Advertising Age back issues from January 2001:
Pitofsky's move ignites speculation; Guesses abound on who will be next FTC chair.(Brief Article)
Jan 01, 2001; ... After nearly six years as activist chairman of the U.S. Federal Trade Commission, Robert Pitofsky's likely return to commissioner has sparked a guessing game about the changes George W. Bush's inauguration may bring for the agency. Mr. Pitofsky is one of three Democrats on the ...
Yoplait revisits familiar terrain; New campaign keeps focus on taste and female-oriented issues.(marketing and advertising plans)(Brief Article)
Jan 01, 2001; ... Yoplait is a woman thing, and General Mills wants to show it understands. Because women are the primary consumers of refrigerated yogurt, making up 60% of the category, General Mills has in the past developed taste-focused advertising for Yoplait with female-targeted themes ....
Late News.(various briefs)(Brief Article)(Statistical Data Included)
Jan 01, 2001 ... McNeil breaks $40 mil campaign for Splenda [new brunswick, n.j.]--Johnson & Johnson's McNeil Specialty Products today launches an estimated $40 million integrated effort for Splenda, the no-calorie sweetener launched nationally in October. The campaign, from Lowe Lintas & ...
Image of the week.(Brief Article)
Jan 01, 2001 ... This latest execution for Bacardi USA's Bombay Sapphire brand is an update of the designer-martini-glass campaign launched in 1994 by Margeotes Fertitta & Partners, New York ....
The party's over; Food.(marketing plans within the food industry)(Brief Article)
Jan 01, 2001; ... The food industry, more impervious than most to economic downturns, is vowing to increase spending on marketing and advertising in the coming year. Major players in the industry, among them Campbell Soup Co., Kellogg Co. and ConAgra Foods, all have pledged to boost ad budgets in ...
Smaller sites feel the strain; Distance grows between top 10 and rest of pack.(Brief Article)
Jan 01, 2001; ... Your web site isn't in the Top 10? Not even close? Well, for Web marketers that have been feeling pressure to pull closer to the top-rated sites, it's going to be even tougher to accomplish that in 2001. ``The Top 10 sites have been pulling away from the rest of the pack and ...
Adages.(Brief Article)
Jan 01, 2001; ... Crossfire is in Chrysler's sights DaimlerChrysler Corp., sputtering from operating losses at its Chrysler Group, no doubt was eager to chug past 2000 to a future that includes something sleek and sexy on the horizon. The carmaker unveils the Chrysler Crossfire concept car next ...
As boom fades, time to advertise.(Brief Article)
Jan 01, 2001 ... Madison avenue's forecasters predict slower growth in ad spending in 2001, but, when all is said and done, see yet another record year. That's wishful thinking. So many signs suggest the business cycle has turned south that it's starting to feel like recession. But there are things ...
Big Board and SAP embrace idea of a new, new economy.(Brief Article)
Jan 01, 2001; ... As we have learned elsewhere in this issue, the world basically is coming to an end. There is hardly any reason to go on any longer, especially if you care deeply about Conde Nast, Omnicom and DoubleClick. Our advice here at Ad Review is just to live suicidally on the edge, squeezing every ...
Breaking; Off the ice.(Brief Article)
Jan 01, 2001 ... Southwest Airlines' campaign from longtime agency GSD&M, Austin, Texas, touts the airline's new sponsorship of the ...
The big push.(Brief Article)
Jan 01, 2001 ... Palm, marketer of the nearly ubiquitous handheld Palm organizer, extends its reach beyond the digerati to target mobile professionals who can use the device not only for business purposes, but also to stay in touch with family and friends ....
The party's over; Technology.(computer and related industry marketing analysis)(Brief Article)
Jan 01, 2001; ... After several red-hot years, the highflying tech sector has come crashing down to earth. Tech stocks have plummeted, corporate and consumer technology spending is down, and earnings warnings have come in successive waves. All this puts pressure on tech advertising in the new year, but some ...
