Advertising Age back issues from May 2003:
The Ad Market.(News)(marketing news, forecasts)(Brief Article)
May 05, 2003; ... Byline: Bradley Johnson Turn Signals Down but not out: U.S. measured ad spending declined 3.3% in February, marking the first year-over-year decline since the ad market began recovering in May 2002. A drop was expected; February 2002 got a boost from the Super Bowl, ...
Ad Age/IAG's Top Spots; #1: Pier 1 Imports.(News)(top ten advertisements)(Brief Article)
May 05, 2003 ... This week's Top 10 is chock-full of entertainment and sports endorsers, including No. 1 Pier 1's Kirstie Alley. Seasonal spots for Miracle-Gro and Thompson's and a new installment from Axe also rank among the most-recalled. See the top spot at AdAge.com QwikFIND aao62x Recall ...
Voted & Quoted; 86% ...of readers who voted in the AdAge.com poll say that a cable channel solely dedicated to reality TV shows would be a success. Just 16% of voters expect that it would fail.(Viewpoint)(Brief Article)
May 05, 2003 ... "There already is one. It's called TLC, and yes, it's hugely successful with viewers." Susan Clemens Senior account executive/Comcast/Hartford, Conn. "The reality show phase will pass (soon, hopefully) as have other trends like the game shows just a few ...
People & Players.
May 05, 2003 ... Cincinnati Procter & Gamble Co. alumni returned to the fold April 25-27 as part of their first reunion in three years. They toured headquarters, got a chance to schmooze with Chairman-CEO A.G. Lafley and picked up tips on marketing, leadership and doing business with P&G at a series of ...
Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(includes news from Meredith Corp., Martha Stewart Living, and others)(Brief Article)
May 05, 2003 ... 8 Meredith Thanks to a strong ad performance at its flagship titles, the Des Moines publishing firm focused on home and family turned in a stronger-than-expected first quarter, with revenue up 9% to $278.2 million. 6 Len Forman New York Times chief financial officer caused a ...
McInternet test expanded in Brazil.(The World: Ad Age Global News & Data)(McDonald's Brazil extends marketing agreement with AOL Latin America)(Brief Article)
May 05, 2003; ... Byline: Kate MacArthur [Sao Paulo, Brazil] McDonald's Brazil is expanding its two-year-old McInternet test in a five-year marketing agreement with AOL Latin America. Started with 51 units in 2001, under the new $20 million pact AOL Brazil will provide access, content and ...
Henkel seeks new Diadermine agency.(new advertising agency sought for facial cosmetice)(Brief Article)
May 05, 2003; ... Byline: Dagmar Mussey [Duesseldorf, Germany] Henkel is believed to be seeking a new agency for the $25 million account for facial cosmetic Diadermine, due to a conflict with Johnson & Johnson's Neutrogena as both brands, handled by Omnicom Group's DDB Worldwide agencies, expand ...
La Caixa ads use reality show players.(Spanish bank uses finalists from talent show to star in ad campaign)(Brief Article)
May 05, 2003 ... Byline: Ivan Castano [Madrid, Spain]As reality programming and talent shows continue to sweep the globe, Spanish bank La Caixa has chosen the three finalists from hot talent show ``Operacion Triunfo'' [ ``Operation Triumph''] to star in a TV, print, radio and outdoor campaign ...
FYI ...(The World: Ad Age Global News & Data)(includes multiple news briefs)(Brief Article)
May 05, 2003 ... Byline: Edited by Laurel Wentz Tractor, Brussels, did a management buyout of the creative shop from Interpublic Group of Cos.'s Draft. The agency's clients include Fortis Bank and the European Copper Institute. ... Walt Disney Co. will test Disney Wonderland, its first digital ...
People.(The World: Ad Age Global News & Data)(includes multiple personnel briefs)(Brief Article)
May 05, 2003 ... Malcolm Poynton, 37, to creative director of WPP Group's Ogilvy & Mather Worldwide, London, from executive creative director at Publicis Groupe's Saatchi & Saatchi, Sydney. He succeeds Steve Dunn, who left Ogilvy in September 2002. David Nobay (AA, March 17) succeeds Mr. Poynton at Saatchi ...
