Recently added articles from B to B:
Media Power 50.(Directory)
Nov 24, 2008 ... NEWSPAPERS Financial Times Phone: (212) 641-6550 URL: www.ft.com Circulation: 152,240 (U.S.) Ad revenue: N/A Ad rate: $50,300 for 1 page 4/C (U.S.) Comment: The salmon-colored daily expanded its relationship ...
Who's who in B-to-B.
Nov 24, 2008 ... MARKETERS Susan Bostrom What: Exec VP-CMO, global policy and government affairs Where: Cisco Systems, San Jose, Calif. Why: Bostrom, who has served as CMO for two years, is responsible for positioning, branding, advertising and growth initiatives at Cisco. She also ...
Marketers need to lead the way.(Publisher's Note)
Nov 24, 2008; ... Byline: Bob Felsenthal The year 2009 is one in which we will all be challenged to drive more leads, more results, and do it more efficiently. You are now much more adept at being accountable, proving marketing worth, brand-building and driving customers to the pipeline than ...
Event venues.
Nov 24, 2008 ... McCormick Place Location: Chicago URL: www.mccormickplace.com Phone: (312) 791-7000 Exhibit space (sq. ft.): 2,700,000 Orange County Convention Center Location: Orlando, Fla. URL: www.orlandoconvention.com ...
Construction pros consider new media; industry outlook.(Vertical Insight: Construction)
Nov 10, 2008 ... As management supervisor at marketing agency Eric Mower & Associates, Donna Ricciardi focuses on clients in the building and construction markets, such as electrical wiring device supplier Pass & Seymour/Legrand. BtoB recently spoke to Ricciardi about best practices for marketing to ...
No small comfort; As small businesses try to make sense of the reeling economy, b-to-b marketers reach out with offers of understanding and assistance.(Special Report: Marketing to Small Business)
Nov 10, 2008 ... Byline: Kate Maddox To address the needs of small businesses concerned about the economy, b-to-b marketers are using a mix of programs-from cost-saving offers to online resources-that help explain what the downturn means to this sector. Key themes are emerging from ...
Visa uses Facebook network to reach small businesses.(Special Report: Marketing to Small Business)
Nov 10, 2008 ... Byline: KATE MADDOX Looking for ways to connect with small businesses and raise awareness of its brand, Visa Inc. earlier this year set up the Visa Business Network on Facebook-the first time it has used social networking as a major b-to-b marketing platform. "Our ...
Goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)
Nov 10, 2008 ... Company: Victorinox Swiss Army, Monroe, Conn. Agency: In-house Market: Incentives managers Quick chase: Victorinox Swiss Army, the famous maker of the ultimate symbol of versatility, displays its wares in workmanlike fashion. The straight-up presentation accenting the quality of its ...
Building your message for a tough market; Struggling sector forces marketers to choose how and where to connect.(Vertical Insight: Construction)
Nov 10, 2008 ... Byline: MARY E. MORRISON It's tough times in the construction industry, and companies trying to market their products and services to construction professionals are turning to more efficient and targeted tactics in an effort to remain relevant and ride out the downturn. ...
Single print ad - Honorable Mention: MasterCard.(Creative)
Oct 27, 2008 ... ***** Correction: In the Creative section of BtoB's Best 2008 (pages 30, 33), the location for Roberts Communications was misidentified. The agency is based in Rochester, N.Y. ***** Agency: Roberts Communications, Tampa, Fla. Campaign name: "RPPS Avoid ...
new campaigns.(Advertising)
Oct 13, 2008 ... Cisco Systems "The Human Network Effect'' Agency: Ogilvy Los Angeles Target audience: IT decision- makers and business executives Campaign objective: Show how Cisco networking technology is changing the way people live and work Media: Online Budget: Undisclosed ...
Objectworld shifts from trade shows to webinars; Tough economic realities push communications company into saving with virtual events.(NetMarketing)
Oct 13, 2008 ... Byline: KAREN J. BANNAN Marketing is a tough game, but it's even tougher when your target doesn't like marketing in the first place. And it becomes even more of a challenge when your company's major competitors- Cisco Systems, IBM Corp. and Nortel Networks-have much deeper ...
Correction.(Correction notice)
Oct 13, 2008 ... In "2008 E-mail Marketer Insight Guide'' (page 13), incorrect contact information was given for ...
BBDO wins Grand CEBA for GE campaign; Ogilvy recognized for digital and online video efforts.(News)
Oct 13, 2008 ... Byline: KATE MADDOX BBDO New York won the Grand CEBA Award for its General Electric Co. "Global ecomagination'' campaign at American Business Media's 13th annual Creative Excellence in Business Advertising Awards Oct. 1. ABM presented the awards at a ceremony at Jazz ...
QuickHits.(News)
Oct 13, 2008 ... DMA: Direct marketing revenue declines in Q2 While direct marketing revenue fell off during the second quarter, the sector still enjoyed growth in profitability, according to the Direct Marketing Association. The DMA's new Quarterly Business Review estimated that direct ...
Volatile markets, shifting strategies.(Opinion)
Oct 13, 2008 ... Byline: Ellis Booker Like a slow-motion train wreck, the stock market collapse the past two weeks has been surreal and unnerving. On Friday at noon, the Dow Jones Industrial Average was down more than 350 points. On Thursday, it fell 7.3% during the final half hour of trading-a ...
'Day in the Life' report shows Internet primary BI source for C-suite.(Special Report: Marketing to the C-Suite)
Oct 13, 2008 ... Byline: KATE MADDOX The Internet is the primary source of business information for C-level executives, according to research from Forbes.com and Gartner Inc. released earlier this year. The report, "Day in the Life of C-Level Executives, Part VIII,'' was based on an ...
BMA honors AmEx for Plum Card.(News)
Oct 13, 2008 ... Byline: CHRISTOPHER HOSFORD The Business Marketing Association of New York last month awarded its Communicator of the Year award to American Express Co. for the campaign that launched the Plum Card for small businesses. Presented Sept. 23 during Advertising Week in ...
CMO Council explores customer experience in difficult market; Home Depot, Marriott, Southwest Airlines top customer engagement rankings.(News)
Oct 13, 2008 ... Byline: DANIEL MCCARTHY As the economy reels from the crisis on Wall Street, a newly released study from the Chief Marketing Officer Council suggests companies must engage with their customers better. The study found consumers are now looking at trusted brands with a ...
E-mail segmentation grows Sony's IT sales.(Strategy)
Sep 29, 2008 ... Byline: Karen J. Bannan When Sony Electronics decided in October 2005 to shift from a combination of direct and channel sales to channel only, it needed a way to get the word out to its resellers as well as boost their loyalty. It also wanted to inform its customers and the ...