Agri Marketing back issues from April 2002:
It's an investment ... (For Openers).(Brief Article)
Apr 01, 2002; ... Congratulations to the Best of NAMA winners! Agri Marketing magazine is proud to work closely with the National Agri-Marketing Association (NAMA) to feature the creative work of these great agencies and clients. It's important to emphasize both members of the creative process ...
This month in Agri Marketing ...(Brief Article)
Apr 01, 2002 ... Five Years Ago * A group of senior managers of Farm Journal Inc., along with outside investors, purchase the ag publishing company from Chicago-based Tribune Co. for $17 million. * Best of Show winners at the NAMA convention and trade show are Best of Show - ...
Another shade of green for John Deere; company supports environment through Web site. (Ag Earth Stewards).(Brief Article)
Apr 01, 2002; ... John Deere has added another shade of "green" to its lineup of green agricultural implements. The company launched the "Running Green" environmental Web site last fall as a special section within its johndeere.com Web site. "The way we look at it, if any company is `green,' ...
Rhea & Kaiser Marketing Communications. (Agency News).(hires Jim Zumwalt and Stewart Reeve)(Brief Article)
Apr 01, 2002 ... Rhea & Kaiser Marketing Communications, Naperville, Ill., hires Stewart Reeve in public relations and Jim Zumwalt in account services. Reeve joins as senior account supervisor and will focus on the agricultural markets. Prior to Rhea & Kaiser, he was the director of communications at the ...
Osborn & Barr Communications. (Agency News).(Brief Article)
Apr 01, 2002 ... Osborn & Barr Communications, St. Louis, promotes Amy Bradstreet to director of human resources. She draws on her Berkeley education and ...
Gardner Hatch Marketing Communications. (Agency News).(opens up shop)(Brief Article)
Apr 01, 2002 ... Gardner N. Hatch has launched his own marketing communications consulting business in the Philadelphia metro area. Hatch has 13 years of experience in agricultural ...
Penn Garritano Direct Response Marketing. (Agency News).(hires Sally Ann Schmitt)(Brief Article)
Apr 01, 2002 ... Penn Garritano Direct Response Marketing, Minneapolis, hires Sally Ann Schmitt to work on several of the agency's clients, including Lawson Software, Pfizer and Deluxe. Schmitt joins Penn Garritano from ...
Charleston/Orwig, Inc. (Agency News).(Charleston-Orwig Inc. hires John Stevens)(Brief Article)
Apr 01, 2002 ... John Stevens has joined Charleston | Orwig, Inc., Hartland, Wis., as an associate creative director. Stevens will head one of the creative teams and will also be the lead copywriter on the Arm & Hammer Animal Nutrition, Land O'Lakes Animal Milk Products, and Farmland Feed accounts ....
American Angus Association. (Association News).(promotes John R. Crouch)(Brief Article)
Apr 01, 2002 ... The American Angus Association, St. Joseph, Mo., board of directors names John R. Crouch executive vice president. The appointment comes after serving four months as interim executive vice president, following the death of Richard L. Spader. Crouch has served as ...
AgInsight. (Association News).(provides online financial and risk analysis of farms)(Brief Article)
Apr 01, 2002 ... AgInsight, the wholly owned subsidiary of the Iowa Soybean Association, Urbandale, Iowa, launches Revenue Navigator, a new ...
American Soybean Association. (Association News).(hires Neil Caskey)(Brief Article)
Apr 01, 2002 ... The American Soybean Association, St. Louis, hires Neil Caskey as special assistant to the chief executive officer. Caskey will assist with various projects related to the issues and policy efforts of ASA on behalf of U.S ....
National Oilseed Processors Association. (Association News).(elects Charles A. Bussy as chairman for two years)(Brief Article)
Apr 01, 2002 ... Charles A. Bussy, senior vice president and general manager of Bunge North America, Inc., Soybean Processing Division, St. Louis, was elected to a two-year term as chairman of the National Oilseed Processors Association at its annual meeting held Feb. 8-10 in Palm Springs, ...
Ag stock index.(for the food industry)(Brief Article)(Illustration)(Statistical Data Included)
Apr 01, 2002 ... [GRAPHICS OMITTED] <Pre> STOCK PRICE AT CLOSE OF MARKET Month This Year Exchange: Ago Month Ago Ticker 1/31/02 2/28/02 2/28/01 CAPITAL ...
Bush addresses beef industry. (FYI News & Notes).(supports strong U.S. farm bill)(Brief Article)
Apr 01, 2002 ... President George W. Bush spoke to more than 5,000 cattle industry members at the 2002 Cattle Industry Annual Convention and Trade Show held Feb. 6-9 in Denver. In his address to ...
