Advertising Age back issues from July 2003:
Publishers decry P&G call for cuts; Asks for fewer reps, more savings.(News)(Procter & Gamble Co.)
Jul 07, 2003 ... Byline: JON FINE and JACK NEFF The nation's largest magazine advertiser, Procter & Gamble Co., renowned for its tough negotiating talk, has found a new way to put the squeeze on publishers. In a move that has stunned even seasoned observers, P&G's media agency, ...
Spots: Special K.(News)(new advertising from Kellogg's Co.)(Brief Article)
Jul 07, 2003 ... Kellogg's Co. reminds self-loathers not to be so hard on themselves in the latest round of executions for its Special K ...
$7.7 billion industry: Water war bubbling among top brands; Fickle drinkers a hurdle despite swelling sales.(News)
Jul 07, 2003; ... Byline: HILLARY CHURA This summer could prove pivotal for the $7.7 billion wholesale bottled-water industry. A price war is shaping up in the category, dominated by a handful of big brands and home to hundreds of regional names weathering consolidation. That puts pressure on ...
Do-not-call puts $28 bil up for grabs; Dollars to be redirected, or vanish.(News)(the amount spent on telemarketing should be reduced due to the implementation of national do-not-call rules)
Jul 07, 2003; ... Byline: IRA TEINOWITZ and ELIZABETH BOSTON Some of the $28.4 billion spent on telemarketing to consumers will flow into advertising, direct mail and sales promotion, following the implementation of national do-not-call rules. But a considerable portion of the total, mainly from ...
Rare role in Windy City: FCB Chicago names music director.(News)(Foote, Cone & Belding Worldwide, Chicago, names James Mahoney director of music)
Jul 07, 2003; ... Byline: KATE MACARTHUR In a move that reflects the growing importance of music in advertising, Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, Chicago, has named its first director of music, James "Stump'' Mahoney. While some large New York ...
Philips consolidates $600 million at DDB.(News)
Jul 07, 2003; ... Byline: CLAIRE ATKINSON Amsterdam-based Royal Philips Electronics is consolidating its $600 million global advertising account at Omnicom Group's DDB Worldwide as it looks to raise its profile in the U.S. Philips' global account had been split between DDB Worldwide ...
New Syndication Breed: Classmates.com hits TV; Reality show based on site gets backing from Best Western.(News)(Twentieth Television launches 'Classmates' based on the popular Web site)
Jul 07, 2003; ... Byline: WAYNE FRIEDMAN News Corp.'s Twentieth Television this week begins testing a reality TV show based on the popular "Classmates'' Web site on 25 of its Fox-owned stations. "Classmates,'' along with next year's launch of "eBayTV,'' represents a new breed of syndicated TV ...
Old ideas fail Brand America; To alter views of U.S., business needs new frame of reference.(Viewpoint)(corporations need to realized that they serve an interconnected intercultural world with no borders)(Column)
Jul 07, 2003; ... Byline: TIM LOVE America and U.S. corporations are seen as the focal point of many of the social and economic influences that people in the world experience today. Media proliferation across the planet has fueled this. We need to look at the issue of rising anti-Americanism in a ...
Cultural Cross over; A growing number of savvy marketers reach out in English as well as Spanish.(Multicultural Marketing)
Jul 07, 2003; ... Byline: LAUREL WENTZ When pop star Jennifer Lopez appeared at a recent Telemundo presentation to ad agencies and advertisers to promote her new production deal with the NBC-owned Spanish-language network, she spoke briefly in Spanish and described growing up watching telenovelas ...
The Buzz; What we're talking about.(Media Works)(additional developments surrounding the acocunting scandal at AMC network)(Brief Article)
Jul 07, 2003; ... Byline: Richard Linnett The accounting scandal at Cablevision Systems' AMC network has gotten thornier. Russell Solomon, a senior VP-cable analyst at Moody's Investor Service, suggested to Newsday that Cablevision execs knew about the scandal several months before they disclosed ...
Ad world gets showcase in NYC; 4A's seeking sponsors to promote industry with Advertising Week.(News)(the American Association of Advertising Agencies is planning New York Advertising Week for the fall of 2004)
Jul 07, 2003; ... Byline: CLAIRE ATKINSON The American Association of Advertising Agencies wants to raise Madison Avenue's profile with an ambitious cultural showcase in the industry's hometown, New York City. The event, tentatively called New York Advertising Week, will begin in fall ...
