Advertising Age back issues from January 2006:
`Fear factor' fan is eager for her first cellphone.(The Consumer)
Jan 02, 2006 ... I often watch TV on weekdays, but on the weekends I go out so I'm not watching. I like to watch "Fear Factor'' with my aunts and "American Idol.'' Most of what I watch is on cable; I'm not allowed to watch teenage stuff, so I watch Nickelodeon, Cartoon Network, Disney Channel. I listen to ...
Late News; AT&T starts $500M marketing blitz.(Obituary)
Jan 02, 2006 ... [San Antonio] AT&T rang in its new image with a New Year's Eve Times Square and TV ad blitz to be followed by an estimated $500 million-plus multimedia marketing campaign through early 2006. The formation of the new Ma Bell, resulting from the $16 billion purchase of AT&T by SBC, has major ...
2006 RECIPE FOR U.S. MELTING POT.(Brief Article)
Jan 02, 2006 ... 1. majority minority. Non-Hispanic whites account for less than half the population in Texas, California, New Mexico and Hawaii. Nine other states-including New York and Florida-are on the path to majority minority. 2. Race is no longer black or white. Nearly 7 ...
TEEN ANGEL? KINDA; Stereotypical rebellious image yields to one of `friendly' youth but no easy sell.(LifeCycle: 13-17)
Jan 02, 2006; ... Byline: LARRY DOBROW The time-honored image of the American teenager is one of a kid with his ear glued to the phone, eyes rolling at parental pronouncements as innocuous as "Tell your father that dinner's on the table.'' He litters conversations with "like'' and "um,'' lazes ...
About the survey:.(Perception)(Brief Article)
Jan 02, 2006 ... The American Demographics 2006 Consumer Perception Survey was conducted Nov. 23-29 by Aegis Group's Synovate (synovate.com) through online questionnaires fielded to 6,011 ...
AGELESS AGING OF BOOM-X; Latter baby boom, early Gen X want to be defined in terms of attitudes, not years.
Jan 02, 2006; ... Byline: JAMES TENSER Call it the hidden generation gap. The world view of younger baby boomers, born from the mid- to late 1950s through the mid-'60s, may not be quite as hopeful and confident as their protest-marching, idealistic older siblings, who marked their ...
BLING IS THE THING; Young adults seek post-9/11 reassurance by creating their own material world.
Jan 02, 2006; ... Byline: JIM HANAS Sixty-nine million consumers, or 23% of the U.S. population, will occupy the 18-to-34-year-old segment in 2006, and their attention has never been so difficult to earn. This is an age group bookended on one side by those raised on TV images of the ...
In control with tivo, but ads find new touch points.
Jan 02, 2006 ... The day begins with me going straight to my computer. I check my e-mail and read Yahoo News headlines. I'll pick up the L.A. Times, USA Today, sometimes The Wall Street Journal and the trades. I occasionally check news sites on the Web-New York Times or L.A. Times and trades. For pure ...
U.S. CONSUMER -LIKE NO OTHER ON THE PLANET; Americans spend more than anyone else on earth. But there are ominous trends that marketers must understand. And also cause for optimism.(Trend Analysis)
Jan 02, 2006; ... Byline: Peter Francese Americans are the biggest spenders on the planet. Collectively, U.S. consumers spend more each week than the annual gross domestic product of Finland. At that pace of spending, the average American household's economic outlays for all goods and services ...
Welcome to orange decade as marketers color your world.(Consumer Spending)
Jan 02, 2006; ... Byline: Mya Frazier Gray may be the new silver (in cars). Red could be the new orange (in logos). Turquoise and teal will help set the tone in 2006 (in fashion). But when it comes to America's favorite color, consumers are still singing the blues. Confused? Just ...
Consumer Data Whipsaw: `Greed,' `Value' Co-exist.(Brief Article)
Jan 02, 2006 ... What's the first thing that comes to mind for U.S. consumers when they think of ... GM: No consensus in the consumer survey. Positive comments about product (more mentions of "good'' than "bad'' for vehicles and quality) but many negative views about business (bad management, ...
