Advertising Age back issues from October 2007:
FOR RELEVANCE, THINK THREE-WAY; LOVE TRIANGLE: To connect with consumers, brands must intersect with online communities, too.(CMO Strategy)
Oct 01, 2007; ... Byline: KELLY MOONEY When the blogosphere mobilized in early 2007 around the tainted pet food that reportedly led to thousands of animal deaths, brands had an opportunity to get it right about an emotional subject-the well-being of pets. But as news about which brands were ...
How online-payment service Alipay will 'revolutionize' retail; PayPal-like system allows Chinese consumers to shop on the internet with currency instead of credit cards.(The World)
Oct 01, 2007; ... Byline: NORMANDY MADDEN [hong kong] China's largest e-commerce company just launched an online-payment service that for the first time makes it easy for millions of middle-class Chinese to shop online anywhere in the world. Alipay originally was developed by Alibaba ...
You're divided on whether the industry needs its own week.(News)(Brief article)
Oct 01, 2007; ... Byline: kimberly d. williams What you say: 51% - Advertising Week is meant to show off the industry to the public and instill some pride in the ranks. But opinion seems divided on whether or not it's necessary. A slim majority-51%-of those responding to our poll said they could ...
Why there's an ad-chief exodus in the auto biz; Thompson latest to exit a carmaker that wanted big profits in short time.(News)(Jan Thompson)
Oct 01, 2007; ... Byline: MARY CONNELLY And LAURA CLARK GEIST from Automotive News As budgets tighten and pressure builds, the departure of top marketing executives from automakers is accelerating. Latest to go is Jan Thompson, who left last week after three years as marketing VP of ...
Ad Week runs the gamut from causes to cows; Social-awareness slate pulls record attendance, according to organizers.(News)
Oct 01, 2007; ... Byline: RUPAL PAREKH Attendance leaped nearly 50% for the fourth annual Advertising Week in New York as 60,000 creative and media professionals, according to organizers, descended on some 200 events spanning the city from Central Park to Tribeca and the Jacob Javitz Convention ...
Work: Volkswagen, Partnership for a Drug-Free America.(Multicultural)(Brief article)
Oct 01, 2007; ... Byline: laurel wentz English-speaking Hispanics are the fastest-growing demographic in the Latino market, and more and more advertising is aimed at them. In two campaigns breaking this month, Volkswagen explores how far a guy will take his intense love for a VW, and government ...
Global highlight: Blyk mobile network.(The World)(Brief article)
Oct 01, 2007; ... Byline: emma hall McDonald's Corp., Coca-Cola and L'Oreal are among 40 marketers to sign up with Blyk, an advertiser-funded U.K. cellphone service that started last week. Blyk offers free calls and texts if customers agree to receive six ads a day on their phones ....
Nick Jr. explores Chinese version of hit show 'Dora'; 'Kai-lan' will introduce children to Mandarin starting early next year.(Multicultural)(Brief article)
Oct 01, 2007; ... Byline: EMILY TAN With the success of children's shows "Dora the Explorer'' and "Go, Diego, Go,'' Nick Jr. has decided to introduce preschoolers to "Ni Hao, Kai-lan'' early next year. The animated show will follow Kai-lan Chow, a 5-year-old girl who speaks both ...
WANT NEW PRODUCTS THAT GET NOTICED? CHANGE THE PROCESS; BAD CALL: Results from a new survey show marketers are reluctant to financially invest in true innovation.(CMO Strategy)
Oct 01, 2007; ... Byline: BARRY CUREWITZ The media are always looking for new "darlings,'' and every now and then a sensational new product emerges, whipping them into a frenetic state. Swiffer, the iPod, TiVo, Crest Whitestrips, Red Bull-all are products that had the industry gushing about their ...
Want a good review? Have Kate Walsh read your copy.(Garfield's AdReview)
Oct 01, 2007; ... Byline: Bob Garfield Cadillac ... sexy? That should be a laugh line. For most of the past 40 years, Cadillac has more or less been synonymous with white-belted retirees driving at 39 mph to get their prostates checked. By the 1970s, the once-proud luxury brand, the ...
