Advertising Age back issues from May 2007:
How Euro RSCG caught Coke's Esther Lee; Names her president of global brands and first North American CEO.(LISA SANDERS)
May 07, 2007 ... Byline: LISA SANDERS lsanders@adage.com David jones finally got his star. After wooing Coca-Cola Senior VP- Chief Creative Officer Esther Lee for 12 months, the CEO of global ad network Euro RSCG sealed the deal, anointing Ms. Lee president-global brands and Euro's ...
Subscriber leaks persist at newspapers; Dailies lose 941,470 paying customers; circ rises for just six of biggest players.
May 07, 2007; ... Byline: NAT IVES nives@adage.com The latest newspaper-circulation results released last week again show an industry slowly but steadily losing paying readers. Although subscriber churn was down and the paid-circulation decline was smaller than it was last time ...
P&G PRIMES ITS PINPOINT MARKETING; Elva Lewis pulls back the curtain to reveal how she plans to build 60 million relationships.
May 07, 2007; ... Byline: MATTHEW CREAMER mcreamer@adage.com Can the makers of tide, Pampers and Crest be something other than the villainous intervener between you and your episode of "Desperate Housewives''? Can it be a source of useful, accurate information you freely search out ...
Latino marketers and agencies set out to explore virtual worlds; Dieste, Vidal and Sprint among those experimenting in Second Life to connect with tech-savvy consumers.(marketing strategy of Vidal Partnership)
May 07, 2007; ... Byline: LAURA MARTINEZ RUIZ-VELASCO Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. Alberto Fulham, for instance, ...
Holding companies must bring all disciplines to table.(opinion of Martin Sorrell of WPP Group on traditional advertising business in mature markets)(Brief article)
May 07, 2007 ... When WPP Group Chief Executive Martin Sorrell announced record 2006 results, he made a confession to Wall Street analysts: "If you said to me what do we worry about, well, I ...
Zit cream targets teens with direct web effort; IDEA SPOTTING (LITERALLY): Zapzyt uses rich media to break out on MySpace.
May 07, 2007; ... Byline: JACK NEFF jneff@adage.com What could be more horrifying for a teen than waking up the morning before the prom with a giant pimple? You might say direct-response TV on the web, particularly on MySpace. That's the idea behind a first-of-its-kind ...
PSP retools in bold first-place bid; Sony turns to price cuts, high-octane marketing to grab hand-held share.
May 07, 2007; ... Byline: BETH SNYDER BULIK bbulik@adage.com With some deft strategy strokes-a dramatic price drop, a new target demographic, broader content and aggressive marketing-Sony is angling for the dominant share that's eluded it since the PSP hand-held bowed two years ago. ...
McCann's exec shuffle stirs chatter about who will fill Dooner's shoes; Client performance is the key; McLaren, Gosper emerge as front-runners.
May 07, 2007; ... Byline: BROOKE CAPPS bcapps@adage.com As "the sopranos'' draws to a close, McCann Worldgroup has kicked off its own drama with a plot that focuses on jostling to be the family's next don. CEO John Dooner has said he'll exit the world's second-largest ...
Look out, '08 candidates: YouTube users are watching.(presidential elections)(Brief article)
May 07, 2007; ... Byline: emily tan What you say: 70% Did you doubt it? Some 70% of voters believe YouTube can get out the vote in the 2008 election-and influence the result. However, some believe YouTube's outreach will hit the 18-to-24 crowd but leave out voting vets over age 30. In ...
Blog ad networks just can't compete with big portals; on digital communications.(Digital)
May 07, 2007; ... Byline: Steve Rubel Many bloggers face a critical choice: Write for love or for money? However, in the past few years, a crop of advertising networks, including BlogHer, Federated Media, FeedBurner, B5 Media and BlogAds, have helped a handful of the more active ...
Dallas Morning News suffers 14% decline; But execs claim slip was expected; paper latest to scrap 'other paid circ'.(News)
May 07, 2007; ... Byline: JEREMY MULLMAN jmullman@adage.com Amid the dreadful circulation numbers released by newspapers last week, The Dallas Morning News' numbers stood out as particularly shocking. Industrywide, total weekday paid circulation fell 2.1% during the six ...