`Marketers have us where they want us,' for now.(The Consumer)
Jan 02, 2006 ... Sometimes I wake up to NPR on the radio, but the very first thing my fiance and I do is turn on New York 1, the local channel here, and watch the weather and a bit of local news. I skim The New York Times, and when I get to work I go online. For news, I go to the New York Times ...
A WALK ON THE MILD SIDE; Kids, tweens embrace family values-they can be savvy without being snarky.
Jan 02, 2006; ... Byline: LARRY DOBROW During a shopping trek with young consumers a few years back, Hasbro researchers noticed the onset of what they considered something of a disturbing trend: Older kids were starting to walk away from the toy aisles, shifting their attention to consumer ...
THREE YEARS AND OUT; From electronics to furnishings, it's a rapid cycle of 'Use it, then lose it'.(Consumer Spending)
Jan 02, 2006; ... Byline: MYA FRAZIER By the U.S. government's inflation tally, $100 of goods in 1995 would have cost $130.71 in 2005. But you'd never know it if you looked at apparel, electronics, furniture and other wares whose bargain, made-in-China prices offer cheap thrills to Americans who ...
ONE CONSUMER AT A TIME; Demanding boomers, multitasking Gen Yers decide what, how and when.
Jan 02, 2006; ... Byline: GREG LINDSAY Wayne and Tyna Donelson, 56 and 54, don't have much time for most mass media. A married pair of small-business owners who work from home in rural Massachusetts, they subscribe to the local paper and a few magazines, rent DVDs voraciously and, thanks to ...
NEW OLD WON'T GO QUIETLY; Is 55 the new 40? These boomers are determined to live better than their parents.
Jan 02, 2006; ... Byline: JAMES TENSER In the good old days, life began at 40. Today's older baby boomers are challenging that cliche as they pass through their mid-50s and begin to visualize a "retirement'' characterized by youthful vigor, prosperity and personal fulfillment. ...
Digital-age teen eating healthy--sometimes.
Jan 02, 2006 ... I watch both cable and broadcast TV. I like Comedy Central and Cartoon Network, and some of my favorite shows are "The Boondocks,'' Jon Stewart's show, "Family Guy.'' On network TV I like "The Amazing Race,'' "Survivor,'' "CSI: Miami,'' "Two and a Half Men'' and "King of Queens.'' ...
AMERICA, NEW & IMPROVED; It's a bifurcated nation-with younger, global set poised to succeed older, suburban.
Jan 02, 2006; ... Byline: BRAD EDMONDSON Baby boomers are the stars of the U.S. consumer market, and their turn in the spotlight will continue for at least another decade. But the boomers, aged 42-60 in 2006, are only about one-quarter of the U.S. population. Another one-quarter of ...
IN GOD--AND GM--WE TRUST; Don't gloat yet. Lauded marketers can also draw U.S. consumers' disdain.
Jan 02, 2006; ... Byline: BRADLEY JOHNSON General Motors Corp. is loaded with debt and the subject of bankruptcy speculation, but give it credit: GM scores tops for trust among U.S. consumers. There's a downside, however: GM also shows up on the list of companies that Americans least trust, a ...
A career track that stretches past `retirement'.
Jan 02, 2006 ... I'm usually the first person to arrive at work, and I begin with The New York Times, Washington Post and Wall Street Journal. And I may peruse them throughout the day. I spend quite a bit of time on the Internet-news sites mainly. I get the best news coverage from newspapers, ...
Editor's note.(Brief Article)
Jan 02, 2006 ... If there's a core reason the business of marketing is in flux it's that the American consumer is changing-and taking charge. In this special issue, we tell the story of the consumer of 2006 through an examination of demographics and trends, attitudes and anecdotes. Advertising ...
Ad icons march to museum.(Viewpoint)(Advertising Icon Museum)(Brief Article)
Jan 09, 2006 ... [KANSAS CITY, MO. ] - Work has begun on a Kansas City development that will include a museum devoted to giving Tony the Tiger, Mr. Peanut and the California Raisins their proper places in history. The Advertising Icon Museum, to open in the fall of 2007, will feature hundreds of ...