Soybean checkoff recognizes accomplishments. (FYI News & Notes).
Apr 01, 2002 ... The United Soybean Board, St. Louis, presented its Meritorious Service Awards at the 2002 Commodity Classic in Nashville, Tenn., held Feb. 21-23. Barry Mumby, founding USB director, received the international marketing award for domestic support. The international support award ...
John Deere Pavilion sets milestone. (FYI News & Notes).
Apr 01, 2002 ... Jon Becker of Lynn Center, Ill., became the one-millionth guest of the John Deere Pavilion on Feb. 2. Becker received a new John Deere walk behind mower, and a gift basket filled with a special edition of Genuine Value, a John Deere ...
Lucky grower wins SUV. (FYI News & Notes).
Apr 01, 2002 ... Dan Meier of White Lake, S.D., won the grand prize 2002 Jeep Liberty sports utility vehicle in the Liberty `Drive Your Yields Higher' Sweepstakes held by Aventis CropScience, ...
Bayer sponsors Biotech Conference. (FYI News & Notes).
Apr 01, 2002 ... Bayer Corporation, Pittsburgh, sponsored a two-day conference in Darmstadt, Germany, Jan. 30-31. The conference, Challenges and Benefits of Agricultural Biotechnology, gave more than 50 major oilseed importers, soy processors, and food and livestock feed industry representatives from ...
Bringing space technology to the farm. (FYI News & Notes).
Apr 01, 2002 ... The U.S. Space & Rocket Center in Huntsville, Alabama is celebrating the success of its first major precision agriculture workshop for 2002. The workshop was held Jan. 22-23, and introduced 25 farmers and agribusiness professionals to tools such as the Global Positioning System (GPS), ...
J.C. Robinson awards top honors. (FYI News & Notes).(Brief Article)
Apr 01, 2002 ... The J.C. Robinson Seed Co., Waterloo, Neb., awarded two of its top honors at the company's Leadership Conference in Orlando, Fla., on Jan. 29. Joe Schefers, technical service agronomist for southeast North Dakota, eastern South Dakota and northwestern Minnesota was named ...
Nutra-Park Inc. (At Closing People).(Chris Elliot new president and chief executive officer)(Brief Article)
Apr 01, 2002 ... Chris Elliot is appointed president and chief executive officer of Nutra-Park Inc., Madison, Wis. Elliot is responsible for overseeing and leading all components of the company, including finance, operations, research ...
Kubota Tractor Corporation. (At Closing People).(Nobuyuki Toshikuni, new president)(Brief Article)
Apr 01, 2002 ... Kubota Tractor Corporation, Torrance, Calif., appoints Nobuyuki Toshikuni as president. Toshikuni has served in various engineering and manufacturing capacities and was appointed general manager of tractor engineering in 1999 ....
DuPont Qualicon. (At Closing People).(Kevin Huttman, new president)(Brief Article)
Apr 01, 2002 ... The DuPont Qualicon business appoints Kevin Huttman to the position of president. He will be based at Qualicon's headquarters in Wilmington, Del. The former vice president and general manager of worldwide operations for the Food Safety and Dairy business units at IDEXX Laboratories, ...
Case IH. (At Closing People).(New sales and national accounts director)(Brief Article)
Apr 01, 2002 ... Steven M. Koep joins Case IH, Racine, Wis., as the application equipment director of sales and national accounts. In his new position, Koep manages wholesale and retail sales through Case IH application equipment distributors in North America ....
J. R. Simplot Company. (At Closing People).(Bill Whitacre, new president)(Brief Article)
Apr 01, 2002 ... J. R. Simplot Company, Boise, Idaho, selects Bill Whitacre to lead its newly expanded AgriBusiness Group. Whitacre assumed duties as president of the group in April. In this role, he replaces Larry Hlobik, who in January was named the new ...
IMC Global Inc. (At Closing People).(John J. Ferguson, new president and chief operating officer)(Brief Article)
Apr 01, 2002 ... John J. Ferguson joins IMC Global Inc., Lake Forest, Ill., as president and chief operating officer. Ferguson is responsible for the company's phosphate, potash and animal feed ingredients operations, as well as the distribution, ...
Cargill. (At Closing News).(Launches new brand strategy)(Brief Article)
Apr 01, 2002 ... Cargill, Minneapolis, introduces a new brand strategy -- under the theme, "There's a new Cargill taking shape" -- focused on helping farm and food customers succeed. A new corporate identity, or logo, also is launched to symbolize the change. The new strategy and identity will utilize ...