Takes on broad portfolio: Griffin returns to Meredith; Fresh from 'Parade,' exec heads growing magazine division.(News)(Jack Griffin takes over as Meredith Corp.'s new Magazine Group president)
Jul 07, 2003 ... Byline: JON FINE It's not quite three days since Jack Griffin moved into his offices as Meredith Corp.'s new Magazine Group president, and the framed maps charting the waterways off his native Cape Cod haven't quite found their rightful places on the walls yet. "It ...
Pepsi puts interests before ethnicity; Aided by range of shops, marketer proves that passion comes first.(Multicultural Marketing)(Pepsi-Cola Co. focuses on multicultural marketing)
Jul 07, 2003; ... Byline: LAUREL WENTZ Pepsi-Cola Co. is taking aim at the multicultural heart. Over a much longer period than most marketers-Pepsi did its first African-American ad in 1948-the cola giant has evolved from the ethnic segmentation most companies still use, to looking at ...
International Review: Trading places in Puerto Rico.(The World: Ad Age Global News & Data)(Toyota de Puerto Rico has a new spot for the Toyota Corolla)(Brief Article)
Jul 07, 2003; ... Byline: Laurel Wentz Puerto Rico is a land of brand contrarians, where Burger King outsells McDonald's, Coors beats Bud and about 60% of all cars are Japanese brands, giving Toyota de Puerto Rico a whopping 25% market share. A car-loving people that thrives in raucous traffic ...
P&G to slash roster for $3B retail business; Contest pits Publicis and Grey.(News)(Procter & Gamble Co. plans to re-organize its global retail marketing effort)
Jul 07, 2003; ... Byline: JACK NEFF Procter & Gamble Co. has asked its two main agency holding companies, Publicis Groupe and Grey Global Group, to pitch plans to consolidate or re-organize its global retail marketing effort, estimated at $3 billion in the U.S. alone and now handled by about 60 ...
'Master' plan: Bestfoods strategy results in shakeup.(News)(Unilever Bestfoods restructures)(Company Profile)
Jul 07, 2003; ... Byline: STEPHANIE THOMPSON As Unilever Bestfoods tries to meet its parent company's demands for more master brands, it's undergone a sweeping reorganization that includes an 8% staff reduction and the termination of at least three marketing directors. The June ...
Brady's Bunch.(People & Players)(periodical publishing news briefs)(Brief Article)(Column)
Jul 07, 2003 ... Byline: James Brady Hot book? Lunched at the Palm with the guys who run ESPN The Magazine (I still hate the title), General Manager Geoff Reiss and Publisher Chris Collins (John Papanek actually does all the work as editorial director), and the boys are beaming. Ad pages year to ...
People.(People & Players)(advertising industry personnel news briefs)(Brief Article)
Jul 07, 2003 ... Laura McEwen to VP-publishing director, Reader's Digest, New York, from publisher, Gruner & Jahr's YM Magazine. Mark Schofield, 52, to president-chief operating officer, Jennings & Co., Chapel Hill, N.C., from senior VP-executive group director, Havas' McKinney & Silver. ...
Work 7.7.03.(Work)
Jul 07, 2003 ... Images of the week Stay dry or get wet with Coach's latest in-house ads. Creative director: Reed Kraykoff. Art director: Rebecca Young. It's simple. It's sexy. It's in full bloom. The ...
Late News; Leagas exiting S.F.; a NYC office planned.(includes multipl news briefs)
Jul 07, 2003 ... [san francisco] U.K.-based Leagas Delaney is selling its San Francisco office to local management and will open a new U.S. office in New York this fall. The San Francisco office, which recently lost two key accounts, will be bought by the current management team of Wayne Buder, Ken Kula ...
The Player: Bernardin aims to accelerate momentum at Lowe New York; Exec led creative renaissance in years at Bozell.(People & Players)(Tom Bernardin, chief executive officer of Lowe, New York)(Interview)
Jul 07, 2003; ... Byline: LISA SANDERS Stashed in one drawer of Tom Bernardin's office desk are a dozen business cards, each with his name printed on it. The titles and the agency names vary. Such a collection would not be extraordinary, given the industry's job-hopping ways. But consider the ...
