Advertising Age back issues from June 2007:
TIFFANY R. WARREN.(Special Report: Women to Watch)
Jun 04, 2007; ... Byline: brooke capps VP-Director of multicultural programs and community outreach Arnold Worldwide A "diversity Pollyanna.'' That's what TIFFANY R. WARREN calls herself. But diversity in the agency world is no recent concern for her. ...
JULIE MULHOLLAND.(Special Report: Women to Watch)(Mulholland Drive Entertainment)(Interview)
Jun 04, 2007; ... Byline: kate fitzgerald President-CEO Mulholland Drive Entertainment Hollywood's clout on Madison Avenue first became apparent to JULIE MULHOLLAND while she was working on the Coca-Cola Co. account at McCann Erickson Worldwide. The year was ...
LINDA YACCARINO.(Special Report: Women to Watch)(Linda Yaccarino services)(Interview)
Jun 04, 2007; ... Byline: andrew hampp Exec VP-general manager of ad sales and marketing Turner Entertainment If TNT and TBS seem exceptionally brand-friendly, it's no coincidence. LINDA YACCARINO has something to do with it. Turner Entertainment's exec ...
CLARKE OSBORNE.(Special Report: Women to Watch)(Clarke Osborne)(Brief article)
Jun 04, 2007; ... Byline: marc graser Product placement planner Nissan North America When Nissan moved its North American headquarters to Tennessee, CLARKE OSBORNE stayed behind in Torrance, Calif. For her automotive job, Southern California is the place to be ....
CRISTINA VILELLA.(Special Report: Women to Watch)(Brief article)
Jun 04, 2007; ... Byline: laura martinez ruiz-velasco Director of marketing McDonald's USA When CRISTINA VILELLA was appointed director of marketing at McDonald's Puerto Rico in 2001, she was ready to take up any challenge. So when her boss told her she had to spend six ...
TODAY'S NICHE MARKETING IS ABOUT NARROW, NOT SMALL; BIG IMPACT: The brands that will survive in the new economy will give up illusions of massiveness.(CMO Strategy)
Jun 04, 2007; ... Byline: MARSHA LINDSAY the evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self interest. All mature markets inevitably evolve into ...
'The 4-Hour Workweek': A case study in DIY marketing; on digital communications.(Digital)
Jun 04, 2007; ... Byline: Steve Rubel Twenty-nine-year-old Timothy Ferriss is not a marketer. Still, on his own, he has landed squarely on the best-seller list with his first book, "The 4-Hour Workweek.'' The case is worth a deeper examination because it points to a very real do-it-yourself ...
Marketers would be foolish to ignore boomer audience; Editorial.(Viewpoint essay)
Jun 04, 2007 ... We applaud Unilever's "discovery'' of the boomer demographic and strongly urge other marketers-those interested in making money, at any rate-to follow suit. The boomer generation isn't the first in America to age gracefully. Their parents' generation boasted substantial numbers ...
As seen on AdAge.com/OutofSite.(Columns)(misplaced advertisements of Virgin Mobile Telecoms Ltd.)(New York Times Co. Times Daily on user generated content for advertisement)(IAC Search & Media's advertising campaign)
Jun 04, 2007 ... Virgin Mobile gets lost in New York Here's a lesson for marketers using really targeted campaigns: Be very careful-and thorough-when working out the media placement. Virgin Mobile just unleashed a raft of outdoor ads, from McKinney, aimed at New York neighborhoods. But according ...
String of digital deals leaves ad world baffled; ANA, others struggle to understand implications of web giants' recent buys.(News)(Association of National Advertisers )
Jun 04, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com the major advertising-industry associations have voiced their concerns over all the recent mergers-and-acquisitions activity in the online-advertising space, most notably the proposed acquisition of DoubleClick by Google ....
Yahoo turns to openness.(News)(Brief article)
Jun 04, 2007; ... Byline: Abbey Klaassen At a time when advertisers are questioning whether myriad new-media deals will be good for them and the FTC is investigating whether the Google-DoubleClick deal will bring together too much online ad power under one roof, Yahoo is taking another route, ...
