fall will take a bold step into the final frontier of men's grooming -- makeup. Lauder's Aramis USA unit will introduce a line of "self-improvement tools" for men designed to disguise skin imperfections, diminish the appearance of wrinkles and correct shiny, oily ...
Hill, Holliday hires Ayres to complete exec team; U.S. expansion is likely; N.Y. president to be named.(Brief Article)
Jun 05, 2000; ... When Hill, Holliday, Connors, Cosmopulos executives planned last week's 32nd anniversary party around an Academy Award theme, they didn't know it would coincide with the top-level hire of a woman who gave up show business for the agency business. Ruth Ayres, a former stand-up ...
Breaking: Any sacrifice for the boss.(Bayer Corp.)(Brief Article)
Jun 05, 2000 ... Bayer Corp. is running three new seasonally appropriate 15-second spots for Alka-Seltzer, featuring themes like the relief the product ...
BellSouth Yellow Pages recast as virtual store; `Designing' spokeswoman dropped from campaign.(Brief Article)
Jun 05, 2000; ... They're not whistling Dixie anymore down at BellSouth Corp. The telecommunications giant is breaking a new consumer campaign this week for its on- and off-line Real Yellow Pages directory. But this latest push will not feature TV actress Dixie Carter, who had been the brand's ...
BEST BUY FOR FUN: .(Brief Article)
Jun 05, 2000 ... Guys get a helping hand, electronically, from Best Buy Co. in the retailer's first magazine advertising. The multimillion-dollar campaign, tagged "Turn on the fun," places males in situations where Best Buy wares provide a much-needed ...
The big Push: Bonneville shows the spy who drove me.(Brief Article)
Jun 05, 2000 ... Two new :30s for General Motors Corp.'s 2000 Pontiac Bonneville use a spylike theme while keeping the tag "Luxury with attitude." The first shows a James Bond-ish type gaining access to a secret facility. The spot touts 63 personal features in the Bonneville, like audio control so the ...
Breaking News.(advertising industry)(Brief Article)
Jun 05, 2000 ... BlueStreak introduces ad-targeting service BlueStreak.com, a rich-media and interactive marketing services company, today introduces Radar (Real time Access to Data), an online ad-targeting service designed to eliminate privacy concerns. Rather than using cookies to create ...
Brady's Bunch.(Brief Article)
Jun 05, 2000; ... There I was, lunching in that sleek new Conde Nast cafeteria overlooking Times Square as the guest of House & Garden Editor Dominique Browning and Publisher Brenda Saget, when suddenly I panicked: Do they serve wine? Ms. Saget, cool under pressure, swiftly had a Chardonnay '98 fetched to ...
Privacy program for kid Web sites comes under fire; Consumer group presses the FTC to pull the plug on CARU plan.(Children's Advertising Review Unit)(Brief Article)
Jun 05, 2000; ... In a potential blow to the most significant self-regulatory program for children's Web sites, a consumer group and children's advocates are pressing the Federal Trade Commission to nix the industry's plan for complying with a kids privacy law. The Center for Media Education led ...
Ayer's winning combo: Finance, food & fashion; Agency picks up trio of clients with billings of $50 mil combined.(Brief Article)
Jun 05, 2000; ... For N.W. Ayer & Partners, functional foods, fashion and finance add up to fifty -- $50 million, that is. Credit report site Truecredit.com, retailer Charming Shoppes and dietary supplement company OmegaTech DHA have joined the New York shop's roster. In fact, ...
Battle brews over magazine rules; Publishers and advertisers debate the definition of `paid' circulation.(Brief Article)
Jun 05, 2000; ... Magazines are already under intense pressure to manage circulation profitably in the face of steep subscription declines. Now publishers are poised to battle advertisers over the definition of the word "paid." The outcome will have significant economic ramifications for the ...
New Comtan DTC push combines pitch, tribute; Ads touting treatment tied to Michael J. Fox's TV exit.(Brief Article)
Jun 05, 2000; ... Actor Michael J. Fox's public battle with Parkinson's disease has given Novartis Pharmaceuticals Corp. the impetus to launch a direct-to-consumer initiative for its Comtan prescription drug. Seeking to capitalize on the publicity surrounding Mr. Fox's last episode of the ABC hit ...
Ford partners with `Country Weekly'; Deal ups carmaker's Fan Fair profile, helps magazine grow auto category.(Brief Article)
Jun 05, 2000; ... Country Weekly and Ford Motor Co. are going to the fair together. The country music title will help bolster the automaker's presence at next week's Fan Fair, the Country Music Association's 28-year-old festival in Nashville, Tenn. In return, Ford bought 10 ad pages -- its first ...