With Fuller as content czar, Pecker has a big opportunity.(Viewpoint)(Bonnie Fuller will move up as American Media's executive vice president/chief content officer)
Jul 07, 2003; ... Byline: Randall Rothenberg Ask your garden-variety magazinista about Bonnie Fuller and they will tell you she is unrelenting, an ogress, a serial hirer-and-firer and an angle player who gives new meaning to the term "change agent''-inasmuch as (a) she changes jobs frequently and ...
The Week; Interpublic's CFO to leave company.(News)(includes multiple news briefs)
Jul 07, 2003 ... Interpublic Group of Cos. said last week that Sean Orr, exec VP-chief financial officer, will leave at the end of August. "We understand and respect Sean's desire to move on to a new phase in his career,'' said Frank Borelli, Interpublic's presiding director, in a statement. Mr. Orr joined ...
NYC needs 'A-list' startups, but Mother no sure success.(Viewpoint)
Jul 07, 2003; ... Byline: Stefano Hatfield The prospective launch of London's Mother in New York has generated a degree of buzz unusual in "oh, yeah?'' city. That is, at least among the ad community. By contrast, most marketers in the U.S. will still not have heard of Mother. That's not ...
People.(The World: Ad Age Global News & Data)(appointments, various companies)(Brief Article)
Jul 07, 2003 ... Raul Cardos, 35, to president, Omnicom Group's DDB Mexico, Mexico City, from executive creative director of Gibert DDB. The agency is being renamed due to Enrique Gibert, 67, leaving the shop to open Gibert Quattro to handle conflicting DDB accounts, starting with Danone Group's Bonafont ...
Work: Nike.(The World: Ad Age Global News & Data)(J. Walter Thompson, Nike de Mexico win award)(Brief Article)
Jul 07, 2003 ... Nike and long-time agency Wieden & Kennedy pick up more creative awards than just about anyone else, but Nike also uses local agencies in many countries. In Mexico, WPP Group's J. Walter Thompson and Nike de Mexico won the Gold for out-of-home media at the ...
Garfield's AdReview - Hummer campaign effectively reaches target audience: jerks.(News)
Jul 07, 2003; ... Byline: Bob Garfield Disclosure time: We, as a staff, are so deeply prejudiced on certain topics to the point that we may be predisposed to despise a perfectly good ad for, say, Perrier, just because it's for Perrier. That's because we believe that anybody who pays a ...
Sony rolls first ads under new management system; European effort makes brand approachable.(News)
Jul 07, 2003; ... Byline: EMMA HALL [London] Sony Europe is seeking a turnaround in the fortunes of its consumer-electronics division with a $100 million-plus advertising campaign using the consumer-friendly tagline "You make it a Sony.'' The effort, which broke last month, was ...
Vexed shareholders balk at terms of IRI sale; Investor payoff hinges on research company winning antitrust suit against rival AC Nielsen.(News)(Information Resources Inc.)
Jul 07, 2003; ... Byline: JACK NEFF Market researcher Information Resources Inc.'s search for a buyer is over-but unhappy shareholders may yet scuttle the deal, whose value hinges largely on the outcome of antitrust litigation against VNU's ACNielsen Corp. IRI discussed its proposed ...
The Biz: Teen title crush leads to circ cuts.(Media Works)
Jul 07, 2003; ... Byline: Jon Fine There used to be three. Now there are six. For years the teen-girl category was ruled by the troika of Seventeen, Teen and YM. In `97 Time Inc.'s Teen People launched just after Sassy died, and Hearst Magazines followed in '99 with CosmoGirl ....
Editorial: Grim week for telemarketing.(Viewpoint)(Federal Trade Commission do-not-call list)(Brief Article)(Editorial)
Jul 07, 2003 ... More than 12.5 million consumers signed up for the Federal Trade Commission's do-not-call list in its first five days. That's more than 2,300 people a minute, and well over 10% of all U.S households. The quick success of the plan is both a likely crippling blow for the telemarketing ...
Exclusive: Ford, WPP sign single global pact.(News)
Jul 07, 2003; ... Byline: JEAN HALLIDAY Ford Motor Co. will ink a single global contract with WPP Group for 2004, replacing annual local agreements it has around the world with three WPP agency networks that handle major Ford brands. The carmaker is WPP's largest client globally, ...