Volkswagen follows a winding ad road.(News)(Chronology)(Brief article)
Jun 04, 2007 ... February 2006: Introduces "Fast'' doll online and in ads featuring lab-coated German "engineer'' and the line "Unpimp mein auto.'' April 2006: Introduces jarring "Safety Happens'' push, showing Jettas getting slammed into by other vehicles. May 2006: "Low-ego ...
Big Pharma doesn't like how it looks on YouTube; Critics use online-video site to skewer Eli Lilly, promote documentary.(News)
Jun 04, 2007; ... Byline: RICH THOMASELLI adageeditor@adage.com forget congress and the Food and Drug Administration. More worrisome to the pharmaceutical industry these days is YouTube. The online-video site famous for exploding Diet Coke bottles is blasting Big Pharma as ...
Chinese consumers will go green-but not if doing so is expensive; Many on mainland have environmental concerns, but few pay premium prices for nonfood products.(The World)
Jun 04, 2007; ... Byline: NORMANDY MADDEN nmadden@adage.com [beijing] China's environment gets worse by the day, no surprise to residents who sputter to work every morning through congested city streets and dense smog. But so far, Chinese have been slow to help out at the checkout ...
MICHELLE GASS.(Special Report: Women to Watch)(Michelle Gass services)
Jun 04, 2007; ... Byline: kate macarthur Senior VP-chief merchant, global product Starbucks Corp. Call her a bull in a coffee shop. As senior VP-chief merchant, global product for Starbucks Corp., MICHELLE GASS presides over the worldwide product and development ...
Comcast saves the best for last in a spot that's funny, relevant.(Garfield's Adreview)
Jun 04, 2007 ... As usual, the new spot from Goodby, Silverstein & Partners for Comcast broadband service is totally Comcastic. Funny. Pointed. Relevant. Yep, as usual. But the best thing about it is saved for the very end-which is exactly what will take place here. Till then, let's just have a ...
ELIZABETH ROSS.(Special Report: Women to Watch)(services of Elizabeth Ross)(Brief article)
Jun 04, 2007; ... Byline: brooke capps President Tribal DDB West "Within 15 minutes of meeting Liz Ross, I knew two things,'' says Matt Freeman, CEO of Tribal DDB Worldwide. "One, that I would offer her a job running our office in San Francisco. And two, that I had better ...
Mary O'Keefe.(Special Report: Women to Watch)(Mary O'Keefe gained skills in her social work)(Brief article)
Jun 04, 2007; ... Byline: tiffany meyers Senior VP-chief marketing officer Principal Financial Group Many of the skills Mary O'Keefe gained during her previous career in social work-including one stint as a suicide prevention counselor-still come in handy. No, ...
He followed Mad. Ave to the Top of the Rock.(News)(Ben Silverman co-chairman of NBC Entertainment and NBC Universal Television Studio)
Jun 04, 2007; ... Byline: BRIAN STEINBERG bsteinberg@adage.com want to know where Madison and Vine intersect? Ask Ben Silverman. The rampantly successful young producer, who was just named co-chairman of NBC Entertainment and NBC Universal Television Studio, has built his ...
Commercial ratings? Nets talk TiVo instead; Metric makes debut, but sellers force negotiations back to DVR viewership.(News)
Jun 04, 2007; ... Byline: BRIAN STEINBERG and ANDREW HAMPP bsteinberg@adage.com, ahampp@adage.com nielsen finally released its long-deliberated, much-anticipated commercial-ratings data last week, confirming in hard data what everyone instinctively knew: that around 5% to 10% fewer ...
Staying longer.(News)(Brief article)
Jun 04, 2007 ... There may be one silver lining for struggling CMOs: Spencer Stuart's new survey finds their tenure actually has increased slightly. Most at least get past the two-year mark, hitting 26.8 months of service before departing. That's up from 23.2 months in last year's survey. "Is ...
