Advertising Age back issues from June 2002:
Garfield's Ad Review: Cantor Fitzgerald employees tell 9/11 stories in new spots.(Brief Article)
Jun 03, 2002; ... God only knows they have a story to tell. Cantor Fitzgerald & Co., the once happily obscure bond brokerage, was etched into the nation's consciousness Sept. 11 when it lost 658 souls at the World Trade Center. They went to work on a beautiful morning and an hour later they were ...
Agency Reorganization: Bianchi will plan strategy, and disruption, at TBWA.(Carisa Bianchi, TBWA/Chiat/Day)(Brief Article)
Jun 03, 2002; ... Omnicom Group's TBWA/Chiat/Day this week names agency veteran Carisa Bianchi to the new post of chief strategic officer in its largest U.S. office, with the charge to execute the shop's new mantra: disruption. Ms. Bianchi, 42, was president of TBWA/Chiat/Day's San Francisco ...
Direct Response: 'Angel' bedeviled by lock shock: NuHair ; Jackson pitches in $10 mil effort for hair restorer.(Brief Article)
Jun 03, 2002; ... Former ``Charlie's Angel'' Kate Jackson is back, this time pitching a cure for tress stress in a $10 million direct-response TV campaign for hair-restorer NuHair. NuHair's manufacturer, Biotech Corp., said it was attracted to the medium's cost-efficiency and flexibility in ...
The Ad Market.(Brief Article)(Statistical Data Included)
Jun 03, 2002; ... Turn Signals Consumer confidence remains as shaky as the outlook for the recovery. After a surge in March and a slip in April, the consumer confidence index rose again in May. Consumers are still upbeat about a recovery later this year, but they don't think the economy will ...
Synergy's promised rewards big waste of executives' time.(Brief Article)(Editorial)
Jun 03, 2002; ... I know it's inevitable, but I also know the march to corporate bigness won't, in the long run, bring success and happiness. All mergers and acquisitions are predicated on making more from two entities than they would be alone. It's not enough to run the prize subsidiary ...
Rebuilding Trust: JWT deepens bench on its $118 mil Merrill Lynch acc't; Execs join shop as client battles image problems.(Brief Article)
Jun 03, 2002; ... J. Walter Thompson has brought in new players and developed new spots in an effort to reinforce its service to Merrill Lynch & Co. The WPP Group agency hired two top-level executives to work on the financial company's account. The company recently began to air new ads, Merrill's ...
Buyers, shops court Burger King ; Salivating over sale, agencies vie for inside track on $400 mil account.(Brief Article)
Jun 03, 2002; ... As the bidding to acquire Burger King Corp. enters its second round, interest in the Diageo chain is as intense among ad agencies as it is among prospective buyers. Last week, at least two of the five active bidders for the brand were in Miami looking at Burger King's books, ...
Image of the week.(Brief Article)
Jun 03, 2002 ... Too many Absolut Citrons and good luck finding the iconoclastic bottle in this lemon. Absolut Spirits Co., New ...
Sports Drink Battle: Going to extremes ; Powerade and Gatorade try divergent tacks.(Brief Article)
Jun 03, 2002; ... As many marketers ponder whether to create brand extensions targeting Hispanics, Gatorade has launched a sub-brand called Xtremo, and rival Powerade is about to break its first general-market ad campaign with calculated Latin appeal. PepsiCo's Xtremo, introduced under the ...
Spots: Subaru.(national broadcast TV campaign)(Brief Article)
Jun 03, 2002 ... Subaru of America returns to national broadcast TV for the first time since 1997 with a campaign aimed at making Subaru consumers feel ``unique.'' The campaign, which broke June 2 from Interpublic Group of ...
Elizabeth Herbst, Universal Domestic Television; Navigator of the TV roadmap.(Brief Article)
Jun 03, 2002; ... The art of the deal drives Elizabeth Herbst. From her New York office the exec VP-ad sales at Universal Domestic Television oversees the sale of national barter advertising for Universal's first-run series. (Studios USA Domestic Television last month finalized its merger into Vivendi ...
Work.(Brief Article)
Jun 03, 2002 ... You'll need sunglasses if you have too many of Grand Marnier's margaritas. The orange liqueur is marketed by Schieffelin & Somerset Co., a joint venture ...