HKTB taps FCB for SARS effort.(The World: Ad Age Global News & Data)(Hong Kong Tourism Board; Foote, Cone & Belding Worldwide )(Brief Article)
Jul 07, 2003; ... Byline: Normandy Madden [Hong Kong] The Hong Kong Tourism Board picked Interpublic Group of Cos.' Foote, Cone & Belding Worldwide to rebuild its image as a safe destination now that severe acute respiratory syndrome is under control. HKTB is expected to spend more than $25 ...
HK tollbooths branded by Esso.(The World: Ad Age Global News & Data)(Hong Kong)(Brief Article)
Jul 07, 2003 ... Byline: Normandy Madden [Hong Kong] ExxonMobil has repainted tollbooths in Hong Kong to look like Esso gasoline pumps, complete with hoses, nozzles, and pump handles. The unusual outdoor initiative, created by Omnicom's DDB Worldwide and OMD, is an extension of last year's ...
Sorrell's contract under investor fire.(The World: Ad Age Global News & Data)(WPP Group CEO Martin Sorrell)(Brief Article)
Jul 07, 2003 ... Byline: Claire Atkinson and Emma Hall [London]WPP Group Chief Executive Martin Sorrell's generous three-year employment contract is likely to come under further scrutiny after shareholders controlling 47% of the company's stock either abstained or voted against his pay deal at ...
Cayenne opens more VW offices.(The World: Ad Age Global News & Data)(Brief Article)
Jul 07, 2003; ... Byline: Dagmar Mussey [Duesseldorf, Germany] In a small international step, Dentsu-backed Cayenne Group is setting up more European offices to service its biggest client, the $90 million account for ...
Axe takes gold in `AA' Mexico awards.(The World: Ad Age Global News & Data)(Brief Article)
Jul 07, 2003; ... Byline: Laurel Wentz [Mexico City] A local execution of Unilever's "Axe Effect'' global tagline won the TV Gold at the Ad Age Best of Mexico creative awards organized by Mexico City business weekly El Asesor, a Crain Communications publication that is a sibling to Advertising ...
FYI ...(The World: Ad Age Global News & Data)(Palm appoints Tequila for China launch; Schwarzkopf and Henkel moves accounts to BBDO)(Brief Article)
Jul 07, 2003; ... Byline: edited by Laurel Wentz Palm named Omnicom's Tequila, Shanghai, to handle the launch of Palm handhelds in China. They will be marketed under the names Tungsten and Zire in three operating systems. ... Henkel's Schwarzkopf & Henkel moved its $30 million Diadermine ...
The Ad Market.(News)(labor statistics reorganization; stock data)(Brief Article)
Jul 07, 2003; ... Byline: Mercedes M. Cardona Turn Signals The U.S. Department of Labor has reorganized its labor statistics, with a new Advertising and Related Services category that covers a wider group of advertising functions. The new category includes advertising, public ...
AdCritic.com's PlayList; A monthly guide to notable uses of music in advertising.(News)(Brief Article)
Jul 07, 2003 ... Byline: Jim Hanas Levi's: Car Blur provides a raucous soundtrack for a hot rod rodeo. Agency: BBH/New York Song: "Crazy Beats" Artist: Blur H2: Big Race A track from The Who completes this Rushmore-style ...
Voted & Quoted; 77% ...of those who voted in the Adage.com weekly poll feel that GM marketing chief C.J. Fraleigh was right when he said that consolidation has stifled creativity among once-great advertising agencies.(Viewpoint)
Jul 07, 2003 ... "It's not consolidation, it's the culture that usually goes with it. If what you start fearing is losing a client or explaining a soft quarter to Wall Street, that's not good. The only thing really great agencies fear is not being brilliant." Chuck Porter ...
Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(briefs)(Brief Article)
Jul 07, 2003 ... 9 American Media If David Pecker wants attention, stealing away Bonnie Fuller is one sure way to get it. Now he wants to bring 'OK!' from Europe to the States, and plans an IPO. 5 'NYT' Editor The paper of record plans to name its next editor before July is over, Arthur ...
