Advertising Age back issues from October 2004:
Building the power grid.(Special Report: Power Players)(Advertising Age)(Brief Article)
Oct 04, 2004 ... The Power Players profiled in this Special Report have key roles in the marketing strategies of some of the leading advertisers as identified in the 49th annual 100 Leading National Advertisers Special Report (AA, June 28). The marketers range from Procter & Gamble Co., No. 2 on the 2004 ...
On the Web.(Special Report: Hispanic Creativity)(Advertising Age)(Brief Article)
Oct 04, 2004 ... All the winning creative work from Advertising Age's sixth annual Hispanic Creative Advertising Awards is displayed on AdAge.com at QwikFIND aap98y. The ...
Honda's two targets.(News)(American Honda Motor Company Inc.)(Brief Article)
Oct 04, 2004; ... Byline: Jean Halliday While families remain the prime target of American Honda Motor Co.'s Odyssey minivan, the first total redo of the popular model since 1998 offers more features to attract a secondary target-empty nesters. "There's so much new content in this ...
Novartis puts $350M in play, seeks agency 'upgrade'; Looks to consolidate b-to-b and consumer work in same shops.(News)(business to business)
Oct 04, 2004; ... Byline: RICH THOMASELLI Pharmaceutical giant Novartis, pursuing a "consumer-centric'' global branding model, has invited roster and nonroster shops to pitch its estimated $350 million prescription drug business. The goal is to place its brands with agencies that have a global ...
Late News; MDC establishes U.S. headquarters in NYC.(New York City)(Pacific Gas and Electric Co.)(Association of National Advertisers)
Oct 04, 2004 ... [New York] MDC Partners has opened a U.S. headquarters in New York City. The company has operated from Toronto since it was founded in 1980. Working from the new office will be: MDC Vice Chairman and Exec-VP Steve Berns, newly hired from Interpublic; Bob Van Horn, head of partner ...
Home Depot campaign: "Home Depot te Ayuda''; Gold/Interactive-Online Ads, Branding.(Special Report: Hispanic Creativity)(Garcia 360)(Brief Article)
Oct 04, 2004 ... Agency: Garcia 360, San Antonio Each simple but charming ad shows a different tool, propelled by Home Depot's square orange logo. One ad asks, "Repairs at home?'' and shows ...
Heineken: "Blackout''; Gold winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
Oct 04, 2004 ... Agency: Vidal Partnership, New York Category: Alcoholic Beverages This quickie commercial, playing on many Hispanics' experience with power outages in their home countries, was inspired by the massive U.S. blackout on Thursday, Aug. 14, 2003. As the office ...
16: Mich Mathews, VP-marketing, Microsoft Corp. Ad budget: $1.15 billion.(Special Report: Power Players)(Vice President)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's McCann Erickson Worldwide, New York and San Francisco; Universal McCann Worldwide, New York. WPP's Wunderman, New York. POWER PLAY: IT spending is back, and Ms. Mathews, 37, is guiding Microsoft marketing to make sure it get its share. New ...
17: Karen Crawford, Director-media advertising and relationship marketing Nestle USA; Ad budget: $1.11 billion.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's Avrett, Free & Ginsberg; Foote Cone & Belding Worldwide; R/GA; and Universal McCann Worldwide, all New York; Casanova Pendrill Publicidad, Irvine, Calif.; Dailey & Associates and McCann Erickson Worldwide, both Los Angeles. Havas' Euro RSCG Worldwide, ...
18: Dave Johnson, President-North America Commercial, Kraft Foods Altria Group; Ad budget: $1.08 billion.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's Foote Cone & Belding Worldwide, Chicago and New York. Publicis' Leo Burnett USA, Chicago; MediaVest, New York. WPP's Bravo Group, Ogilvy & Mather Worldwide and UniWorld Group, all New York; J. Walter Thompson USA, Chicago. Lord Group, New York. ...
Energizer Batteries: "Beach''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
Oct 04, 2004 ... Agency: Grupo Gallegos, Long Beach, Calif. Category: Grocery Products Although not as clever as Energizer's Gold-winning "Game,'' "Beach'' uses the same effective product demonstration of what ...
