Advertising Age back issues from June 2008:
PR industry wrestles with whether to talk up slowdown.(News)
Jun 02, 2008; ... Byline: MICHAEL BUSH The pr business, so adept at glossing over other people's problems, is having a tough time figuring out how to communicate its own biggest issue: an industry slowdown. Some agency chiefs are at odds with data suggesting things aren't all that bad ...
TASTE STRIPS GIVE ADS A NEW FLAVOR; Welch's inserts juice purchase consideration, awareness-even if people don't try them.(News)(Report)
Jun 02, 2008; ... Byline: NATALIE ZMUDA Remember the one about the "lickable'' ad? It garnered millions in free publicity for Welch's and the company that provided the technology, First Flavor, when they teamed up on a two-page insert for People magazine's Feb. 18 issue. Everyone from ...
KRIS KIGER; Senior VP-managing director, visual design, R/GA.(Women To Watch)
Jun 02, 2008; ... Byline: megan mcilroy Look at a few marketing campaigns from Interpublic Group of Cos.' R/GA and you'll notice a common thread. The work-whether it's an in-store kiosk for Nike, a virtual beat-box mixer for Verizon Wireless or a new e-commerce site for Barnes & Noble ...
As Seen on AdAge.com.(Columns)(Brief article)
Jun 02, 2008 ... As Seen on AdAge.com/bigtent Lopez: Why should I lobby my peers? What's interesting is that "lobby'' is one of those words that needs no translation. "Hay que ser lobby!'' is the usual battle cry among my creatives when they feel like the agency should have done ...
HEIDI UEBERROTH; President-global marketing partnerships and international business operations, National Basketball Association.(Women To Watch)(Brief article)
Jun 02, 2008; ... Byline: jeremy mullman Heidi Ueberroth is one of the most powerful women in sports. As the president of the National Basketball Association's global marketing partnerships and international business operations, Ms. Ueberroth heads the NBA's prodigious international ...
Multi-tasking is killing both you and your ad campaign.(Columns)
Jun 02, 2008; ... Byline: Lenore Skenazy You're giving a PowerPoint or maybe your spot is finally on TV. Just what brilliant message is your audience soaking up? "Wow, look at those shoes!'' "U want pizza later?'' Or even "This is gr8!'' The IMs are flying even as scores ...
HOW ABOUT A MANICURE WITH THAT CAR? Dealers try innovative techniques from airport shuttles to green initiatives to lure and keep customers.(Auto Marketing)
Jun 02, 2008 ... Byline: JEAN HALLIDAY Smart auto dealers are getting creative to hold on to current customers and attract new ones, whether it's offering free shuttles to the airport, casting a wider net online or putting on an environmentally friendly face. Mike Sullivan, who owns ...
WHAT EARLY AD SPEND SAYS FOR THE REST OF THE YEAR; Grim outlook as all but GM, Toyota are down in expenditures.(Auto Marketing)
Jun 02, 2008; ... Byline: JEAN HALLIDAY Amid the u.s. industry's worst new-vehicle sales year in a decade, all but the top two automakers, General Motors Corp. and Toyota Motor Sales USA, hit the brakes on measured media spending in the first quarter-and it doesn't look like they'll be letting up ...
McD's dollar-menu fixation sparks revolt; Franchisees say low-cost offerings don't jibe with rising commodity costs.(News)
Jun 02, 2008 ... Byline: EMILY BRYSON YORK With sky-high commodity costs, an increase in minimum wage and consumers trading down to lower-price items, McDonald's owner/operators are starting to push back on the dollar menu credited with much of the chain's turnaround. Several New ...
Even Google has to advertise; Giant markets Maps app using the one medium it's never sold: outdoor.(News)
Jun 02, 2008; ... Byline: ABBEY KLAASSEN Google has built the most powerful brand in the world with nary a bit of brand advertising. But as ads for Google Maps crop up on buses in San Francisco and trains in Chicago, it's clear the company is willing to shell out ad dollars to grow a product ...