Delta takes low-key ad approach to low-cost carrier; Song entry elicits nary a whisper from rivals JetBlue, Southwest.(News)
May 05, 2003 ... Byline: RICH THOMASELLI Rivals of song, Delta Air Lines' entry into the burgeoning low-cost airline category, are unworried by the new competition. JetBlue-Song's main rival-as well as other low-cost carriers like Southwest Airlines have not reacted to Song's April 15 ...
Garfield's AdReview: Sears at peace being Sears, but still fails to set itself apart.(News)
May 05, 2003; ... Byline: Bob Garfield Poor Sears. They've tried being softer. They've tried being harder. They've tried being house-branded. They've tried being national-branded. They've tried being funny. They've tried agency-swapping. They've tried just about everything to ...
Holding on to viewers: CNN, Fox, MSNBC vie to stand out in upfront.(News)(cable news networks hope to retain wartime ratings)
May 05, 2003; ... Byline: RICHARD LINNETT With the upfront ad sales market set to kick off next week and news of the Iraq war on the wane, the cable news channels are jockeying to position their wares in the most favorable light for advertisers. While all of the 24-hour news channels ...
Don't cry for Bates, Cordiant; pruning can be a good thing.(Viewpoint)(future of Cordiant Communications is questioned)(Column)
May 05, 2003; ... Byline: Scott Donaton Having grown up mostly in Brooklyn, I know very little of gardening. But from what I understand of the benefits of pruning, the removal of dead leaves and branches allows more sunlight and air to reach, and nourish, healthier ones. Both the ad agency and ...
The Buzz; What we're talking about.(Media Works)(Burger King will team with Paramount Pictures, Nickelodeon for 'Rugrats Go Wild' promotion)(Brief Article)
May 05, 2003; ... Byline: Wayne Friedman Call it surround smell technology. Smells of feet, fish, and strawberries will be in the air in theaters this summer thanks to Burger King's unusual scratch-and-sniff promotion called ``Odorama'' for Viacom's Paramount Pictures/Nickelodeon movie ``Rugrats ...
Packaging is the capper; Innovative containers and dispensing solutions grow as share `tiebreakers'.(Package Goods)
May 05, 2003; ... Byline: KATE FITZGERALD Revolution is afoot in consumer-product packaging, as marketers see it as having a growing influence on purchase decisions amid ongoing media fragmentation. ``Not long ago, the package was merely the product's receptacle, and the brand message ...
Kellogg makes its brands `personal'; Immediacy strategy stretches across Web, packaging, promotion.(Package Goods)
May 05, 2003; ... Byline: STEPHANIE THOMPSON Linking packaging, product changes and promotions together with advertising is hardly novel. But Kellogg Co. recently developed a series of ``immediacy'' efforts for some of its breakfast brands that take to new heights the connection from the airwaves ...
THE TALK OF THE AISLES.(Package Goods)(Food Marketing Institute convention)(Brief Article)
May 05, 2003 ... Byline: Jack Neff Radio frequency identification chips are generating their own buzz as the packaging industry approaches this week's Food Marketing Institute convention. RFID chips, which are being considered for product packaging, can store and transmit a wealth of data, such ...
P&G sketches way to revive design; Viral marketing star having an effect.(Package Goods)
May 05, 2003; ... Byline: JACK NEFF Aside from the blaring-orange Tide bull's-eye and a handful of other logos etched indelibly in the popular consciousness, Procter & Gamble Co.'s design efforts historically have been fairly forgettable. But Chairman-CEO A.G. Lafley set out to change ...
Battle brews over Texas tax; Vote near; industry fears 10% toll.(News)
May 05, 2003; ... Byline: IRA TEINOWITZ The Texas State Senate votes this week on a constitutional amendment that could bring the nation's biggest ad tax since Florida's historic 1987 levy. All 31 Lone Star State senators are co-sponsors of a plan offered by Texas Lt. Gov. David ...
Omnicom posts flat profits, sees '03 industry rebound; Keeps staff up in anticipation of new business.(Omnicom Group)
May 05, 2003; ... Byline: BRADLEY JOHNSON The strongest and biggest agency company is positioning itself for a modest 2003 industry rebound. Omnicom Group, posting higher first-quarter revenue but flat profits, expects a healthy TV upfront market, an upturn in account reviews and a turnaround in ...
