Advertising Age back issues from January 2007:
As shop search winds down, Wal-Mart eyes CMO shake-up; Turmoil may not be over; talk swirls that Fleming post could go to Quinn.(Stephen Quinn may replace cheif marketing officer John Fleming )
Jan 01, 2007; ... Byline: MATTHEW CREAMER and JACK NEFF mcreamer@crain.com, jneff@crain.com You can bet Wal-Mart CEO Lee Scott's list of New Year's resolutions contains something along these lines: Bring a swift end to the marketing-department flux and ad-agency nightmare that's been ...
Coal in their stockings: Retailers reeling from subpar holiday season; Analysts revise forecasts downward in December, citing housing-market fall.(News)
Jan 01, 2007; ... Byline: MYA FRAZIER mfrazier@crain.com Deep discounting and hefty advertising blitzes from the nation's top retailers weren't enough to persuade consumers to storm the stores this holiday season. And when they did go shopping, they didn't always find what they wanted ...
How Black & Decker's wrench stole Christmas-and what else was hot; Adjustable cool tool in short supply, along with Wii, TMX Elmo, HDTV.(News)
Jan 01, 2007; ... Byline: MYA FRAZIER mfrazier@crain.com Who could have guessed one of the most sought-after gifts this holiday would be a wrench? Well, when Jeremy Wheeler, director-sales at Black & Decker on the Home Depot account, saw the prototype for the 8-inch, ...
How Publicis finally nabbed Digitas; Levy kept heat on agency for months before $1.3B acquisition was finalized.(Publicis Groupe S.A.)
Jan 01, 2007; ... Byline: MATTHEW CREAMER mcreamer@crain.com After nearly a year's worth of flirtations and rebuffs-begun with a dinner meeting of the company's CEOs at Boston's five-star Federalist Restaurant-Publicis Groupe in December finally won over Digitas for $1.3 billion. ...
Wal-Mart made right choice by axing Roehm.(News)
Jan 01, 2007; ... Byline: meredith deliso Was Wal-Mart right to fire Julie Roehm and reopen its $580 million account review? A full 81% of Ad Age readers who responded to our online poll believe it was. Most, in fact, weren't even surprised about the firing, given the culture clash ...
New faces at Coke, Pepsi in China signal emphasis on digital media; Both bring in new blood as struggle for soft-drink supremacy moves online.(News)(Pepsi-Cola)(Coca-Cola )
Jan 01, 2007; ... Byline: NORMANDY MADDEN nmadden@crain.com [shanghai, china] One of the biggest marketing battles in China will shift fronts-to digital-this month as Pepsi-Cola and Coca-Cola Co. replace top marketing executives who have fought for the world's fastest-growing ...
What you missed on adage.com last week.(Batten, Barton, Durstine and Osborn Inc.'s Richard J. Mercer dies at the age of 82)(Tootsie Roll Industries Inc.'s advertising campaign by BC Group)(McClatchy Co. has sold Minneapolis Star Tribune to Avista Capital Partners)
Jan 01, 2007 ... Legendary adman Mercer dead at 82 Richard J. Mercer, the creative mind behind seminal campaigns for Pepsi, Burger King and Campbell Soup, died Dec. 20 after an extended illness. He was 82. As a creative director at Batten, Barton, Durstine & Osborn, Mr. Mercer created Pepsi's ...
Wanted: $2.5M Super Bowl spot-for free; Man seeks top advertiser to sponsor his marriage proposal on Big Game.(News)
Jan 01, 2007; ... Byline: ABBEY KLAASSEN aklaasen@crain.com In a crowded field of high-production Super Bowl messages, one man is hoping his "Will you marry me?'' stands out-if he can finagle a way into the game. It could be one of the more memorable Super Bowl spots if the hopeful ...
Editor's Note.(Ad Age Annual)
Jan 01, 2007; ... Byline: Jonah Bloom Until I started editing this issue, our inaugural Ad Age Annual, I thought Chock Full o'Nuts existed only in the Ad Age office kitchen. It turns out, however, that it's imbibed willingly by millions and is in fact the seventh-best-selling coffee in America. ...