Where The Girls Are; The big boys of publishing all target teenage girls: fashionista wannabees can pick up Teen Vogue,while YM is playing up its music coverage and Teen People's focus is on celebrities.(Media Works)
Jul 07, 2003 ... SEVENTEEN Hearst Magazines editor in chief Sabrina Weill Publisher Ellen Abramowitz circulation1 2,459,135 % change vs. '02 +5.4 ad pages2 445.1 % ...
Adages: Reading, and flipping through picture books, is fundamental.(News)
Jul 07, 2003; ... Byline: Richard Linnett ***** Correction: In "I can't wait'' (Adages, July 7, P. 24), Carton Donofrio Partners, Baltimore, was misspelled as Carlton Donofrio Partners. Also, its work for Campaign for Children was wrongly described as a pro-bono campaign. It is a paid ...
The Biz: Teen title crush leads to circ cuts.(Media Works)
Jul 07, 2003 ... Byline: Jon Fine ***** Correction: In "Teen title crush leads to circ cuts'' (July 7, P. 21), Teen People's rate base cut to 1.45 million was incorrectly reported to take effect with its October 2003 issue. It takes effect with the February 2004 issue. In the ...
Who is best for CEO suite? Here's case for women at top.(Viewpoint)
Jul 14, 2003; ... Byline: Rance Crain Here's a hot debate topic: Resolved, that U.S. corporations wouldn't be in the mess they're in if women were in charge. Women, I am arguing, are better listeners, more methodical in their decisions, less confrontational and less likely to go off in ...
Samsung hands FCB more business; Shop forms venture with Initiative for $400 mil global media account.(News)(Foote, Cone & Belding Worldwide)
Jul 14, 2003; ... Byline: CLAIRE ATKINSON Samsung Electronics' global review of media planning, buying and branding has resulted in additional business for Foote, Cone & Belding Worldwide, which is creating a joint venture company with sibling media shop Initiative to accommodate the work. ...
Adages: Are you experienced? "Like, yeah, I guess so," say dorky directors.(News)(briefs)
Jul 14, 2003; ... Byline: Richard Linnett Britney Spears and two young men named Jimmy & Dinh have something in common. Last week, they confessed. They lost their virginity. Britney lost it to ex-boyfriend Justin Timberlake (she announced it in W magazine). Jimmy & Dinh gave it up to Kid's ...
Cross-pollination: IPG pay plan tied to sibling harmony.(News)(Interpublic Group of Cos.)
Jul 14, 2003; ... Byline: HILLARY CHURA Interpublic Group of Cos. is implementing a compensation scheme to increase cross-fertilization of clients between its agencies, which will see employees receive cash and company stock to help a sibling shop pick up business. The notion is that ...
Late News; $100 mil Jergens account awarded to Kirshenbaum.(industry briefs)
Jul 14, 2003 ... [cincinnati] Kao Corp.'s Andrew Jergens Co. named Kirshenbaum Bond & Partners, New York, and its Media Kitchen unit to handle its $100 million creative and media planning assignment for such brands as Jergens and Curel hand and body lotions, Biore facial care and Ban antiperspirants, ...
Spots: Barely There.(News)
Jul 14, 2003 ... Fashion photographer Richard Avedon's take on historical icons is the backbone of a new TV and print campaign for ...
Work 7.14.03.(Work)
Jul 14, 2003 ... DKNY FILMS NEW YORK Laird & Partners, New York, built Donna Karan International's fall DKNY campaign around a short film called "New York Stories.'' Print ads in August titles include stills from the movie, which will show in DKNY ...
Michaelides tapped for Family Brands.(The World: Ad Age Global News & Data)(Unilever appoints Michaelides & Bednash)(Brief Article)
Jul 14, 2003; ... Byline: Laurel Wentz [London] Unilever named U.K. media communications agency Michaelides & Bednash as the communications agency, with a $30 million budget, for Family Brands, a group of yellow fats products sold under eight different brand names in 10 European countries ....
WPP's Cordiant bid to prevail despite shareholder dramas.(News)
Jul 14, 2003; ... Byline: LAUREL WENTZ and EMMA HALL The cast of the Cordiant Communications drama includes a billionaire chess patron who is snapping up shares, a potential predator lurking in the shadows and an opposition shareholder group with an unknown endgame. Still, the holding company ...