An ownership battle brews at Crispin Porter.(News)(Crispin Porter and Bogusky)
Oct 01, 2007; ... Byline: MATTHEW CREAMER Crispin porter & bogusky could be coming to a crossroads: a choice between giving up a chunk of control or trying to go it alone. MDC Partners CEO Miles Nadal has long touted his model of partial ownership of agencies as the way to get and ...
At Advertising Week, the icons get a little too familiar.(Adages)
Oct 01, 2007; ... Byline: Ken Wheaton In the end, the Advertising Icons panel was equal parts hateration and adoration. Industry celebs who showed for the much-ballyhooed event included the Serta Sheep, the Travelocity Roaming Gnome, the Maytag Repairman, a 2-D Mr. Goodwrench, the MSN ...
Media Morph: Streetblimps.(Digital)(Brief article)
Oct 01, 2007; ... Byline: andrew hampp What it is: Yet-another Google Earth mash-up-this time for ad verification. The 20-year-old mobile-billboard company has a new GPS partner in Google Earth. Now marketers who buy "traveling billboards'' on Streetblimps' trucks can see exactly where their ...
Poster boy of engagement exits ARF; Plummer's push to find metric for tactic ends amid 'disappointment'.(News)(Joseph Plummer quits Advertising Research Foundation)
Oct 01, 2007; ... Byline: MEGAN MCILROY An industrywide engagement metric, that ever-elusive concept that has baffled some of advertising's brightest minds, took a major hit last week when one of its leading proponents, Joseph Plummer, the Advertising Research Foundation's chief research officer, ...
Cash rolls in, band plays on; Campaign trail: Obama rakes in dough from 'baby bundlers'; Ron Paul snags best video of the season.(News)
Oct 01, 2007; ... Byline: Ken Wheaton The politico's Jeanne Cummings, writing about the rise of small individual donors, says: "Beneath those broad numbers lies harder evidence suggesting a Democratic financial tsunami is building. ... The total number of donors who gave more than $200 in the ...
Why Unilever's laundry business is no easy sell; Henkel, others may not want to pay big to boost presence in tepid market.(News)
Oct 01, 2007; ... Byline: JACK NEFF Retreating from North American laundry could prove trickier than Unilever imagined, as leading candidates to buy its $1.1 billion business face issues that could make a deal unappealing. Unilever's investment bank, Morgan Stanley, originally was ...
With no World Cup, Hispanic media see 2007 ad dollars drop; Spanish-language TV and newspapers take hits as eight of top 10 Latino marketers slash their spend.(Multicultural)
Oct 01, 2007; ... Byline: LAURA MARTINEZ RUIZ-VELASCO Spending on Spanish-language media didn't fall as much as ad revenue for English-language media in the first half of the year, but most Hispanic marketers cut their ad budgets, often by double digits. Total ad spending dropped 0.3% ...
Laundry list; Potential buyers of Unilever's brands.(News)
Oct 01, 2007 ... Henkel Why buy: It'd become the clear No. 2 in North American laundry, develop needed scale in the U.S. and engage global rival Procter & Gamble much more effectively on its home turf. Why not: Henkel wants to get bigger in higher-margin, faster-growing personal ...
'Wheel' deal: People partners with game show; In first for publishers, magazine places brands from Kraft, Sony, P&G.(News)
Oct 01, 2007; ... Byline: BRIAN STEINBERG Buy a page in Time Inc.'s People magazine, and your product could end up as a "double wedge'' on the Wheel of Fortune. People has struck a multiplatform ad deal with the game show "Wheel of Fortune'' that encompasses print ads, online ...
Work of the Week.(Work)
Oct 01, 2007 ... Creativity Picks outdoor DISCOVERY CHANNEL: "LONDON INK" MOTHER, LONDON To create buzz for "London Ink," the Discovery Channel's newest tattoo reality show, "The Swimmer" crawled through Potters Field at the Tower Bridge, then stroked over to ...
Maybe the Russians are right: Advertising can be a bad thing.(Columns)(Viewpoint essay)
Oct 01, 2007; ... Byline: Rance Crain Mark Tutssel, chief creative officer of Leo Burnett Worldwide and jury president of the Red Apple ad festival in Moscow, put it bluntly: The advertising he and his fellow panelists judged was "good, bordering on very good, but not exceptional.'' ...