Bayer CropScience North American. (At Closing News).(New crop science business headquarters)(Brief Article)
Apr 01, 2002 ... Bayer's crop protection business group has selected two principal locations for its future Bayer CropScience North American operations. Research Triangle Park, N.C., will be the site for the company's crop science business headquarters, with general management, administrative, business ...
Farm Progress Companies. (At Closing News).(Farm magazines firm consolidates)(Brief Article)
Apr 01, 2002 ... Farm Progress Companies, Carol Stream, Ill., will consolidate its state-based farm magazines in the areas of the South, Northeast and Northwest in July 2002. There will be six regional titles where 23 magazines currently exist. The realigned titles are to be published as follows: Western ...
Monsanto Co. (At Closing News).(genetically modified corn)(Brief Article)
Apr 01, 2002 ... Monsanto Co., St. Louis, asked the U.S. Agriculture Department's Animal and Plant Inspection Service for permission to move ahead with commercializing a new, genetically modified Bt corn that has undergone four years of field tests and government supervision. The company requested that ...
StarLink. (At Closing News).(lawsuit)(Brief Article)
Apr 01, 2002 ... A federal judge approved a $9 million dollar settlement between consumers and food companies that sold products containing StarLink corn. The companies named in the lawsuit were Kraft Foods Inc., Mission Foods, Kellogg Co. and Azteca Foods Inc. Also named in the suit were Aventis ...
Farm Journal Media and AgWeb.com, Philadelphia, have completed their integration, forming two new business units -- the data services business, managed by Steve Custer, and the AgWeb.com site with its related marketing services, managed by Jeff Pence. (Media News).
Apr 01, 2002 ... Farm Journal Media and AgWeb.com, Philadelphia, have completed their integration, forming two new business units -- the data services business, managed by Steve Custer, and the AgWeb.com site with its related marketing services, managed by Jeff Pence. Within the organization, three new ...
GVIC Communications Inc. has purchased Western Producer Publications, Saskatoon, Canada. (Media News).(Brief Article)
Apr 01, 2002 ... GVIC Communications Inc. has purchased Western Producer Publications, Saskatoon, Canada. The Western Producer is Canada's largest agricultural publisher with news bureaus and advertising offices in seven cities and an ...
Dow AgroSciences has developed The Protector newsletter, a new communication tool for its dealer/retailer customers in the Midwest. (Media News).(Brief Article)
Apr 01, 2002 ... Dow AgroSciences has developed The Protector newsletter, a new communication tool for its dealer/retailer customers in the Midwest. The ...
Hurst & Associates. (Media News).(Brief Article)
Apr 01, 2002 ... Hurst & Associates, formerly of Harwood Heights, Ill., has moved to a new office. The new address is Box 6011, ...
Western DairyBusiness magazine has teamed up with extension dairy specialists throughout the West to publish Western Dairy News each month within the pages of Western DairyBusiness magazine. (Media News).
Apr 01, 2002 ... Western DairyBusiness magazine has teamed up with extension dairy specialists throughout the West to publish Western Dairy News each month within the pages of Western DairyBusiness magazine. This monthly ...
Farm Progress. (Media News).(Sandy Creighton gets more California territory responsibilities)(Brief Article)
Apr 01, 2002 ... Sandy Creighton, Farm Progress regional sales manager, assumes expanded California territory responsibilities and account ...
DairyBusiness Communications. (Media News).(Brief Article)
Apr 01, 2002 ... DairyBusiness Communications hires Tawnya Aguirre as classified ads sales manager. She will be headquartered in the Corona, Calif. office and will be responsible for classified and ...
The National Dairy Shrine. (E-Business News).
Apr 01, 2002 ... In an effort to continually make its Web site new and an excellent source of dairy history and recognition for dairy leaders, The National Dairy Shrine has made several enhancements to its site at www.dairyshrine.org. The new format makes it easier to find needed information, gives ...
Doane Agricultural Services. (E-Business News).(www.corntrak.com)(Brief Article)
Apr 01, 2002 ... Doane Agricultural Services continues to offer corn producers a chance to watch the 2002 corn crop develop with observations by Doane analysts and independent crop consultants from across the Corn Belt. The Web site, www.corntrak.com, will scout fields representing 89 percent ...
AGRIS Corporation. (E-Business News).(introduces eLearning, electronic training tool)(Brief Article)
Apr 01, 2002 ... AGRIS Corporation, Roswell, Ga., launches eLearning, a new training tool that enables agricultural merchants to provide their employees software training without the expense of time and traveling to classes or bringing a trainer to the business. With eLearning, ...