NBC's fall lineup to spotlight new Web technology; DigitalConvergence to go public; service also set to launch in print.(Brief Article)
Jun 05, 2000; ... NBC is the first broadcast network to get behind technology that will create hyperlinks between print or TV content and relevant Internet sites. The new technology from DigitalConvergence.com will allow viewers to interactively link their personal computers with TV programming ...
Restaurateurs learn to savor loyalty plans; Efforts like Click focus on building repeat business.(Brief Article)(Statistical Data Included)
Jun 05, 2000; ... As restaurants vie for return customers and consumers increasingly expect a greater level of service, restaurateurs are turning to loyalty programs to reward customers and encourage repeat business. "In this business . . . you learn to empathize with them about how difficult it ...
Fingerhut uses optimization to reduce cascade of catalogs.(Brief Article)(Statistical Data Included)
Jun 05, 2000; ... Fingerhut is mailing less and making more out of its catalogs thanks to optimization technology supplied by IBM Business Intelligence Consulting & Services. Since the Federated Department Stores subsidiary, which has 6 million active customers, began using the technology to ...
Walkman's alien advantage.(Brief Article)(Statistical Data Included)
Jun 05, 2000 ... Sony Electronics introduces Plato, an amiable alien, as the centerpiece of a $30 million push for its Walkman brand. The campaign ...
In the News: Entrepreneur on the scene.(Stiel Direct)(Brief Article)(Statistical Data Included)
Jun 05, 2000 ... Daniel Stiel never lost the entrepreneurial bug after selling his van-side ad company in 1983. The longtime corporate marketer recently formed Stiel Direct, a Scottsdale, Ariz.-based direct marketing company. "There is a tremendous opportunity for entrepreneurs, for agencies, who bring an ...
De Beers polishes Web site's facets; Mining company aims to become `ultimate diamond resource online'.(Brief Article)(Statistical Data Included)
Jun 05, 2000; ... Even for de beers, a Web site is not forever. The world's leading diamond mining company in June will relaunch its Diamond Information Center, an online presence featuring improved usability and navigation. De Beers Consolidated Mines sells diamonds to commercial ...
Breaking: In the bag.(Brief Article)
Jun 05, 2000 ... Consumer Financial Network's YouDecide.com mocks tough choices in cable TV spots breaking this week. One spot shows a supermarket consumer agonizing between a plastic or paper bag ....
London's Deepend migrates to the U.S.; Design shop catches Wieden's eye.(Brief Article)(Statistical Data Included)
Jun 05, 2000; ... Fred brown and his colleagues at Deepend have high aspirations for the digital design shop that officially opens offices in New York and San Francisco this week. The London-based operation is ready to establish itself as "the leading new-media creative agency in the U.S.," said ...
FCC gets static over easing of ownership rules; Shift would allow major broadcaster to buy `emerging' net like UPN, WB.(Brief Article)(Statistical Data Included)
Jun 05, 2000; ... National broadcasters could own more than one broadcast network, according to a Federal Communications Commission proposal issued last week. That immediately provoked a dissent from one FCC board member as well as the media-buying industry. "Such a modification is unsupported by ...
Right call by high court.(Brief Article)(Statistical Data Included)
Jun 05, 2000 ... How do the winds blow on the U.S. Supreme Court when it is called on to draw lines between the First Amendment rights of business and the powers of government to curb those rights? In the most recent test, the results were encouraging. The court examined a 1996 federal law aimed ...
EthicAd's task.(Brief Article)
Jun 05, 2000 ... Can direct-to-consumer drug advertising be all things to all people? Can pharmaceuticals marketers and advertising agencies get their message across effectively, while satisfying the concerns of federal regulators and physicians, and providing valuable information that empowers consumers? ...
`Really booming' Net grabs $3.6 billion; Ad-spending projection: Online's dollar share will hit 7.6% in 2004.(Brief Article)
Jun 05, 2000; ... Estimated online ad spending in the U.S. more than doubled in 1999 to $3.6 billion, up from $1.7 billion in 1998, according to Internet data aggregator eMarketer in its June "eAdvertising Report," released today. That's a growth rate of 116%. While the growth rate will slow as ...
Vanguarde folds `Emerge,' plans new title; Publisher revisits `Savoy' project, originally proposed at Time Inc.(Brief Article)
Jun 05, 2000; ... Vanguarde Media hopes to turn its shuttering last week of 10-year-old Emerge into an opportunity. The fledgling publisher plans to revisit the idea for a general-interest magazine aimed at African-Americans initially conceived five years ago. In April, Vanguarde -- formed in ...