Clorox Co.'s Gladware: "South Pole''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
Oct 04, 2004 ... Agency: Dieste Harmel & Partners, Dallas Category: Grocery Products Glad containers last longer than you think. This backwards re-creation starts with a native who catches a fish in a Glad container through a polar ice ...
McDonald's Corp.: "Platonic Love''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
Oct 04, 2004 ... Agency: Del Rivero Messianu DDB, Coral Gables, Fla. Category: Retail/Fast-food At a table in a McDonald's restaurant, a very small boy declares his love at length, ending "We're made for each ...
Kellogg's All Bran: "Tapa''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
Oct 04, 2004 ... Agency: Leo Burnett Puerto Rico, San Juan Category: Grocery Products In a dark empty house-the mail has piled up and the bedroom ...
Adelphia en Espanol campaign: "Mexican Movie Posters''; Gold/Direct Marketing.(Special Report: Hispanic Creativity)(Castells and Asociados Advertising)(Brief Article)
Oct 04, 2004 ... Agency: Castells & Asociados, Los Angeles This cable-company subscriber drive shows a firm grasp of cultural references, harking back to the pulpy Mexican movies that are familiar to many potential subscribers. Fake vintage movie posters with small-type messages plug ...
Discovery Channel campaign: "Goldfish,'' "Toilet Paper''; Silver/Direct Marketing.(Special Report: Hispanic Creativity)(Concept Cafe)(Brief Article)
Oct 04, 2004 ... Agency: Concept Cafe, Miami This postcard campaign brings to life some of the most popular, and colorful, urban legends around to promote "MythBusters,'' a Discovery Channel show that debunks popular fallacies. A single goldfish stares blankly out of the front of one postcard, ...
MasterCard International: "Remeras''; Silver winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
Oct 04, 2004 ... Agency: Vidal Partnership, New York Category: Financial Services Vidal gives MasterCard's long-running "Priceless'' campaign a very Hispanic twist that any parent can appreciate. A father buys a tiny red and white soccer jersey for his ...
Volkswagen Passat: "The Fly''; Silver winners/Television.(Special Report: Hispanic Creativity)(Creative on Demand)(Brief Article)
Oct 04, 2004 ... Agency: Creative on Demand, Coral Gables, Fla. Category: Automotive Playing on a common proverb about how a closed mouth catches no flies, this Volkswagen spot uses the folk saying as a way to play up jaw-dropping prices. Shot from the ...
Coors Light: "Zoologico''; Silver winners/Television.(Special Report: Hispanic Creativity)(Bromley Communications)(Brief Article)
Oct 04, 2004 ... Agency: Bromley Communications, San Antonio Category: Alcoholic Beverages Soccer fans go through a zoo heckling every species on display. They boo the tigers, then the pumas and finally the eagles. There's a point to this hooliganism. The ...
Hearst taps BPA for 'Shop, Etc.'; In wake of scandals, will get audit from ABC and chief rival.(News)
Oct 04, 2004; ... Byline: JON FINE Hearst Magazines will be the second major publisher to use dual auditing services, putting added pressure on Audit Bureau of Circulations in the wake of scandals that have unsettled advertisers. For the launch of its Shop Etc., Hearst will get audits ...
Toyota 4Runner: "Aventura''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Badillo/Saatchi and Saatchi)(Brief Article)
Oct 04, 2004 ... Agency: Badillo Nazca Saatchi & Saatchi, Guaynabo, Puerto Rico Category: Automotive Adventure-real or imagined-is often the selling point for SUVs. A man arrives home and finds the kitchen in disarray. He drinks from a milk carton and sees a "missing'' ...
Fox Sports en Espanol: "Smell''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
Oct 04, 2004 ... Agency: Grupo Gallegos, Long Beach, Calif. Category: Entertainment/Media/Communications A woman arrives home with her groceries and notices an unusual smell. She sniffs her groceries, then her kitchen trash can and then checks the soles of her ...