CAROLE IRGANG.(Special Report: Women to Watch)(Brief article)
Jun 04, 2007; ... Byline: stephanie thompson Senior VP-integrated marketing communications Kraft Foods The challenges at Kraft Foods aren't so much weighing heavily as weighing optimistically for CAROLE IRGANG, who in January joined the package-goods behemoth as senior ...
DEANNA BROWN.(Special Report: Women to Watch)(Deanna Brown helps to grow web business)(Brief article)
Jun 04, 2007 ... Byline: daisy whitney President Scripps Networks Interactive DEANNA BROWN joined Scripps Networks just a few months ago to help grow its web business. However, one might ask how much help Scripps needs. The company had already upped its ...
Meet the future leaders of the magazine world; Soon the top publishers will all need new chiefs; here are the candidates.(News)
Jun 04, 2007; ... Byline: NAT IVES nives@adage.com ann s. moore isn't leaving her post as Time Inc. Chairman-CEO until 2009, but the company has already started courting at least one possible successor: Susan Lyne, president-CEO of Martha Stewart Living Omnimedia. It's ...
Your tot's new preschool teacher: Kimberly-Clark; Marketer distributes soap and storybooks as part of hygiene-education push.(News)
Jun 04, 2007; ... Byline: JACK NEFF jneff@adage.com some marketers-particularly food and beverage companies-are steering clear of marketing to kids as they get pummeled by regulators and advocacy groups. But Kimberly-Clark Corp. is successfully jumping into preschool marketing-led by ...
How Tupperware made itself relevant again; Brand shifts image via endorsers Ice T, Shields, sees sales increase 14.(News)
Jun 04, 2007; ... Byline: JACK NEFF jneff@adage.com entering the 21st century, Tupperware's best days seemed well behind it. The 60-year-old brand's heyday was when June Cleaver-esque moms burped pricey but oh-so-functional plastic storage containers they acquired at ...
Tips for waving the flag.(News)(Brief article)
Jun 04, 2007 ... Tell the whole story. Don't assume consumers know your product's heritage or country of origin. Use the web. If you can't tell the whole story in one print or TV ad, try expounding online. Point consumers to websites, social-networking pages, videos and wiki entries where they ...
Who blogs?(News)
Jun 04, 2007; ... Byline: Beth Snyder Bulik perfect strangers: They have the power to send stock prices plummeting and influence the buying decisions of millions. Consumers count them as more credible than your advertising and e-mail marketing. But odds are you have no idea who they are. It's ...
Women to watch.(Special Report: Women to Watch)(Editorial)
Jun 04, 2007 ... Aussie Katie Bayne (pictured) is scouring the globe for ways to reinvigorate Coca-Cola; Tiffany R. Warren calls herself a "diversity Pollyanna' as she breaks down barriers; and Alice Li is ...
People & players.
Jun 04, 2007; ... Byline: Edited by Kara Reinhardt new york: you are so beautiful People en Espanol celebrates its 11th annual 50 Most Beautiful issue. (From l.) Stephanie Rinaldi, VP-multiethnic marketing and promotions, Maybelline New York/Garnier; actress Ana Ortiz of ABC's "Ugly ...
Brand vs. Street: The classic clash fells Macy's CMO; MacDonald's long-term vision lost out to public co.'s short-term pressures.(News)(Anne MacDonald of Macy)
Jun 04, 2007; ... Byline: LISA SANDERS lsanders@adage.com the surprise departure of one of the country's top chief marketing officers-Anne MacDonald from Macy's-underscores a disturbing reality for all marketers: Increasingly, public companies and long-term brand building don't mix. ...
Niching now.(CMO Strategy)(methods of Niche marketing )(Brief article)
Jun 04, 2007 ... To harness the power of niche marketing to achieve your business objectives in the new economy, follow these principles: 1. Position your brand as narrowly as is economically possible. 2. Become the specialist that anticipates the needs of your target. 3 ....
ANN MUKHERJEE.(Special Report: Women to Watch)(vice president of marketing at Frito-Lay Inc.)(Brief article)
Jun 04, 2007; ... Byline: tiffany meyers VP-marketing Frito-Lay When you talk about ideas with Frito-Lay's ANN MUKHERJEE, you want to-do something. Run a mile, meet a deadline ... learn Russian. That happens when you meet inspiring people. Imagine working for ...