General Mills yanks reduced-sugar cereal; Sales were less than sweet despite alleged consumer focus on nutritious foods.(News)(Brief article)
Jan 01, 2007; ... Byline: STEPHANIE THOMPSON sthompson@crain.com General mills is giving up on reduced-sugar children's cereal. In a move that illustrates the tough time the food giants face in marketing nutritious foods that still have sales appeal, the No. 2 cereal player ...
Coke bets on Zero to save cola category; Drink giant plans huge marketing boost as brand rockets from dud to stud.(News)(Coca-Cola Co. (Atlanta, Georgia))
Jan 01, 2007; ... Byline: KATE MACARTHUR kmacarthur@crain.com Coca-Cola zero isn't a loser after all-it's the long-awaited spark to revive the flagging cola business. According to an internal company document obtained by Advertising Age, Coca-Cola Co. plans a huge tactical ...
Volvo lets people rag on the C30-in its own ads; Each of 16 short films offers different take on new hatchback's look.(News)
Jan 01, 2007; ... Byline: JEAN HALLIDAY jhalliday@crain.com Breaking a long-held advertising taboo, Volvo is bringing to the U.S. a campaign that dares to show consumers dissing its brand. The push asks consumers whether they love or hate its all-new C30-and goes so far as ...
Marketing.(Ad Age Annual)
Jan 01, 2007 ... With media largely losing the ability to get easy growth by passing along rate hikes well above the level of inflation (ad spending has generally grown more slowly than the economy since 2001), advertising's share of the economy has been shrinking, to an expected 2.16% of GDP in 2006, the ...
kevin roberts on the making of 'lovemarks'.(Kevin Roberts of Saatchi and Saatchi)(Brief article)
Jan 01, 2007 ... Video Is Saatchi CEO Kevin Roberts a marketing visionary or a shameless huckster? And what of his "Lovemarks" books? Pet project for an egotist or invaluable guide to brand success in the new marketing era? Following the recent publication of the second of these tomes, "The ...
your '07 events calendar.(Calendar/Datebook)
Jan 01, 2007 ... JAN. 15-18 NATPE Las Vegas Addressing the changes in the TV industry and the opportunities those changes are creating. NATPE Mobile conference is Jan. 15 only. JAN. 31 Marketing 50 Hilton, New York Join us as ...
Media.(Ad Age Annual)
Jan 01, 2007 ... media: Working with gross advertising data from McCann Universal's Robert J. Coen and BIA Financial Networks, and net revenue totals from Kagan Research, Ad Age extrapolated net revenue by medium to determine U.S. market shares based on net revenue tallies delivered by the nation's elite ...
Agencies.(Ad Age Annual)
Jan 01, 2007 ... agencies: Using ad revenue of traditional U.S. agencies in 2005 covered by the 62nd annual Agency Report (AA, May 1), and estimated billings in 2005 for U.S. media specialist companies from Recma Institute, Paris, Ad Age found much more dominance on the media specialist than agency side of ...
Awards.(Ad Age Annual)
Jan 01, 2007 ... follow these leaders Every year the reporting staff at Ad Age devotes much of its time to spotting the best decision makers and the most influential thought leaders in the business. Media Mavens. Power Players. Women to Watch. Marketing 50. These franchises are designed to honor the ...
American Demographics.(Ad Age Annual)
Jan 01, 2007 ... THE CHANGING CONSUMER: The average American family has 3.1 people, makes $46,326 and saves nothing. But averages only tell part of the story. People of all ages are online, yet net habits vary dramatically; broadband is on the rise. While Ford and Chevy pickups are top-sellers, Toyota is ...
Images of the Week.(Work)(General Electric Co., services, marketing)(Brief article)
Jan 08, 2007 ... GE IMAGINATION THEATER: BBDO New York GE's Imagination Theater is a series of animated and live-action films about the use of imagination to solve problems. Conceived, written and developed by BBDO, the first three films - "The Crossing," "Cubicle" and "Samurai" - can be seen ...
Telecom shops brace for chaotic 2007; As Sprint creative account goes into play, speculation builds about AT&T review.(News)(Industry overview)
Jan 08, 2007; ... Byline: ALICE Z. CUNEO acuneo@crain.com After only a few days, 2007 looks like it will be tumultuous for agencies and media companies working in the $7 billion telecom market. Sprint Nextel Corp., the nation's No. 3 wireless carrier, last week put the ...