Tracking web traffic: Upstarts trump titans; ONLINE SCORECARD: CBS, NBC beaten by About, Weather Channel sites.(News)
May 07, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com While nbc, The New York Times, Time Inc. and Clear Channel may be kings of the offline media world, it's a whole new ballgame on the web, where such stalwarts regularly are thumped by smaller players such as The Weather ...
Unilever hopes moms will melt for pops that don't.(News)(Brief article)
May 07, 2007; ... Byline: STEPHANIE THOMPSON sthompson@adage.com This summer, Unilever promises to deliver something moms have always wanted: less drippy Popsicles. The Slow Melt varieties (in typical red-stain flavors including cherry and strawberry-kiwi) are an answer to ...
Lee's resume.(Esther Lee of Euro RSCG Worldwide (Paris, France))(Brief biography)(Brief article)
May 07, 2007 ... B.A., Cornell University 1981 Internal operations consultant-management services, JP Morgan 1984: Account executive, D'Arcy Masius Benton & Bowles 1986: Senior VP-account director, JWT, New York ...
Marketers to mags: Give guarantees or we'll walk; EXCLUSIVE: MediaVest wields $900M to land issue-by-issue circ promises.(News)
May 07, 2007; ... Byline: NAT IVES nives@adage.com Kraft, wal-mart and Coca-Cola are among the marketers that are prepared to stop spending in magazines if they don't get issue-by-issue circulation guarantees. Media buyers long have been frustrated with many magazines' ...
MARKETERS CASH IN ON CUTE KNUT; Zoo licenses bear for toys, tees and all manner of media.(News)
May 07, 2007; ... Byline: DAGMAR MUSSEY adageeditor@adage.com [dusseldorf, germany] There are already Knut stuffed toys, china knickknacks and a CD. Now get ready for Knut the book, the musical and the movie. The Berlin Zoo's most famous resident, the irresistible ...
Would WSJ still be WSJ under Rupert Murdoch? Skeptics fear mogul's name, politics could taint business daily's brand.(acquisition of Dow Jones & Co. by News Corporation Ltd. )
May 07, 2007; ... Byline: NAT IVES nives@adage.com If rupert murdoch's News Corp. succeeds in buying Dow Jones & Co. for $5 billion, the biggest prize will be The Wall Street Journal. But given the premium his offer represents, Murdoch watchers wonder whether success would immediately ...
The bid and the Bancrofts.(Dow Jones & Company Inc.)(Brief article)
May 07, 2007 ... The Bancrofts, who control 64.2% of Dow Jones shareholder votes and four of 16 board seats, comprise three branches and five generations of adults. Christopher Bancroft, 55, controls 19% of the family's supervoting shares and sits on the board; like many of the older family ...
PSP's missteps.(News)(PlayStation Portable)(Brief article)
May 07, 2007 ... Too expensive. With rival Nintendo DS launching around the same time $149, PSP's initial $249 price suddenly looked exorbitant. Marketing snafus. Edgy ads in Europe had protesters complaining of racism; graffiti ads in New York subways were removed; and a "fan site'' forgot to ...
Need to move some simian statuary? Get your video on eBay.
May 07, 2007; ... Byline: Teressa Iezzi When you're trying to convey the true essence of a monkey statue or a giant Garfield alarm clock (the latter sounds slightly less alarming when you realize the clock is a giant cartoon cat, not an ad reviewer), sometimes written descriptions, or even ...
Digital media needs the skills and smarts of older professionals; Success in interactive industry is not about age, and it's a shame more employers can't see that reality.(Talentworks)
May 07, 2007; ... Byline: LESLIE LAREDO There is a tremendous amount of ageism in our industry. Don't get me wrong: There are many talented and knowledgeable younger people in our industry, but we need many more people to meet the demand of the interactive-advertising industry, and writing off ...
