Advertising Age back issues from March 2008:
HOW THE MALE OF THE SPECIES SHOPS; Where the boys are in the mall (hint: it's not the suit store). Marketers, bring on the shower gel!(News)
Mar 03, 2008; ... Byline: BETH SNYDER BULIK Do men really hate shopping? Sure, we've all heard about-or experienced-the exaggerated groan uttered by the hunters of our species when asked to hit the mall en duo. But is it just a ruse to maintain manliness to their peers? Men's Health ...
More from Adage.com/campaigntrail.(Campaign Trail)
Mar 03, 2008 ... Tracey: You Wouldn't Bring Wine to the Gallo House You wouldn't bring a bottle of wine over to the Gallo brothers' house or give Tiger Woods golf balls for his birthday, so why would you pay good money to run ads on behalf of Barack Obama? ...
More from adage.com/smallagency.(Small Agency Diary)
Mar 03, 2008 ... Brownstein: please step away from the inbox I find myself thinking about e-mail a lot these days. Between my laptop, BlackBerry and a separate cellphone that I also use, there is a lot of digital communication going on from my waking hours to the time I go to sleep. E-mails, ...
Media agency of the year: Starcom.(Special Report: Media Agency of the Year)(Report)
Mar 03, 2008; ... Byline: JEREMY MULLMAN For anecdotal evidence of the ascendancy of media agencies relative to their once-dominant creative peers, Kellogg's Frosted Flakes is as good a case study as any. The cereal brand was built on creative advertising starring its animated Tony ...
How top shops stacked up in '07; Ad Age reviews key media operations' wins and losses, creativity, use of media tools, and management stability.(Special Report: Media Agency of the Year)(Laura Desmond became CEO of the Americas at Starcom MediaVest Group and new CEO Bill Tucker was the lead account man on Kraft Foods and head of client services for the agency)
Mar 03, 2008 ... MediaVest Bill Tucker MediaVest kicked off an impressive 2007 with two blockbuster account wins: $580 million Wal-Mart Stores and $400 million Wendy's International. Making that pair of victories all the sweeter was the fact that the Publicis Groupe-owned agency ...
Innovation should be seen as a tactic, not a business strategy.(Columns)(Column)
Mar 03, 2008; ... Byline: Al Ries Sharper image, home of innovative products such as the Razor scooter, the robotic dog, the Ionic Breeze, the StressEraser and the R2-D2 interactive droid, has just filed for Chapter 11 bankruptcy. Innovation is not a strategy, and companies that depend ...
Blogger smackdown, life pre-MySpace and what's truly obscene; In latest installment of Reader Appreciation Week, reactions to the FCC's Church Lady act and more.(MediaWorks)
Mar 03, 2008; ... Byline: Simon Dumenco It's been too long since I've done a Media Guy RAW (Reader Appreciation Week) column, and I'm sorry about that. Because, once again, I can't overemphasize how much I appreciate the smart, generous people who read, and respond to, this column. Some notes on ...
Home stores seek improvement; Suffering Home Depot, Lowe's plug cheap repairs in housing-market crisis.(News)(Report)
Mar 03, 2008; ... Byline: NATALIE ZMUDA The silver-lining theory holds that when consumers can't sell their homes, they upgrade them. Tell that to Home Depot, which last week reported the first sales decline in its 30-year history. Instead of replacing their kitchen cabinets, consumers ...
Don't blame fragmentation for lousy Oscars ratings.(Viewpoint)
Mar 03, 2008 ... The next time somebody refers to the Academy Awards as the Super Bowl for women, the NFL ought to consider legal action. There's simply no reason to let a lazy association with the ratings-hemorrhaging snoozefest besmirch the good name of one of the last great moments in American mass ...
Major ad categories still failing to target Latino consumers; Synovate: Financial-services missing opportunity; efforts must go beyond ads, focus on relationships.(Hispanic)(Report)
Mar 03, 2008; ... Byline: LAUREL WENTZ Whole categories of marketers are still paying scant attention to Hispanics-and it shows. In financial services, for instance, just 77% of Hispanic adults have any kind of bank account, compared to 90% of African-Americans and 98% of ...
How to make the move up to general manager.(Talentworks)(Survey)
Mar 03, 2008; ... Byline: JERRY NOONAN For all the arguments calling for longer tenure, a majority of marketing leaders aren't intent on being career CMOs. Most aspire to trade their functional experience and take a chance on general management. In a recent Spencer Stuart study of 500 ...