Is user-generated content next big thing for mags?(MediaWorks)
Jun 02, 2008; ... Byline: Nat Ives Time Inc.'s This Old House, for its June issue, changed its logo to read "Your Old House,'' thus joining the user-generated game with an issue comprising only material submitted by readers. Inside is a feature on a Connecticut couple's remodeling of their ...
Ford forecast: bright future or false hope? As foreign profit grows, economy, high oil prices spell trouble at home.(Auto Marketing)(Financial report)
Jun 02, 2008; ... Byline: LILLIE GUYER As recently as April, Ford Motor Co. looked to be turning a corner. The automaker, which had lost more than $15 billion in the past two years, posted a surprising $100 million in first-quarter gains and said it expected to be profitable in 2009. ...
MARKETING TODAY: THE DEALERS' VIEW.(Auto Marketing)
Jun 02, 2008 ... As consumers become more fuel-conscious and internet-savvy, dealers are changing their marketing to meet consumer needs. Advertising Age asked some dealers their views on marketing today. What do you think is the best kind of marketing to get cars moving off lots-TV, newspaper, ...
USA TODAY: 'MCPAPER' IN MODERN TIMES; Has country's biggest paid weekday circulation, but can it convince advertisers it's still relevant?(News)(Company overview)
Jun 02, 2008 ... Byline: NAT IVES Even before USA Today was born, critics called a prototype "shallow,'' as well as both "dazzling'' and "bland.'' Naturally it wasn't long after the first issue on Sept. 15, 1982, which led with Princess Grace's fatal car wreck rather than the assassination of ...
LYNDA CLARIZIO; president, Platform A.(Women To Watch)
Jun 02, 2008; ... Byline: claire atkinson It was more than just a promotion. When AOL's Lynda Clarizio leaped from president of Advertising.com to president of Platform A last March, she became possibly the pre-eminent woman in digital advertising. Advertising.com is part of Platform ...
The Heat Index.(MediaWorks)
Jun 02, 2008 ... Weekly rating (0-10) of sizzle and fizzle 10 Stand Up to Cancer ABC, CBS and NBC pushed out Charlie Gibson, Katie Couric and Brian Williams for a morning-show tour to promote the September telethon. 8 'Lost' season finale Now we know what happens to the Oceanic Six, ...
THE 6 MARKETS YOU NEED TO KNOW NOW; The generational groups in the United States today vary widely by taste, need and media consumption.(CMO Strategy)
Jun 02, 2008; ... Byline: KENNETH GRONBACH Five major generational markets exist in the United States. Shaped by cultural circumstance, world events and fertility, they each span about 20 years and vary greatly in size-as well as in economic, social and political impact on the U.S. population ....
LAUREN ZALAZNICK; President of women's lifestyle networks, NBC Universal.(Women To Watch)
Jun 02, 2008; ... Byline: andrew hampp As president of Bravo, Oxygen and NBC Universal's other women's lifestyle networks such as iVillage, Lauren Zalaznick has one of the longest job titles at her company. But her mission is singular: bring "targeted mass'' to the legions of advertisers seeking ...
JANE HU; Head of business operations, Vuguru.(Women To Watch)
Jun 02, 2008; ... Byline: daisy whitney Appointment viewing came to the internet last summer, thanks to Jane Hu. That's no easy task given that internet entertainment's calling card is that you don't have to tune in at 9 p.m. on Thursday night to watch. Ms. Hu got around that by ...
LETTERS: Pulled Dunkin' Donuts ad strikes a nerve.(Viewpoint)
Jun 02, 2008 ... Re: "Dunkin' Donuts Kills Rachael Ray Ad'' (AdAge.com, May 28). I'm glad someone brought this up. I've always thought Wilford Brimley's mustache was clearly a Josef Stalin reference. How many people were brainwashed into communism with those oatmeal commercials? I shudder to think. ...
Lenovo picks running mates to carry the torch in China.(Adages)
Jun 02, 2008; ... Byline: Ken Wheaton The ultimate status symbol in China today is to be an Olympic torch bearer, and advertising executives are rushing to get into the relay, now wending its way through the country before ending up at the opening ceremony in Beijing on Aug. 8. Some ...
