Recently added articles from Brand Packaging:
Come together. Right now.(retailers marketing )(Cover story)
Sep 01, 2009; ... Brand owners dominated the retail-brand relationship in the 80s and 90s, whereas this last decade has had retailers at the helm. It's always been a delicate dynamic, but the relationship is showing signs of strain as retailers give store brands more play and everyone feels the recessionary ...
Bottled water causes puppy blindness.(NEXT NOW)
Sep 01, 2009 ... Eco activists have launched a new round of attacks on bottled water companies. The duo behind Tappening.com rolled out an ad campaign this summer with statements like "Bottled water causes blindness in puppies" that they readily admit are lies--a tactic to mock what the ...
Does your packaging come to mind?(NEXT NOW)(Brief article)
Sep 01, 2009 ... Do consumers identify your packaging with your brand? A unique website called Brand Tags (www. brandtags.net) lets you find out. Visitors to the site view a series of brand logos and then type in the first word that pops into their minds. The results are visually ranked in a word cloud: ...
Heard!(NEXT NOW)
Sep 01, 2009 ... "An organization can create change by starting with a great product design philosophy ... change on a scale much larger ...
How much is too much?(NEXT NOW)
Sep 01, 2009 ... In the hope of better preserving the environment, the French National Assembly and Senate have adopted a law that limits the use of packaging in CPG items. But at what expense? Under this law, packaging must be as limited as possible while still respecting the need for product safety, ...