Late News; Saab campaign unveils 'state of independence'.(Saab Cars USA; presents other news items)
May 05, 2003 ... [norcross, ga.] Saab Cars USA breaks its first U.S. brand campaign in two years on national broadcast and cable TV May 5 and introduces a new tagline: ``Welcome to the state of independence.'' Interpublic Group of Cos.' Lowe, New York, handles. U.S. ad spending on Saab, a General Motors ...
Spots: Kellogg's.(launches TV ad for Special K Red Berries cereal)(Brief Article)
May 05, 2003 ... Kellogg Co. aims to drive the booming success of its Special K Red Berries cereal even further with the launch today of a national TV effort showing how the ...
Strategy shift: A&E focuses on entertainment.(A&E Network to launch marketing campaign)
May 05, 2003; ... Byline: WAYNE FRIEDMAN Heading back to its roots, A&E Network will attempt to revive itself as a lighter arts-and-entertainment network. Since last fall, the 20-year-old cable network has experienced a 10% to 15% decline in ratings and key demographics. To counter ...
Ad Review: Reno-Depot tells wrong story.(The World: Ad Age Global News & Data)(ads for hardware superstore funny but not inviting enough)(Brief Article)
May 05, 2003; ... Byline: Bob Garfield Somebody went to a whole lot of trouble to rig up some amazing fake power tools for this series from Reno-Depot, the Quebec hardware superstore that isn't Home Depot. One spot from Diesel, Montreal, features a dual-blade chain saw that doubles as ...
Agencies fall short at selling where it counts: to clients.(Viewpoint)
May 05, 2003; ... Byline: Rance Crain I've always held the view that the creative department was the only part of an advertising agency that doesn't believe in selling. Now I learn that the rest of the agency isn't very good at it, either. We all know that creative people have a great ...
Online Hispanic coupon network flourishes.(News)(Brief Article)
May 05, 2003; ... Byline: ELIZABETH BOSTON Less than a year after its launch, Spanish-language coupon network Cupones y Muestras is about to double its reach. Launched last fall by eclip.com, a Santa Monica, Calif., general-coupon site, Cupones y Muestras (``Coupons and Samples'') now ...
Fox revenue in upfront expected to swell 16; But NBC still leads pack, despite drop in ratings.(News)
May 05, 2003; ... Byline: WAYNE FRIEDMAN With the broadcast prime-time upfront poised to hit $8.65 billion, the largest revenue gains will be reaped by News Corp.'s Fox. According to an informal Advertising Age survey of media buyers and sellers, Fox's take will jump 16% to $1.55 ...
Work: Marmite.(The World: Ad Age Global News & Data)(Brief Article)
May 05, 2003 ... BMP plays on the strong feelings aroused by Unilever Bestfoods' Marmite-British consumers find the yeasty, salty spread either revolting or addictive-with a print campaign using a Marmite sandwich to create a smile and a frown on two sandwich ...
Sports, beyond soccer; Baseball, boxing cater to thriving Hispanic fanbases.(Multicultural)
May 05, 2003; ... Byline: RICH THOMASELLI When General Electric Co.'s NBC brought professional boxing back to the network for the first time in 11 years on May 3, it did so with an eye on the fastest-growing population segment in the country. The two-and-a-half hour card was divided ...
Cordiant pays price as Publicis wins; Allied Domecq set to land at French group while suitors circle Bates' troubled parent.(News)(Cordiant Communications)
May 05, 2003; ... Byline: CLAIRE ATKINSON and LAUREL WENTZ Publicis Groupe is circling the assets of Cordiant Communications. Not only does it look certain to pick up Allied Domecq, which exited Cordiant last week, but it is also eyeing a handful of the holding company's operational assets. ...
Replacing 'stampede': BBH names global minder for Levi's biz.(News)(Bartle Bogle Hegarty promotes Derek Robson)
May 05, 2003; ... Byline: EMMA HALL and ALICE Z. CUNEO Levi's president-CEO Phil Marineau, who panned one of Bartle Bogle Hegarty's spots just last month, this week gave the agency a vote of confidence. But BBH is taking no chances, appointing a global overseer to the Levi's account to ensure it ...