CHERYL CATTON; General director-car marketing, Chevrolet, General Motors Corp.(Women To Watch)
Jun 02, 2008; ... Byline: jean halliday Cheryl Catton has played a pivotal role in the successful launch of Chevrolet's 2008 Malibu. As general director of Chevrolet car marketing, Ms. Catton developed positioning, packaging and pricing strategies for the sedan. She and her team ...
Rachael Ray's paisley scarf puts media on orange alert.(News)
Jun 02, 2008; ... Byline: MATTHEW CREAMER And EMILY BRYSON YORK Time was, the only reason a marketer would pull an ad was because it wasn't selling stuff. Now all that's required to knock a spot out of circulation is an outraged blogger with bad eyesight. Dunkin' Donuts learned that ...
The question: Does American Airlines' move to charge for checked luggage offer a marketing opportunity for rivals? 86% said American's surcharges give rivals an opportunity.(News)(Survey)(Brief article)
Jun 02, 2008; ... Byline: jonathan lemonnier Ad Age readers were clear on this week's poll: Rivals can capitalize on American Airlines' $15 surcharge for the first checked bag. But few believed the airline industry would take advantage of the opportunity. Some said the only advantage ...
ANNE BOLOGNA; founding partner-ceo, Toy.(Women To Watch)(Toy Group)(Brief article)
Jun 02, 2008; ... Byline: rupal parekh Ask Anne Bologna what it's like being the founding partner and CEO of indie agency Toy, and she'll say it feels like a dream. Despite years in the agency business, Ms. Bologna, 51, says she never imagined one day she'd own her own shop. Before ...
ALISON TARRANT; Senior VP-integrated sales and marketing, the CW.(Women To Watch)(CW network )
Jun 02, 2008; ... Byline: brian steinberg If you want to get your product in front of teens and tweens in a way that doesn't seem obnoxious, talk to Alison Tarrant. The senior VP-integrated sales and marketing at the CW network has been one of the key people behind the scenes ...
TRACEY SCHEPPACH; Senior VP-video innovation director, Starcom USA.(Women To Watch)
Jun 02, 2008; ... Byline: brian steinberg Starcom's Tracey Scheppach finds herself in the midst of a real firefight these days. Cable-system operators offer a virtual treasure trove of consumer data. Their set-top boxes could track how viewers scamper across their channels second by second . But ...
NANCY HILL; President-CEO, American Association of Advertising Agencies.(Women To Watch)(Occupation overview)(Brief article)
Jun 02, 2008; ... Byline: rupal parekh Talk about being a born leader. Nancy Hill began her leadership training as the oldest of four siblings growing up in a middle-class family in rural Warren, Pa. Today, the agency veteran is president-CEO of the American Association of Advertising ...
VIVI ZIGLER; Exec VP-NBC digital entertainment and new media, NBC Universal.(Women To Watch)(Company overview)
Jun 02, 2008; ... Byline: daisy whitney If you visited NBC.com more than a year ago, you might have had trouble finding last night's musical performance from "Late Night With Conan O'Brien,'' or when you played a clip from "The Office,'' it might have sputtered. Now video on NBC.com ...
Ads for lube manage to arouse interest and satisfy TV bosses.(Garfield's AdReview)
Jun 02, 2008; ... Byline: Bob Garfield Advertising often gets accused of inventing problems that aren't really problems in order to sell us stuff we don't really need. Static cling and dishwasher spots, for instance. Of course, if you've ever experienced the horror of having your ...
MARKETERS, DON'T JUST BLINDLY FOLLOW LATEST MEDIA TRENDS; Why 'because all the cool kids are doing it' isn't a good excuse for running to nontraditional media.(CMO Strategy)
Jun 02, 2008 ... Byline: GREG ANDERSEN One of the first messages ever posted to my profile on Facebook was from my 16-year-old niece in Nebraska. It said: "What are you doing here?'' Even though they were just words on a screen, I could hear the tone in it. What are you doing here? In her mind, ...
How can I get the best out of my summer interns?(TalentWorks)(Internship programs)(Viewpoint essay)
Jun 02, 2008; ... Byline: Brad Karsh Flowers are in full bloom, season finales are dominating the airwaves, and the end of the school year is upon us. That can mean only one thing: It's intern season! Interns can be an incredibly valuable resource. They can provide fresh ideas and ...