New York International Latino Film Festival: "Casting''; Bronze winners/Television.(Special Report: Hispanic Creativity)(La Finca Creativa)(Brief Article)
Oct 04, 2004 ... Agency: La Finca Creativa, New York Category: Entertainment/Media/Communications This spot for a Latin film festival takes an old complaint and gives it a fresh spin. Actors stream in front of an ...
Citibank: "Aspirin''; Bronze winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
Oct 04, 2004 ... Agency: La Comunidad, Miami Beach, Fla. Category: Financial Services Anyone who has grappled with a foreign language will empathize with this man who struggles to buy aspirin from a clueless ...
Wrangler: "Bib''; Bronze winners/Television.(Special Report: Hispanic Creativity)(Arteaga and Arteaga)(Brief Article)
Oct 04, 2004 ... Agency: Arteaga & Arteaga, San Juan, Puerto Rico Category: Retail/Fast-food A young couple in a restaurant are dismayed by the flimsy napkins. As their meal is served, an idea strikes them ....
Brady's Bunch.(People & Players)
Oct 04, 2004; ... Byline: James Brady Does Hearst have another hit on its hands? When a non-fashion journalist pal who loves Lucky told me she thinks the new Hearst book, Shop Etc., being edited by Mandi Norwood, may be even better than the Conde Nast sensation, my ears perked up. I phoned Cathie ...
Work: Ikea.(The World: Ad Age Global News & Data)(Brief Article)
Oct 04, 2004 ... Outdoor ads showing rooms that reflect their owners' look and personality are the latest in Ikea's "Redecorar Tu Vida'' ("Redecorate Your Life'') campaign in ...
Detroit is speaking in mother tongue; GM, Chrysler aim to sidestep soccer-mom stereotype.(News)
Oct 04, 2004; ... Byline: JEAN HALLIDAY Detroit is due for a reality check. Domestic automakers have struggled in recent years with how to advertise family-friendly vehicles, fearful they'll be pegged "mom- mobiles'' and shunned by men. Minivans were the only model Detroit directly ...
The new product paradox; Survey shows 76% willing to buy new lines, but marketers lack innovation skills.(News)
Oct 04, 2004; ... Byline: BETH SNYDER BULIK Consumers are crying out for new products, but marketers fear their companies don't have the right stuff to meet that demand. Contradicting the popular notion that the purchasing public is an inherently conservative beast, two out of three ...
La Comunidad snags 7 awards; It's a good year for newcomers; record 545 entries in 6th annual fete.(Special Report: Hispanic Creativity)
Oct 04, 2004; ... Byline: LAUREL WENTZ La Comunidad was the most awarded agency in Advertising Age's sixth annual Hispanic Creative Advertising Awards. The Miami Beach, Fla., shop picked up seven prizes for three very different clients-Citibank, Volkswagen and direct response advertiser Manos del ...
Let your fingers do the paying; Pay By Touch rolls first major test as merchants keep eye on future.(News)
Oct 04, 2004; ... Byline: ALICE Z. CUNEO The way Americans spend their trillions each year will soon experience one of the most dramatic changes since credit card use at the checkout became widespread. The same biometric technology that holds promise for fighting terrorism is about to ...
Manos del Sur campaign: "Double,'' "Delegating,'' "Receptionist,'' "Orchestra,'' "Psychologist''; Gold winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
Oct 04, 2004 ... Agency: La Comunidad, Miami Beach, Fla. Category: PSA/Government Direct response spots are rarely as witty and well-executed as this campaign soliciting donations for poor children in Latin America. The ...
Energizer Batteries: "Game''; Gold winners/Television.(Special Report: Hispanic Creativity)(Grupo Gallegos)(Brief Article)
Oct 04, 2004 ... Agency: Grupo Gallegos, Long Beach, Calif. Category: Grocery Products "If you don't buy Energizer Max'' is the opening voice-over leading to horrifying but funny scenes of battery failure. The batteries in a child's Game Boy die during a long family car trip. He ...
Heineken: "Master of Languages''; Silver winners/Television.(Special Report: Hispanic Creativity)(Vidal Partnership)(Brief Article)
Oct 04, 2004 ... Agency: Vidal Partnership, New York Category: Alcoholic Beverages Vidal continues to branch out the concept behind its award-winning "Translations'' radio campaign, this time on TV. A bartender receives a variety ...