Global Media Agency Network of the Year: Mediaedge:CIA; New-business haul anchored by 'life-changing' AT&T account buoys billings and revenue almost 20% in agency's 'best year ever'.(Special Report: Media Agency of the Year)
Mar 03, 2008; ... Byline: EMMA HALL Mediaedge:cia is a down-to-earth, straight-talking media agency. The global network has all the bells and whistles of the digital age but is never flashy and would rather show marketers tough love than seduce them with sweet talk. The agency wasn't ...
Marketers can learn a thing or two from evangelical Christianity, a brand in decline; Brands of Faith: Marketing religion in a commercial age, by Mara Einstein.(Bookstore)
Mar 03, 2008; ... Byline: MYA FRAZIER Is the evangelical movement suffering a midlife crisis? Or, for those with a more brand-centric world view: Is evangelism entering the "mature'' stage of its brand life cycle? The New York Times Magazine begged the question, "End Times for ...
A new frontier for media companies and marketers; on digital communications.(Digital)(Survey)
Mar 03, 2008 ... Byline: Steve Rubel It wasn't the most-talked-about session at the Interactive Advertising Bureau Annual Meeting last week in Phoenix, but it should have been. In a series of fascinating frames peppered with statistics, Christopher Vollmer from Booz Allen Hamilton ...
THE BLUE-LIGHT BARNEYS: THAT'S KMART'S DESIGN; With fourth-quarter sales down 5.2%, discounter desperate to shed preconceptions about its apparel.(News)(Kmart Holding Corp.)(Financial report)
Mar 03, 2008; ... Byline: NATALIE ZMUDA Quick, think fashion. What's the first retailer that comes to mind? Bet it wasn't Kmart. Coming off a 4.7% same-store-sales decline last year attributed in part to soft apparel sales, the home of the blue-light special is trying to ...
Creative star has a lot of insight; too bad it's illustrated with cringe-worthy 'S&M' advice; Seducing the Boys Club: Uncensored Tactics from a Woman At the Top, by Nina Disesa.(Bookstore)(Book review)
Mar 03, 2008; ... Byline: Nancy Vonk "Seducing the boys Club'' is a welcome sight on bookshelves for a group that has little in the way of guiding lights. An ad woman at the top of the pyramid sharing wisdom on thriving among the men is, well, unprecedented. But Nina DiSesa is both brave and ...
Success on the web doesn't guarantee success on the tube.(MediaWorks)
Mar 03, 2008; ... Byline: Ann Marie Kerwin Much of the talk during the recent writers strike centered on the web: how will writers get paid for work that appears later online and how, really, when you think about it, writers could free themselves from their corporate overlords by creating shows ...
THE question: Should advertising creatives volunteer their services to political campaigns? 56% said it's OK for creatives to work for political campaigns.(News)(Discussion)(Brief article)
Mar 03, 2008; ... Byline: william hupp Not surprisingly, politics is a divisive issue, both in the office and in the polls. Most who responded in the affirmative, like OSU Federal's Laurie Russell, saw no problem with creatives working for a campaign-"as long as they do it as individuals and do ...
Retailers deliver dismal fourth-quarter results; Gap Inc. emerges as the sole winner, while others see declines in earnings.(News)
Mar 03, 2008; ... Byline: NATALIE ZMUDA Last week was a depressing one for retailers. Earnings reports showed the home-improvement sector, including Home Depot and Lowe's, was hardest hit, with each posting double-digit slides in fourth-quarter profits (see story above). Sears Holdings ...
A debate over which is smallest.(News)(concentrated laundry detergents)(Brief article)
Mar 03, 2008; ... Byline: jack neff This year, virtually every U.S. brand is concentrating liquid laundry detergent by at least half to dramatically reduce packaging, water and fossil fuels needed to keep clothes clean. But there's lively debate about who started it all. That raises ...
Being part of Disney family made these Brothers grow big; Multimedia marketing combination led to the Jonas trio's rapid success.(News)(Walt Disney Co. Walt Disney Studios)(Jonas Brothers')
Mar 03, 2008; ... Byline: CLAUDE BRODESSER-AKNER To call the Jonas Brothers' recent success "meteoric'' is inaccurate. It's been much faster than that. Early last year, the Jonas Brothers-Kevin, 20; Joe, 18 and Nick, 15-were just the Jonas brothers. They'd just been dropped from ...