Catherine Bension, Select Resources International; The reviews are in ...(Brief Article)
Jun 03, 2002; ... Advertising reviews often were a sullied process. Then review consultants came along, provoking mixed responses from both clients and agencies. But one woman is moving to change that. Catherine Bension last year bought the controlling interest in Select Resources International, ...
The Week.(Brief Article)(Statistical Data Included)
Jun 03, 2002 ... Grey lands Cisco creative Cisco systems last week named Grey Global Group's Grey Worldwide, San Francisco, its agency of record on an estimated $50 million account after a lengthy review. Grey's darkGrey tech unit landed the business after competing with WPP Group's JWT/Tonic, ...
$50 Mil Launch: Crest spinoff targets women ; Toothpaste as beauty product.(Procter and Gamble Co. to launch toothpaste for women)(Brief Article)
Jun 03, 2002; ... A team of Procter & Gamble Co. marketers who jokingly call themselves ``chicks in charge'' is launching the first mass-market toothpaste positioned for women-complete with $50 million-plus rollout and feminine flourishes worthy of a new beauty-care product. Crest Rejuvenating ...
Linda Thomas Brooks, General Motors Mediaworks; Big wheel turns Detroit.(Brief Article)
Jun 03, 2002; ... Linda Thomas Brooks decided early in her early 20s to be ``a doer, not a viewer.'' That resolve turned out to be prophetic. Since February 2000, the Chicago native has been exec VP-managing director of General Motors Mediaworks, Warren, Mich. The unit of Interpublic Group of Cos. is ...
People.(media and advertising executives)(Brief Article)
Jun 03, 2002 ... Ray Giacopelli to VP-research and ad sales, Viacom's Comedy Central, New York, from senior VP-research, USA Networks' USA Cable. Anthony Edwards to VP-director of account planning, Bernstein-Rein, Kansas City, Mo., from VP-director of account planning, Blattner Brunner, ...
More bad news for Bates on CVS, Hyundai.(Brief Article)(Statistical Data Included)
Jun 03, 2002; ... Beleaguered Bates Worldwide is being slammed by two more body blows-the loss of Hyundai Motor America's regional dealers' media account and a review of CVS drug stores' $35 million business. The moves come as Cordiant Communications Group's Bates is reeling from the departure ...
Carol H. Williams, Carol H. Williams Advertising; Big thinker has the touch.(executive profile)(Brief Article)
Jun 03, 2002; ... Carol H. Williams, one of the few African-American women running her own ad agency, built her career on the line ``Strong enough for a man.'' Literally. Ms. Williams, who studied biology at Northwestern University, went to an American Association of Advertising ...
Shelf Talkers: Package patter hits grocery aisles; Parkay's Talking Tub comes back; chats 'live' from grocery dairy case.(Brief Article)(Statistical Data Included)
Jun 03, 2002; ... Have your package literally shout out to consumers as they walk by the shelf? It's been only a dream, until now. ConAgra Foods this July will take its ad icon-the Parkay Talking Tub, out of commission since 1999-live to dairy-case shelves. As shoppers pass by, the margarine tub will call ...
Work.(Fortune Brands marketing campaign)(Brief Article)
Jun 03, 2002 ... Fortune Brands' Jim Beam Brands wants you to Pucker Up this summer. Agency: ...
Trademark Expansion: Soft-drink makers join cocktail party; Coca-Cola and Cadbury launch mixers to spike restaurant sales.(Brief Article)
Jun 03, 2002; ... Eager to tap into the converging fruit-flavor-liquor boom, America's top soft-drink companies are bellying up to the bar. At the National Restaurant Association show in Chicago last month, Coca-Cola Co. and Cadbury Schweppes each pitched non-alcoholic cocktail mixes to add some ...
Late News.(Brief Article)(Statistical Data Included)
Jun 03, 2002 ... Riney retires; will take emeritus title at agency [SAN FRANCISCO] Hal Riney, who helped build the West Coast into an advertising powerhouse and lent his voice to dozens of commercials, has retired. Mr. Riney, who will turn 70 in July, will be chairman emeritus of Publicis ...