Headhunting has a whole new look; Gallop's latest venture looks to reshape how industry recruits talent.(News)(Company overview)
Jun 04, 2007; ... Byline: MATT KINSEY mkinsey@adage.com cindy gallop is back-and trying out her impression of Jerry Maguire. The former CEO of Bartle Bogle Hegarty USA has joined forces with Gary Stolkin, chairman-CEO of global recruitment agency Kendall Tarrant, to ...
NEW ERA: THE CAP WITH THE CRED; How did a decades-old Buffalo, N.Y.-based hat maker gain so much urban appeal? It avoided celebrity spokespeople and let young, influential consumers shape the brand.(News)(Company overview)
Jun 04, 2007; ... Byline: MATTHEW CREAMER mcreamer@adage.com little more than a decade ago, New Era Cap was a closely held, Buffalo, N.Y.-based company known to the public, if at all, for supplying Major League Baseball players with their headgear. Today, though it's still controlled ...
KATHY SAVITT.(Special Report: Women to Watch)(interview with Kathy Savitt)(Interview)
Jun 04, 2007; ... Byline: marc graser Exec VP-chief marketing officer American Eagle Outfitters When KATHY SAVITT took the job as CMO of American Eagle Outfitters in early 2006, she started turning the company's retail outlets and website into entertainment media to reach ...
JOANNE SMITH.(Special Report: Women to Watch)(interview with Joanne Smith)(Interview)
Jun 04, 2007; ... Byline: marc graser Senior VP-in-flight service and global product development Delta Air Lines When a company files for bankruptcy protection, it needs to start getting creative to escape its financial doldrums. JOANNE SMITH took that literally at Delta ...
GAYLE TROBERMAN.(Special Report: Women to Watch)(Gayle Troberman services in Microsoft Corp.)(Brief article)
Jun 04, 2007; ... Byline: marc graser Global general manager-branded entertainment, Msn Microsoft Corp. It's a brand marketer's dream. MSN's GAYLE TROBERMAN has an enormous audience at her disposal-465 million unique users per month-and she's offering them up to brands. ...
LAURA SHULER.(Special Report: Women to Watch)(Interview)
Jun 04, 2007; ... Byline: kate fitzgerald Chief strategy officer-president, U.S. Jack Morton Worldwide As the U.S. president of experiential marketing agency Jack Morton Worldwide, LAURA SHULER sometimes feels like the ringmaster of a high-stakes circus. Ms ....
What you need to know to win over a locavore.(News)(Brief article)
Jun 04, 2007; ... Byline: mya frazier The four gas burners on Lisa Dillman's stove are going strong. There's a boiling pot of gnocchi; a saucepan of chives, tarragon, chicken stock and maitake mushrooms sauteing in butter; organic field greens crisp in a salad spinner. On a cloudy May ...
FARMSTANDS VS. BIG BRANDS; As consumer sentiment toward buying only locally produced goods begins to pose a credible threat, major marketers such as $38 billion Supervalu scramble to get in on a movement going mainstream.(News)
Jun 04, 2007; ... Byline: MYA FRAZIER mfrazier@adage.com with a compass and a map, Lisa Dillman drew a line. Anything grown inside the circle she could eat. Anything outside was off-limits. Ms. Dillman is not just some eccentric fringe consumer. An avowed "locavore,'' she ...
WHAT WINS EFFIES? SIMPLE IDEAS; UNIVERSAL APPEAL: The best work maintains core concepts while morphing to fit cultural nuances.(CMO Strategy)(Editorial)
Jun 04, 2007; ... Byline: CLEVE LANGTON this year some of the best and the brightest marketers and agency heads again met in New York to judge the Global Effie submissions. They judged the best of the best, culled down from regional judging events in Asia Pacific, Europe, and North and South ...
Agencies can't get blinded by Google envy.(News)
Jun 04, 2007; ... Byline: Scott Donaton two years ago, I moderated a panel at the Detroit Ad Club that marked the first time Martin Sorrell and John Wren appeared on the same stage. About an hour before the event, I was sitting in an outer hallway of the conference center drinking crappy coffee ...