The outdoor ads that aren't.(News)(Brief article)
Oct 01, 2007; ... Byline: claudia penteado When is outdoor advertising not outdoor advertising? When it's street furniture. At the same time that sentiment mounts in international markets against billboards and unsightly outdoor ads, cities are busily putting up for bid contracts with ...
Eco Wal-Mart costs marketers green; Retailer's sustainability demands could cut into profits of P&G, others.(News)
Oct 01, 2007; ... Byline: JACK NEFF For wal-mart stores, green marketing isn't just about the color of trees and grass-it's also about the color of money. The retailer's heralded sustainability initiative, labeled a "win-win-win'' for the companies, the environment and consumers, is ...
Miller Chill featured in 'live' ad on 'Late Night'; MADISON & VINE: Brand stars in sketch written by Conan O'Brien's staff.(News)(Max Weinberg)
Oct 01, 2007; ... Byline: JEREMY MULLMAN The aug. 31 sketch started innocuously enough: NBC's "Late Night'' host Conan O'Brien joked to bandleader Max Weinberg that Miller had asked him to do a beer ad for its new Miller Chill brand, but he had refused because doing so would cheapen his image. ...
GET READY FOR TV ADS NEXT TO THE TV DINNERS; IDEA SPOTTING: CBS pushes 'Moonlight' series in cool messaging on doors of supermarket freezers.(News)(Brief article)
Oct 01, 2007; ... Byline: BRIAN STEINBERG After touching down at the supermarket deli, CBS is moving to the frozen-foods section. The Tiffany network's latest promo for its fall schedule involves frosting the doors of supermarket freezers with images for its vampire drama, "Moonlight.'' ...
No more hyperbole-filled panels: How to fix Ad Week.(News)
Oct 01, 2007; ... Byline: David Melancon As another Advertising Week winds down, I'm left with the feeling that while advertising may be dying the slow, painful death everyone is talking about, it's entirely from self-inflicted wounds. As an industry, we expect clients to hire us to help them ...
In trendsetter markets, minorities are a majority.(News)
Oct 01, 2007; ... Byline: Alberto J. Ferrier in most enlightened companies these days, marketing resources are allocated to different target populations. Some of the more common groups are tied to ethnicity and culture: Hispanic, African-American and Asian-American. The bulk of the marketing (and ...
How urban radio fuels the online conversation.(News)
Oct 01, 2007; ... Byline: Carol Watson The media-industry conference season kicked off last week in New York as cable, radio and digital media fought for attention, particularly in the multicultural space. One stop was the Power of Urban Radio Symposium. Among other topics covered was the value ...
Movie-theater owners need directions to Madison & Vine.(News)
Oct 01, 2007 ... I went to the movies the other night to see "Once,'' a powerful and beautiful Irish film. About 10 minutes before the start time, an ad came on the screen for Smirnoff vodka. The spot, called "Signature,'' is from JWT, New York, and it's a wonderful short animated film. But my guess is ...
Ideas are more important than the medium-duh!(News)
Oct 01, 2007; ... Byline: Scott Donaton Buried in a keynote presentation by Yahoo Chief Marketing Officer Cammie Dunaway was this advice to marketers: "Don't budget by medium.'' And as Tony Weisman, Digitas Chicago president, pointed out, they may have been the wisest words spoken during ...
Career in need of a boost? Try being a mentor.(TalentWorks)
Oct 01, 2007; ... Byline: MEGAN MCILROY Teaching a media-planning class last school year at the University of Missouri, Stephanie Padgett got a crash course in Facebook 101. "I couldn't figure out what I was supposed to do. I didn't know that I needed to go seek friends, and I was ...
Four tips for digital design.(Digital)
Oct 01, 2007 ... 1. Make content portable with widgets and RSS so people can interact with it anywhere. 2. Turn on consumer ratings and reviews and allow ...
Chevron says: Yes, we have humanity; Petroleum giant unleashes $15 million push to win over public.(News)
Oct 01, 2007; ... Byline: JEAN HALLIDAY Roughly 10% of Americans "hate us and our industry, and there's nothing we can do to change their minds,'' said Helen Clark, Chevron Corp.'s manager of corporate brand and reputation. Another 10% are on Chevron's side, while the remaining 80% "are open to ...