Retailers tie on ads, promotions to win Father's Day sales; Sites try to build on `phenomenal' Mother's Day.(online retailers)(Brief Article)
Jun 05, 2000; ... Online retailers have turned their attention from mom to dad with Father's Day promotions designed to simplify shopping for the man many say is the most difficult person to shower with gifts. Whether it's a customized coupon book from a child, a caviar kit for the connoisseur ...
Fine joins Ad Age on publishing beat.(Jon Fine)(Brief Article)
Jun 05, 2000 ... Jon Fine, 32, joins Advertising Age this week as the publishing beat reporter. Mr. Fine has been an editor and reporter for the last 10 years in a variety of roles, most recently working as a free-lance journalist with an emphasis on media, sports and music. He succeeds Ann ...
Late News.(Brief Article)
Jun 05, 2000 ... Microsoft readies reaction to ruling [redmond, wash.] Microsoft Corp. is said to be weighing at least half a dozen advertising possibilities to react immediately to the antitrust decision expected this week. Options under consideration include TV spots featuring its top ...
A dirty little secret lives on; The hard truth: Too few blacks have made it as agency creatives.(advertising agency creative talent)(Brief Article)
Jun 05, 2000; ... It's been eight years since Advertising Age published "The ad industry's dirty little secret" (AA, June 15, '92), which reported on the ad world's terrible record at hiring and promoting African-Americans above the mail room and secretarial pool. I was one of the black ad ...
Fox Sports may get laughs, but spots still get it wrong.(Brief Article)
Jun 05, 2000; ... We trashed your campaign and you think we know absolutely nothing? Wrong. We know plenty. For instance, at any moment over the past 10 years, the Ad Review staff could have told you -- within 5 points -- Mickey Morandini's batting average (.261 right now. Look it ...
For the Record.(Brief Article)
Jun 05, 2000 ... CAA to help Coca-Cola with marketing efforts Coca-Cola Co. renewed its relationship with Hollywood talent agency Creative Artists Agency, even after the soft-drink giant recently dissolved and sold off its interests in Edge Creative, a Santa Monica, Calif., CAA spinoff that had ...
GM shops for an agency for its Hummer brand; New owner's model addition spurs review; Pyro will pitch.(Brief Article)
Jun 05, 2000; ... General Motors Corp.'s Hummer brand will start an ad agency review this month. Hummer is completing a list of about five agencies to consider that will include its current agency, Pyro Brand Development, Dallas, and possibly other agencies already doing GM work, said Marc ...
image of the week: .(Brief Article)
Jun 05, 2000 ... It's a type of baboon, not a country singer, but the play on the word mandrill is one of a pride of puns that Y&R Advertising, New York, uses ...
Inside Line.(Brief Article)
Jun 05, 2000 ... Direct Equity puts $4 mil into Mascot Network Direct Equity Partners, New York, a fund designed to foster direct marketing and e-commerce companies, invested $4 million in Mascot Network, Cambridge, Mass. Mascot operates intranet communities for colleges. The financing will help ...
AN EYESTORM FOR ART: .(Brief Article)
Jun 05, 2000 ... A Damien Hirst print is featured in one ad from a poster campaign for eyestorm.com. The print was created just for the e-tail site, which specializes in contemporary art. The goal of Bartle Bogle ...
KPMG to tout `new economy' savvy; JWT gets nod for global account; $90 mil campaign will start in fall.(KPMG International; J. Walter Thompson Co.)(Brief Article)
Jun 05, 2000; ... KPMG International will break an estimated $90 million global campaign this fall to position itself as a "new economy" problem solver. The professional services company last week hired J. Walter Thompson Co., New York, as agency of record for the account. The global branding ...
Doner nabs $100 mil May media account.(May Department Stores media buying account)(Brief Article)
Jun 05, 2000; ... A hotly contested and protracted review for the consolidated media buying and planning account of May Department Stores Co. finally ended last week. After 120 days, the estimated $100 million prize went to Doner, Southfield, Mich. In the review, Doner faced two tag teams that ...
News Briefs.(Brief Article)
Jun 05, 2000 ... Novamex breaks U.S. ads for Mexican fruit drink Jarritos, a fruit-flavored soft drink imported by Novamex, launched a campaign this month with TV spots titled "Aztecs" and "Revolutionaries" in Dallas, Houston and Los Angeles. Radio advertising supports the TV effort. The ...