The Biz: Showtime, HBO ready to rumble.(joint market Mike Tyson, Lennox Lewis boxing match)(Brief Article)
Jun 03, 2002; ... When boxers Mike Tyson and Lennox Lewis step into the ring June 8 for the heavyweight championship, it marks the coming together of bitter rivals. No, not the fighters. Opposing TV networks. Both AOL Time Warner's HBO and Viacom's Showtime have lowered the gloves, so ...
The Buzz; What we're talking about.(Brief Article)
Jun 03, 2002 ... With costs skyrocketing, TV networks are increasingly relying on sibling production arms to develop shows. Are execs making programming choices based on the bottom-line as much as on what viewers want? Ultimately, advertisers could be affected if viewers shy away. Of the 38 new shows the ...
Inside Intel's new ad effort: Affirmation and a silicon chip ; Print, outdoor and online push could see $80 mil-plus budget.(Brief Article)(Statistical Data Included)
Jun 03, 2002; ... Intel Corp. wants business decision makers to say ``yes'' to its desktop, mobile and server microprocessors, showcased in a global campaign breaking June 4 in Dow Jones & Co.'s Wall Street Journal. The print, online and outdoor push-positioned as Intel's biggest ever campaign ...
Marianne Gambelli, NBC; Ensuring the Peacock struts.(Brief Article)
Jun 03, 2002; ... Marianne Gambelli's time at the seemingly always-hot NBC could mean Never Been Cold. ``Our demos are so strong-no one comes near us,'' says Ms. Gambelli, 42, exec VP-prime time and sports, who's No. 2 behind NBC President of Ad Sales Keith Turner. The General Electric Co.-owned ...
Get back to the point; The National Youth Anti-Drug Media Campaign has lost its teeth, but a return to focused hard-hitting messages can work.(Brief Article)
Jun 03, 2002; ... In the current debate regarding the National Youth Anti-Drug Media Campaign, one thing seems to have been forgotten: the kids and the parents the campaign was intended to serve. They don't need politics as usual or finger pointing. They need-and deserve-practical solutions. ...
Honda adds two SUVs to truck lineup.(Pilot and Element)(Brief Article)(Statistical Data Included)(Product Announcement)
Jun 03, 2002; ... American Honda Motor Co. is pumping up its truck lineup by adding two sport utility vehicles this year. The marketer today launches its Pilot, a midsize SUV aimed at families, on broadcast and cable networks. Honda's Element, a smaller but taller SUV aimed mainly at men ages 18 to 35, ...
The Player: Smith to use 'Parenting' success to grow 'Elle' brand; Exec to extend big Hachette money-maker.(Carol Smith came in March into a top position at Elle-senior VP-group publishing director)(Brief Article)
Jun 03, 2002; ... The big brand at Hachette Filipacchi Media U.S. is fashion title Elle, and its offshoots like Elle Decor and Elle Weddings. The flagship title alone is the company's No. 2 revenue generator. At the podium and in private, Hachette President-CEO Jack Kliger has spoken of the need for ...
Hanna Gryncwajg, Bravo; Cable wake-up caller.(Brief Article)(Statistical Data Included)
Jun 03, 2002; ... Back in the heady days of 1998, the U.S. economy had an unmistakable theme song: the Rolling Stones' ``Start Me Up.'' MBA candidates grappled with whether to go to class or work on a business plan, and the Internet seemed like the quickest avenue to wealth since a California stream 150 ...
Deborah Wahl Meyer, Toyota Motor Sales USA; Early start, strong finish.(Brief Article)
Jun 03, 2002; ... Although she vowed as a teen that she'd never work in the car industry again, Deborah Wahl Meyer as an adult is carving out her niche as an auto marketer supreme. Ms. Meyer grew up in a Detroit area automotive supply family and worked in the business at age 14. Carrying out her duties in ...
@Work.(Foxwoods Resorts Casino hires Admerasia ad agency)(Brief Article)
Jun 03, 2002 ... The promise: Admerasia President Zan Ng (above) vowed to shave his head and wear the client's logo on his skull the next time an advertiser from a category that had never advertised to the Asian-American market created a budget. How he did it: Printed the logo on a removable ...