The Biz: Women's titles seek more Ellies.(Media Works)(National Magazine Awards)
May 05, 2003; ... Byline: JON FINE On May 7, the glitterati of the magazine world will once again gather in the ballroom of New York's grand old Waldorf Astoria to witness this year's National Magazine Awards ceremony. Yet beneath the backslapping a buzz of discontent may be heard. The ...
Rx ads mired in '50s tactics; In rush to build top-of-mind awareness, creative overlooks building brand values.(Viewpoint)(pharmaceutical advertising)
May 05, 2003; ... Byline: JAY WOFFINGTON All marketers have felt the influence of pharmaceutical advertising over the past six years, as once-flaccid prescription drug names have evolved into late-night TV catchphrases. Only advertising could cement ``erectile dysfunction'' in middle America's ...
Retailers thwart food-price hikes; Wal-Mart won't accept the rises; consumers turn to private label.(News)
May 05, 2003; ... Byline: STEPHANIE THOMPSON Recent price increases in a number of categories should be helping to bolster profit-pressed food companies. But industry executives said Wal-Mart Stores' refusal to accept price increases and the growth of private-label products, among other factors, ...
Brady's Bunch.(People & Players)
May 05, 2003; ... Byline: James Brady Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the ``next ...
People.(People & Players)(appointments, various companies)
May 05, 2003 ... Phillip H. Geier Jr. to board of directors, Intermedia Advertising Group, New York. Mr. Geier is former chairman-CEO of Interpublic Group of Cos. Patrick Benson, 29, to VP-associate interactive media director, Interpublic's Deutsch, New York, from associate interactive media ...
GM seeks 'redemption' with quality effort.(News)(corporate ad campaign)
May 05, 2003; ... Byline: JEAN HALLIDAY General Motors Corp. is planning a corporate ad campaign to change consumer perception of its vehicle quality, a project internally dubbed the ``road to redemption.'' It's not known how much GM might put behind the effort, although the automaker ...
Work 5.5.03.(Work)
May 05, 2003 ... Images of the week Three images from SCHADLER KRAMER GROUP ADVERTISING, Las Vegas, advise visitors to ``Come Play'' at the Studio 54 nightclub in the MGM GRAND HOTEL & CASINO in Vegas. Art directors: Clay James, Joel Kuntz. Creative director: Clay James. Copywriter: ...
MLB team move: San Juan still underdog in play for Expos.(Multicultural)(San Juan, Puerto Rico, vies for baseball franchise)(Brief Article)
May 05, 2003 ... Beisbol en Puerto Rico? While San Juan appears to be the longest of long shots to land the Montreal Expos franchise when it is expected to be relocated next year, Major League Baseball officials are nonetheless keeping an eye on what happens this year. The ...
Papers brace for continued torpor in '03; Cash-cow classifieds still sluggish.(News)
May 05, 2003; ... Byline: JON FINE [Seattle] As newspaper executives gathered here last week for the Newspaper Association of America's annual conference, they expressed relief the war in Iraq was over mixed with renewed economic concerns. Attendance rose significantly from last ...
The Week; Toyota agency hires GM exec.(Briefs)(Kurt Ritter appointed at Saatchi & Saatchi)
May 05, 2003 ... In a coup, Publicis Groupe's Saatchi & Saatchi hired Kurt Ritter from General Motors Corp. as CEO of its Torrance, Calif., office to manage the team for its Toyota Motor Sales USA account. Mr. Ritter will play a major role in the agency's relationship with the automaker, since North ...
Stengel plans first field trip to Cannes; Creative quest runs counter to company image.(News)(Jim Stengel, Procter & Gamble Co.)
May 05, 2003; ... Byline: JACK NEFF Jim Stengel is going where no Procter & Gamble Co. top marketing officer has gone before-Cannes. Strange territory indeed for a company associated with plodding demonstration-and-comparison ads rather than breakthrough creative. Perhaps P&G's ...
The Player: 'Idea' man Souder breathes new life into Riney legacy; Will stay true to approach, build on shop's talent.(People & Players)(Kirk Souder appointed president of Publicis & Hal Riney)
May 05, 2003; ... Byline: ALICE Z. CUNEO Kirk Souder, the former partner and founder of Los Angeles shop Ground Zero, wants to make one thing perfectly clear: He is not the new Hal Riney. ``There is no replacement for Hal Riney,'' one of a handful of admen who have changed the ...