Spots: Hardee's.(News)(advertising)(Brief Article)
Oct 04, 2004 ... Size matters for politicians in a new spot from Mendelsohn/Zien, Los Angeles, for ...
Garfield's AdReview; Toyota lurches forward but doesn't advance the brand.(News)(Toyota Motor Sales U.S.A. Inc.)
Oct 04, 2004; ... Byline: Bob Garfield For nearly four decades, mankind has been haunted by three perplexing questions: Is there indeed an elusive Higgs boson that gives mass to other subatomic particles? How does Larry King get women? What is there about Toyota ...
Volkswagen campaign: "Touareg,'' "Matrimonio,'' "Valijas,'' "Problemas''.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
Oct 04, 2004 ... Agency: La Comunidad, Miami Beach, Fla. Each print ad pictures an eye-catching open road uniquely suited to the VW ...
Heineken, Citibank are big winners; The immigrant experience inspires insightful ads that impress contest judges.(Special Report: Hispanic Creativity)
Oct 04, 2004; ... Byline: LAUREL WENTZ Insights into the experience of Spanish-speaking immigrants in the U.S. inspired some of the most powerful work that competed for Advertising Age's 2004 Hispanic Creative Advertising Awards. Citibank's first major campaign for the U.S. Hispanic ...
Like him or not, Arnell can help us design next generation.(Viewpoint)(Peter Arnell)
Oct 04, 2004; ... Byline: Scott Donaton Even if you've seen the photos, it's still a shock when Peter Arnell walks through the door, 200-some-odd pounds lighter than he was two-and-a-half years ago. And with his 150-pound frame draped in khaki shorts, a warm-up jacket, white boat shoes and a ...
People.(The World: Ad Age Global News & Data)(Appointments)(Brief Article)
Oct 04, 2004 ... Martha Pease, 47, to exec VP-worldwide account director for the global L'Oreal business at Interpublic Group of Co.'s McCann Erickson Worldwide, New York. She previously ran her own consultancy, MPB Consulting, New York. Kitti Chaiyaporn to executive creative director, Publicis ...
Portability boosts electronics sales; Category killers: Success of iPod sparks rash of mobile devices.(Special Report: Power Players)
Oct 04, 2004; ... Byline: KATE FITZGERALD For power players in the consumer electronics market, digital downloads have changed everything. Not so long ago sales were stagnant, and the potential of digital technology was mired in doubt as illegal downloads of music ran rampant. ...
Cool blue drinks are new hot liquors; Hpnotiq, facing rivals, moves from urban to general market.(News)
Oct 04, 2004; ... Byline: JAMES B. ARNDORFER Hpnotiq, a turquoise concoction of cognac, vodka and fruit juices, was one of a kind when launched a few years ago. That's no longer the case. Now one of the hottest spirits at the bar, it's facing a growing number of neon-hued "fusion'' ...
Food giants spawn generation of orphans; Kraft and rivals put emphasis on core brands.(News)
Oct 04, 2004; ... Byline: Stephanie Thompson As food companies look to throw more marketing weight behind core brands, they are creating a new generation of orphans: ones that dwell in their own houses. While Kraft Foods, Unilever and others are looking to shed brands to focus their ...
22: Mark Addicks, Chief marketing officer, General Mills; Ad budget: $956 million.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's Campbell Mithun and Zentropy Partners, both Minneapolis; Casanova Pendrill Publicidad, Costa Mesa, Calif. Publicis' Arc, Saatchi & Saatchi and Zenith Media, all New York; Burrell Communications Group, Chicago. POWER PLAY: Mr. Addicks was ...
25: William Lauder, President-CEO, Estee Lauder; Ad budget: $906 million.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: WPP's J. Walter Thompson USA, New York. POWER PLAY: The grandson of company founder Estee Lauder, Mr. Lauder was promoted to president-CEO from chief operating officer last July and is boldly mining the beauty products behemoth for growth outside of its ...
