Advertising Age back issues from July 2007:
People & Players.(Photograph)
Jul 09, 2007; ... Byline: Edited by Kara Reinhardt new york: sony and nickelodeon Music artist Wyclef Jean helps Sony Music Label Group and Nickelodeon announce a creative partnership. (From l.) Judy McGrath, Chairman-CEO, MTV Networks; Mr. Jean; Cyma Zarghami, president, ...
The force behind digital at Unilever.(News)(marketing management of Unilever Group)(Brief article)
Jul 09, 2007; ... Byline: jack neff Unilever's creative success with Dove's "Evolution'' viral may give the impression it has mastered digital media, but Chief Marketing Officer Simon Clift knows better. "We're not all there,'' Mr. Clift said. "There are some fantastic examples of ...
MarketingGM for maverick trades Harley; EXCLUSIVE: Bike maker turns to innovator Richer to lure younger generation.(News)(General Motors Corp.)(appointmnet of Marc-Hans Richer at Harley-Davidson Inc.)
Jul 09, 2007; ... Byline: JEAN HALLIDAY jhalliday@adage.com the man who scored a huge publicity coup by giving away cars on "Oprah'' and who moved 1,000 cars in 41 minutes after an appearance on "The Apprentice'' is leaving General Motors for one of the hottest brands around: ...
Navistar takes aim at Hummer; Military contract should help marketer build buzz around rugged MXT.
Jul 09, 2007; ... Byline: JEAN HALLIDAY jhalliday@adage.com hey, hummer: Navistar wants to kick your ass. Now that it's scored a $631 million contract with the U.S. Marines to phase out Humvees in favor of its mine-resistant MaxxPros, Navistar International Corp. intends to ...
CMOs rapped for having zero impact on sales; Study shows difficulty in measuring short-term value of C-suite position.(News)(chief marketing officiers)
Jul 09, 2007; ... Byline: MYA FRAZIER mfrazier@adage.com pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication-now. A study to be published in the Journal of Marketing that covered 167 companies including Procter & ...
Wieden & Kennedy: the new global powerhouse; Shop lost Nike running, but it nabbed Nokia and is growing in India, China.
Jul 09, 2007; ... Byline: ALICE Z. CUNEO acuneo@adage.com wieden & kennedy is back on track. After being dealt an ego blow by losing Nike's running account, the shop in less than a month has scooped up an astounding $400 million in new billings. It added to its coffers ...
Clear your system of nasty media toxins (no colonics required!); Here's a guide to cutting consumption of Paris, Larry King and all the other industry trans fats.
Jul 09, 2007; ... Byline: Simon Dumenco you've probably heard about a book called "21 Pounds in 21 Days: The Martha's Vineyard Diet Detox,'' since it's been heavily hyped by celebrities including Howard Stern sidekick Robin Quivers. The book posits that we all consume so much junk-unhealthful ...
The real key to communities: connecting on and offline.(influence of online social networking on marketing industry)
Jul 09, 2007; ... Byline: Steve Rubel Community is the glue that unites us all as humans. It has for thousands of years and mostly via offline venues. More recently, thanks to the rise of Web 2.0, communities are becoming an equally huge part of our online lives. Technology and ...
Automakers look to develop their own versions of Bud.TV; Toyota, Audi, Ford build media channels and video podcasts in pushes to attract younger consumers.
Jul 09, 2007 ... Byline: JEAN HALLIDAY jhalliday@adage.com automakers are taking a page-albeit a smaller and wisely less ambitious one-from Bud.TV and getting into the content game with their own broadband media channels, podcasts and newsletters. While the auto industry ...
How to build the `brand called you' in an online era.(TalentWorks)
Jul 09, 2007; ... Byline: WILLIAM ARRUDA and KIRSTEN DIXSON in tom peters' Fast Company article "The Brand Called You,'' we were given a glimpse into the new world of work where success and advancement are directly proportional to the strength and consistency of your personal brand. The concept ...