Malaysia Airlines launches campaign.(The World: Ad Age Global News & Data)(Brief Article)
May 05, 2003; ... Byline: Normandy Madden [Kuala Lumpur, Malaysia] Malaysia Airlines is trying to help Asia's devastated travel industry rebound with a global ``Dream Holiday'' campaign, created by Publicis Groupe's Leo Burnett, Kuala Lumpur, in partnership with AOL Time Warner. The initial ...
Spots: Sonicare.(News)(Philips Oral Healthcare ad for Sonicare Elite)(Brief Article)
May 05, 2003 ... Philips Oral Healthcare breaks a 30-second ad today for super-premium-priced Sonicare Elite, the brand's first new product in 10 years. The ad also marks the first work for the ...
Good Humor efforts follow health trends; Products, ads focus on low-fat, smaller portions.(News)
May 05, 2003; ... Byline: STEPHANIE THOMPSON Unilever's Good Humor-Breyers division is upping its healthier offerings-and advertising-of lower-fat, lower-calorie and smaller-portion sizes of its various brands. Among the efforts, driven by growing attention to health and obesity, is a ...
Editorial: If Honda can, why not others?(Viewpoint)(U.K. Accord ad)(Brief Article)(Editorial)
May 05, 2003 ... With ad agencies battling a perfect storm of war, disease, cost-cutting, advertising commoditization and media clutter, Honda's new U.K. spot for its Accord, ``Cog,'' is a refreshing reminder that the work can still be brilliant and devilishly effective. The spot, from Wieden & ...
Cincinnati reunion: P&G alumni gather to talk shop and leverage network.(News)(Procter & Gamble Co.)
May 05, 2003; ... Byline: JACK NEFF More than 350 Procter & Gamble Co. alumni from around the world descended on Cincinnati for three days April 25-27, bringing together a collection of CEOs and other senior executives for a variety of companies, as well as top marketing officers and many more ...
Adages: Artists shamelessly sing for their supper at cable's big table.(News)
May 05, 2003; ... Byline: Richard Linnett Multi-Grammy winner Norah Jones sidled up to a baby grand at the Turner Broadcasting upfront presentation at Cipriani's in New York last week and belted out ``I Love Your Drama,'' a tune she said was written just for the occasion, dedicated to TNT. ``I ...
A Director's Director: Making Scorsese a commercial hit.(News)(Jim Jenkins directs Martin Scorsese in American Express ad for Tribeca Film Festival)
May 05, 2003; ... Byline: STEFANO HATFIELD Perhaps the only thing more intimidating for a director than being asked to shoot Martin Scorsese in a commercial is to have Mr. Scorsese's people demand your resume and show reel in advance ``for approval.'' That's what happened to Jim ...
Norway's Posten offers ad filtering.(The World: Ad Age Global News & Data)(Brief Article)
May 05, 2003; ... Byline: Gerard O'Dwyer [Oslo, Norway] Norway's postal service, Posten, is offering customers and marketers a new ``advertising filtering service.'' ``Our customers who do not want to receive advertising in the mail can have it removed, and there is no charge for this ...
Holding on to viewers: CNN, Fox, MSNBC vie to stand out in upfront.(News)
May 05, 2003; ... Byline: RICHARD LINNETT ***** Correction: In "CNN, Fox, MSNBC vie to stand out in upfront'' (May 5, P. 34), it was incorrectly reported that "The O'Reilly Factor'' on Fox News airs at 7 p.m. ET. It airs at 8 p.m. ***** With the upfront ad ...
Packaging is the capper; Innovative containers and dispensing solutions grow as share `tiebreakers'.(Package Goods)
May 05, 2003; ... Byline: KATE FITZGERALD ***** Correction: In "Packaging is the capper'' (May 5, P. 22), Euro RSCG Meridian President-CEO Mike Shinall was wrongly identified as Marc Shinall. ***** Revolution is afoot in consumer-product packaging, as marketers ...