Market Profile: Advertisers listen to Radio Unica's Cancela.(Jose C. Cancela)(Brief Article)
Jun 05, 2000; ... Who: Jose C. Cancela. Mr. Cancela, 42, a native of Cuba, has been president of Radio Unica Communications Corp. for two years. The Spanish-language radio network owns and operates stations in 12 markets and has another 33 affiliate stations. Prior to joining Radio Unica, he held ...
Breaking: Driving buzz.(new DaimlerChrysler ad campaign)(Brief Article)
Jun 05, 2000 ... DaimlerChrysler breaks a new campaign this month for its 2001 PT Cruiser themed, "Bounce to this." The effort includes out of home, radio and four TV spots with print to follow in July ....
`Mira!' debut kicks off duel at checkout lane; American Media goes up against Time Inc. title with new tabloid.(Brief Article)
Jun 05, 2000; ... American media is unleashing Mira!, an every-other-weekly Spanish-language tab-loid to compete with People en Espanol. The publication will debut June 13 with a cover date of June 27. The $1.69 tabloid launches from American Media's consumer magazine division but will be similar ...
Comings and Goings.(appointments and selections)(Brief Article)
Jun 05, 2000 ... Charles C. Conaway to chairman-CEO, Kmart Corp., Troy, Mich., from president-CEO, CVS Corp. He succeeds Floyd Hall, who is retiring as chairman and president-CEO. W.G. "Jerry" Jurgensen, 48, to CEO, Nationwide Mutual Insurance Co., Columbus, Ohio, from exec VP-corporate banking, ...
Cigarette makers frankly spell out smoking danger.(Brief Article)
Jun 05, 2000 ... Want to quit smoking? There's a helpful site with links to QuitNet and Surgeon General reports, and a special link to a smoking and cancer mortality table that may scare the hell out of you. The site is from the people of Philip Morris. Better yet, go to the far ...
Photo Review.(Brief Article)
Jun 05, 2000 ... NEW YORK: The United Jewish Appeal-Federation of New York honored Arthur Selkowitz (fifth from l.), chairman-CEO of D'Arcy Masius Benton & Bowles, with its first Global Leadership award at a black-tie dinner at the Regent Wallstreet. Offering congratulations are (from l.): Roy Bostock, ...
Pfizer teams with CBS, `Prevention'; TV, print deal includes `48 Hours' and custom-published supplement.(Brief Article)
Jun 05, 2000; ... Pfizer has joined with CBS and Prevention to promote its prescription drug brands across an integrated TV/print platform. The drug giant, the No. 2 direct-to-consumer ad spender last year behind Glaxo Wellcome, is the sole sponsor of a custom-published supplement called "Living ...
RadioShack campaign touts its RCA alliance; Ad campaign, concert series showcase deal with Thomson.(Brief Article)
Jun 05, 2000; ... RadioShack Corp. this week breaks the first round of a multimillion-dollar campaign touting its relationship with Thomson Multimedia's RCA brand. The ad and marketing effort, which kicks off June 6, will also feature concerts by leading artists set in locales as exotic as Machu ...
Ad agencies blind to talent pay in the rush for size and profits.(Brief Article)
Jun 05, 2000; ... Do you think there's a connection between a big successful advertising agency's ability to hire the best young talent and its incessant drive to become bigger and more profitable? I do, and I think it's a negative one. The big agencies are intent on driving up margins, and they're simply ...
Seeking the next TV revolution? Here's the clue: It's spelled TiVo.(Brief Article)
Jun 05, 2000; ... I knew we had crossed a bridge in the infotainment industry when two weeks ago I returned home from a hectic day in the literary trenches to this revelation from my wife. "I get it now," she told me. "TiVo is my friend." As I've gotten on in life, I've determined the war ...
Player Profile: Schettini taking Subway in taste-focused direction; Sandwich chain's first-ever chief marketing officer wants to attract hearty appetites.(Bill Schettini)(Brief Article)
Jun 05, 2000; ... Most people go to Subway Restaurants for healthy sandwiches. Bill Schettini wants to change that perception. As the Doctors Associates-owned chain's first-ever chief marketing officer, Mr. Schettini believes the way to double business in the next five years is by pleasing ...
Showtime sets shop search for $35 mil media account; MediaCom said to be in review; in-house agency retains creative.(Brief Article)
Jun 05, 2000; ... Viacom's Showtime Networks is shopping around. The subscriber cable TV network is on the hunt for a media shop to handle its estimated $25 million to $35 million account. Young & Rubicam's Media Edge, New York, currently handles the business. "We are going to be ...
FTC urged to get tough on retail slotting fees.(Federal Trade Commission)(Brief Article)
Jun 05, 2000; ... Small marketers were pitted against megamarketers and retailers during U.S. Federal Trade Commission hearings to examine the sometimes shadowy world of slotting fees. The parties took radically different views of whether the payments illegally limit competition. The ...