BORDELLOS ON BILLBOARDS; Bleak economy impels brothels to exercise recent right to market.(News)(Nevada Brothel Owners' Association)
Jun 02, 2008 ... Byline: CLAUDE BRODESSER-AKNER Sex sells, but will it advertise? In Nevada, where legal brothels have operated since the late 19th century, business is suddenly a bit slow. George Flint, director of the Nevada Brothel Owners' Association, said revenue at the 25 legal ...
CAROLINE SLOOTWEG; Director of digital marketing and new media, Unilever.(Women To Watch)
Jun 02, 2008; ... Byline: emma hall As director of digital marketing and new media, Caroline Slootweg has seen Unilever's online budgets double annually for five years. The consumer giant's big investment in digital is in large part due to Ms. Slootweg's continued push for new and ...
MELANIE HEALEY; Group president- feminine and health care, Procter & Gamble Co.(Women To Watch)
Jun 02, 2008; ... Byline: jack neff There are many ways to think about feminine care, including the one many people prefer: not at all. Melanie Healey isn't one of those people. In fact, the group president-feminine and health care at Procter & Gamble Co. says the best way to think ...
Fruit, 61, left indelible marks on A-B and Coke.(News)(Obituary)
Jun 02, 2008; ... Byline: JEREMY MULLMAN And NATALIE ZMUDA Charles b. "chuck'' Fruit-who transformed two of the nation's top beverage marketers; was among the first to spot, and invest in, the potential of ESPN and "American Idol''; and helped invent modern sports marketing-is being lauded on ...
MARYELLEN TORRES; VP-marketing, A.J. Wright.(Women To Watch)
Jun 02, 2008; ... Byline: mya frazier It's quite a shift to go from marketing a Midwestern big-box grocery-store chain to an urban fashion-retail chain known for its bargain-basement prices. But those who've worked with Maryellen Torres, VP-marketing at A.J. Wright, say she's more ...
People & Players.
Jun 02, 2008 ... new york: women's health gets "down to earth" The magazine teams up with the Environmental Media Association to kick off Generation E, a year-long series of events to raise environmental awareness (From l.) Tina Johnson, VP-editor in chief, Women's Health; actress Chloe Sevigny; ...
InBev: Aggressive marketer with a diverse portfolio.(News)(InBev S.A. mergers with advertising agencies, soft drink industry, Interbrew)(Brief article)
Jun 02, 2008; ... Byline: claudia penteado [rio de janeiro, brazil] InBev might not spend as flagrantly as Anheuser-Busch, but with 70% of Brazil's beverage market, it is known as an aggressive and innovative marketer. The company is in trouble in Brazil for making beer bottles slightly bigger ...
Chuck Fruit: A marketing guru with a diplomat's touch who embraced change.(News)
Jun 02, 2008; ... Byline: John Dooner Chuck fruit was a gentleman, polite and caring and fair. He had a keen intelligence and a diplomat's approach to business. In a world where chaos and conflict often set the agenda for the day, Chuck would foster engagement and collaboration that cut through ...
LISA CAPUTO; Chief marketing officer, Citi.(Women To Watch)
Jun 02, 2008; ... Byline: tiffany meyers Most marketing executives know a thing or two about office politics. Lisa Caputo knows politics for real. She served as press secretary to Hillary Clinton during Bill Clinton's first term as president. "Hillary Clinton taught me about grit,'' Ms. Caputo ...
Ford, GM give retailers more say over creative; Regional groups get a stronger voice in advertising process.(Auto Marketing)
Jun 02, 2008; ... Byline: JEAN HALLIDAY Ask anyone who thinks they know about auto marketing why most every ad features the standard beauty shot of a sleek vehicle easily cornering hairpin turns, and they'll tell you it's the work of the dealers. It is they, the logic goes, who wield the power to ...
Franchisees lose battle against BK.(News)(Burger King Corp.)(Brief article)
Jun 02, 2008; ... Byline: emily bryson york McDonald's isn't alone in its double-cheeseburger woes. Burger King has had continuing litigation with former New York franchisees Luan and Elizabeth Sadik, who blame its double cheeseburger, along with other problems, for their eventual insolvency ....