24: Allison Johnson, Senior VP-corporate marketing, Hewlett-Packard; Ad budget: $899 million.(Special Report: Power Players)(Vice President)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Omnicom's Goodby, Silverstein & Partners, San Francisco. Publicis' Publicis & Hal Riney and ZenithOptimedia, both San Francisco. POWER PLAY: Hewlett-Packard's linkup with Apple Computer to launch the iPod From HP shows great initiative, plus a bit of ...
26: Abby Kohnstamm, Senior VP-Marketing IBM Corp. Ad budget: $862 million.(Special Report: Power Players)(Vice President)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's R/GA, New York. WPP's Ogilvy & Mather Worldwide, Ogilvy & Mather Interactive and OgilvyOne Worldwide, all New York. AnswerThink, New York. Modem Media, Norwalk, Conn. POWER PLAY: Ms. Kohnstamm, 51, cleared a difficult marketing hurdle this ...
27: Michael Linton, Exec VP-consumer and brand marketing, and chief marketing officer Best Buy Co. Ad budget: $838 million.(Special Report: Power Players)(Vice President)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Publicis' Starcom, Chicago. Avenue A, Seattle. Digitas, Chicago. La Comunidad, Miami Beach, Fla. POWER PLAY: Mr. Linton, 47, leads a department that's been willing to try new ideas in both general advertising and non-traditional media, such as a guerrilla ...
28: Ashley McEvoy, VP-marketing, McNeil Consumer & Specialty Pharmaceuticals Johnson & Johnson; Ad budget: $581 million.(Special Report: Power Players)(Vice President)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Interpublic's Alchemy and Deutsch, both New York. Publicis' Conill, New York. POWER PLAY: Although McNeil Consumer & Specialty Pharmaceuticals and Ms. McEvoy control only 29% of Johnson & Johnson's $2 billion in ad spending, the unit made a ...
Advertisers get help: Clear Channel bows ad creative offering.(News)
Oct 04, 2004; ... Byline: LISA SANDERS First Clear Channel Radio told its advertisers to cut down on the length and frequency of their spots. Now it's telling them to improve the creative content-and it's offering to help. "We recognized not just that there were too many commercials, ...
Frito-Lay: "Doritos DJ''; Gold/Interactive-Web site.(Special Report: Hispanic Creativity)(Nobox Marketing Group)(Brief Article)
Oct 04, 2004 ... Agency: Nobox Marketing Group, San Juan, Puerto Rico In an irresistibly fun promotion, consumers went to video booths at Puerto Rican shopping malls, sampled Frito-Lay's new Doritos DJ chips, and danced and sang about Doritos before a ...
20: Michael Boylson, Chief marketing officer, J.C. Penney Co. Ad budget: $1.02 billion.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Omnicom's DDB Worldwide and OMD Worldwide, both Chicago and Dallas; Dieste Harmel & Partners, Dallas. Amistad Media Group, Austin, Texas. InterTrend Communications, Long Beach, Calif. POWER PLAY: Mr. Boylson, a longtime veteran of J.C. Penney, was named ...
Key win for FCB: ONDCP finally settles on agency.(News)(United States. Office of National Drug Control Policy)(Brief Article)
Oct 04, 2004; ... Byline: IRA TEINOWITZ After five years of controversy, repeat bidding and federal indictments, the White House anti-drug campaign has a new agency. The White House Office of National Drug Control Policy moved its account from WPP Group's Ogilvy & Mather, New York to ...
Cracking the ROI conundrum; P&G, VNU, Arbitron aim high, but could be undone by panel data.(News)(return on investment)
Oct 04, 2004; ... Byline: JACK NEFF and CLAIRE ATKINSON It could be the Holy Grail of ROI-but, just as with the legend, many skeptics doubt that such a measurement miracle will ever come to pass. VNU and Arbitron unveiled grand plans last week for a long-elusive tool that will marry ...
Marketers aim for parents via kid TV.(Media Works)
Oct 04, 2004; ... Byline: T.L. STANLEY Pester power's picking up. Traditional kid marketers, such as toy makers and snack conglomerates, are spending record amounts of money to reach young consumers. And auto marketers, retailers, hotel chains and tourism bureaus are leaping into the ...