FarmSaver.com, LLC. (E-Business News).(Michael Harowitz new sales director)(Brief Article)
Apr 01, 2002 ... FarmSaver.com, LLC hires Michael Harowitz as sales director, Eastern region. Harowitz brings over 21 years of ag chemical experience, where he worked closely with both growers and retailers ....
NAMA leader's message. (National NAMA News).(National Agri-Marketing Association)(Brief Article)(Editorial)
Apr 01, 2002; ... As I start my year as NAMA President, I see challenge. Not to be confused with lack of excitement, anticipation, commitment and vision but with challenge as the key to what lies ahead this year. Part of that is asking you, the PEOPLE of NAMA, to join in on the challenge and share your ...
NAMA honors the best in leadership. (Leader Award Winners).(National Agri-Marketing Association)(Brief Article)
Apr 01, 2002 ... NAMA has named the organization's national leadership award recipients. Awards were presented at the Best of NAMA awards ceremony, April 17 in Nashville. Below is a listing of each award and the honoree. R.C. Ferguson Award Kathy Cornett This award honors ...
2002 Agribusiness Leader of the Year Charles Fischer Dow AgroSciences, LLC. (Award Winners).(from National Agri-Marketing Association)(Brief Article)
Apr 01, 2002 ... The National Agri-Marketing Association (NAMA) has honored Charles Fischer, president and CEO of Dow AgroSciences, LLC, with the 2002Agribusiness Leader of the Year Award. The award, presented at the Opening General Session of the annual Agri-Marketing Conference & Trade Show, April 18, in ...
2002 NAMA Marketer of the Year Donald Hecht Elanco Animal Health. (Award Winners).(Brief Article)
Apr 01, 2002 ... The National Agri-Marketing Association (NAMA) has honored Donald Hecht, director of sales & marketing, Elanco Animal Health, with the NAMA Marketer of the Year award. The award was presented at the Best of NAMA/ Golden ARC Awards ceremony that kicked off this year's 2002 Agri-Marketing ...
Incentives add to manufacturers' bottom line. (Research Reports).(Survey of crop protection manufacturers satisfaction levels)(Brief Article)
Apr 01, 2002; ... What do ag retailers think of the rebate or incentive programs offered by crop protection product manufacturers? Who utilizes the system the most? Well, retailers seem to be happier with the programs now than in the past and now need them to apply to their bottom line. Results ...
NAMA trade show exhibitors: exhibitors list as of March 20, 2002 (Best of NAMA).(National Agri-Marketing Association)(Brief Article)
Apr 01, 2002 ... Ag Alert, Sacramento, Calif., Booth 104 -- California's only weekly farm publicaton. AGDATA/IML, Charlotte, N.C., Booth 201 -- Information-based marketing services. Agri Marketing, St. Louis, Booth 412 -- Ag industry trade magazine. Agri-America Network, ...
Competition judges have their work cut out. (Best of NAMA).(National Agri-Marketing Association)(Brief Article)
Apr 01, 2002 ... The Best of NAMA/Golden ARC Awards, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and ...
Best of NAMA.(National Agri-Marketing Association awards)
Apr 01, 2002 ... <Pre> BEST OF SHOW -- ADVERTISING CLIENT: Syngenta Crop Protection, Greensboro, N.C. -- Janet Dinsmore AGENCY: Bader Rutter & Associates, Brookfield, Wis. -- Jon Anderson MESSAGE: There is a new and very different broadleaf herbicide coming ... for corn. AUDIENCE: 250+ ...
The secret is out: brand image for Callisto Herbicide has long roots. (Best of show: advertising).
Apr 01, 2002 ... Compiled by Agri Marketing Editors What do penicillin, microwave ovens and Callisto herbicide have in common? All were discovered by accident. The serendipitous finding that the Callistemon plant secretes a chemical that inhibits certain broadleaf weeds is the root of Callisto ...
Raised in the U.S.A.: the Catfish Institute addresses fishy issue with strategic marketing campaign. (Best of show: public relations).
Apr 01, 2002 ... The American farm-raised catfish industry -- the country's first and greatest aquaculture success story -- was invaded by a foreign fish fraud. After The Catfish Institute (TCI), Belzoni, Miss., spent 15 years building a market in the United States, Vietnamese importers effectively applied ...
Chef wins contest with a new twist on a southern favorite. (Best of show: public relations).(Brief Article)(Recipe)
Apr 01, 2002 ... At the 26th Annual World Catfish Festival in Belzoni, Miss., in April 2001, celebrity chefs from notable restaurants throughout the country gathered for a cook-off contest and demonstrated some unexpected and extraordinarily tasty recipes featuring U.S. Farm-Raised Catfish. The contest ...