Account Action.(Dell Inc. decides against giving advertising contract to BBDO Worldwide Inc.)(Applebee's International Inc. Applebee's Neighborhood Grill & Bar to select TBWA Advertising Inc. or McCann-Erickson Inc. for its adverting account)
Jul 09, 2007 ... DELL OUSTS BBDO The dudes at BBDO are getting kicked off Dell. According to a spokesman for the Omnicom agency, the computer marketer saw the shop's recent Best Buy win as a direct conflict with the consumer-marketing work the agency was handling out of its Atlanta office. ...
OMD proves the power of engagement; Study claims it's nailed knotty issue of whether attentive viewers buy big.
Jul 09, 2007; ... Byline: JACK NEFF jneff@adage.com one engaged viewer is worth eight regular viewers, according to a new study. New research from Omnicom Group's OMD may move the seemingly fuzzy concept of engagement beyond the realm of academic debate by proving it ...
Signs of the times: Fading ads hint at the future of marketing.(Column)
Jul 09, 2007; ... Byline: Lenore Skenazy if it's still a little hard to digest Bob Garfield's pronouncement that "Advertising is not the future of marketing,'' maybe it's time to take a walk with Ben Passikoff, or at least sit down with his book. Ben is the 17-year-old author of "The ...
As seen on AdAge.com/.(Advertising industry's forecasting guru Bob Coen)(Forecasts for presidential elections)(Brief article)(Column)
Jul 09, 2007 ... WhenTrainsFly: Donaton: forecasts are mostly useless For many years, Bob Coen was essentially the ad industry's forecasting guru, never mind that his predictions often had to be revisited and revised. Then others got into the fortune-telling game, and now there are at least ...
Airlines are tempting fate with awful customer service; Editorial.(Editorial)
Jul 09, 2007 ... We've often used this space to decry more regulation of industry. But maybe it's time to do something-anything-about the airline industry. For those flying this summer, it's not your imagination: The skies are, indeed, getting more unfriendly. Let's be clear. We're ...
CAN ODEN BE A BIG MAN ON MAD AVE.? Hoops phenom makes industry rounds, but his size and scowl could limit ad appeal.
Jul 09, 2007; ... Byline: JEREMY MULLMAN jmullman@adage.com Spike Lee looks incredulous. The Lilliputian actor/director is looking up-straight up-at 7-foot-tall, 19-year-old basketball prodigy Greg Oden, trying to make small talk after a chance meeting in Omnicom Group's ...
No guarantees when it comes to ad impact.(Brief article)
Jul 09, 2007; ... Byline: jack neff Advertising does have a long-term impact, but it's not guaranteed. Nor does price promotion's impact always end as soon as the promotion is over. Those are the findings of Information Resources Inc., which conducted research for a consortium of ...
WHAT MATTERS ONLINE? CONTENT, OF COURSE; SAME RULES APPLY: Websites must capture consumers' attention with large, vivid, beautiful images, just like print or TV. Too bad that concept still escapes marketers.(CMO Strategy)
Jul 09, 2007 ... Byline: MIKE HARTLEY the internet is as important an invention as the printing press. It's in its infancy. It's unsettling. It's astounded us by reflecting back both our universality and our diversity. We see the enormous, fantastic and unimaginable successes: YouTube ...
Top marketers make their case.(News)
Jul 09, 2007 ... How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: The Rise of the Strategic Marketer.'' The paper, produced jointly by Booz Allen Hamilton and the Association of National Advertisers, ...
Your guide to the Facebook lingo.(News)(Brief article)
Jul 09, 2007; ... Byline: andrew hampp Ad Age's Facebook addict decodes the native tongue. Poke: The most nonsensical of all FaceBook functions, the "poke'' feature allows you to essentially do just what it implies: ''poke'' your friend's profile, giving him or her the option to poke ...
Media Morph: Filling up empty domains.(Digital)(Brief article)
Jul 09, 2007; ... Byline: abbey klaassen The issue: "Domain parking'' has long been a dirty phrase in the web-marketing industry. Companies buy up commonly misspelled or generic domains, fill them with cost-per-click text ads from Google or Yahoo and hope consumers end up there ready to click on ...
THIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers something search doesn't-distribution.(News)
Jul 09, 2007 ... Byline: ABBEY KLAASSEN aklaassen@adage.com What's the only company that scares Google? Facebook. Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking ....