Hispanic upfront likely will climb 7% as nets tout brand integration; Telemundo develops ad-free telenovela; Unilever works with Univision to build web-based show.(Multicultural)
Jun 04, 2007; ... Byline: LAUREL WENTZ lwentz@adage.com this year's U.S. Hispanic TV upfront is likely to be up by about 7%, compared with flat spending or even a decline in sales among the English-language networks. Along with those new Spanish-language dollars, some fresh ideas ...
Why marketers are teaming with an online English class; Unilever, others have brands incorporated into warm-up quizzes.(Multicultural)
Jun 04, 2007; ... Byline: LAUREL WENTZ lwentz@adage.com marketers are intrigued by a new way to reach Spanish-speakers as they learn English: by sponsoring lessons in a free two-month-old online language course called English180. Initial free trials are about to begin for Unilever, ...
Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names.(News)
Jun 04, 2007; ... Byline: KATE MACARTHUR kmacarthur@adage.com dr pepper barbeque sauce. 7Up Bundt cakes. Mountain Dew lip balm. While primarily small soft-drink players such as Jones Soda Co. have for a long time licensed their brand names for products such as candy, the ...
Beverage bigs try to woo restaurants.(News)
Jun 04, 2007; ... Byline: kate macarthur Next time you're in a restaurant, try ordering a Defend & Protect on the rocks. That's just one of the new products Coca-Cola Foodservice offered at the recent National Restaurant Association Show. Its Dasani Plus vitamin-enhanced waters come ...
Global highlight: Ford Mondeo.(The World)(Brief article)
Jun 04, 2007; ... Byline: Emma Hall Ford Europe sends old, outdated cars up to automotive heaven with the help of 1,400 helium-filled balloons in the international launch spot for the new Ford Mondeo. A skyful of cars float sedately upward with the help of multicolored balloons. A man ...
ALICE LI.(Special Report: Women to Watch)
Jun 04, 2007; ... Byline: Normandy Madden VP-Olympic marketing and head of brand communications, China Lenovo Group As China prepares to host the Summer Olympics next year, ALICE LI is leading Lenovo Group's strategy to create a global brand through the Games. ...
Very large man now finds it much easier to be invisible.(Adages)(Editorial)
Jun 04, 2007; ... Byline: Ken Wheaton An item in the June/July issue of Outdoor Life, which hit newsstands last week, caught our eye. It read: "If you've said to yourself lately, `Hey, I wonder what Refrigerator Perry's up to these days ...''' And, as it happens, we had-just moments before-been ...
MICHELLE BOTTOMLEY.(Special Report: Women to Watch)(Biography)
Jun 04, 2007; ... Byline: lisa sanders Co-president, New York Ogilvy Data, strategy and debate top the list of favorite things for Ogilvy's MICHELLE BOTTOMLEY. After college, while pursuing a doctorate in economics at Boston University, she worked at Liberty ...
Media Morph: On-device portals.(Digital)(Brief article)
Jun 04, 2007; ... Byline: Alice Z. Cuneo What it is: An application loaded onto a cellphone that makes the screen more user-friendly for the mobile web. The idea is to make what has traditionally been a clumsy process-surfing the web from a tiny screen-easier for the average Joe. How ...
Package-goods marketers finally find value in search; Google, others woo advertisers who thought it wouldn't benefit their low-involvement brands.(Digital)
Jun 04, 2007; ... Byline: JACK NEFF jneff@adage.com when panicked pet owners typed "pet food recall'' into search engines during the recent contamination crisis, the paid results included affected and unaffected brands hoping to reassure consumers, plus lawyers, news outlets and even ...
Why pitching is good for you (even when you lose).(Small Agency Diary)
Jun 04, 2007; ... Byline: Maureen Hall some may call it looking through rose-colored glasses, but it's finding the silver lining in new-business pitches that helps me commit my team to what could potentially be an uphill battle with many sleepless nights and missed TV shows. It's with the greater ...