How to get your brand on 'Oprah'; There's no pay for play, per se; it's whether she and producers like you.(News)(management of Winfrey, Oprah)
Jun 02, 2008 ... Byline: JACK NEFF She's the queen of commercial endorsement, launch pad for four dozen books on the top of The New York Times bestseller list, fabled hawker-donor of Pontiacs and patron saint of everything from soft-rock sensation Josh Groban to Boudreaux's Butt Paste. ...
KAREN KAPLAN; President, Hill Holliday.(Women To Watch)
Jun 02, 2008; ... Byline: rupal parekh In an industry where shop hopping is the norm, Karen Kaplan has ascended from receptionist to agency president in the past 26 years all under the same roof. To boot, she lives in the same ZIP code where she grew up, in North Boston, with her husband of 25 ...
KAVITA VAZIRANI; VP-media director, Comcast Corp.(Women To Watch)
Jun 02, 2008; ... Byline: andrew hampp Yes, our own Bob Garfield may have wished death upon Kavita Vazirani's company, but there's no denying the lift that Comcast Corp. and its VP-media director have given to an industry mired in an old business model. In 2006, Ms. Vazirani helped ...
CANDICE KERSH; Partner, Frankfurt Kurnit Klein & Selz.(Women To Watch)(Frankfurt Kurnit Klein & Selz P.C.)
Jun 02, 2008; ... Byline: claire atkinson Lawyers aren't often in the limelight, especially in the arts-driven ad world, but Candice Kersh isn't your average brand of legal eagle. Ms. Kersh has spent the past 18 years providing legal services to film, media and advertising clients ...
BRAZILIAN TAKEOVER BID IMPERILS BUD BRAND; Foreign ownership could be problem for brewer's all-American reputation.(News)
Jun 02, 2008 ... Byline: JEREMY MULLMAN As Anheuser-Busch frets over how to ward off a takeover attempt from Brazilian-run InBev, the positioning of its flagship brand might just be the closest thing the No. 1 U.S. brewer has to a poison pill. In fact, A-B distributors and agency ...
AD AGE'S GREEN CONFERENCE.(News)(Brief article)
Jun 02, 2008 ... Want to know how to make your business more environmentally friendly, or how to work with brands that are already walking the walk? Then the Green Conference is for you. "We programmed this event to be move beyond wishful thinking or greenwashing and into the realm of practical, ...
Auto giants find themselves firing on just four cylinders.(News)(Report)
Jun 02, 2008 ... Byline: JEAN HALLIDAY Automakers are switching their national-ad dollars into flogging fuel-efficient, flex-fuel or hybrid vehicles, recognizing that today those are the few sunny spots in an otherwise dismal car-sales market. This week the industry will release U.S ....
Why your car may soon be driving digital advertising; on digital communications.(Digital)
Jun 02, 2008; ... Byline: Steve Rubel If you think there's already enough to distract you in your life, just wait. With Americans spending 100 hours a year commuting, according to the Census Bureau, the internet is coming to your car in a big way-and not just to the front seat either. ...
Think like a venture capitalist and change the marketing model; Sequoia Capital's Mark Kvamme talks about the importance of risk taking in reaching influencers.(Digital)
Jun 02, 2008; ... Byline: ABBEY KLAASSEN When it comes to the ways technology is changing the world, marketers would do well to think like venture capitalists: invest upfront in opportunities with potentially huge payouts and help new technology companies define novel ad models. Ad Age sat down ...
Media Morph: Facebook profile redesign.(Digital)(Brief article)
Jun 02, 2008; ... Byline: abbey klaassen What it is: Facebook is redesigning its profile pages-a risky task, considering its members are uber-sensitive to changes by the service. (Remember the outcry that followed its News Feed intro?) But the upgrade is needed, say Facebook execs, to simplify ...
CAROLYN KREMINS; VP-publisher, Cookie.(Women To Watch)
Jun 02, 2008; ... Byline: nat ives Convincing advertisers and readers to try a me-too publication is usually a lot easier than tempting them with something that's new and busts boundaries. But if you want a bead on the future, better to know your innovators than your followers. ...