Hardly a thrill seeker, climber soars to summit.
Jan 09, 2006; ... Byline: Alice Z. Cuneo What really drove Will Travis, president of Attik, close to the edge of the Earth started with a 2001 game of darts at the cozy Pelican Inn nestled between the Pacific Ocean and a Northern California redwood forest. There, over a few ...
R/GA.(Special Report: Agency of the Year)(management strategies of Robert Greenberg)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Robert Greenberg, CEO of R/GA, has built his agency, a unit of Interpublic Group of Cos., with a reputation for technical and creative excellence. He has done this by giving database techniques and technology equal status as creativity in ...
Vidal Partnership.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 5 stars THE ESSENCE: Vidal PartnershipAEs hefty late-2004 new-business wins from Sprint, Home Depot and, in the biggest U.S. Hispanic account move of the year, the $50 million Nissan Motor Co. account fueled the agencyAEs 78% increase in 2005 revenue to $23 million, ...
Honor, valor and semper fidelis: Why we're proud of Jim Brady.(Viewpoint)
Jan 09, 2006; ... Byline: Rance Crain For the first time in 28 years, Jim Brady's wit and wisdom won't be gracing our pages in 2006. Jim is moving on to other assignments (he'll be writing a column for forbes.com, has renewed with Parade to write more articles, and his book, "Warning of War,'' ...
Zenith's Jones makes some noise for media planning, ROI and tools.(People & Players)(return on investment)(Tim Jones of ZenithOptimedia)
Jan 09, 2006; ... Byline: MATTHEW CREAMER The post-punk lifestyle is known to take many varieties. Among the strangest, an ROI-obsessed head of a media buying and planning agency that controls $8 billion in spending. That's how it's gone for Tim Jones, CEO of ZenithOptimedia USA, who ...
Weber Shandwick.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Along with Edelman, Weber Shandwick hulks over the rest of the PR industry. The Interpublic-owned network ended 2005 sharing in McCann WorldGroupAEs win of the U.S. ArmyAEs huge marketing account. It also picked up business in major practice ...
The latest European import: fast fashion; Target, J.Crew take up H&M trend of limited editions by hot designers.(News)
Jan 09, 2006; ... Byline: MYA FRAZIER Browsing the aisles of her neighborhood Target store in Columbus, Ohio, Katie Carey, 18, stops to admire the faux-jewel buttons on a light-blue Firoucci sweater for $24.99. "It's got a great retro feel to it,'' she says, twirling a button between ...
Oh, Ricky, you're so fine...(Media Works)(Ricky Gervais)(Brief Article)
Jan 09, 2006; ... Byline: Ann Marie Kerwin Ricky Gervais is best known for his portrayal as an out-of-touch, delusional, sad-sack middle manager in "The Office.'' But he seems to be completely in touch with iPod denizens. "The Ricky Gervais Show on Guardian Unlimited'' podcast has soared in just ...
Bromley Communications.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Publicis Groupe's 49%-owned Bromley Communications, San Antonio, pushed WPP Group's shrinking Bravo Group out of the top slot for biggest U.S. Hispanic agency after the 2004 merger of Miami-based Publicis Sanchez & Levitan into Bromley. Bromley ...
Leo Burnett USA.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Leo Burnett USA President Rich Stoddart made keeping the Army a priority. He failed. Whether he and CEO Tom Bernardin can keep the agency on track for an incipient recovery in spite of that loss is the big question in `06. Besides Army, Burnett ...
Crispin Porter & Bogusky.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 5 stars THE ESSENCE: The nation's most innovative ad agency is also probably the only one fully in control of its fate. Wins from Volkswagen of America, Coca-Cola Co. and Miller Brewing Co.; hot creative and media ideas; and key partnerships all showed Crispin ...
Campbell-Ewald.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: A stable year followed an up-and-down 2004 that included the loss of Pier One and the agency's big Alltel win. It didn't lose-or win-any big accounts and hung onto the U.S. Navy. Chevrolet handed some assignments to Deutsch, but Campbell-Ewald's ...