STEAL THIS BAG ... ... AND LOOK INSIDE: There's a lot more than lipstick and keys in there. A hundred women show marketers what floats their totes-and what doesn't.(News)(Survey)
May 07, 2007; ... Byline: JACK NEFF jneff@adage.com The purse is relatively unexplored territory for marketers. And no wonder: It's scary in there, filled with old gum wrappers, crumbs, lipstick with the cap off, tampons with the wrappers coming off and all manner of things best left ...
CONSUMERS EAT UP MEAT MARKETERS' GOURMET BRANDING; They may not know what Angus is, exactly, but diners and shoppers shell out for higher quality.(News)
May 07, 2007; ... Byline: KATE MACARTHUR kmacarthur@adage.com Quick: what's angus-a cut of beef or a bovine breed? When Hardee's asked the question four years ago, many respondents didn't know. "They weren't really sure, but they did know it was better quality,'' said Brad ...
What's your beef?(News)
May 07, 2007 ... Picking the right meat is such a challenge it's become a comedy bit for CBS's "Late Show with David Letterman.'' In his weekly current-events quiz, "Know Your Cuts of Meat'' is a category where audience members try to identify cuts of meat from product shots for a prize of frozen meat. ...
What's in store.(News)(Survey)(Brief article)
May 07, 2007; ... Byline: kate macarthur Upscale-meat sales are soaring, but butchers are losing out, according to a survey for the American Meat and the Food Marketing institutes. Just 6% of shoppers buy most of their meat from a butcher, and nearly six in 10 never set foot in butcher shops ...
Valentic: From Ford to fertilizer; Q&A: Carmaker's former VP-global marketing on her new gig at Scotts.(News)(dialogue with Jan Valentic of Scotts Miracle Gro Co.)(Interview)
May 07, 2007; ... Byline: JEAN HALLIDAY jhalliday@adage.com Jan Valentic has found greener pastures at Scotts Miracle-Gro Co., which she joined in March as senior VP-marketing for North America. Though she came from Y&R, Seattle, where she was exec VP-global client leader on ...
Katy Frohling; Senior VP-Brand Strategy, Wells Fargo.(CMO Strategy)(Wells Fargo & Co.)(Brief article)
May 07, 2007 ... At Wells Fargo, Ms. Frohling, who joined the company two years ago, is responsible for brand strategy and corporate identity. During the previous 20 years she served as ...
Andrea Spiegel; VP-Sales and Marketing, JetBlue.(CMO Strategy)(JetBlue Airways Corp.)(Brief article)
May 07, 2007 ... Ms. Spiegel joined JetBlue in 2005. She oversees branding, product development, research, sales and distribution, advertising, promotions, interactive marketing and marketing-partnership programs. Prior to joining the airline, ...
Roger Adams; Senior VP-Chief Marketing Officer, Home Depot.(CMO Strategy)(The Home Depot Inc.)(vice president)(Brief article)
May 07, 2007 ... Having joined Home Depot in 2005, Mr. Adams is responsible for marketing, advertising, brand management, consumer insights and event marketing. He joined Home Depot from General Motors Corp., where he served most recently as exec ...
Tarang Amin; VP-Marketing, Laundry and Home Care, Clorox.(CMO Strategy)(Brief article)
May 07, 2007 ... In addition to overseeing all laundry and home-care marketing, Mr. Amin is responsible for leading the $1.4 billion Clorox franchise and for the company's health-and-wellness platform. He joined in 2003 as ...
Prim and proper? Please. Just look at the British media.(The World)
May 07, 2007; ... Byline: Ivan Pollard Myths abound about us Brits. Some of them are probably true, but some of them need to be challenged. We do not all talk like Hugh Grant; we do not all stop for a spot of afternoon tea; we did not all go to private schools; and we do not all stick ...
Media Morph: Tumri.(Digital)
May 07, 2007; ... Byline: abbey klaassen What it is: A start-up trying to bring branded e-commerce to the ad-network space. The idea is that by using traditional ad-targeting techniques and detailed information from e-commerce product databases, Tumri can push the right products to web surfers in ...
Don't count us out: Microsoft assuages online advertisers; After big buys by Google and Yahoo, giant must use annual client summit to showcase all it has to offer.(Digital)
May 07, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com Microsoft's annual ad gathering this week in Seattle comes on the heels of big deals by Google and Yahoo, and the Redmond, Wash., giant wants its biggest advertising clients to know it isn't sitting still in the space ...