The party's over; Print.(expected downturn in the print advertising industry)(Brief Article)
Jan 01, 2001; ... Optimists in the publishing and advertising industries suggest the drumbeat of down-trending economic news is as much a function of pessimism as reality. But Jack Berkowitz, VP-strategic planning for American Lawyer Media, isn't one of them. ``It's not an issue of whether ...
The party's over; Consumer package goods.(analysis of package-goods industry market and marketing)(Brief Article)
Jan 01, 2001; ... The package-goods industry has long been seen as a safe harbor in a tough economy because it deals in such staples as soap and diapers that sell in good times and bad. But the industry's increased reliance on premium-priced products could make it more vulnerable to consumer ...
Found art.(Brief Article)
Jan 01, 2001 ... Political icons John F. Kennedy and his brother Robert are showcased as crimefighters in the latest ads for the Museum at the John F. Kennedy Library, Boston. The print ...
Breaking; Head over heels.(Brief Article)
Jan 01, 2001 ... Clorox Co. breaks two new 15-second spots for the new ``upside down'' bottle for Hidden Valley Ranch salad dressing from DDB Worldwide, San Francisco, that feature kids tumbling in excitement over the new packaging, ...
Nextel to expand base; On the wire: $125 mil effort targets white-collar workers.(Brief Article)
Jan 01, 2001; ... Nextel communications on jan. 6 breaks a $125 million-plus marketing campaign in a bid to expand beyond its blue-collar base and reach mobile professionals who rely heavily on wireless communications services. Nextel traditionally focused on trades people--construction, plumbing and ...
AdMarket 50.(Brief Article)
Jan 01, 2001 ... The Advertising Age/Bloomberg AdMarket 50 Index ended 2000 down 25.5% for the year vs. a 6.1% loss for the DJIA and 1o.1% loss for the S&P ...
Landmarks.(Brief Article)
Jan 01, 2001 ... The YMCA breaks a $5 million campaign celebrating its 150th anniversary with footage showcasing famous alumni such as Susan Sarandon, John Glenn and Martin Luther King Jr. The ...
The party's over; Busted: As the economy slumps into slower growth or recession, the ad industry is bracing for life after an unprecedented boom.(Brief Article)
Jan 01, 2001; ... Fasten your seatbelts. It's going to be a soft landing. Or so pray the optimists. While few business watchers are ready to predict recession in 2001, the U.S. economy is slowing. Most financial forecasts call for slower growth in gross domestic product, more cautious consumer ...
Microsoft blitz pushes server; McCann-Erickson print, outdoor campaign puts focus on reliability.(Brief Article)
Jan 01, 2001; ... Touting a theme of rock-solid reliability, Microsoft Corp. on Jan. 4 debuts a print and outdoor campaign for Windows 2000 Server that constitutes its largest-ever push for server products. The campaign, created by McCann-Erickson Worldwide, San Francisco, features visually ...
Landmarks.(Brief Article)
Jan 01, 2001 ... Familiar Rio de Janeiro landmarks are made out of cookies in a spot by W/Brasil, Sao Paulo, celebrating the 50th anniversary of local baked- goods company Piraque. Big round cookies are beach umbrellas, a wafer is a ...
New EAS ads aim to attract women ; TV spots feature celebrity moms pitching meal-on-the-go products.(Brief Article)
Jan 01, 2001; ... A company well-known by aspiring-Schwarzenegger types is turning to two slimmer celebrities, Christie Brinkley and Cindy Crawford, to build awareness outside the gym. EAS, the Golden, Colo.-based company that established itself by marketing muscle enhancers targeted primarily at ...
For Y&R CEO, 2000 was a 'nightmare' of account tumult; Defection of several major clients cost agency $800 million in billings.(Brief Article)
Jan 01, 2001; ... Happy new year, Y&R. It's got to be better than 2000. Following a seemingly unending series of crises, Y&R Advertising's luck went from bad to worse after WPP Group bought parent Young & Rubicam for $4.7 billion in October. The year closed with the loss of blue-chip clients KFC, ...