Reebok taps PHD for media biz.(media buying)(Brief Article)
Jun 03, 2002; ... Reebok has named Omnicom Group's PHD agency of record for media buying in the U.S. Grey Global Group's MediaCom previously handled the business. The shift was confirmed by Mickey Pant, Reebok's chief marketing officer. ``We have moved all the media buying in the U.S. to PHD,'' Mr. Pant ...
Whittle's second act looks surprisingly like his first.(H. Christopher Whittle, head of Edison Schools)(Brief Article)
Jun 03, 2002; ... H. Christopher Whittle, the 54-year-old founder and chief executive of Edison Schools, sat in his stylishly simple Midtown Manhattan office and pondered what his critics have said about him. That he is extravagant. That he exaggerates reality. That he promises more than he can deliver ....
Adages.(National Security Administration launches ad campaign; soft drink makers and others can use record-holding lap-sitter for promotional events)(Brief Article)
Jun 03, 2002; ... Cryptologists' message to nattering nabobs: Shut your pie hole! The National Security Agency finally unleashed its long-awaited campaign against blabbermouths. Inspired by the ageless adage, ``Loose lips sink ships,'' a motto used during World War II, the NSA's ad shop, Trahan, ...
Call For Entries: Extension for 'AA' Hispanic Ad Awards.
Jun 03, 2002 ... Entries should be received this week for Advertising Age's fourth annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between April 1, 2001 and April 30, 2002 ...
Hearst picks up regional 'Veranda' for $40 mil; First acquisition since 1986 may signal new interest in making deals.(Brief Article)
Jun 03, 2002; ... hearst magazines late last week bought Veranda, the Atlanta-based shelter title, and plans to take its profile national. It's the first acquisition for Hearst since the tightly held magazine giant purchased Esquire in 1986, and strongly hints the company, which has fueled its growth via ...
Eva Dillon, Jane; Advertisers sit up and listen.(executive profile)(Brief Article)
Jun 03, 2002; ... As publisher of Jane, Eva Dillon has developed an uncanny ability to present what she calls Editor in Chief Jane Pratt's ``dog whistle'' sensibility at a pitch advertisers can hear. Ms. Dillon's next job may be helping them listen to Ms. Pratt's latest reinvention-a Jane for ...
Linda Sawyer, Deutsch; Keeping Deutsch focused.(at Interpublic Group of Companies Inc.)(Brief Article)(Interview)
Jun 03, 2002; ... Contrasting against her colorful, sometimes controversial boss, Linda Sawyer is not widely known among the industry's rank-and-file. But one comment from Donny Deutsch, chairman-CEO of Interpublic Group of Cos.' Deutsch, puts her importance in perspective: ``Linda manages me better than ...
Rebeca Johnson, Frito-Lay North America; Frito's more inclusive party.(initiates Hispanic-American marketing campaign)(Brief Article)
Jun 03, 2002; ... Heading frito-lay North America's year-old multicultural team as VP-ethnic and urban marketing, Rebeca Johnson has made a very Latin impact. For years, Frito-Lay and PepsiCo sibling Pepsi-Cola Co. did point-of-purchase promotions together in the general market. At Ms. Johnson's initiative, ...
Kary McIlwain, WPP's Y&R Chicago; Her `Halle Berry moment'.(Young and Rubicam Advertising, executive profile)(Brief Article)
Jun 03, 2002; ... Having the agency she runs be recognized by Advertising Age's Creativity as one of the hottest creative shops in the country, let alone Chicago, was a gratifying moment for Kary McIlwain. But when the president-CEO of Y&R Advertising, Chicago, accepted a Chairman's Award, the most ...
Work.(Saatchi & Saatchi ad on Lycra for DuPont International)(Brief Article)
Jun 03, 2002 ... DuPont International's Lycra covers all kinds of curves. Print ad from ...
Mary Moudry, DDB Worldwide, San Francisco; DDB/S.F.'s Ms. Fix-It.(Brief Article)
Jun 03, 2002; ... Mary Moudry's colleagues at DDB Worldwide, San Francisco, like one thing about her most: She does everything, from interfacing with parent company Omnicom Group to handling DDB's third-largest worldwide account, to even picking up a hammer and fixing things as needed. ``I'm the red phone'' ...