Wanting less but buying more.(News)(paper packaging)(Brief article)
Mar 03, 2008; ... Byline: jack neff Wal-Mart Stores has been arm twisting and scorekeeping to get package-goods marketers to reduce packaging. Most marketers have tales to tell about ingenious ways they've saved the planet by reducing packaging. So why is the hottest segment in ...
No knickers twisting (yet) over Abercrombie video.(Adages)(Abercrombie & Fitch Co. online video for its lingerie brand Gilly Hicks)(jokes on Renetta McCann of Starcom MediaVest Group during the Advertising Women of New York event)(readers of the book 'Freakonomics' asked to blog on motto for the U.S.)
Mar 03, 2008; ... Byline: Ken Wheaton As if Abercrombie & Fitch hasn't made enough enemies. The video on the site for its Gilly Hicks: Sydney lingerie stores has more nudity than you can shake a very firm stick at. (Once at the site, scroll down to GH Film.) Frankly, I don't know how we haven't ...
Even direct marketers alarmed by recession; DMA survey: Economy expected to curb revenue growth in first quarter.(News)(Direct Marketing Association)
Mar 03, 2008; ... Byline: MICHAEL BUSH Despite the fact that it offers one of the most measurable forms of marketing, the direct-response industry is bracing itself for the recession backlash and being cautiously optimistic, to put it mildly, about 2008. The Direct Marketing ...
What all that chatter is really saying; Text analytics can turn customer feedback into more-meaningful insight.(News)
Mar 03, 2008; ... Byline: BETH SNYDER BULIK When rebecca Gillan walks through the lobby of a Starwood hotel, she doesn't want to hear the guests talking about "good'' or even "very good'' service. That's because she knows "good'' is only worth a six or seven when a guest fills out a customer ...
Digital marketing conference.(News)(Brief article)
Mar 03, 2008 ... Jeff Zucker, president-CEO of NBC Universal will, serve as this year's keynote speaker. Here's your chance to hear how he plans to tackle the challenges of the digital landscape. We'll also have Frank Cooper, VP-marketing at Pepsi-Cola North America, Mike Geiger, director of interactive ...
Out of Site at Adage.com.(Columns)
Mar 03, 2008 ... As seen on AdAge.com/bigtent Miller: Race is still an issue The misunderstanding of multicultural vs. multiracial marketing is ongoing. The assumption that lifestyle marketing is the end-all and that race is no longer an issue for consumers is a huge misstep by many ...
Why you should be in the media-agency business.(News)(Booz Allen Hamilton)
Mar 03, 2008; ... Byline: ABBEY KLAASSEN Media agencies: They're the new creatives, campaign developers, insights engines, production shops and ROI trackers. And they're enjoying an increasingly close and valued partnership with marketers. When Booz Allen Hamilton asked marketers ...
Risky business can be beneficial.(News)(startup)(Brief article)
Mar 03, 2008; ... Byline: abbey klaassen Risk: the new agency business model? Why not? asked Group M Interaction CEO Rob Norman, who spoke to the 400 publishers and internet-advertising execs at last week's Interactive Advertising Bureau annual meeting in Phoenix. At a time ...
McCain campaigners prove masters of advertising ROI.(News)(John McCain )(return on investment)(political advertising expenditure)
Mar 03, 2008; ... Byline: Ira Teinowitz Sen. barack obama's campaign is winning the advertising spending contest as the Democratic presidential race heads for critical stops this week in Texas, Ohio, Rhode Island and Vermont. In another apparent demonstration of fundraising prowess one ...
Awards shows: Festival Caribe.(Hispanic)(Brief article)
Mar 03, 2008; ... Byline: laurel wentz [Panama City, Panama] The annual 14-country Caribbean advertising show Festival Caribe, organized by Panama's Circulo de Creativos, has a fairly loose definition of Caribbean: The U.S. Hispanic market counts. And when Ecuador, which has no festival of its ...
Discussion of Tilley's death brings out worst in industry.(advertising executive Paul Tilley)(Column)
Mar 03, 2008; ... Byline: Jonah Bloom The tragic death of Paul Tilley last week triggered one of the ugliest, most narcissistic displays I've seen from the ad industry. Instead of remembering the man, or doing the inevitable soul-searching about why a 40-year-old who apparently had a lot to live ...
FIX THE ACTUAL PROCESS OF DEVELOPING NEW PRODUCTS; GET GOING: There is much that can be done very early in the game.(CMO Strategy)(Viewpoint essay)
Mar 03, 2008; ... Byline: BARBARA BENJAMIN An article published Oct. 1, 2007 in Advertising Age sported the provocative headline, "Want New Products That Get Noticed? Change the Process.'' The article offered data regarding marketers' views of product introductions. And it's a dismal ...