Net ad sector moderates ; `Law of large numbers' cues a spending slowdown.(Brief Article)
Jan 01, 2001; ... The riotous web ad spending of a year ago is officially over. Once enjoying exponential growth rates, the online advertising industry is adjusting to more moderate growth. You know things are bad when bellwether Yahoo!'s stock price hits a low (recently dipping to under $30 from a 52-week ...
The party's over; Retail.(Brief Article)
Jan 01, 2001; ... For retailers, marketing in 2001 may well resemble the carnage of a Dec. 26 sales floor. A host of executives and chief marketing officers are taking new positions at retailers, along with a batch of new advertising agencies. Several agency relationships appear challenged, ...
Election Day impasse rattlesan already-nervous economy.(Brief Article)
Jan 01, 2001; ... Even though the polls showed that the public stayed cool over the presidential election impasse, it's now clear that the standoff created serious economic damage, maybe even triggering a recession. How else to explain the startlingly rapid deterioration of business conditions ...
Pricey buy of 'Fast Company' may bring G&J a big payday.(Brief Article)
Jan 01, 2001; ... When you consider the sale of Fast Company in a slowing economy for the warp-speed price of $350 million, it's tempting to see it as a fitting symbol of this loony New Year. But if you let history be your guide, you might see Gruner & Jahr's acquisition as one of those necessary ...
The party's over; Global.(Brief Article)
Jan 01, 2001; ... The party outside the United States may be less riotous this year, but ad growth in Asia, Europe and Latin America will continue to outpace the much bigger U.S. market. Zenith Media is forecasting 2001 ad spend growth of nearly 10% in Latin America and more than 6% in Europe and ...
McCann VPs advance; Two agency veterans take over top posts.(Brief Article)
Jan 01, 2001; ... McCann-Erickson WorldGroup this week promotes two agency veterans to top management posts in New York. Tony Miller, 58, who has been exec VP-regional director of McCann-Erickson North America since last January, becomes vice chairman of WorldGroup Marketing Communications ...
The party's over; Television.(TV advertising market)(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... The TV advertising market is going on a new road trip. And while all roads don't necessarily lead south, TV's engines are definitely slowing. A survey of TV buyers and sellers found that the $8.2 billion broadcast upfront market, which hit a record last year, might see a small ...
The party's over; Tech mags.(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... Ask one industry executive what 2001 will bring for tech- and new-economy print publications, and you'll get a quick answer: ``What's that giant sucking sound?'' Kelly Conlin, president-CEO of International Data Group, which publishes The Industry Standard, PC World and ...
Sirius, XM heat upsatellite radio race; Groundwork is set for a marketing battle amid questions whether there's room for 2.(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... Sirius Satellite Radio and XM Satellite Radio have spent the last decade quietly laying the groundwork to bring their new radio format to market, each promising a 2001 launch. But the road to retail is not quite complete yet, and consumers must wait until the second quarter-if all goes as ...
Promo spotlight: Compaq tests market for iPAQ with help of DJs, store demos.(Brief Article)
Jan 01, 2001; ... Marketer: Compaq Computer Corp., Houston. Effort: iPAQ in-store sampling effort. Agency: Source Marketing, Westport, Conn. Twist: Compaq wanted to promote its iPAQ home Internet appliance to people seeking a simpler alternative to a computer for accessing ...
On a roll; Ron Vos.(Brief Article)(Statistical Data Included)
Jan 01, 2001 ... Ron Vos, 36, is president and ``chief workaholic'' at Hi Frequency Marketing, which specializes in promotions targeting college students and young adults The Carrboro, N.C., agency, which Mr. Vos founded in 1995, now has 21 full-time employees and 200 marketing representatives nationwide ....