AT&T, Goodby look to ax mLife; Agency moves forward with new branding effort; Ogilvy retains rest.(News)(AT&T Wireless; Goodby, Silverstein & Partners)
Jul 14, 2003; ... Byline: BRADLEY JOHNSON and ALICE Z. CUNEO There is life beyond mLife. AT&T Wireless is in a strong position for the next battle in cellphones despite the confusing mLife corporate branding campaign. Now it's up to Goodby, Silverstein & Partners to refocus a fuzzy ...
Cable upfront: Fox trumpets victory over CNN.(News)(Fox News)
Jul 14, 2003; ... Byline: RICHARD LINNETT Fox News claims it's won the upfront among the cable news networks, besting CNN and MSNBC. News Corp.'s Fox pulled in about $150 million in ad dollars, with cost per thousand rate increases of 10% to 12%, according to Paul Rittenberg, senior ...
The Week; Two top execs out as Kraft rejiggers.(News)(briefs)
Jul 14, 2003 ... In a surprising shakeup, two top veterans left Altria's Kraft Foods. Irene D. Rosenfeld, president-North American business, and Michael Polk, group VP-president of biscuits, snacks and confectionery, had a combined 38 years with Kraft. Unilever Bestfoods North America said Mr. Polk, 42, ...
TV Revamp: Upfront buyers eye fall start, closing bell.(News)
Jul 14, 2003; ... Byline: LOUIS CHUNOVIC Fed up with the timing and frantic pace of the annual TV upfront, senior executives from at least four major media agencies are weighing a plan to revamp the process. The proposal includes moving the selling period from May to August, or even ...
Yet another AFC exec flies coop; Church's Chicken CMO resigns.(News)(Ann Stone)
Jul 14, 2003; ... Byline: KATE MACARTHUR The chief marketing officer for Church's Chicken has resigned, becoming the latest in a line of executives to exit AFC Enterprises amid a corporate accounting scandal and a barrage of shareholder lawsuits. Ann Stone left her post July 2, the ...
Editorial: Mags must listen when P&G talks.(Viewpoint)(Procter and Gamble Co. wants to cut magazine reps that work on its business)(Brief Article)(Editorial)
Jul 14, 2003 ... Procter & Gamble Co.'s media agency wants magazines to shrink the number of reps that work on P&G business, and P&G would like to snare related savings. For P&G, it's another aggressive idea to make the marketing supply chain more efficient. For magazine executives, many of them angered by ...
Mitsubishi widens Endeavor ad focus; Targets families with pop music and SpongeBob.(News)(Mitsubishi Motors North America)
Jul 14, 2003; ... Byline: JEAN HALLIDAY and ALICE Z. CUNEO Mitsubishi Motors North America created a lot of buzz and won younger buyers with its cool-music TV spots, but this week in a revised campaign for the Endeavor sport utility vehicle it sounds a note familiar to an even younger crowd-the ...
Garfield's AdReview: Champion forgoes endorser and scores a couple of points.(News)
Jul 14, 2003; ... Byline: Bob Garfield There are times when you should just not do it. There are times when obeying your thirst turns out not to be such a good idea after all. There are times when you want to see someone smile, but instead she calls the police. Just ask L.A. Lakers ...
Scrapbooking: Grandma's hobby now a sizzling trend; Kodak, H-P, Michaels and a slew of mom-and-pops tap low-tech, high-growth industry.(News)
Jul 14, 2003; ... Byline: JACK NEFF Sandi Genovese, an executive with scrapbook-supply marketer Ellison and host of the "Scrapbooking'' show on E.W. Scripps Co.'s DIY cable network, used to get blank looks from strangers on planes when she talked about her work. Lately, she runs into ...
Spotlight.(The World: Ad Age Global News & Data)(Honda Accord ad by Wieden & Kennedy)(Brief Article)
Jul 14, 2003; ... Byline: Emma Hall Client: Honda Accord Agency: Wieden & Kennedy, London How does an agency follow up the most talked-about commercial of the year? Honda's "Cog''-a mesmerizing two-minute chain reaction using car parts that was a runner-up for ...
Chrysler sticks with Dion for fall launches; Chanteuse spared blame for weak sales.(News)(Celine Dion)
Jul 14, 2003; ... Byline: RICHARD LINNETT Despite the failure of ads featuring Celine Dion to achieve the hoped-for sales of Chrysler's Pacifica, the automaker said it will again turn to the French-Canadian chanteuse to market new models later this year. In particular Daimler ...