CHARLENE LI; VP-principal analyst, Forrester Research.(Women To Watch)(Forrester Research Inc.)
Jun 02, 2008; ... Byline: matthew creamer When Facebook rolled out its much-criticized Beacon ad program, Forrester Research analyst Charlene Li captured the sentiment of many unhappy consumers. Responding to the annoyance she felt when an item about a coffee table she'd purchased online showed ...
PAM HAMLIN; President, Arnold Worldwide.(Women To Watch)(Occupation overview)
Jun 02, 2008; ... Byline: rupal parekh When Pam Hamlin was named president of Arnold Worldwide in 2006, it was three months after the Boston-based agency suffered one of the biggest blows in its history: the unexpected departure of its marquee Volkswagen account despite a nearly decade-long ...
CBS, Spike kick video up a notch; Next-generation players cull user data, improve web viewing experience.(News)(CBS Broadcasting Inc.)
Jun 02, 2008 ... Byline: ABBEY KLAASSEN And ANDREW HAMPP Tv networks have spent two years trying to come up with the perfect video player that will goose their online audiences and lead to engagement and discussion around the shows people are watching. And as both broadcast and cable ...
Hulu's rapid rise to the top.(News)(Brief article)
Jun 02, 2008; ... Byline: andrew hampp It's been only two months, but Hulu shows signs that consumers have an appetite for watching TV shows and clips on sites other than YouTube-with ads, to boot. After an official mid-March launch, the video venture from NBC Universal and News Corp. racked up ...
Serving other media with TV ups appetite for products; Consumers' intent to buy escalates when they see an ad in more than one place.(News)(Survey)
Jun 02, 2008; ... Byline: MEGAN MCILROY As if you needed yet another reason to diversify your media mix, a study shows that consumers' intent to buy products increases dramatically ithey see a brand's ad messages on TV and in other media such as print or online compared with TV alone. ...
Moving TV dollars to cinema ain't so easy; MediaVest intended to shift $100M, but tube remains tough to resist.(News)
Jun 02, 2008; ... Byline: Brian Steinberg In november, ad-buying giant MediaVest started talking to its clients about a potentially radical idea: Moving some ad dollars from prime-time broadcast TV into ads that run on movie screens. MediaVest executives in January even broached the notion that ...
Why your paper may smell fruity.(News)(Brief article)
Jun 02, 2008; ... Byline: nat ives USA Today has launched several initiatives beyond its daily in an effort to find new revenue. Its Open Air magazine, about active living, already has recruited advertisers such as Odwalla that weren't using the core paper. And while USA Today hasn't ...
BRIDGETTE HELLER; Global president-baby care, Johnson & Johnson.(Women To Watch)
Jun 02, 2008; ... Byline: jack neff Bridgette Heller has come nearly full circle in the marketing world-and become well-rounded as a result. She's a graduate of one of the pillars of package-goods marketing, the Kraft (and General Foods) academy that's produced former Gillette Co. CEO ...
HELEN CLARK; Corporate marketing manager, Chevron Corp.(Women To Watch)
Jun 02, 2008; ... Byline: alice z. cuneo At the recent AdTech conference in San Francisco, teens speaking out in a keynote roundtable were asked what companies they considered to be environmentally friendly. The answer from one, which took some marketers in the audience by surprise, was none ...
ANJA CARROLL; Media director-McDonald's USA, McDonald's Corp.(Women To Watch)
Jun 02, 2008 ... Byline: emily bryson york McDonald's USA Media Director Anja Carroll has her plate full, managing the fast feeder's $810 million in measured ad spending. In 2008, that means supporting a Summer Olympics sponsorship. And there's the usual stream of new products, ...
As big banks balk, two upstarts attract deserving but underserved borrowers; FirstAgain,Virgin Money rely on word-of-mouth and online marketing.(News)
Jun 02, 2008 ... Byline: CLAUDE BRODESSER-AKNER Many surveying the consumer-loan landscape see nothing but slag heaps of defaulting subprime mortgages and frozen lines of credit all the way to the horizon. But two upstarts with decidedly fresh marketing and lending approaches are seeing the ...