MOVE PAST STEREOTYPES AND CONNECT WITH CIOs; HOOK UP: Why the IT organization doesn't have to be a marketing obstacle.(CMO Strategy)(chief marketing officers - chief information officers relationship)
Mar 03, 2008; ... Byline: CINDY COMMANDER Chief marketing officers work tirelessly to meet the needs of their customers, who are demanding a higher level of personalization as they interact with marketers. CMOs want to implement better websites, more-effective customer-relationship-management ...
Starcom puts Applebee's into the 'Friday Night' game.(Special Report: Media Agency of the Year)('Friday Night Lights')
Mar 03, 2008; ... Byline: jeremy mullman So you have a national brand dependent on prime-time TV advertising and need a TiVo-proof solution? Faced with that challenge for client Applebee's, Starcom took a novel approach: It got the brand a recurring role on NBC's high-school-football ...
Microsoft: Google is our only competitor in ad-platform game; At IAB conference, Microsoft claims top spot, but AOL and Yahoo say they shouldn't be overlooked.(Digital)(Interactive Advertising Bureau)
Mar 03, 2008; ... Byline: ABBEY KLAASSEN [phoenix] Given the bid Microsoft made for Yahoo last month, it's not surprising that the software giant's executives believe that when it comes to ad platforms, their only rival is Google. And that's the message they're taking to publishers. ...
In an effort to get 'cool,' Microsoft finally calls in Crispin; Hopes hip shop can help sex up Windows' image with $300 million push.(News)(Crispin Porter & Bogusky)
Mar 03, 2008; ... Byline: MATTHEW CREAMER And ALICE Z. CUNEO When it comes to cool, some companies just have it, some earn it and some try to buy it. This year, Microsoft will remind us that it's firmly in that third category when it drops upward of $300 million to try to convince ...
DIVIDED TAPESTRY ADDS 20% MORE BILLINGS AT STARCOM MEDIAVEST; With two separate units embedded in agencies, SMG Multicultural has picked up (mostly Hispanic) work for clients such as Wal-Mart.(Special Report: Media Agency of the Year)(Starcom MediaVest Group)
Mar 03, 2008; ... Byline: LAUREL WENTZ Hispanic agencies still retain a surprisingly big chunk of media planning and buying within their own media departments, but the inevitable move toward specialist multicultural media shops accelerated with the split of the biggest Hispanic media buyer, ...
Unilever, P&G war over which is most ethical; Touting programs that benefit humanity offers big payoff for marketers.(News)(cause related marketing)
Mar 03, 2008; ... Byline: Jack Neff Procter & gamble Co. and Unilever have battled over many things over the decades, from soap shares to spy scandals. But the latest battleground may be the most surprising and intriguing-a race to show who's best at saving the world. Nothing ...
The lessons Starwood learned.(News)(Starwood Hotels and Resorts)
Mar 03, 2008 ... Good is not great. Guests who claim a good stay are only moderately satisfied. Guests who use superlatives to describe their stays are much happier and more likely to rate the hotel as a nine or 10. Lurking works. The Starwood Lurker, also openly known as Starwood employee ...
HOW HORROR STUDIO HOPES TO MAKE KILLING; After Dark Films plans to release its next bloodfest with no rating and market DVD at the same time.(News)('Frontier(s)')
Mar 03, 2008; ... Byline: CLAUDE BRODESSER-AKNER When after dark films CEO Courtney Solomon does business, Hollywood usually watches with its hands over its eyes. Not this time. Given the sobriquet of "President Gore'' in the indie film community, Mr. Solomon now has the rapt attention ...
Global Gallery.(Special Report: Media Agency of the Year)(Starcom MediaVest Group)(Mediaedge:cia)
Mar 03, 2008 ... Media agencies are tackling a host of challenges around a world increasingly cluttered with ads. Honorees Starcom and Mediaedge:cia, along with other shops, submitted these incisive attempts to connect with consumers-and not one is a 30-second spot. Mediaedge:cia: ikea ...
Tilley was passionate, inspiring.(News)(advertising executive Paul Tilley)(In memoriam)(Brief article)
Mar 03, 2008; ... Byline: John Siebert Ask anyone who knew and loved Paul Tilley, and they'll tell you spending time with him was unlike anything else. They'll talk about his sheer presence, of course. He was larger than life in every way, from his beefy handshake to his booming voice ...
