Recently added articles from Brand Strategy:
COMMENT: Serious stuff.(Column)
Feb 23, 2009 ... Last month, I sat down with the chief executive of one of Europe's most celebrated businesses. A few years ago, this company was seen as lagging behind the times, out of step with modern life and lacking in innovation. Now it is a growing powerhouse of smart thinking and practical ...
LAUNCHES: Campaign on happy track.
Feb 23, 2009 ... Coca-Cola has adopted a new strapline called 'Open happiness' with a TV, print, outdoor, in-store and online marketing campaign. It features a new music track from singers Cee-Lo and Travis ...
LAUNCHES: Non-stop Britishness.
Feb 23, 2009 ... UKTV is launching the channel Blighty, an 'unashamed' celebration of all things British, with themed programming. It will target couples in their ...
LAUNCHES: Orange stays with movies.
Feb 23, 2009 ... Orange is launching a new film website to highlight the brand's links with the industry alongside its Wednesdays cinema offer. The ...
LAUNCHES: Tuck into Cajun squirrel.
Feb 23, 2009 ... Walkers crisps has launched six new flavours, including Cajun Squirrel and Chocolate & Chilli. This follows a campaign asking the public for ideas ....