Upfront could hit $7.5 bil; NBC takes lead as strong market kicks off.(television advertising spending)(Brief Article)
Jun 03, 2002; ... A stronger than expected broadcast upfront market kicked into high gear late last week, with General Electric Co.'s NBC taking the early lead as expected. The peacock network booked $1 billion to $1.2 billion in business, about half its projected total take of $2.3 billion, executives ...
Editorial: Hard times can't dull Net's future.(Brief Article)(Statistical Data Included)
Jun 03, 2002 ... Revenue at the top 100 interactive agencies fell by nearly a third last year, but they still generated an impressive $2.1 billion in marketing-services business. It's a tangible sign that Net business is real business. More significant, many old-name ad agencies are seeing interactive ...
Lee Ann Daly, ESPN; Exec extends sports reach.(Brief Article)
Jun 03, 2002; ... Lee Ann Daly, 40, ESPN's energetic senior VP-marketing, has delivered critical acclaim, awards and ratings for the sports network since she arrived in 1997. As anchor Dan Patrick would say, ``You can't stop her-you can only hope to contain her.'' Ms. Daly oversees a staff of 35 ...
Masterfoods conducting new review ; $50 mil U.S. print buying up for grabs.(Brief Article)
Jun 03, 2002; ... Masterfoods USA, which has shifted several of its creative and media accounts recently in the U.S. and Europe, is conducting a review of its more than $50 million U.S. print-buying business, currently at Grey Global Group's MediaCom. The incumbent is defending, according to a ...
Anne Martin, Procter & Gamble Co.; A new face emerges at P&G.(Brief Article)
Jun 03, 2002; ... When Anne Martin came to Procter & Gamble Co.'s cosmetics unit in 1995 as marketing director for Cover Girl, it wasn't a plum assignment. Cosmetics had been losing market share since P&G entered the business in the 1980s. The Baltimore area unit could be a hard place to be noticed. ...
Esther Lem, Unilever; Marketing's gender bender.(Brief Article)
Jun 03, 2002; ... Years of men in a male-dominated package-goods industry managing brands sold mainly to women have yielded to an odd turnabout for Esther Lem. As VP-brand development for anti-perspirants and deodorants for Unilever in North America, she finds herself presiding over one of the biggest men's ...
Denise Benou Stires, Nasdaq; Perception is redefined.(Brief Article)
Jun 03, 2002; ... Taking stock has a whole other meaning for Denise Benou Stires. As exec VP-global marketing and investor services at Nasdaq, she's in charge of promoting the stock exchange with investors, marketers and the public. That's a tall order in this economy, but she's quick to point out the name ...
International Advertising: P&G flexes muscle for global branding; Seeks middle ground between local and global.(Brief Article)
Jun 03, 2002; ... Procter & Gamble Co. is taking a more flexible approach to the global branding that has driven its marketing strategy for more than a decade. ``Developing global brands is not an end in itself, but a means to an end,'' said Global Marketing Officer Jim Stengel. ``Our goal is a ...
Alternative Beverage Battle: Coke/Nestle venture tests Mad River ads; Beverage Partners Worldwide aims at SoBe, Snapple, Lipton.(Brief Article)
Jun 03, 2002; ... coca-cola co. and Nestle are testing an ad campaign for Mad River teas and juices in hopes the minuscule brand can play in the herb-enhanced-beverage arena alongside powerhouses such as PepsiCo's SoBe, Cadbury-Schweppes' Snapple, Pepsi Lipton Tea Partnership's Lipton and Mad River sibling ...
Dana Allen, Brown-Forman Corp.; The new Comfort factor.(manager of Southern Comfort liquor brand)(Brief Article)
Jun 03, 2002; ... Dana Allen may be a one-company woman, but she's no one-trick pony. Currently VP-global brand director for Southern Comfort, Ms. Allen has been with Brown-Forman Corp. since 1981, when she graduated from Vanderbilt University's business school. A corporate vagabond who's moved ...