PR 'professionals' a disgrace to the language.(Small Agency Diary)(Column)
Jun 04, 2007; ... Byline: Eric Webber there's a website I visit on occasion called Engrish.com. It's a collection of photos of signs, packaging, T-shirts and other things that all mangle the English language. Most of the examples come from Asia (hence the less-than-politically correct domain ...
LAURA LANG.(Special Report: Women to Watch)(chief executive officer at Digitas USA)(Biography)
Jun 04, 2007; ... Byline: tiffany meyers ceo Digitas USA "This has been the most exciting year,'' says LAURA LANG, wearing one of those communicable smiles you can actually hear over the phone. "So much has transpired in the agency, and we feel terrific momentum.'' ...
The complex relationship between PC Guy and Mac; Water Cooler.(MediaWorks)(Editorial)
Jun 04, 2007; ... Byline: Ann Marie Kerwin Steve Jobs and Bill Gates started their careers in the mid-'70s as the youngest guys in the room. The two are just six months apart in age: Jobs is 52, and Gates will turn 52 in October. Now, they say, they are often the oldest guys in the room. What has ...
PATRICIA GOTTESMAN.(Special Report: Women to Watch)(executive vice president at Cablevision Systems Corp.)(Brief article)(Biography)
Jun 04, 2007; ... Byline: claire atkinson Exec VP-digital marketing and commerce Cablevision Systems Corp. Cablevision is experiencing a financial renaissance this year with digital subscribers up 19% year-on-year to 2.5 million and revenue up 12% to $1.6 billion through ...
FERNANDA ROMANO.(Special Report: Women to Watch)(executive creative director at Lowe Worldwide)(Brief article)(Biography)
Jun 04, 2007; ... Byline: laurel wentz Executive creative director, New York Lowe Worldwide Fernanda "Fefa'' Romano isn't a typical agency creative director. It's not just that she's female, only 32 years old and comes from Brazil. She started on the business side, running ...
commenters clearly express their dismay.(Small Agency Diary)(Editorial)
Jun 04, 2007 ... Perhaps certain agencies have opted to go with a "per word'' reimbursement? Thanks for the laugh. We need to speak clearly and get to the point quickly. But most important, we need to consider the audience. Your observations brought tears to my eyes because I ...
one reader begs to differ about losing pitches.(Small Agency Diary)(Brief article)
Jun 04, 2007 ... While the agency may come together during the pitch process, nothing can tear it apart faster than the dreaded 9 a.m. Monday-morning phone call (or worse, the e-mail) communicating that you came in second yet again. I have never seen office doors slamming faster, because the principals ...
In a small Danish town, Lego is shaping the future of commerce.(News)(Company overview)
Jun 04, 2007 ... Byline: Bob Garfield my next book, "listen,'' is about a violent revolution in media, marketing and commerce triggered by the revolution in digital technology. So let us therefore begin in that notable crucible of apocolyptic disruption-Billund, Denmark-at a company that makes ...
Moguls purchase papers for prestige above profit; Bancrofts agree to meet Murdoch; news business drifts back to the barons.(News)(The News Corporation Ltd. acquisition of Dow Jones & Company Inc.)
Jun 04, 2007; ... Byline: NAT IVES nives@adage.com remember those bygone days when newspapers were owned by press barons, big names on the local or national stage, whose investment in the printed word was at least as much about their egos or their desire for influence as it was about ...
We need better marketing to attract better marketing talent.(Columns)(Industry overview)
Jun 04, 2007; ... Byline: Jonah Bloom cindy gallop and her cohorts at the recently minted Talent Business are trying to revolutionize recruitment in the marketing business. They want to break down national borders to create a global market for industry execs; they want to break down the silos and ...
DataCenter.(Brief article)(Statistical data)
Jun 04, 2007; ... Byline: bradley johnson and kevin brown INTERNET MEDIA JOBS: APRIL '07 - 40,100 April U.S. employment for internet publishers and broadcasters NET MEDIA: Employment at internet media companies in April topped 40,000 for the first time since 2001. Employment is up from ...