Second Life losing lock on virtual-site marketing; As users and brands head to startups, giant in space starts to seem outdated.(News)
Jul 09, 2007; ... Byline: ANDREW HAMPP ahampp@adage.com if you want to take your brand virtual, you don't need to get a Second Life. In fact, the virtual world, along with some other social-networking sites, is already starting to seem a little old-fashioned. As any ...
Witness to history: U.S. reclaims wiener-wolfin' title.(Adages)
Jul 09, 2007; ... Byline: Ken Wheaton We here at Adages take Independence Day very seriously. We eat lots of charred meat, drink domestic beer, shoot off illegal fireworks and sing "The Star-Spangled Banner'' loudly and off-key at least once. We also try to watch the Nathan's Famous ...
what you missed.(News)(Brief article)
Jul 09, 2007 ... The Big Three automakers continue to see sales declines as Toyota Motor Corp. keeps inching up. General Motors Corp.'s U.S. sales dropped 21.3% in June compared with the year-ago period; Ford Motor Co.'s dropped 8.1%; and DaimlerChrysler's fell 1.8%. Toyota, which is now the No. 2 auto ...
State Farm looks to update image- but agent spokesman is here to stay; Q&A: No. 1 player thinks web, not cavemen, is best way to up youth appeal.(News)(Mark Gibson)(Interview)
Jul 09, 2007; ... Byline: MYA FRAZIER mfrazier@adage.com state farm's advertising account has stayed with the same ad agency, Omnicom Group's DDB, Chicago, for 65 years. The tagline "Like a Good Neighbor ...'' is 35 years old. And it's been the No. 1 ranked auto-insurance provider by ...
NBC experiment doesn't solve the DVR dilemma.(MediaWorks)(National Broadcasting Company Inc.)(digital video recorders)
Jul 09, 2007; ... Byline: Brian Steinberg The latest network attempt to prove the DVR is the advertiser's friend sounds like it comes out of the 1971 movie "A Clockwork Orange.'' Water Cooler burbled a bit last week upon reading a New York Times article (and gazing at a recent Boston ...
Forget going upscale-Wal-Mart should serve needs of poor, seniors.(Column)
Jul 09, 2007; ... Byline: Rance Crain two disparate events-the subprime-mortgage debacle and the children's food showdown-could provide welcome relief for beleaguered Wal-Mart. The company everyone (except its loyal customers) loves to jump on has a big opportunity to do good for a ...
Hong Kong no longer only portal to China for global marketers; Territory thrives post-handover, but mainland cities Shanghai and Beijing lure likes of Coke, VW.(The World)
Jul 09, 2007; ... Byline: NORMANDY MADDEN nmadden@adage.com [hong kong] Ten years after the handover of Hong Kong to Chinese rule from British, Hong Kong is thriving but is no longer most marketers' gateway to mainland China as cities such as Shanghai and Beijing have become both ...
HOW YOU TOO CAN WIN A GRAND PRIX (OR THREE); Unilever CMO explains the keys to marketer's creative turnaround.(News)(Simon Clift)(Interview)
Jul 09, 2007; ... Byline: JACK NEFF jneff@adage.com [london] Unilever and its agencies were once "a bit like a married couple who had great sex,'' says Chief Marketing Officer Simon Clift, "just not with each other.'' Today, conjugal relations are just lovely with ...
Chivas follows Bud.TV, but will watchdogs bite? Scotch brand's site uses age-check system that experts are calling 'a joke'.(News)
Jul 09, 2007; ... Byline: JEREMY MULLMAN jmullman@adage.com bud.tv's lawmaker clashes and audience-building struggles haven't scared Chivas Regal from launching its own online-video channel. The Pernod Ricard Scotch whisky brand and MSN recently announced the launch of ...
What traditional media can learn from 'Star Wars'.(The World)(Column)
Jul 09, 2007; ... Byline: Ivan Pollard You might be expecting to read about the excesses of Cannes and all that goes on in France, but that will be left to others as I concentrate on something I know a little more about ... wizened little green fellas and metal bikinis. It's hard to ...