DDB Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: 2005 was a quiet year following 2004's new-business streak. DDB Worldwide solidified top leadership and deepened relationships with clients from McDonald's to Dell. Biggest new-business wins were Luxottica Retail's LensCrafters and Exclusive ...
Deutsch.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: Deutsch this year fought off questions about its fate as it was hit with serious account losses and major management changes. Clients including Bank of ...
Dieste Harmel & Partners.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Revenue at Omnicom Group's Dieste Harmel & Partners grew 21% in 2005, with billings close to $250 million. Dieste's growth ...
Digitas.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Digitas, which specializes in below-the-line work in digital and direct marketing, benefited in 2005 from the overall industry trend of marketers demanding accountability and ROI in their campaigns. The agency enjoyed growth as a result of ...
Doner.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Whither Mr. Six? The question looms large for Doner as the agency goes into 2006. Dan Snyder, who's on record knocking the agency's work for the amusement park, is now calling the shots at Six Flags. The campaign's future, if not the very ...
Draft.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 50 stars THE ESSENCE: Losing Bank of America hurt, but it couldn't overshadow what was yet another strong year for the marketing services powerhouse that continues to benefit as companies shift dollars into marketing services. Draft racked up big wins including ...
Euro RSCG.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: A tumultuous year at parent Havas led to management change at Euro RSCG, its largest global network. Despite the changes, Euro's largest U.S. office, New York, fought back after the exit of one of its biggest clients, Intel. David Jones, former ...
Fallon Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: Fallon Worldwide followed a tough 2004 with a worse 2005. It split, for a variety of reasons, with clients including BMW of North America, Dyson and Lee Jeans. Sony Electronics was in and out in five months. The loss of showcase clients amounted ...
Foote Cone & Belding Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: After an uneventful start, Worldwide Chairman-CEO Steve Blamer arrived in June. Mr. Blamer, who sat out a six-month garden leave at home after leaving his post as CEO of Grey North America, brought new blood into New York, including a new CEO, ...
Arnold Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: On Sept. 6, Arnold staffers arrived to learn its biggest client had fired the shop, a blow that would have devastated most agencies. But just weeks after Volkswagen of America ditched it for Crispin Porter & Bogusky, Arnold showed it would avoid ...
Avenue A/Razorfish.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Avenue A/Razorfish, a unit of aQuantive, is a top buyer of online media in the U.S., managing $312 million in online media billings for 2004, and expected to manage more than $400 million in 2005. Having merged Avenue A and Razorfish the year ...
Bartle Bogle Hegarty.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Since opening in 1998, the U.S. outpost of London-based Bartle Bogle Hegarty in New York has struggled with consistent, high-level performance. But in 2005, the agency hit its stride. The U.S. team was a key player in winning important clients ...
Berlin Cameron.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: Berlin Cameron in 2005 epitomized one of the ad biz's omnipresent perils: A big account can make or break an agency. October was a bleak month, when Berlin lost both Coca-Cola Co.'s flagship Classic brand to Wieden & Kennedy and the global ...
Goodby, Silverstein & Partners.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: 2005 was not the brightest year. Goodby Silverstein placed an $80 million losing bet-in the form of the resignation of the Discover card account-on a shootout with siblings BBDO and TBWA for the $300 million Visa account. The shop also lost the ...
Grey Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: 2005 ended talk over Grey Global Group's fate. In March, the company completed its sale to WPP Group in a $1.75 billion cash-and-stock deal. Ed Meyer, CEO of Grey since 1970, reaped $445 million from the transaction. Jim Heekin, ex-CEO of Euro ...
GSD&M.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: GSD&M, long a leading creative shop, is trying to stay at the forefront of the massive changes sweeping its industry. It's been undergoing what the Austin, Texas, shop describes simply as the Transformation, a bid to sharpen its focus on ...
JWT.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: The agency formerly known as J. Walter Thompson kicked off the year with a nominal bid to modernize itself. But its decision to drop the name of the long-dead Commodore for the sleeker, well-used abbreviation wasn't met with new-business ...