Out of Site at AdAge.com.(Viewpoint)(Brief article)
Jan 08, 2007; ... As seen on latimes.com Joel Stein: Consumer generate this, bucko Columnist Joel Stein tells the Person of the Year to bugger off: "Not everything should be interactive. A piece of work that stands on its own, without explanation or defense, takes on its own power. If ...
10. Bartle Bogle Hegarty.(Special Report: Agency of the Year)(Brief article)
Jan 08, 2007 ... Since arriving in New York in late 2004, CEO Gwyn Jones has quietly stabilized Bartle Bogle Hegarty's U.S. outpost. Throughout 2006, BBH increased relationships with current clients, including Diageo (Smirnoff Ice, Source, Raw Tea and Bushmills) and Unilever (Promise and Becel). Though ...
And they're swiping the talent, too.(News)(Industry overview)(Brief article)
Jan 08, 2007; ... Byline: jack neff Asked at an analyst conference in December who P&G's biggest competitors for talent were these days, the first group off the lips of Chairman-CEO A.G. Lafley was "private equity.'' "It's almost always part of the conversation now [with ...
PE funds try marketers big and small on for size.(news)(private equity)
Jan 08, 2007 ... Byline: jack neff Who are the next private-equity targets in package goods? Summit Partners, having flipped Physicians Formula public at a surprising multiple of more than three times sales, is looking to do the same with herbal cold remedy Airborne, according to ...
1. TBWA/ Chiat/Day.(special report: agency of the year)
Jan 08, 2007 ... Now with more than $2 billion in billings, TBWA/Chiat/Day continues to defy its founder, the late Jay Chiat, who wondered how big the agency could get without getting bad. In 2006, the unit of Omnicom Group used its "disruption'' process as a new-business lure, making its way ...
3. Crispin Porter & Bogusky.(special report: agency of the year)
Jan 08, 2007 ... The relocation of a large chunk of Crispin Porter & Bogusky from Miami to new digs in Boulder, Colo., did nothing to dull the impact of the most-talked-about shop in the land. There were no blockbuster account wins in 2006, but Crispin's oeuvre was a boundary-pushing, divisive ...
6. BBDO Worldwide.(special report: agency of the year)(Company overview)
Jan 08, 2007 ... Andrew Robertson, BBDO Worldwide president-CEO, and David Lubars, North American chairman-chief creative officer, are still spinning the most compelling new-business story in the ad game. In the year after New York-based BBDO turned in a record performance that won it Agency of the Year ...
8. R/GA.(special report: agency of the year)(Company overview)
Jan 08, 2007 ... A vision of the interactive agency as a general-market partner-that's R/GA. CEO Robert Greenberg has shown that a digital specialist can be more-much, much more-than a prosthetic to a mainstream ad agency. The Interpublic Group of Cos. agency has big ol' relationships with ...
Five agencies that could do better.(special report: agency of the year)
Jan 08, 2007 ... DDB Worldwide It was a less-than-banner showing for DDB Worldwide's Chicago office, which lost direct work for Home Depot, Dell's consumer business and JC Penney Co.'s creative. Winning Safeway helped to cushion the blow, but the Chicago agency has to turn it on both ...
Are you ready for a pink slip? No time to fret; be prepared; layoffs: they're part of the job, but there are lots of ways to rebound.(business of life)
Jan 08, 2007 ... Byline: LISA SANDERS lsanders@crain.com Charles Rosen got an introduction to layoffs in advertising on his first day at Cliff Freeman & Partners seven years ago. "I'd been in entertainment and knew nothing about this industry,'' said Mr. Rosen, now a ...
AdWatch.(Brief article)
Jan 08, 2007 ... Byline: Bradley Johnson TURNSIGNALS AdMarket 50 in December hit its highest level since 2002 as 40 stocks showed '06 gains. Last month, Wilshire 5000 reached its top point since 2000, while the Dow broke a record. AdMarket member Knight Ridder was ...
From Mao suits to Armani.(the world)
Jan 08, 2007 ... Byline: Radha Chadha China is the perfect social laboratory in which to observe what people do when they first make money. If the rapidly surging market for luxury brands is anything to go by-in just over a decade, the Chinese have gone from zero to 10% of the $80 billion global ...