Sony's Walkman comes of age by reinventing itself for Net era; $30 mil devoted to relaunching 21-year-old brand.(Brief Article)
Jun 05, 2000; ... Sony Electronics relaunches its 21-year-old Walkman brand this week with more than $30 million in advertising and marketing. Created by Y&R Advertising, New York, the campaign is the largest ever for products in Sony's Personal Mobile Products unit. The multimedia effort, which breaks ...
Interim becomes Spherion to reflect shift in services.(Brief Article)
Jun 05, 2000; ... It was a year in the making, but on July 7, Interim Services becomes Spherion, thanks to some internal soul searching and a little help from the company's marketing partners: Crispin Porter & Bogusky and Landor Associates. Last year, then-named Interim teamed up with Miami-based ...
Profile of the Week; MarchFirst.(Brief Article)
Jun 05, 2000 ... Riding a rally in Nasdaq tech stocks, Internet services company MarchFirst saw its stock price rocket upward in active trading. There was no specific corporate news to explain the surge. Despite a chorus of analyst recommendations rating it a "moderate" or ...
Ad shoots hit the road to sidestep picket lines; New study says union demands may quintuple costs for talent in commercials.(Brief Article)
Jun 05, 2000; ... With the commercial actors strike now in its sixth week, strapped production companies increasingly are mounting "runaway productions," taking shoots out of the country to avoid crossing picket lines. "Three months ago, people were really worried about runaway production. And ...
Suzuki fires Asher, hires Colby Effler as auto shop.(Brief Article)
Jun 05, 2000; ... American Suzuki Motor Corp. is expected to move its $33 million car account this week to Colby Effler & Partners, Santa Monica, Calif., without a review. The move is a blow to Asher & Partners, Los Angeles, which won the business a decade ago. Colby, wholly owned by ...
TVB study: DTC disclosures lend credibility to drug ads.(Brief Article)
Jun 05, 2000; ... While pharmaceutical marketers chafe under requirements that compel them to list major risks in broadcast ads, a new study suggests that the mention of possible side effects might actually lend credibility. In the survey of more than 2,000 adults by the Television Bureau of ...
ESPN/ABC sells NFL with print, Web; Networks use cross-media deals to win mid-teen CPM increases.(Brief Article)
Jun 05, 2000; ... ESPN/ABC Sports has inked a number of upfront ad deals that combine commercials packages in ABC's "Monday Night Football" and ESPN's "Sunday Night Football." Edward R. Erhardt, president of ESPN/ABC Sports Customer Marketing & Sales, said about 60% of the combined inventory of ...
Vassarette to unveil new lingerie line; Ads will promote Technoshine as sexy yet comfortable and affordable.(Brief Article)
Jun 05, 2000; ... Vassarette, a brand whose bras are top-sellers in mass retail outlets, doesn't plan to cede its lead to newcomers. This summer, Vassarette will introduce Technoshine, a flashy line of bras and panties in fashion colors priced at less than $13. Advertising to support the launch ...
FIGHTING A WAIT PROBLEM; As more Americans choose to dine out these days, restaurants try to alleviate longer waits with entertainment, takeout.
Jun 05, 2000; ... Restaurants are trying to play the waiting game. Fatter paychecks and harried working households have bumped up the incidence of eating out -- and consequently, the time diners wait for a table. That's led dining chains such as Outback Steakhouse, Bennigan's and Bahama Breeze to ...
Study suggests car marketers shift Web use; Car buyers find Net sponsorship more attractive than pop-up ads.(Brief Article)
Jun 05, 2000; ... A new survey being released June 6 found Web site sponsorships by car marketers and sponsored buttons on sites are the only two areas with rising annual click-through rates since 1998. Click-throughs on banner ads, pop-up windows and direct e-mails showed annual declines in the same ...
breaking: Affordable tastes.(Brief Article)
Jun 05, 2000 ... Stock market riches are fleeting in this dot-com economy, but you won't lose your shirt or any other clothing item on Wendy's International's Super Value Menu. That's the ...
Kal-Kan hopes for riches in Nuggets; Dry idea: Whiskas extension eyes fast-growing segment in cat food.(Brief Article)
Jun 05, 2000; ... Mars' Kal-Kan is beefing up the dry cat food market with new Whiskas With Savory Nuggets -- crispy kibbles with soft, meaty centers -- backed by an estimated $13 million campaign breaking today. The 15- and 30-second TV spots from D'Arcy Masius Benton & Bowles, St. Louis, ...