What's in store: The rise of shopper marketing; P&G, Wal-Mart, Nielsen dive into medium that's growing faster than web.(News)
Oct 01, 2007; ... Byline: JACK NEFF So this is what marketing has come to: The hottest medium around may be pasted to the floor at Wal-Mart or dangling from a shelf on aisle five at Safeway, segmented into such dayparts as "national weekday cereal aisle.'' Laugh if you want, but some ...
What's Facebook cost in Bill bucks?(News)(Microsoft to consider 5% stake in Facebook)(Brief article)
Oct 01, 2007; ... Byline: abbey klaassen The chatter about Microsoft mulling a 5% stake in Facebook worth $300 million to $500 million is a sign of just how hyperinflated valuations have become. Consider, Facebook's revenue is an estimated $150 million this year, yet the price of that stake would ...
No indie digital agency is safe from Sir Martin.(News)(WPP Group acquires Blast Radius)
Oct 01, 2007; ... Byline: MEGAN MCILROY Martin sorrell's gone from wire shopping carts to digital-ad baron. WPP Group, one of the most aggressive holding companies when it comes to snapping up digital-technology firms, is closing in on a deal to acquire Vancouver-based Blast Radius, ...
A SIGN OF THINGS TO COME? Sao Paulo's billboard ban made history. Now other markets could be next.(restrictions on outdoor advertising)
Oct 01, 2007; ... Byline: CLAUDIA PENTEADO And ANDREW HAMPP [rio de janeiro, brazil] A world without advertising is less far-fetched than you think, at least when it comes to outdoor. Sao Paulo made history by banning ads on billboards, neon signs and electronic panels, and now Rio de ...
Texas Instruments sets huge TV push; $100 mil campaign for enormous DLP screens targets NFL, Nascar fans.(News)(National Football League)(National Association for Stock Car Auto Racing Inc.)
Oct 01, 2007; ... Byline: BETH SNYDER BULIK They say everything is bigger in Texas, and everything about Texas Instruments' $100 million marketing campaign is outsize. The marketer is targeting sports fans (football and Nascar enthusiasts particularly) to showcase its digital-light ...
The quest for accountability begins and ends with search; on digital communications.(Digital)(use of search engines by marketing firms)(Viewpoint essay)
Oct 01, 2007; ... Byline: Steve Rubel Earlier this year I had the opportunity to meet some of the pre-eminent thinkers on search from Google, Yahoo, Ask.com and up-and-comers such as Like.com. This has profoundly shaped my thinking about how the web giants are so much more than big stadiums that ...
Do home pages have a place in Web 2.0's future? Avenue A/Razorfish: Brands' main sites decline in importance as consumers' reliance on search grows.(Digital)
Oct 01, 2007; ... Byline: ABBEY KLAASSEN aklaassen@adage.com Garrick schmitt was sitting in a meeting, listening to a client talk about the need to make its website "Web 2.0-compliant,'' complete with tag clouds and profile pages. "Tag clouds?'' thought Mr. Schmitt, VP-user experience ...
PLAYBOY FREER ONLINE, MORE RESTRAINED IN PRINT; Mag cuts circ 13% as it tries to keep up with 'revolution'.(News)(Playboy Enterprises Inc.)
Oct 01, 2007; ... Byline: NAT IVES It's not easy for magazine publishers to set priorities in this tilting media landscape, where print advertising brings top dollar but web audiences grow fastest. Playboy-a title whose content falls squarely into a category that people will still pay real money ...
Keeping people from blowing their covers; How magazines protect exclusive content in age of web, celeb obsession.(News)
Oct 01, 2007; ... Byline: NAT IVES A former Us Weekly editor sued the magazine earlier this month, saying it hurt her career by accusing her of stealing content from its computers. The details are murky-although the FBI got involved, the former editor was never arrested or charged, and the ...
Out of Site at Adage.com.(blogs)
Oct 01, 2007 ... As seen on AdAge.com/bigtent Martinez: Happy Hispanic Heritage Month For those timid souls looking to cash in on Hispanic Heritage Month without embarrassing yourselves, worry no more. Since we still have a couple more weeks to go, and because I feel in a generous ...