How women can see Echo; `Seventeen,' Roxy help Toyota reach young drivers.(Brief Article)
Jan 01, 2001; ... Seventeen and roxy apparel go for a ride with Toyota Motor Sales USA as the carmaker this month rolls out a promotion backing its Echo sedan. Toyota, Seventeen and Roxy marketer Quiksilver are targeting extreme-sports-minded young women with the effort. The promotion includes a ...
Inside line; Charles Schwab lifts ski program as title sponsor.
Jan 01, 2001 ... Charles Schwab & Co. replaced General Motors Corp.'s Chevy Trucks as title sponsor of Nastar, the ski industry's grassroots development program. The investment company will back 11 events set for 2001. Picabo Street, 1998 Olympic gold medalist, is official spokeswoman and pacesetter for ...
Coty has high hopes for new scent; American Original goes after younger buyers of designer fragrances.(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... Coty will try to copy the success of designer fragrances at the mass retail level when it launches American Original, an extension of its Lady Stetson fragrance that will reach stores in February. An ad campaign from Della Femina/Jeary, New York, will back the launch with print, ...
The party's over; Agencies.(Industry Overview)(Statistical Data Included)
Jan 01, 2001; ... Advertising agency executives aren't ready to turn out the lights on this spending party. But agency expectations vary sharply-with some agencies downright pessimistic. ``I'm expecting a hell of a bad year, and I'm being very conservative,'' said Scott Marshall, president of ...
Cable interconnect Adlink works to build Targeted TV; L.A. program seeks support.(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... While Adlink, the cable interconnect for the five-county Los Angeles market, has attracted interest from national advertisers for its 7-month-old Hispanic sales plan, it needs to educate hesitant marketers to this new path to reaching the region's 6.9 million estimated Hispanics, admitted ...
Fleishman will purchase D.C. shop Greer Margolis; Deal unites architects of ads for Reagan, Clinton.(Fleishman-Hillard to acquire Greer, Margolis, Mitchell, Burns and Associates, Ronald Reagan and Bil Clinton ads)(Brief Article)
Jan 01, 2001; ... Fleishman-Hillard is buying one of Washington's largest liberal Democratic ad and public-affairs shops in an unusual deal that groups the architects of both Ronald Reagan's advertising and some of President Bill Clinton's ads under the Omnicom Group banner. Greer, Margolis, Mitchell, Burns ...
Slim Subway spokesman has expanding influence; Chain plans to launch `Jared Inspired Me' campaign.(Brief Article)(Statistical Data Included)
Jan 01, 2001; ... Jared Fogle has become a weight-loss franchise that could rival the likes of Weight Watchers' Sarah Ferguson, the duchess of York. The Subway Restaurants spokesman, who lost 245 pounds while subsisting on a diet of Subway sandwiches, has become so influential to waist-watchers ...
The party's over; Cars.(Brief Article)
Jan 01, 2001; ... The good times won't be rolling so smoothly in 2001 for the auto industry after back-to-back, record-setting sales years that started in 1999, experts warn. Advertising could take a hit. Car and truck marketers are expected to sell between 500,000 and 1 million fewer vehicles, ...
For the record.(Brief Article)
Jan 01, 2001 ... VNU to buy ACNielsen in deal valued at $2.3 billion Dutch publisher VNU plans to acquire ACNielsen, the world's largest market research firm, for $2.3 billion. In a deal expected to close in the first quarter of 2001, VNU will pay $36.75 a share for ACNielsen. The acquisition ...
Experts: Ethnic market to weather ad slowdown ; Buyers say census data will validate ad spending.(Brief Article)
Jan 01, 2001; ... Multicultural media executives and marketing consultants agree that while the economy may be slowing down, advertisers will not be quick to pull their dollars out of their ethnic marketing budgets. ``I've been at this 20 years, and in the old days, during the recession and ...
Media profile; Alfredo Alonso.(Brief Article)
Jan 01, 2001; ... Alfredo Alonso, 40, has become known as an innovator of new formats for Spanish-language radio since launching Mega Communications in 1996. The Mega president-CEO previously was a VP with Spanish Broadcasting. Perspective: In the last five years, Spanish-language radio has gone ...