Old friends strike up anew with Deutsch; Ikea, DirecTV return to fold; GM work replaces Mitsubishi under Sawyer's refocused rule.(special report: agency of the year)
Jan 08, 2007 ... Byline: LISA SANDERS lsanders@crain.com After a bummer 2005, Deutsch last year proved that, though down, it was by no means out. What a difference a couple of years can make. Advertising Age honored Deutsch as Agency of the Year in 2003. But in 2005, ...
How auto mags are turning reviews into digital ad revenue; carmakers pay hachette titles to create virtual test drives for newest models.(News)
Jan 08, 2007 ... Byline: NAT IVES nives@crain.com In a move that could be adopted and adapted by other magazines, Car and Driver and Road & Track have developed a way to make their most important editorial content-car reviews-into digital tools for advertisers. They call ...
The small wide web.(digital)
Jan 08, 2007 ... Byline: Steve Rubel Welcome to 2007. If you thought the media environment was fragmented last year, just wait. Things are going to get a lot more micro. In the new millennium, we've witnessed an absolute explosion in digital media. The barrier to becoming a member of ...
Search Davids take aim at goliath Google; Wikia, ChaCha, Ask set sights on $20.7B market.(news)(Company overview)
Jan 08, 2007 ... Byline: ABBEY KLAASSEN aklaassen@crain.com Alison Agre recalls the first time she used Google-it was 2001, and she was a college senior. Her older brother asked, "Haven't you used Google yet?'' And she was hooked. Today, she's downloaded the Google toolbar onto her ...
Dropped call: how and why AT&T killed a $6.7B brand; Telco hopes ditching Cingular will help cross-selling. But at what price?(news)
Jan 08, 2007 ... Byline: ALICE Z. CUNEO acuneo@crain.com AT&T has embarked on what may go down as the biggest brand killing of all time-eliminating Cingular. There is little precedent for deliberately axing a brand that, according to experts Millward Brown, has a value of ...
Is America 'brandwashed'? Advertising Age put the question to consumers and ad professionals:.(News)(Brief article)
Jan 08, 2007 ... " I don't think [consumers] are completely up to date as to marketer's fine print [about their rights]. The people who know how to delete cookies are a small subset of the online audience, but that number will grow as blogs continue to disseminate information about marketing practices.'' ...
You said yes: Somebody give this 'J.P.' guy a Super Bowl ad.(News)(Brief article)
Jan 08, 2007; ... Byline: meredith deliso With J.P. looking to propose to his girlfriend during the Super Bowl, 58% of you said "Why not?'' to a marketer helping the cause, as long as it's legitimate. "If this is legit, this is a great way to relate to the average person trying to ...
Beware small brands: P&G's axman cometh; VP Steve Bishop to head reorganization of entire North American business.(Procter & Gamble Co.)
Jan 08, 2007; ... Byline: JACK NEFF jneff@crain.com Steve Bishop may not have been the most popular Procter & Gamble Co. general manager, but he surely was one of the most successful. The North American fabric-care business he led during the past five years delivered $900 ...
Luxury retailers must have been good this year; Holiday sales grow just 3.2% as Wal-Mart, other discount stores struggle.(News)
Jan 08, 2007; ... Byline: MYA FRAZIER mfrazier@crain.com Retailers catering to the wealthy were the biggest holiday winners this year, while discounters-especially Wal-Mart-were hit hard by decreased spending by low-income consumers and unseasonably warm weather. ...
Signs of Burnett's woes growing curiously strong; Loss of creatively lauded Altoids a psychological, if not financial, blow to shop.(Leo Burnett Company Inc. loses Wm. Wrigley Jr. Co. account to Publicis and Hal Riney)
Jan 08, 2007; ... Byline: JEREMY MULLMAN And STEPHANIE THOMPSON jmullman@crain.com, sthompson@crain.com Saying goodbye to the U.S. Army and Cadillac made 2006 a rough year for Leo Burnett, and 2007 isn't starting out a whole lot better. Wm. Wrigley Jr. Co. last week ...
Q and A with John Challenger; Clues for coping from an insider.(Business of Life)(Gray & Christmas Inc.)(Interview)(Brief article)
Jan 08, 2007; ... Byline: dan lippe john a. challenger is an expert on layoffs. As CEO of Challenger, Gray & Christmas, a global outplacement company, he specializes in finding people their next job. Mr. Challenger discussed how people react to being laid off. People come to you at ...