At Sunday dinner, may we suggest this divine wine? Israeli grape-made brand's label features Christ.(News)(The Grapes of Galilee)
Oct 01, 2007; ... Byline: JEREMY MULLMAN The success of the so-called "critter quaffers," the often insipid animal-label wines that saw a huge boom in sales earlier this decade, has a fledgling importer thinking the time has come for a "Lord-and-Savior sipper." The Grapes of Galilee, ...
No lie: Truth is at the heart of ads that engage.(News)(Personal account)
Oct 01, 2007; ... Byline: Doug Zanger I have a degree in international studies from the University of Denver. (Notable attendees include Condoleezza Rice, Sinbad, a bunch of hockey players and Ted Shackelford, who played Gary Ewing in "Dallas" and "Knots Landing.") I am the guy you want on your ...
Client cutting the budget? Complain ... then innovate.(News)(managing advertising budgets)(Viewpoint essay)(Brief article)
Oct 01, 2007; ... Byline: Marc Brownstein Sometimes, throwing a tantrum helps. One of the dilemmas of working in a small-to-midsize agency is that you get small-to-midsize budgets. More often than not, the budgets never even make it to midsize. Our agency deals with it. So do hundreds ...
Advertising Week has no excuse for being boring.(Viewpoint essay)
Oct 01, 2007 ... Advertising Week has hit a wall. Each installment of Advertising Week has been a little better than the one before. In its second year, the organizers reduced the number of venues in order to contain the conference sprawl; in its third, they diminished the amount of attention ...
Randomized testing is fast and cheap, but few seem interested.(Column)
Oct 01, 2007; ... Byline: Lenore Skenazy "The end of Intuition" is a terrible name. So boring. But Ian Ayres didn't believe it. That's what he wanted to call his new book about how much better it is to test ideas through random trials rather than just trusting some marketing guru or focus ...
Adults teaching kids about advertising? It should be vice versa; NYC's marketing-focused high school could struggle to cover the basics when the basics keep changing.(MediaWorks)(Editorial)
Oct 01, 2007; ... Byline: Simon Dumenco Can you teach "Throw stuff at the wall and see what sticks"? Last week's announcement that a New York high school that focuses on "advertising and media studies" is set to open as soon as September 2008 has me thinking that maybe we need to ...
Talk no longer that cheap: Price of gossip just went up.(MediaWorks)(Brief article)
Oct 01, 2007; ... Byline: Nat Ives You think it's easy, or cheap, to chase down Brangelina, TomKat, Britney and Lindsay? Have you seen what it costs to get a good cover photo of a celebrity offspring? Last week, Wenner Media's Us Weekly become the latest celebrity weekly to hike its cover price, ...
THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
Oct 01, 2007 ... 8 'The War' Ken Burns documentary a ratings coup for PBS, but old veterans throwing around swear words makes network nervous the FCC will pounce. 6 Maya Rudolph Should she stay or should she go? A week before the premiere, "Saturday Night Live" star waffles about whether or not ...
China's ad festival is no Cannes, but it's getting there.(The World)(China Advertising Festival)
Oct 01, 2007; ... Byline: normandy madden When Qingdao hosted the China Advertising Festival Sept. 20-23, the seaside resort offered an illuminating perspective on Chinese advertising. Held in a different city every fall, the festival began 14 years ago as a gathering point for local ...
People & Players.(Photograph)
Oct 01, 2007 ... new york: advertising week This year's more than 200 events and panels again were designed to attract young talent to the industry; focus the ad world and the public on the social impact of advertising; and shine a "bright light on the influence advertising has on our economic ...
Special Report: 100 leading media companies; The Media 100's U.S. media revenue jumped 8.1% to $287 billion in a year filled with private-equity scheming and big-game hunting (Rupert, meet the Bancrofts). Internet and cable posted big gains, while Yellow Pages and newspapers felt the pinch. Time Warner once again led the pack. see ranking on p. S-5.(Datacenter)(Industry ranking)
Oct 01, 2007; ... Byline: BRADLEY JOHNSON So what's the deal with media? Take your pick. The nation's 100 Leading Media Companies over the past year concocted more than a dozen major mergers, acquisitions and spinoffs with a total value topping $85 billion. Private equity gets much of ...