PROGRAMMING GUIDE Week of JULY 9.(Programming Guide)(Website overview)
Jul 09, 2007 ... ask brad, get answers: adage.com's talentworks Web: Looking for some expert advice on finding your next great gig? Brad Karsh, president of career-consulting firm JobBound and author of "Confessions of a Recruiting Director," can point you in the right direction. He and Sally ...
Most e-mailed stories; What our readers are passing around.(Programming Guide)(Editorial)
Jul 09, 2007 ... 1. Marriage of Convenience: 7-Eleven, "Simpsons' 2. Del Monte to Take Its Cues From Moms 3. Ask Brad: Does Anyone Ever Read Cover Letters? ...
Top spots; IAG Top Ten Most Liked New Ads, May 28 to June 24, 2007.(Programming Guide)(Brief article)
Jul 09, 2007 ... 1 Burger King: P. Diddy drives to house of Burger King's CEO; he's hungry and Burger King is closed; "I don't like to eat alone." 2 Verizon: BlackBerry -- Woman at airport going to Paris; I cannot say goodbye; she hugs the Verizon guy. 3 American Express: The Members ...
Corrections.
Jul 09, 2007 ... RE: "TV Nets Pull Off $9.2B Upfront by Satisfying Buyers' Need for Mass'' (AA, June 25). A Fox spokeswoman said the network's CPM increases in its upfront sales were 7.5% to 9%, not the 5%-7% Ad Age estimated based on media buyers contacted. ...
Best/worst web sites.
Jul 09, 2007; ... Byline: NILOFER MERCHANT 3 best sites threadless.com: Users can submit, vote on and purchase best-of designs. This is a powerful model of user co-creation. dogster.com: It's ugly, but it's enticing to the dog lover. Ads are placed as "sponsorship," which ...
RAISE YOUR BRAND TO THE LEVEL OF A PEER; BE A CURATOR: Consumers will seek out products, services that engender trust.(CMO Strategy)
Jul 16, 2007; ... Byline: STEVEN ADDIS It's time we give up on the word marketing. That implies a single-direction monologue that promotes, advertises and sells at an audience. It's an artifact from a time when companies controlled their brands as their sole guardians. But consumers now have a ...
Hashem Bajwa 26; Goodby, Silverstein & Partners.(Special Report: 40 under Forty)(Brief article)
Jul 16, 2007; ... Byline: alice z. cuneo At Goodby, Silverstein & Partners, Hashem Bajwa created for himself a position that didn't exist. Mr. Bajwa says maybe his job title should be "an anomaly that floats,'' though he generally goes by digital planning director. "He's our librarian ...
MEREDITH, VERSION 2.0; Q&A: CEO Lacy is revitalizing a symbol of old media by shuttering stagnant titles and investing in interactive.(News)(Interview)
Jul 16, 2007 ... Byline: NAT IVES nives@adage.com The march of new media has forced everyone from Time Inc. to Hearst Corp. to Conde Nast Publications to re-examine priorities and the path ahead, but the future is especially unintuitive for a company like Meredith Corp. in Des ...
CMOs have to be accountable whether they like it or not.(News)(chief marketing officers)(Survey)(Brief article)
Jul 16, 2007; ... Byline: emily tan What you say: 67% - A study to be published in the Journal of Marketing found that chief marketing officers have no impact on sales growth or profitability. Those may be short-term metrics, but 67% of respondents said CMOs still should be held accountable for a ...
LOOK, NO HANDS! K-C'S BATHROOM OF THE FUTURE.(News)(Kimberly-Clark Corp.)
Jul 16, 2007; ... Byline: JACK NEFF jneff@adage.com marketers have been doing some of their best thinking not necessarily on the toilet but certainly about the toilet, and all the gadgetry nearby and related to it. The jury's still out on whether people are fully ready for the Brave ...
Meet Trevor, Mentos' subservient intern; Consumers flood candy brand's site so they can be boss of goofy office gofer.(News)(Trevor Day)
Jul 16, 2007 ... Byline: JACK NEFF jneff@adage.com Having ridden the wave of pop-bottle geysers about as far as it will go, Mentos is now going the route of a human Subservient Chicken-with apparently explosive results again. Mentos, owned by Italian-Dutch Perfetti van ...