The Texas Musical Massacre: Hillary and Barack keep serenading Latinos.(Campaign Trail)(Hillary Clinton)(Barak Obama)
Mar 03, 2008; ... Byline: Laura Martinez With the texas primaries around the corner, the presidential hopefuls have wasted no time pandering to Latinos, who constitute more than 50% of the state's population and could even decide the fate of the Democratic nomination. And what better way to do ...
Brand Obama was built to thrive on social networking.(Campaign Trail)(Viewpoint essay)
Mar 03, 2008; ... Byline: Joe Erwin The obama brand evangelists continue to make a real difference, boosting the senator's ascension in the polls and his momentum in the primaries. As the Clinton campaign now realizes, being behind in organization on the ground and further behind in using the ...
This is a global industry, right? So show Montana some respect.(Small Agency Diary)(Viewpoint essay)
Mar 03, 2008; ... Byline: Jeff Welch If i've learned anything in my years of building an ad agency in Big Sky Country, it's that everyone wants to live here, but no one wants to work here. Alex Bogusky probably summed it up best in an interview last summer. "What am I going to do, ...
Here are four ways to build the trust it takes to keep your clients around.(Small Agency Diary)(Viewpoint essay)
Mar 03, 2008; ... Byline: Bart Cleveland According to AgencyFinder, the average client-agency relationship lasts two to three years. The site also gives two main components in a successful relationship: trust and confidence. Obviously we agencies are not so hot at establishing either. Perhaps we ...
Hyundai invites consumers to 'discover' the brand; Auto marketer tailors TV and online efforts for Hispanic buyers.(Hispanic)(Hyundai Motor America)(Brief article)
Mar 03, 2008; ... Byline: LAUREL WENTZ With a new head of multicultural marketing and its third Hispanic agency in less than three years, Hyundai Motor America-with only a 2.7% share of Hispanic car sales-is tackling Latino consumers who don't really understand the Hyundai brand. The ...
Call for entries.(Hispanic)
Mar 03, 2008 ... Ad Age's Hispanic Creative Advertising Awards is now open for entries. TV, radio, magazine, newspaper, out-of-home and interactive ads and websites targeting U.S. Hispanics that broke between May 1, 2007 and April 30, 2008 are eligible. There are also categories for ...
Media Morph: Shifd.(Digital)(online information service )(Product/service evaluation)(Brief article)
Mar 03, 2008; ... Byline: nat ives WHAT IT IS: Shifd is basically an online repository for your notes, maps and links designed to simplify clipping and transferring content from the web to mobile devices and vice versa. Ditto for accessing your information, whether you've got a desktop in front ...
CNN gives biz sites run for their 'Money'; Now with online video, CNNMoney.com is a bigger threat on the web.(News)
Mar 03, 2008; ... Byline: BRIAN STEINBERG Energetic newscaster Poppy Harlow stands in front of a wall of stock charts discussing Starbucks' recent decision to close outlets for three hours to give workers additional training. She moves on to talk about job cuts at Siemens and aggressive moves by ...
DONOVAN SET TO UNVEIL DIGITAL SYSTEM; Media biller says iDesk app will evolve to serve agencies' needs.(News)(Michael Donovan and Henry Lawson Donovan of Data Systems Inc.)(Interview)
Mar 03, 2008; ... Byline: MEGAN MCILROY Donovan data systems, the media-tracking and -billing system used by most of the large media-agency networks, is set to unveil a campaign-management system for the digital buyer at this week's 4A's Media Conference in Orlando, Fla. The system, ...
Mags grow online but still dwarfed by web bigs.(News)(online magazine publishing)
Mar 03, 2008; ... Byline: NAT IVES When the magazine industry turned out for its latest digital conference last week, no one doubted the importance of the web. But now that they've moved online, many major magazine publishers are finding themselves nobodies in the new neighborhood, overshadowed ...
WHAT'S ON MCDONALD'S OLYMPIC-MARKETING MENU; Q&A: Fast feeder's 'biggest activation ever' includes sending 200 kids to event.(News)(chief marketing officer at McDonald's Mary Dillon )(Interview)
Mar 03, 2008; ... Byline: EMILY BRYSON YORK One message, 118 countries. Since Mary Dillon took over as global chief marketing officer at McDonald's in October 2005, she's been working to strengthen and interpret the company's "I'm lovin' it'' ad message-which she describes as having ...