What can resurrect the 'L.A. Times'? Not this.(Garfield's AdReview)(Los Angeles Times)
Jan 08, 2007; ... Byline: Bob Garfield The Los Angeles Times, like most newspapers, has big problems. The biggest of them is plummeting circulation, down 23% over the past decade and 8% in the past six months alone. That, of course, has a downward-spiraling effect on ad revenue and the bottom ...
'Real Beauty' gets global breakout via evolution; PR bid strengthens self-esteem message of Dove campaign.(Special Report: Agency of the Year)
Jan 08, 2007; ... Byline: LAUREL WENTZ lwentz@crain.com Unilever continued the worldwide debate about beauty in 2006 as the 3-year-old "Campaign for Real Beauty'' reached more than 50 countries and took some new directions. The new directions ranged from a Canadian-made ...
Can A&E collect on 'Sopranos'? By limiting ads, net hopes to create a ratings champ that will pay off long-term.(A&E Television Networks)
Jan 08, 2007; ... Byline: ANDREW HAMPP ahampp@crain.com It's going to take some kind of wise guy to recoup the record $2.5 million per episode that A&E shelled out for "The Sopranos'' syndication rights, but the network's sales capo Mel Berning thinks he's come up with a plan to pull ...
Q&A with new giant of adland: Bollore.(Special Report: Agency of the Year)(Interview)
Jan 08, 2007 ... Renowned in Europe as a corporate raider, shareholder activist and head of Bollore Group, a $7.9 billion conglomerate with interests including paper, plastic films and freight forwarding, Vincent Bollore has until recently been an unknown outside of an elite crowd of investment bankers and ...
HOW TOYOTA GOT IN TOUCH WITH THE HEARTLAND; Automaker taps boutique shops that speak pickup buyers' language.(Toyota Motor Corp.)
Jan 08, 2007; ... Byline: BROOKE CAPPS bcapps@crain.com It's an epiphany that could make Toyota the No. 1 car manufacturer in the U.S.: When it comes to full-size trucks, a tow hitch is not a tow hitch. It's a receiving hitch. To you, that may seem like just one tiny detail ...
To Regis' chagrin, Wal-Mart enters gray-market hair care; Retailer's largest outside tenant is major critic of diverted salon products.(News)
Jan 08, 2007; ... Byline: JACK NEFF jneff@crain.com Wal-mart stores is preparing a major push into gray-market salon hair care early this year, despite a potential conflict with its largest outside tenant, hair-salon operator Regis Corp. Wal-Mart originally planned to add ...
No keeping up with Jones' global tear; Euro RSCG re-energized around big ideas, and 2006 bottom line shows it's working.(Special Report: Agency of the Year)(David Jones )
Jan 08, 2007 ... David Jones pulls out a piece of paper and draws one horizontal line and one vertical line that cross in the middle to create four quadrants. Then the global CEO of Euro RSCG Worldwide launches into a whirlwind presentation, delivered rat-a-tat-tat. Agency networks fall largely ...
A guide to help you stop talking like such a Zune.(MediaWorks)
Jan 08, 2007; ... Byline: simon dumenco To understand the changing media landscape of 2007, it's important to understand the changing media vocabulary. Because he's such a helpful person, Media Guy has assembled this convenient glossary of must-know terminology. SICK MINUTES or SICK ...
Not everyone relates to media.(MediaWorks)(media based television programs)(Brief article)
Jan 08, 2007; ... Byline: Andrew Hampp Halfway through last week's series premiere of "Dirt'' on FX, Courteney Cox Arquette`s character, a bitch-on-heels tabloid editor, refers to herself as a "journalist,'' much to the derision of her co-workers. Any media hound worth her weight in Us Weeklys ...
Media Guy's Pop Pick: Britney Hilton; Our columnist's current media obsession.(MediaWorks)(Brief article)
Jan 08, 2007 ... Byline: s.d. Thanks to Time Warner, failure is a thing of the past! As you may have heard, the company plans to introduce a high-def DVD disc format called Total HD at the Consumer Electronics Show in Vegas this week. The format is a two-in-one type deal intended to let ...
Heat Index; Weekly Rating (0-10) of sizzle & fizzle.(MediaWorks)(Brief article)
Jan 08, 2007 ... 9 `Seventeen' Hearst teen title finds its new editor, Ann Shoket, across the hall at CosmoGirl to replace Atoosa Rubenstein, who bolted in November. And yes, she's got web experience. 7 `Good Morning America' Host Diane Sawyer assures ABC she'll remain with the show, at least ...