Potash Corp takes offensive in spreading fertilizer message. (Thinking Outside The Box).(Brief Article)
Apr 01, 2002; ... Disclaimer: If you don't mind being scared by what the public thinks about agriculture (and fertilizer in general), please read on. If you want to see how one fertilizer company is using public relations to put an end to misinformation in the halls of government and the streets of our ...
Machinery Link, Inc. (Marketing People).(hires Gary Brummels)(Brief Article)
Apr 01, 2002 ... Gary Brummels, who most recently served as director of partner relations and project for the manager Iowa Soybean Association and AgInsight, joins Machinery Link, Inc., Kansas City, Mo., as regional field operations and sales manager ....
Buy California Marketing Agreement. (Marketing People).(Brief Article)
Apr 01, 2002 ... Scott Horsfall joins the staff of the newly formed Buy California Marketing Agreement as chief operating officer. As COO, Horsfall will develop ...
Friesen of Iowa. (Marketing People).(hires Jeff Selner)(Brief Article)
Apr 01, 2002 ... Friesen of Iowa has added Jeff Selner to its national sales team. Selner represents Friesen's eastern Midwest sales territory, including eastern Illinois, Indiana, ...
Pioneer Hi-Bred Int'l. (Marketing People).(Marlin Edwards to retire)(Brief Article)
Apr 01, 2002 ... Marlin Edwards, business manager, Wet Milling for Pioneer Hi-Bred Int'l, announces his retirement. Edwards' career has spanned over 31 years at Pioneer in a variety of key leadership roles. He began his career as an area ...
Chore-Time Controls. (Marketing People).(promotes Bob Christenson)(Brief Article)
Apr 01, 2002 ... Bob Christenson has been promoted to product specialist of Chore-Time Controls, Milford, Ind. In this position, Christenson will be responsible for product design and ...
Agribuys. (Marketing People).(hires Vijay Yajnik)
Apr 01, 2002 ... Vijay Yajnik joins Agribuys, Torrance, Calif., as president and chief operating officer. Yajnik joins Agribuys from the World Wide Retail Exchange (WWRE). Prior to that he was Group CIO at the Dairy Farm ...
EDEN Bioscience[R] Corporation Bothell, Wash., has received unconditional approval from the Federal Biological Research Centre for Agriculture and Forestry in Germany for the use of Messenger[R] as a "plant strengthener.". (Marketing News).(Brief Article)
Apr 01, 2002 ... EDEN Bioscience[R] Corporation, Bothell, Wash., has received unconditional approval from the Federal Biological Research Centre for Agriculture and Forestry in Germany for ...
DTN Ag Companies, Omaha, Neb., has forged a partnership with Businesslink, a division of Marketlink, Inc., where Businesslink will be the primary provider of sales and marketing teleservices. (Marketing News).(Brief Article)
Apr 01, 2002 ... DTN Ag Companies, Omaha, Neb., has forged a partnership with Businesslink, a division of Marketlink, Inc., where Businesslink will be the primary provider of sales and marketing teleservices. "Businesslink's ...
Deere & Company, Moline, Ill., and Woods Equipment Company, Rockford, Ill., will discontinue Alloway Industries, L.L.C. -- a joint venture manufacturing operation in Fargo, N.D. (Marketing News).(Brief Article)
Apr 01, 2002 ... Deere & Company, Moline, Ill., and Woods Equipment Company, Rockford, Ill., will discontinue Alloway Industries, L.L.C. -- a joint venture manufacturing operation in Fargo, N.D. Alloway Industries will cease production by July 31, 2002. Alloway Industries makes hay and forage equipment for ...
eMerge Interactive, Inc., Sebastian, Fla., and Excel Corporation, a Wichita, Kan.-based beef processor and a wholly owned subsidiary of Cargill Incorporated, form an agreement to integrate eMerge's VerifEYE[TM] meat inspection system into Excel's beef operations. (Marketing News).(Brief Article)
Apr 01, 2002 ... eMerge Interactive, Inc., Sebastian, Fla., and Excel Corporation, a Wichita, Kan.-based beef processor and a wholly owned subsidiary of Cargill Incorporated, form an agreement to integrate eMerge's VerifEYE[TM] meat inspection system into Excel's beef operations. The system is designed to ...
Farmland Industries, Kansas City, Mo., will sell its Joplin, Mo., fertilizer production plant to Canada's Potash Corp. (Marketing News).(Brief Article)
Apr 01, 2002 ... Farmland Industries, Kansas City, Mo., will sell its Joplin, Mo., fertilizer production plant to Canada's Potash Corp. Farmland operated the Joplin plant for about 50 years. Formerly ...