Clearer picture sends spot upward; SPOT: Flexibility and late deadlines seal the deal for AutoNation, Home Depot.(Special Report: TV's Upfront)
May 12, 2003 ... Byline: JEFFERY D. ZBAR When executives with the nutritional supplement Vital Basics wanted to launch their product, they considered a national TV buy. But they quickly realized that it would run upwards of $30 million. So in March they took $1 million to ...
Online auction: Ogilvy wins DuPont global biz.(News)
May 12, 2003; ... Byline: LISA SANDERS One of the more unusual creative reviews of the year ended last week with DuPont naming WPP Group's Ogilvy & Mather Worldwide as its lead global communications agency for an account with billings estimated at over $70 million in the U.S. alone. ...
Work 5.12.03.(Work)
May 12, 2003 ... Images of the week We're invited to the John F. Kennedy Library and Museum, Boston, in these print ads featuring pre-Camelot wedding photos of the future president and first lady Jackie from The Martin Agency, Richmond, Va. Creative director/copywriter: Joe ...
Broadcast nets take it day by day; NETWORKS: CBS touts stability; ABC must help several nights; NBC needs some laughs; and Fox is too `real'.(Special Report: TV's Upfront)(Column)
May 12, 2003; ... Byline: WAYNE FRIEDMAN Broadcast networks' ratings are up-but the quality of their programming may not be. All fingers point to the sometimes trashy, sometimes dumb reality shows, say advertising executives. Don't worry for now. Network executives are ...
Garfield's AdReview: A few spoons of truth tossed into Special K Red Berries spot.(News)
May 12, 2003; ... Byline: Bob Garfield Truth in advertising can be so maddeningly elusive. There is factual truth, for example, that can conflict with human truth. And then there is moral truth, which has a tendency to conflict with the interests of the advertiser. This ...
Burger King touts 'fire grill advantage'; Chain's new effort positions its burgers as close to home BBQ.(News)
May 12, 2003; ... Byline: KATE MACARTHUR Burger King positions its flame-broiled burgers as comparable to patties straight off the backyard barbecue in a branding effort themed, "The fire's ready.'' CEO Brad Blum unveiled to more than 2,000 franchisees and employees his plan to revive ...
People.(People & Players)(Brief Article)
May 12, 2003 ... Ed Winter, 53, to CEO, Tracy Locke Partnership, Dallas. He succeeds Gary VonKennel, 54, who remains chairman. James N. Moore, 48, to senior VP-marketing production director, Interpublic Group of Cos. Campbell-Ewald, Detroit, from VP-marketing print production manager. Also: ...
Get the value from sponsorship; Coaches keep score on key game stats; sponsorships need good scorecards, too.(Viewpoint)(Column)
May 12, 2003; ... Byline: Rick Burton The rock band The Who, in their classic "Won't Get Fooled Again,'' sang "Meet the new boss, same as the old boss.'' How appropriate that is for a discussion on sponsorship evaluation. We have new bosses everywhere-and they all want to know if sponsorship ...
Interpublic records net loss of $8.6 mil for first quarter; Company will accelerate cost cuts, reduce staff.(News)(Interpublic Group of Cos)
May 12, 2003; ... Byline: MERCEDES M. CARDONA After reporting another disappointing quarter, Interpublic Group of Cos. management plans to step up cost-cutting, including a headcount reduction in the second quarter. Interpublic reported an $8.6 million net loss for the first quarter ...
The Player: Kerry camp taps Margolis to devise media strategy; Agency exec makes return to presidential wars.(People & Players)
May 12, 2003 ... Byline: IRA TEINOWITZ Massachusetts Democratic Sen. John Kerry has called for a "regime change'' in Washington D.C., and it's the job of his media guru, Jim Margolis, to ensure the senator is part of it. Mr. Margolis, 47, was enlisted to devise Sen. Kerry's media ...
Locked & loaded, ready for auction; UPFRONT ROUNDTABLE: Experts meet to settle on how high up is up?(Special Report: TV's Upfront)(Industry Overview)
May 12, 2003; ... Byline: WAYNE FRIEDMAN TV's upfront has never been more complicated and at the same time so predictable. Broadcast networks are looking at another strong upfront marketplace--up an expected 7% in overall dollars to about $8.7 billion. For the first time in years, ...