'Idol' juggernaut passes $2.5 bil and hits the gas; EXCLUSIVE: Fremantle gives show parallel life online-and as ice cream.(FremantleMedia Ltd., "American Idol'')
Jan 08, 2007; ... Byline: CLAIRE ATKINSON catkinson@crain.com Are you ready for ''Idol'' chocolate bars, "Idol'' ice cream and "Idol'' Monopoly games? What about an "Idol'' theme-park attraction and a "Sims''-style virtual "Idol'' world that will give contestants makeovers before ...
John Doe edges out Jeff Goodby; The '06 explosion of video, blogs, and websites confirmed what we knew all along-consumer is king.(Special Report: Agency of the Year)(Industry overview)
Jan 08, 2007; ... Byline: MATTHEW CREAMER mcreamer@crain.com Stop me if you've heard this one before. A pair of Maine theater geeks decide to film an experiment in which a certain mint is dropped into a bottle of a certain no-calorie soft drink, unleashing a foamy geyser. Flavoring ...
5. Martin Agency.(Special Report: Agency of the Year)(Brief article)
Jan 08, 2007 ... With twice as many account wins as losses in 2006, Interpublic Group of Cos.' Martin Agency welcomed Discover Card, BFGoodrich, Barely There's Invisible Look collection of bras, TLC, Cruzan rum and Sirius onto its roster. Meanwhile, the Richmond, Va., agency moved forward with a ...
Wren gives Omnicom tools to reinvent the ad world; Chief executive demonstrates how the large agency holding company should function.(Special Report: Agency of the Year)(Company overview)
Jan 08, 2007; ... Byline: MATTHEW CREAMER mcreamer@crain.com There are those who argue the ad agency is too volatile a business to be publicly held, subject as it is to the whims of clients and creative talent, two of the most finicky and temperamental groups of people you'd ever want ...
Global highlight: Honda U.K.'s Asimo.(Brief article)
Jan 08, 2007; ... Byline: emma hall Honda U.K. is following up two of the world's most awarded campaigns in recent years-"Grrr'' and "Cog''-with its first major work since marketing director Simon Thompson, credited with overseeing both those efforts, left to run European marketing at Motorola ...
True Hollywood story: 'L.A. Times' eyes $50M award-lobbying market; Newspaper challenges trades with aggressive coverage of cinema scene.(News)
Jan 08, 2007; ... Byline: JEREMY MULLMAN jmullman@crain.com It could be a bruising Oscar season for the Hollywood trades as the biggest player in town stumbles onto their turf in an attempt to boost circulation and sales by going local. The Los Angeles Times-desperate for ...
Why it pays these days to be the Digg.com duo; Pair dishes on its popular podcast, the church/state divide and all the copycats.(Digital)(Interview)
Jan 08, 2007; ... Byline: ABBEY KLAASSEN aklaassen@crain.com It was a busy year for Kevin Rose and Jay Adelson, the guys behind Web 2.0 darling Digg.com and content company Revision3. Acquisition rumors swirling around Digg.com quieted with news of an $8.5 million series B round just ...
How Gerald Ford's WIN effort became a loser for the Ad Council.
Jan 08, 2007; ... Byline: Rance Crain One of Gerald R. Ford's most enduring legacies was definitely not his Whip Inflation Now campaign launched by the Advertising Council. The WIN ads and buttons were derided by talk-show hosts and newspaper columnists, and caused two members of an ...
What flew (and what Failed) in Hollywood; Another year may be under way, but Madison & Vine isn't completely ready to close the door on 2006. Another six months have passed so it's time to lay out the five best and worst branded-entertainment deals brokered or projects produced during the period.
Jan 08, 2007; ... Byline: MARC GRASER and T.L. STANLEY mgraser@crain.com, tstanley@crain.com The Five Best 1. Sony Pictures' 'Talladega Nights: The Ballad of Ricky Bobby' The deal: Sony wallpapered the Will Ferrell comedy with marketers. There were 10, including ...
Corrections.(Correction notice)
Jan 08, 2007 ... In "Ten Political Ads of Note'' (AA, Dec. 18), the "Silent Bush'' ad (No. 4) was incorrectly ...