P&G will bolster spending for fiscal '08; Lafley: Emphasis is on 'nonmeasured media' and top-line growth.(News)(Procter and gamble Co)
May 07, 2007; ... Byline: JACK NEFF jneff@adage.com Procter & gamble Co. will spend heavily on marketing for its year starting July 1-putting a big emphasis on what Chairman-CEO A.G. Lafley called "nonmeasured media.'' Further, the marketer indicated the boost could come at the ...
Nissan tripped up by middling marketing.(News)(Nissan Motor Company Ltd.)
May 07, 2007; ... Byline: JEAN HALLIDAY jhalliday@adage.com Nissan has lost its marketing magic. Nissan Motor Co. President-CEO Carlos Ghosn confessed at a recent Tokyo press conference that though the automaker's models are well-received by consumers, the Nissan and ...
Media Guy's got love for readers-even if some call him names; Thoughtful fans offer kudos for column on Virginia Tech, but Twitter devotees just think he's an idiot.(MediaWorks)
May 07, 2007; ... Byline: Simon Dumenco I'm a nasty little bugger, aren't I? Or so I've read. I'll explain, but first I'll note that this is Media Guy R.A.W.-Reader Appreciation Week-in which I give thanks to the lovely, smart, generous and occasionally pissed-off (at me) ...
New York (no -er) dominates National Magazine Awards.(MediaWorks)(Mark Whitaker)
May 07, 2007; ... Byline: nat ives Mark Whitaker, former editor of Newsweek, newly dubbed VP at NBC News and longtime ASME stalwart, stepped onstage at Jazz at Lincoln Center last week halfway through the National Magazine Awards ceremony to say, "I guess if brown is the new black, Adam Moss is ...
Out of Site at AdAge.com.(Brief article)(Column)
May 07, 2007 ... As seen on AdAge.com/outofsite AirTran effort makes us say `ewww' We're not quite sure what to say about an effort by AirTran to generate some viral feedback. On AirTran U.'s YouTube channel (or EweTube channel, if you will), the company instructs viewers thusly: ...
Adage.com readers respond to madden's manifesto:.(Small Agency Diary)
May 07, 2007 ... I've had many clients tell me off, hang up the phone and disagree with me ... and I just keep lovin' them and helping them through thick and thin. It's had an extremely positive effect on my income! I just had to pull out for this very reason. All had agreed to a three-year ...
Global highlight: 'Cool in Your Code'.(The World)(Brief article)
May 07, 2007; ... Byline: emma hall Good ideas travel well, and the "Cool in Your Code'' branded-entertainment series has done just that, making the hop from New York to London. The concept started as an Emmy Award-winning 30-minute local cable show sponsored by the Bank of New York, and has been ...
Chinese sportswear brand Anta aims to become next Nike; Company plans to leverage stronghold in second- and third-tier cities to compete in global market.(The World)
May 07, 2007; ... Byline: NORMANDY MADDEN nmadden@adage.com [fujian, china] Anta, one of China's largest sportswear marketers, hopes its slogan "Forge yourself'' will someday be as well-known as Nike's "Just do it'' and Adidas' "Impossible is nothing.'' As an aspiring ...
Ad Age is accepting entries for Hispanic Creative Awards; Jury includes creatives and marketing execs; two categories added.(Multicultural)
May 07, 2007; ... Byline: LAUREL WENTZ lwentz@adage.com Aldo quevedo, president of Dieste Harmel & Partners, Dallas, will chair the jury for Advertising Age's ninth-annual Hispanic Creative Advertising Awards. Entries are due this month. He will be joined on the jury by ...
Waiting game: Consumers clamor for Wii; Nintendo promises to up production, but shortage hasn't damaged brand.(News)(Nintendo of America Inc.)
May 07, 2007; ... Byline: BETH SNYDER BULIK bbulik@adage.com It's becoming a Sunday-morning tradition in parking lots and malls across America: Line up at Target, Wal-Mart or Best Buy for Nintendo Wii the same day the ads appear in the weekly circular, and cross your fingers. It's how ...