The party's over; Financial.(Brief Article)
Jan 01, 2001; ... Harry Truman once wished aloud for a one-handed economist after too many gave him forecasts, only to add, ``On the other hand. ...'' He'd be spinning in his grave if he heard the financial sector outlook for 2001. IPO fever has cooled off, the stock market is way off ...
Breaking; Hurley's still a Lauder lady.(Estee Lauder Inc. marketing campaigns to continue Elizabeth Hurley as spokesperson)(Brief Article)
Jan 01, 2001 ... Despite reports that Estee Lauder was seeking a new spokeswoman, actress Elizabeth Hurley returns as the face of the cosmetics brand for its 2001 campaign breaking in January magazines ....
Profile of the Week; Sprint FON Group.(Sprint Corp.'s FON Group share price rose recently)(Brief Article)
Jan 08, 2001 ... Sprint Corp. FON Group shares, big losers in last year's up-and-down market, rallied sharply after the Federal Reserve Board's surprise cut in short-term interest rates last week. FON Group is the publicly traded unit of Sprint ...
The 3rd Annual Bobby Awards; Protocol for Bobby Awards: No tedious speeches, please.(awards for actors in television commericals)(Brief Article)(Column)
Jan 08, 2001; ... When you accept your statue, please say a few brief words of thanks, pay the customary tribute to Bobby himself, then get the hell off the stage -- or we'll never have time for the dance numbers. Yes, now in its third year, the Bobby Awards constitute the pre-eminent arbiter of ...
A Bush FTC.(George W. Bush inherits a Federal Trade Commission that is on god terms with advertisers and business)(Brief Article)
Jan 08, 2001 ... President-elect George W. Bush will inherit from outgoing Chairman Robert Pitofsky a Federal Trade Commission that fits his basic wants: diligent, moderate and with generally good relations with business and Capitol Hill. The trick will be to keep it that way. The new chief of ...
Brady's Bunch.(news items from periodical publishers)(Brief Article)(Statistical Data Included)
Jan 08, 2001; ... And a very happy New Year to all. Even the Republicans and A-Rod. Publisher Susan Plagemann reports Cosmopolitan ended the year at 2,043 ad pages, up 96 pages from the year before. And it's raising the rate base to 2.6 million from 2.5 million. Big category gainers, says Susan, ...
In the news: Bill Russo; Rising above e-mail clutter.(hired by e-Rewards)(Brief Article)
Jan 08, 2001 ... Bill Russo, new VP-sponsor programs at e-Rewards, Dallas, knows the importance of standing apart in the crowded e-mail marketing space. He hopes to expand the roster of companies partnering with e-Rewards, which enables members who respond to e-marketing messages and surveys to redeem ...
Case study: Wine funnel used as metaphor by Web recruitment company.(to show clients they can narrow down the recruitment process)(Brief Article)(Company Profile)
Jan 08, 2001; ... Recruitsoft wanted to introduce itself to human resources and recruiting executives in a big, high-end way, so the Web-based company sent to 2,000 recipients a 2-foot-long box containing an oversize brochure-and a pewter wine funnel. Two Toronto-based agencies, Recruitsoft ...
Saturn SUV offers 3-D Vue; GM unit's mailings pave way for vehicle's fall intro.(Saturn Corp. will do mailings to help introduce its Vue sport utility vehicle)(Brief Article)(Statistical Data Included)
Jan 08, 2001; ... General motors corp.'s Saturn is getting a running start for the fall launch of its first sport-utility vehicle, the Vue. Saturn Corp. recently sent the first in a series of direct mailings to prospects. The drop went to about 60,000 consumers who had requested information about ...
NetResults.(Brief Article)
Jan 08, 2001 ... A weekly Web traffic report from Nielsen/NetRatings (www.nielsen-netratings.com), the Internet audience measurement service of Nielsen Media Research and NetRatings. Find more NetResults at adage.com/dataplace. ...