Abrams didn't bamboozle fans; he let them in on a discovery.(Viewpoint)(J.J. Abrams)
Jul 16, 2007; ... Byline: Jonah Bloom j.j. abrams' new monster movie will have to be pretty damn good to live up to his opening marketing gambit. By screening a cryptic puzzle of a trailer before opening-weekend screenings of "Transformers,'' Paramount and Abrams guaranteed themselves the kind ...
Like it or not, CMOs still have to prove their worth.(Viewpoint)(chief marketing officers)
Jul 16, 2007 ... A soon-to-be-published Journal of Marketing study on CMOs' impact on financial performance confirms what we've said all along: CMOs must prove, once and for all, that their marketing efforts drive sales and deliver returns on investment. Period. Enough interminable arguing that ...
THE HEAT INDEX.(MediaWorks)(briefs)(Brief article)
Jul 16, 2007 ... 10 Springfield, VT. - Fourteen U.S. towns competed to host the premiere of "The Simpsons Movie" on July 21, but Vermont's Springfield won. Squishees for everyone! 8 Harry Potter - No escape from the boy wizard. J.K. Rowling releases the final book as Time Warner's "Harry Potter ...
How to stop them from skipping: TiVo tells all; EXCLUSIVE: Data show direct-response ads hold their own in DVR homes.(News)
Jul 16, 2007; ... Byline: BRIAN STEINBERG EXCLUSIVE: DATA SHOW DIRECT-RESPONSE ADS HOLD THEIR OWN IN DVR HOMES bsteinberg@adage.com Can advertisers craft TV ads that will make viewers less eager to zap through them with a digital-video recorder? New data from TiVo seem to ...
J&J taps 3 in communications-planning twist; Marketer breaks from industry norm of letting single shop handle duty.(News)(Johnson & Johnson)
Jul 16, 2007; ... Byline: JACK NEFF And BROOKE CAPPS jneff@adage.com, bcapps@adage.com Johnson & johnson's $3 billion global media review came to a close last week, as it consolidated duties in North America, Europe, the Middle East and Africa, Asia-Pacific, and Latin America ....
PLAYSTATION, XBOX REGROUP AFTER BEING WAXED BY WII; Sony knocks $100 off price of console; Microsoft hypes 360's nongaming side.(News)
Jul 16, 2007; ... Byline: BETH SNYDER BULIK bbulik@adage.com Nintendo of america president Reggie Fils-Aime took the stage at the E3 video-game conference last week announcing, "My name is Reggie, and I am happy.'' As well he should be. Nintendo's Wii system has taken the ...
40 under forty.(Special Report: 40 under Forty)
Jul 16, 2007 ... Unprecedented responsibility and bold decision-making characterize this year's group of 40 Under 40 executives. They're finding new ways to make the web ...
Out of Site.(Viewpoint)
Jul 16, 2007 ... As seen on AdAge.com/OutofSite Beckham teaches Bush how to kick Futbol may be the world's most popular sport, but here in the good ol' U.S. of A., it's not exactly tearing up the charts. So Adidas is doing its part by bringing two of its biggest stars together: ...
Looser intellectual property rules are good for you and the economy.(Viewpoint)
Jul 16, 2007; ... Byline: Teressa Iezzi The concept of original intellectual property, which has moved to the front burner in recent history, seems to now be bubbling over. Bristly e-mails flow regularly into the Creativity offices from people who are angered (directly or vicariously) ...
Only gumshoes can see this movie; Buzz proliferates after mysterious trailer for film from 'Lost' creator.(News)
Jul 16, 2007; ... Byline: CLAUDE BRODESSER-AKNER cbrodesser@adage.com Hollywood has always had chutzpah, but the most recent work from "Lost'' creator J.J. Abrams may represent the ultimate in outsourcing: We, the moviegoing public, are now responsible for finding out what a movie is ...
Shonda Rhimes 37; "Grey's Anatomy''.(Special Report: 40 under Forty)(Brief article)
Jul 16, 2007; ... Byline: andrew hampp With "Grey's Anatomy'' often the top-rated show on TV for the last two seasons, creator and Executive Producer Shonda Rhimes and her team of product integration executives at ABC are constantly fielding requests to work brands into the hit medical drama. ...