Video-game publishers ride Wii wave.(News)
May 07, 2007; ... Byline: beth snyder bulik Don't expect the Wii faithful to sport suntans this summer. Nintendo's announcement last week that it has 45 Wii games (and 70 DS games) in the pipeline stirred a lot of excitement, considering the console launched in November with just 23 ...
Road to the Upfront: mynetworktv.(News)
May 07, 2007; ... Byline: andrew hampp The Player: MyNetworkTV Key Execs: Roger Ailes, chairman, Fox Television Stations; Bob Cesa, exec VP-ad sales and cable programming; David Barrington, senior VP-ad sales; Greg Meidel, president, MyNetworkTV The Ratings Game: The News ...
Why Fox couldn't care less about the upfront; Q&A: Nesvig says market is strong, solutions to ad skipping are in the works.(News)
May 07, 2007; ... Byline: ANDREW HAMPP ahampp@adage.com Jon nesvig will be talking about a lot of new things at next week's upfront presentation: an expanded broadband player and the still-unnamed online video partnership with NBC are just two examples. But a solution to DVR ad ...
Who cares if your ideas are brilliant if you can't sell them? Hogshead on...(Talentworks)(risk analysis)
May 07, 2007; ... Byline: Sally Hogshead I recently gave six speeches in five days in four cities. They varied from a half-day brand workshop in Milwaukee to a tech conference in Northern California, with audiences ranging from venture capitalists to marketing executives. At all events, I was ...
SHOCKER! US CLAIMS RIVALS LIED TO READERS; Celebrity weekly calls out competitors in new feature that denounces 'faux biz'.(US Weekly)
May 07, 2007 ... Byline: NAT IVES nives@adage.com If beauty is truth and truth beauty, to paraphrase a 19th-century celebrity, then Us Weekly thinks it's pretty. Suddenly the weekly that injected magazines with mania for Hollywood betrayals and purported pregnancies is attacking ...
Bullying clients getting you down? Fire them.(Small Agency Diary)(coping with agressive and non-cooperative clients)
May 07, 2007; ... Byline: Peter Madden In advertising, branding, marketing, design, public relations, we live and breathe creativity. And the thing about creativity is, not everyone agrees on the interpretation of the brand, whether ad concept or identity design. Guess what? That's ...
Thou shalt stop yelling: Rules for car dealerships.(Small Agency Diary)(Viewpoint essay)
May 07, 2007 ... Byline: Doug Zanger When I left entercom in February, a colleague said, "Boy, I bet you're glad you don't have to do any more car commercials.'' I thought there was some truth to that until I started getting phone calls from car dealers and agencies working with car dealers in ...
Measure brand equity by consumer choice.(CMO Strategy)(Discussion)
May 07, 2007 ... People will pay more for superior service, executives say During the course of the discussion, Advertising Age Editor Jonah Bloom asked the executives whether they think it's possible to "crack the link between marketing and brand equity''-and what difference that would make: ...
Yahoo/MSN rumor swirls again, right on schedule; But buyers would rather have four portals with mass scale than three.(News)
May 07, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com It was on. It was off. It was on again. It was off again. For the second year in a row, rumors of a deal between Microsoft and Yahoo swirled again days in advance of Microsoft's annual ad confab. The same story ...
Roll with the changes: NBC rejects 30-second web spots.(News)
May 07, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com Nbc universal wants to reel in $1 billion in digital revenue by 2008. But there's one thing it won't do to get there: put 30-second spots in front of short-form video. While the half-minute commercial has been a ...
Has licensing's time come? It has for Mustang, Stanley.(Columns)(brand licensing)
May 07, 2007 ... Byline: Jonah Bloom This father's day a new men's fragrance from Estee Lauder will go on sale in Sears. Its name: Mustang. Yes, that's right, Mustang. As in the storied automobile. Mustang as in a Ford marque that appeals to men who are "old, daring and legendary,'' to quote ...