Katie Lacey, PepsiCo's Pepsi-Cola North America; Singing the Pepsi Blues.(plans launch of new berry-flavored product)(Brief Article)
Jun 03, 2002; ... Katie Lacey is looking to give Pepsi-Cola an encore performance. As VP-marketing for colas at PepsiCo's Pepsi-Cola North America, she's steering the launch of the company's newest offering, Pepsi Blue, with hopes of emulating the raging success of another recent Pepsi hit: Mountain Dew's ...
Cindy Syracuse, Burger King Corp.; Survive? No, thrive.(Brief Article)
Jun 03, 2002; ... Make burger king the setting for ``Survivor,'' and Cindy Syracuse would be the one walking away with a cool million. Just passing her ninth anniversary at Burger King Corp., she has outlasted, outwitted and outplayed seven CEOs, a slew of marketing directors, and flourished ...
Brandon Holley, Elle Girl; A voice that reaches teens.(Brief Article)
Jun 03, 2002; ... Brandon Holley understands teen readers. In part because she sneaked underaged into rock shows in Washington, thanks to convincing the likes of Peter Zaremba, frontman of the Fleshtones, to put her on the guest list under the nom du rock of Lisa Farfisa. ``Sometimes we'd write ...
People & Players.(Brief Article)
Jun 03, 2002 ... New York The New Yorker paints the town pink in honor of the American Bureau of Circulation's new pink sheet at Publicis Groupe's New York office. (From l.) Mike McHale, group media director, Publicis' Optimedia International; David Carey, VP-publisher, The New Yorker; Bonnie Barest, ...
Heat Index.(Brief Article)
Jun 03, 2002 ... 8 BRIAN WILLIAMS Long-time supposed heir to Tom Brokaw on NBC news finally gets a start date, after the 2004 elections. Will he prove as much of a ratings winner as Brokaw has been? 4 BBC AMERICA Ironically, the net is poised to get a boost with greater interest in British show ...
Ball's bounce goes ESPN, TNT's way.(Walt Disney Co. and AOL Time Warner receive National Basketball Association contract)(Brief Article)
Jun 10, 2002; ... Cable's got game. The National Basketball Association's six-year TV rights deal with Walt Disney Co. and AOL Time Warner is a landmark not only for the $4.6 billion it will fetch the league, but also for the fact that the lion's share of the 1,189 NBA games telecast each season ...
Fox hounds rivals into a star search.(Fox News Channel, CNN, MSNBC)
Jun 10, 2002; ... Well, first Aaron got a new job. And then Paula, but she got mad at her new boss over that ``sexy'' remark. And Greta got plastic surgery and became more of a looker for her new boss. Now Connie has moved, and even Phil is going back to work. Media strategists are following this ...
Bauer to launch new weekly ; Entertainment title 'In Touch' targets readers in 20s and 30s.(Bauer Publishing)(Brief Article)
Jun 10, 2002; ... Bauer publishing, publisher of checkout-counter staples such as First for Women, will launch a weekly entertainment title called In Touch in November. Hubert Boehle, Bauer president, said the company aims for an audience in its 20s and 30s, and at launch will have a rate base of ...
Ozzfest proves cable boon.(The Osbournes proves success for MTV)(Brief Article)(Statistical Data Included)
Jun 10, 2002; ... Taking out the garbage has never been more entertaining than on MTV's wildly successful ``The Osbournes.'' The popularity of the show, detailing the family life of rock star Ozzy Osbourne, is leading to important TV questions such as whether audiences want to watch Courtney Love ...
Relationship Marketing: 'Persona' grata; Yahoo, others extend brands via 'characters'.(voice-enabled technology extends brands to telephones)(Brief Article)
Jun 10, 2002; ... Jenni McDermott is friendly, happy and fun to hang out with. At least that's what Yahoo! by Phone callers say about the person who answers when they call 1-800-MY-YAHOO to access e-mail, voicemail or news, stocks, sports and weather information. But Jenni is not a ...
The Biz: 'SI' offers clients a full-court press.(Sports Illustrated)(Brief Article)(Statistical Data Included)
Jun 10, 2002; ... Ed lynch heads Sports Illustrated's marketing and promotions operations, but part of his title should read ``Chief Facilitator.'' While magazines have spent the better part of the last two years searching for ways to increase ad pages and revenue, SI is now using its in-house ...