Want to see great acting? Just wait for a Sonic spot to come on.(Garfield's AdReview)(contracts of Barkley Evergreen and Partners Inc. and Sonic Drive-Ins)
Jul 16, 2007; ... Byline: Bob Garfield If, like most Americans, you've been a loyal fan of AdReview for 22 years, you may believe we have a singular obsession: the conveyance of a selling message. Yes, it's a hobbyhorse of ours-and would that actual advertising agencies were as ...
Fox's fall season all about adult entertainment; Network not known for more-sophisticated fare revamps programming.(News)(Fox 2000 Pictures)
Jul 16, 2007; ... Byline: BRIAN STEINBERG bsteinberg@adage.com One of the more buzzed-about TV sitcoms of the coming fall season stars A-list TV actors Kelsey Grammer and Patricia Heaton, as well as an ensemble cast and lots of nuanced humor. Set in the newsroom of a Pittsburgh TV ...
BEHAVIOR DEFINES CONSUMERS; DEEPER UNDERSTANDING: Don't ask people what they think; watch what they do.(analysis of market research)
Jul 16, 2007; ... Byline: TOM NEVERIL A couple years ago I interviewed a mother of four at her house. I wanted to gain an authentic perspective on what made her tick and why she was so loyal to my client's home delivery service. So I turned on my iPod's voice recorder and eased into a discussion ...
CMOs, succeed at the 'inside job' and stay longer.(Talentworks)
Jul 16, 2007; ... Byline: ANDY HOUGHTON Read the resumes of today's senior marketing professionals and you'll find no shortage of market-facing skills: exceptional analytical ability, extensive experience with branding, advertising and consumer insights and a talent for making marketing messages ...
Advertising Week execs: You ain't seen nothing yet.
Jul 16, 2007; ... Byline: BROOKE CAPPS bcapps@adage.com The fourth iteration of Advertising Week will take place in New York Sept. 24 through 28, and the organizers want you to know the event keeps getting better. "The first critical message is that we've listened and that ...
Targeting kids? Remember they tend to talk by typing; on Digital Consumers.(analysis of target marketing)
Jul 16, 2007; ... Byline: Mike Vorhaus Want to reach youth? Try instant messaging. Or texting. Or post comments on their MySpace profiles. Not surprisingly, teens and young adults, ages 12 to 24, dominate in the use of text messaging, instant messaging and postings on ...
Agency.com looks to regain its reputation as digital powerhouse; Resuscitation plan includes new heads at all four U.S. offices; New York installs key OgilvyOne exec.(management of Agency.com Ltd.)
Jul 16, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com Honest resignation. Perhaps that's the best way to describe Chan Suh's attitude when he talks about the recent direction Agency.com, the interactive shop he founded in 1995, was heading. In both his mind and those of ...
When web branding works.(Kraft Inc.)(management of online advertising)
Jul 16, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com Want to craft an effective online branding campaign? Think pictures, not words. Keep it simple. And tie it in with your offline efforts. Those are some of the common strategies behind eight campaigns Dynamic ...
People & Players.(Walt Disney Co. and AARP Publications )(LG Mobile Phones)(Brief article)
Jul 16, 2007 ... venice, calif.: Goodness Mfg. Five former Crispin staffers set up shop. (From l.) Rupert Samuel, integrated production/business development; Tom Adams, creative director; Paul Keister, creative director; Brian Rekasis, brand relations; and Bob Cianfrone, creative director. ...
Jason Jiang 34; Focus Media.(Special Report: 40 under Forty)(Brief article)
Jul 16, 2007; ... Byline: normandy madden Digital outdoor advertising has been Jason Jiang's road to fame in China. Mr. Jiang, 34, is building an empire via Focus Media, a network of flat-screen monitors airing TV commercials for marketers including Samsung, Nokia, Eastman Kodak Co., ...
MediaMorph: Limbo41414.(Digital)(Brief article)
Jul 16, 2007; ... Byline: alice z. cuneo What it is: Limbo41414 is a mobile-entertainment company whose first property is made-for-mobile auction games. Think of it as something like a new-millennium version of the old-fashioned sweepstakes competitions. The prize goes to the bidder who offers ...