Mars, Unilever moves mark substantial Omnicom gains; Arnell key to shifts; WPP loses two big accounts.(News)
Oct 04, 2004; ... Byline: STEPHANIE THOMPSON Two major food marketers last week put their vote of confidence in Omnicom Group over WPP Group as they shifted brands to the holding company without reviews. Candy marketer Mars terminated its global partnership with Grey Global Group, ...
Toyota Prius: "Te Extrano''; Gold winners/Television.(Special Report: Hispanic Creativity)(Brief Article)
Oct 04, 2004 ... Agency: Badillo Nazca Saatchi & Saatchi, Guaynabo, Puerto Rico Category: Automotive At first, it's hard to tell what this ad is all about, as a giant "E'' and a large red obelisk race around in split screen. To a plaintive song about a lost love, the two race across ...
Yahoo en Espanol personals campaign: "Hola,'' "Adios''; Gold winners/Television.(Special Report: Hispanic Creativity)(Euro RSCG Latino)(Brief Article)
Oct 04, 2004 ... Agency: Euro RSCG Latino, New York Category: Entertainment/Media/Communications The Hispanic effort was superior to the general-market campaign for Yahoo's dating services. The spot with nervous first-dates rehearsing ...
Citibank campaign: "Tire Swing,'' "Superheroes,'' "Marquez Sisters''; Gold winners/Television.(Special Report: Hispanic Creativity)(La Comunidad)(Brief Article)
Oct 04, 2004 ... Agency: La Comunidad, Miami Beach, Fla. Category: Financial Services La Comunidad's superb integrated TV, print and radio campaign recognizes that immigrants come to the U.S. to make better lives for their families-and that Citibank can help them and even understands ...
Wireless players become medium; Category killers: `New era' for telecom sector as cell phones turn into marketing tools.(Special Report: Power Players)
Oct 04, 2004; ... Byline: ALICE Z. CUNEO Three power players-Verizon Wireless' John Stratten, Sprint Corp.'s Tim Kelly and Cingular Wireless' Marc Lefar-are leading their companies from marketer to medium. The cell phone is transforming into what's being dubbed the "third screen,'' providing ...
Merger ahead? Merck needs a miracle drug to ease Vioxx pain.(News)(Merck and Company Inc.)
Oct 04, 2004; ... Byline: RICH THOMASELLI Now that it's pulled its $2.5 billion anti-arthritis blockbuster Vioxx, pharmaceutical titan Merck & Co. is facing redoubled pressure to develop a successor and to achieve marketing success with a new cholesterol drug, Vytorin. If it fails, ...
The Week; Mad. & Vine shops turn Wall St. corner.(Briefs)
Oct 04, 2004 ... The "advertainment'' space could be due for increased competition after a flurry of deals that brought new investments into two leading talent agencies and a branded-entertainment shop. Canadian holding company MDC Partners acquired a minority stake in Banjo Strategic Entertainment, a San ...
10: James Lentz, Group VP-marketing, Toyota Division Toyota Motor Sales USA; Ad budget: $1.26 billion.(Special Report: Power Players)(Brief Article)
Oct 04, 2004 ... AGENCY ROSTER INCLUDES: Publicis' Burrell Communications Group, Chicago; Conill and Saatchi & Saatchi, Torrance, Calif. Ground Zero, Marina del Rey, Calif. POWER PLAY: Mr. Lentz, 48, is trying to evolve the conservative brand with the new, more emotional "Moving forward'' ...
Sprint Corp.: "Picture Frame''; Silver winners/Newspapers.(Special Report: Hispanic Creativity)(EJE Sociedad Publicitaria)(Brief Article)
Oct 04, 2004 ... Agency: EJE Sociedad Publicitaria, Hato Rey, Puerto Rico EJE found a perfect image to convey, without the need for words, the way Sprint's long-distance service helps keep family members together no matter how far away they may be in their real ...
Olimpiadas Especiales: "Cheque''; Silver winners/Newspapers.(Special Report: Hispanic Creativity)(Leo Burnett Puerto Rico)(Brief Article)
Oct 04, 2004 ... Agency: Leo Burnett Puerto Rico, San Juan Leo Burnett appeals to volunteers to donate their time with a check made out ...