Kaplan Thaler Group.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Kaplan Thaler Group is one of the few agencies founded and run by a woman. Linda Kaplan Thaler, CEO-chief creative officer, started the agency in 1997, sold it to Publicis Groupe and today counts some big-name marketers-Procter & Gamble Co., ...
Late News; Macy's to put media shop at center of relationship.
Jan 09, 2006 ... [New York] Federated Department Stores' Macy's in coming weeks will be the latest in a line of major marketers to establish its central agency relationship with a media buying and planning agency rather than a creative shop. Similar shifts have been made by massive marketers like Procter & ...
Kirshenbaum Bond & Partners.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: It was a disappoint-ing year for Kirshenbaum Bond & Partners. Liberty Mutual left with its $50 million creative. Also gone are Timex and Equal. One of two finalists for BMW's ad account, it lost to GSD&M for lead status, but did win CRM ...
Lowe Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 1 star THE ESSENCE: How low can Lowe go? As the year got under way, it seemed the suffering Interpublic network might have momentum with new leadership. That, however, was before a miserable stretch where two retail clients absconded. Unilever pulled a big chunk of ...
Martin Agency.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Martin Agency keeps producing top-flight TV spots for big brands like UPS and Miller Brewing Co.'s Miller Genuine Draft. The Interpublic-owned shop, based in Richmond, Va., didn't net any big new blockbuster accounts in 2005, but it did win its ...
Nestle to shift French media biz to Zenith.(The World)(ZenithOptimedia)(Brief Article)
Jan 09, 2006; ... Byline: Laurel Wentz [Paris] Nestle will move its $300 million media planning and buying account in France by the end of 2006 to ZenithOptimedia. The move completes, except for a few small countries, a global country-by-country review that pitted Nestle's two chosen global media ...
McCann Erickson Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 5 stars THE ESSENCE: McCann Erickson Worldwide, advertising unit of Interpublic Group of Cos.' largest entity, McCann WorldGroup, kept its status as the holding company's powerhouse. Despite financial issues at parent Interpublic, the agency held its own in the U.S ....
McGarryBowen.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: Independent McGarryBowen, which launched in 2002 with Verizon Corp., keeps building a client roster that's the envy of both indie shops and holding companies alike. This is particularly notable when small independents are hot. Run by a foursome ...
McKinney.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 4 stars THE ESSENCE: This Durham, N.C., shop took on a national profile in 2005 with "The Art of the Heist,'' a brilliant interactive campaign for Audi, and by winning a chunk of new business from Sony Electronics. Marketers curious enough to take a peek under ...
Ogilvy & Mather Worldwide.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: The WPP Group network continued to position itself as a full-service marketing organization in 2005. It lifted bars to cooperation by combining the North American P&Ls of its various agencies. Work for Dove showed Ogilvy still knows its way ...
Organic.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 3 stars THE ESSENCE: Organic, a unit of Omnicom Group, has stabilized and is building a reputation as an interactive innovator in the five years that Mark Kingdon has been CEO. The shop has added agency planners and interactive strategists to better align with ...
AUDI: RS4 MODEL.(The World)
Jan 09, 2006 ... Audi U.K.'s new TV spot portrays the RS4 as one of the most sinister creatures on earth, the black widow spider. The Bartle Bogle Hegarty, London, ad conveys the power ...
People.(The World)(Brief Article)
Jan 09, 2006 ... Adam Smith to futures director from director of knowledge management, ZenithOptimedia, London. He is succeeded at ZenithOptimedia by Jonathan Barnard, deputy director-knowledge management. Penny Reid, 46, to CEO of the Cannes Lions International Advertising Festival, London ....
Saatchi & Saatchi.(Special Report: Agency of the Year)(Brief Article)
Jan 09, 2006 ... 2005 Rating: 2 stars THE ESSENCE: New hires Mary Baglivo and Tony Granger began 2005 focused on shaking up the old order at the New York office of Saatchi. But Ms. Baglivo, worldwide chief marketing officer and CEO of Saatchi N.Y., and Mr. Granger, chief creative officer, ...