What you missed.(Taco Bell Corp. appoints David Ovens as new chief marketing officer)(JWT, Chicago to layoff staff following loss of some Kraft Foods accounts)(Anne Saunders moves to Bank of America Corp. as brand and advertising executive)(Brief article)
May 07, 2007 ... For those wondering how Publicis Seattle would handle the $150 million account it inherited from sibling Fallon late last year, here's the answer: Instead of "Live richly,'' Publicis Seattle proposes: "Let's get it done.'' The print, TV and online campaign centers on the company's red-arc ...
Involve agencies as partners in brand innovation, not just vendors.(Discussion)
May 07, 2007 ... At one point during the evening, talk turned to agencies and the role-or lack thereof-they play in product and brand innovation, as well as whether or not they should be compensated for their ideas: ms. ROONEY: To what extent are agencies involved; what role do they play in ...
Little Lad produces big laughs in genius Masterfoods spot.
May 07, 2007; ... Byline: Bob Garfield AdReview knows what it knows. For instance: that most advertising is ordinary and a lot of it dreadful. And that skewed creative values esteem punch lines and spectacle over salesmanship. And that the agency business is on a collision course with doom. ...
A dress so stunning we couldn't keep our fingers off it.
May 07, 2007; ... Byline: Ken Wheaton If Elizabeth Gage, president of PCM International, ever loses her day job, she's certainly got a career in design. Check out the Yellow Pages dress she sported at the Yellow Pages Association Annual Conference Industry Excellence Awards held in Las Vegas last ...
Bitter New York rivals produce best growth; But both tabloids have upped 'paid' numbers with sponsored copies.(New York Daily News )
May 07, 2007; ... Byline: NAT IVES nives@adage.com The warring New York Post and New York Daily News last week each reported better growth than any other top-25 newspapers-with the Post holding its lead over the News. Far from leading the industry to the Promised Land, ...
On the road: Corona Extra's 'Best of Mexico'.(Brief article)
May 07, 2007; ... Byline: laurel wentz Corona Extra, the leading imported beer in the U.S., traditionally has been marketed to Mexicans in the U.S. with a nostalgic focus on their homeland. A Spanish-language TV, radio and outdoor campaign breaking around Cinco de Mayo by Hispanic agency Casanova ...
Employees a critical linkto brand innovation.(Discussion)
May 07, 2007 ... Round table: On a Monday evening in late April, the night before the Association of National Advertisers' first Brand Innovation Forum, four marketing executives gathered for a private dinner at Django, a French-Mediterranean restaurant in the shadow of Grand Central Terminal in New York ....
THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.
May 07, 2007 ... 10: RUPERT MURDOCH Given the sheer horror journalists expressed at prospect of Dow Jones buy, this is not a story that's going away soon. 7: Dolan Family Manages to finally get together an offer to take Cablevision private that's accepted by the board. Now it just has to get ...
People & Players.(Capitol File throws an after-party)(Complex magazine fetes its fifth-anniversary issue)(American Express Co. cardholders meet Tiger Woods at private outing)(Brief article)
May 07, 2007 ... Beverly hills, calif.: myspace stage Singer-songwriter Pete Yorn plays at an exclusive party before MySpace's Never-Ending Friending event, co-hosted by Isobar and Carat. (From l.) Isobar Worldwide CEO Nigel Morris, Fox Interactive Media Chief Revenue Officer Michael Barrett, ...
2007 International Andy Awards.(Awards list)(Brief article)
May 07, 2007 ... BEST OF SHOW (Grandy) NIKE Plus R/GA, New York For the first time, the Advertising Club awarded top prize to a digital campaign. Executive creative directors: Kris Kiger, Nick Law, Richard Ting. Executive producer: Matt Howell. Associate creative ...
Zit cream targets teens with direct web effort; IDEA SPOTTING (LITERALLY): Zapzyt uses rich media to break out on MySpace.(News)
May 07, 2007; ... Byline: JACK NEFF ***** Correction: In "Zit Cream Targets Teens With Direct Web Effort'' (AA, May 7) the "InPerson'' rich-media product used by Whitman Pharmaceuticals' Zapzyt on MySpace was developed by Rovion. The article incorrectly stated the technology was from ...