Tragic tale of creative but complicated man.(News)(Paul Tilley of DDB Worldwide)
Mar 03, 2008; ... Byline: JEREMY MULLMAN And EMILY BRYSON YORK Ddb chicago creative chief Paul Tilley was his usual affable, outsize self as he sat through routine planning meetings in Chicago and a client meeting in New Orleans on Feb. 19 and 20. "He was quintessential Paul,'' said ...
Clients remember Paul Tilley.(News)(DDB Worldwide)(In memoriam)(Brief article)
Mar 03, 2008 ... "Paul Tilley's tragic passing touches us deeply. We will remember him as a good man and a creative leader whose impressive record of achievement will stand as a lasting tribute to his talents. We send our deepest sympathies to his family.'' - Mary Dillon, global chief marketing officer, ...
News outlets fixate on Starbucks' no-joe play.(News)(Starbucks Corp.)
Mar 03, 2008 ... Byline: AD AGE STAFF Cost: an estimated $2 million to $4 million in lost coffee and muffin sales. ROI so far: hundreds of millions of dollars worth of media coverage for Howard Schultz's turnaround attempt; some better-trained baristas; and a rise in sales for Dunkin' Donuts. ...
Clinton can ask the question, but she may not like the answer.(Garfield's AdReview)(Hillary Clinton)
Mar 03, 2008; ... Byline: Bob Garfield Hillary haters rejoice. In an act of political desperation leading into Tuesday's make-or-break Texas and Ohio primaries, Sen. Clinton has released a campaign ad that pundits and partisans will declare a reprise of LBJ's notorious "Daisy.'' ...
THE HEAT INDEX; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)
Mar 03, 2008 ... 10 Jay Leno - Set to relinquish "The Tonight Show" to Conan O'Brien in '09, ABC, Fox and Sony Pictures are all eager to hand him his own show. 8 Jimmy KImmel - His retort to girlfriend Sarah Silverman's "I'm F-ing Matt Damon" is a viral video hit about doing Ben Affleck. ...
People & Players.(Time.com)(South Florida Interactive Marketing Association)(Levi Strauss & Co.)(Brief article)
Mar 03, 2008 ... new york: 10 Questions for Sean Combs Time features the hip-hop mogul in its first live "10 Questions" event. (From l.) Taylor Gray, associate publisher-global marketing, Time; Mr. Combs; Leslie Grand, VP, Carat; and Josh Tyrangiel, managing editor, Time.com. Fort ...
Creativity Top five.(Work)(advertising music)(Prada S.p.A.)(Discovery Communications Inc. Animal Planet)(AT&T Inc.)
Mar 03, 2008 ... Welcome to the Creativity Top Five, a weekly video series recapping the best and brightest work featured at Creativity Online. This week we take a look at Absolut's musical machines; how BBDO, New York, and Martin Scorsese see "Bedtime" for AT&T; Specsavers' shepherding skills ...
Why you should be in the media-agency business.(News)
Mar 03, 2008; ... Byline: ABBEY KLAASSEN ***** Correction: RE: "Why You Should Be in the Media-Agency Business'' (AA, March 3). The story misstated the survey as saying media agencies are benefiting from a closer relationship with marketers. In actuality, it is media sellers that the ...
K-C brings teary tales of games to big screen.(News)(Kimberly-Clark Corp.)(Correction notice)
Mar 10, 2008; ... Byline: JACK NEFF ***** Correction: In "K-C Brings Teary Tales of Games to Big Screen'' (AA, March 10), the public relations firm Taylor was incorrectly referred to by its former name, Alan Taylor Communications. While it has a large specialty in sports programs, ...
Reruns go from deja vu to new; Networks keep viewer attention by adding extra features to rerun episodes.(News)(ABC Entertainment Television Group)(CBS Broadcasting Inc.)(Starcom Entertainment)
Mar 10, 2008; ... Byline: BRIAN STEINBERG TV networks are trying to get viewers excited about some of the most boring things on the air: reruns. ABC has spiced up week-old episodes of "Lost'' by running onscreen commentary that offers viewers more background on the action taking place ...
The best job for you isn't the one that picks you.(TalentWorks)
Mar 10, 2008; ... Byline: DAVE HOLLOWAY In a jan. 14 TalentWorks column, author Brian Brooker wrote about how companies can nurture and retain their employees. It's an insightful article. However, it leaves half the story untold: It doesn't address how job seekers can find that perfect company ...