'Ad Age' names Taylor.(Advertising Age hires Catharine P. Taylor as interactive editor)(Brief Article)
Jan 08, 2001 ... Catharine P. Taylor today joins Advertising Age as interactive editor, overseeing the publication's Interactive Media & Marketing section as well as interactive-related content on AdAge.com. Ms. Taylor, 41, joins Ad Age from the New York office of Organic, a San Francisco-based ...
Natural selection: New year likely to winnow media crops.(forecasts for the advertising, marketing and media businesses)(Brief Article)(Column)(Industry Overview)(Statistical Data Included)
Jan 08, 2001; ... The greatest thing about predictions is no one remembers to look back a year later to calculate their rate of accuracy. Even if they do, it's easy to shrug off such criticisms by pointing to the inability of just about anyone to accurately forecast anything, from weekend weather to ...
Adages.(stories of three ad campaigns)(Brief Article)
Jan 08, 2001; ... Reindeer meet Volvo horsepower This'll sleigh Santa: Volvo rented 800 reindeer in Norway for a new global commercial backing the all-wheel-drive Cross Country wagon. Bob Austin, mktg. communications dir. at Ford-owned Volvo Cars of North America, joined New York agency Messner Vetere ...
Inside line; La-Z-Boy stores campaign targets newly moved.(Brief Article)
Jan 08, 2001 ... La-Z-Boy Furniture Galleries is conducting a yearlong direct marketing campaign targeting new movers. Meredith Corp.'s Meredith Integrated Marketing, New York, is handling ``The New Movers Program,'' in which all 265 La-Z-Boy stores across the country are participating. The effort includes ...
Marketers should heed the tune of Napster's revolution.(Brief Article)(Column)
Jan 08, 2001; ... My vote for Person of the Year-last year and this year, too-goes to Shawn Fanning and his merry band of thieves. I realize that, in casting my lot with the young inventor of Napster and his 40 million users, I am exalting an avatar of the new economy at the very moment that ...
BRAND IN DEMAND: Corona has right 'lattitude'; Anheuser-Busch thought that its Tequiza brand could follow in the footsteps of import success story Corona. But slowing demand and a small ad push rain on Tequiza, while Corona continues to bask in the sun.(imported Corona beer continues to rise in popularity)(Brief Article)(Statistical Data Included)
Jan 08, 2001; ... Budweiser may be the king of beers, but Corona is king of the imports. In the past several years, the country's leading import has shown annual growth from 10% to 40% despite a growing cadre of competitors. The double-digit increases are noteworthy when compared to a domestic segment ...
Photo Review.(captions of photos of various people in the media)(Brief Article)
Jan 08, 2001 ... DETROIT: Detroit Mayor Dennis Archer (c.) prepares to cut the ribbon to open GM Planworks' new Detroit headquarters. Also pictured, Dennis Donlin (l.), president-CEO, GM Planworks, and Michael Browner (r.), executive director-media and marketing operations, General Motors Corp. ...
Comings and Goings.(Karen Kingsley, to senior VP-associate director, business development, Deutsch)(Brief Article)
Jan 08, 2001 ... Karen Kingsley, to senior VP-associate director, business development, Deutsch, New York, from president, Toolbox, New York. James L. Hedges to senior VP-Chief Financial Officer, ABC Television Network, from senior VP-finance and planning, ABC Entertainment Television Group ....
Player Profile: Jarvis's new MediaCom job puts exec in swim of things; VP receives praise for good humor in many elements.(Tony Jarvis; MediaCom Worldwide)(Brief Article)
Jan 08, 2001; ... ``In a world swimming with data we've got a guy who can do more than just float,'' said Jon Mandel, co-managing director of Grey Global Group's MediaCom Worldwide, New York. He's speaking of Tony Jarvis, the company's new senior VP-director of strategic insights, who is a ...