McPricey ABC leads way with 'Grey' this fall; Exclusive: Sunday night costs the most in annual Ad Age TV price survey.(News)(Survey)
Oct 01, 2007; ... Byline: BRIAN STEINBERG Doctors do make more than housewives. "Grey's Anatomy" holds the crown this fall as the most expensive show on network TV, trouncing last year's leader, "Desperate Housewives." The medical drama is bringing $419,000 per 30-second spot, ...
Industry needs to let go of its 'Mad Men' fantasies.(Viewpoint)
Oct 08, 2007 ... The media should let the ad industry's so-called golden era die in peace. And ad-industry elders should quit encouraging the "Those were the days'' stories that have cropped up every week in the wake of AMC's "Mad Men.'' What such men long for (and, yes, they're all men) are the ...
HOW NETS' WEB-VIDEO PLAYERS STACK UP; ABC, others rush to put shows online, but their delivery methods vary.(News)(American Broadcasting Companies Inc.)
Oct 08, 2007; ... Byline: BRIAN STEINBERG The hottest gadgets around these days include iPods, high-definition flat-screen TVs and digital video recorders. Eager to keep up, the broadcast networks have all launched their own online video viewers to reach that growing audience that's at ease ...
The Heat Index; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
Oct 08, 2007 ... 8 'Pushing Daisies' Quirk is cool in this back-from-the-dead dramedy that seems to have won over the TV critics this year. Now it needs to win over the audience. 6 'Gossip Girl' Not such a ratings blockbuster but getting good buzz among a key demo, a crowd usually found on ...
Out of Site at Adage.com.(Viewpoint)(briefs)(Brief article)
Oct 08, 2007 ... As seen on AdAge.com/bigtent Imada: Marketers can't play dumb Advertising agencies and media planners should listen to (and watch) the programs they are supporting on air. The same should apply to corporate and governmental marketers. The content of programs, in ...
Readers quick to bash idea of widespread billboard ban.(News)(Survey)(Brief article)
Oct 08, 2007; ... Byline: ken wheaton What you say: 59% - With Sao Paulo in Brazil completely banning billboards and other cities mulling such bans, we asked: Is it time for more cities to reduce the number of billboards on their streets? Ultimately, 59% of respondents voted "no." ...
McDonald's gives new meaning to green advertising.(Adages)(contracts of McDonald's and Leo Burnett Company Inc.)
Oct 08, 2007; ... Byline: Ken Wheaton Need inspiration to eat more vegetables? Watching them grow on a McDonald's billboard probably won't help. But it sure looks cool. Leo Burnett Chicago planted 16 varieties of lettuce on a billboard Sept. 25. After plenty of sunlight, water and careful ...
'Onslaught' is a triumph-if you don't count the hypocrisy.(Garfield's AdReview)
Oct 08, 2007; ... Byline: Bob Garfield Well, for starters, it's not just a commercial. It is a great film. "Onslaught,'' the sequel to Dove's Cannes Grand Prix-winning viral "Evolution,'' should get an Oscar. In one brief minute, it indicts the culture's obsession with Barbie-doll ...
27. Katie Bayne; Chief marketing officer, Coca-Cola North America.(Special Report: Power Players)(Brief article)
Oct 08, 2007 ... AD BUDGET: $740.8 million AGENCIES INCLUDE: * Interpublic's Fitzgerald & Co., Atlanta * MDC Partners' Crispin Porter & Bogusky, Miami * Anomaly, N.Y. * Doner, Southfield, Mich. * Venables Bell & Partners, San Francisco ...
The hottest thing in kids marketing? Imitating Webkinz; Bratz, Barbie, Disney all sell toys that connect users to virtual worlds, and millions of children are logging on.(Digital)(MGA Entertainment)
Oct 08, 2007; ... Byline: EMILY BRYSON YORK Pop quiz: Name one of the more common places you'll find a Webkinz stuffed toy today. Answer: Tossed aside and forgotten in the corner of the bedroom. Everyone knows you buy them not for the physical toy but for the ID tag that allows access ...
14. Peter Sachse; Chief marketing officer, Macy's.(Special Report: Power Players)(Brief article)
Oct 08, 2007 ... AD BUDGET: $1.36 billion Advertising handled in-house POWER PLAY: After being demoted and replaced by an outsider, longtime Macy's insider Peter Sachse is back at the marketing helm. Even though it looks like Mr. Sachse, 49, won the internal leadership ...