Brand Strategy back issues from February 2000:
I'll drink to that !; Distiller predicts steady growth for coming year and brands every bottle.
Feb 18, 2000 ... Campbell Distillers, the UK-based company of the international drinks group Pernod Ricard, is literally popping its corks with excitement at the prospect of growth for 2000. Since 1 February each division within Campbell Distillers has carried the Groupe Pernod Ricard logo in a ...
Shopping probed; Verdict Research examines grocery sector and show stores' failings.
Feb 18, 2000 ... This month Verdict Research has published two new studies which examine different areas of the retail sector. The first study is entitled How Britain Shops for Food and Groceries 2000. One of the key findings is that across the grocery sector as a whole, loyalty has been eroded ...
It's a magazine !; Mothercare launches new title and predicts big things for its latest offspring.
Feb 18, 2000 ... High street retailer Mothercare has given birth to its own publication, Mothercare Magazine. The title will target expectant and new mothers with an average age of 28. Mothercare anticipates that the average circulation per issue will be in excess of 175,000, significantly more ...
Name change boost; Research shows that more US firms than ever before have changed name.
Feb 18, 2000 ... According to new research from Enterprise IG, the branding and identity consultancy of WPP group, the number of American corporations which changed their names in 1999 exceeded last year's figures by a massive 42%. The research shows that 2733 firms changed names last year, ...
Digest.
Feb 18, 2000 ... Hot-Toast.com, the leading student Internet portal, has announced a sponsorship deal with Marmite, the country's most popular savoury spread. The deal means branding for Marmite across the portal along with sponsorship of the daily opinion poll section of the site. Hot-Toast.com is also ...
Yorkshire goes limp; Durex study shows that people in the North West are the most sexually active.
Feb 18, 2000 ... The 2000 Durex Report shows that more UK condom users are now relying on supermarkets as their main source of purchase. The report found that 22% prefered to buy their condoms at the same time as the groceries, compared with 18% last year.The annual Durex Report was conducted by NOP and ...
Future trends now; American firm highlights ten trends which it thinks will shake the world.
Feb 18, 2000 ... US-based firm Young & Rubicam's Brand Futures Group has outlined '10 trends that will shape the way we live and work' over the next decade. It sees the first decade of the 21st century as a time for enormous change and its research has spotlighted 10 shifts that promise to have ...
Sony loses legal bid; Court of Appeal ruling opens gate for 'PlayStation' software to be sold in UK.
Feb 18, 2000 ... Sony has lost its bid to prevent a US-based company from producing CDs which can convert home computers into PlayStation platforms. The decision has cleared the way for this product to be launched in the UK. Sony brought the suit against The Virtual Game Station who produces ...
BA plans changes; Airline announce ukp600m investment with total portfolio revamp.
Feb 18, 2000 ... British Airways has announced a ukp600m customer investment, the largest customer investment in airline history. The company has promised that the investment will redefine travel for the 21st century as it intends to upgrade the airline's entire product portfolio. This will ...
New boy in the city; Media group launches new standalone agency with impressive client list.
Feb 18, 2000 ... The Leo Group, parent company of Leo Burnett, has launched a new London-based firm. Leonardo will work alongside Leo Group clients - such as Kellogg, Procter & Gamble and Sonera - to provide integrated communication solutions. The company officially launched on 10 February, ...
Living in luxury ?; Latest Fitch study will keep a watchful eye on the big spenders.
Feb 18, 2000 ... The Luxury Monitor, launched this month by Fitch, aims to provide a cross-category perspective on the changing luxury sector, monitoring market trends and changing consumer attitudes and spending patterns. The reseach is a combination of quantitative and qualitative ...
Legal site launches; Firm launch online web resource on legal issues for the advertising industry.
Feb 18, 2000 ... Field Fisher Waterhouse, a City law firm, has launched ad-visers.com - a legal news web site aimed at advertisers. The site offers regular news, guides and articles on the lates legal developments relevant to the advertising industry. Users can register for conferences and order ...
Poor customer service is letting down many web operations; A look at e-commerce ventures in Europe and the US reveals way of improving customer satisfaction.
Feb 18, 2000 ... In November, December and January a spate of studies were published in the US and UK that examined the e-commerce industry and how it performed over the Christmas season. Marketing & Communication Agency (MCA), one of Europe's leading internal communication and management consultancies, ...
The medium is the message; Mac Cato finally begins to understand 1960s communications guru Marshall McLuhan's vision of the future.
Feb 18, 2000 ... Perhaps you recall the scene in Annie Hall: the one where the Woody Allen and Diane Keaton characters are queuing for tickets for some obscure European film. Woody becomes distracted and then exasperated by the man in front, who's sounding off about Marshall McLuhan. Woody ...
Clever packs and a tweaking of ingredients revives soup sector; Tony Watts explores the history of soup and explains how an old favourite has been able to make a comeback.
Feb 18, 2000 ... Soup has been around longer than most dishes. Its arrival almost heralds the birth of cooking, and the British are among the biggest soup consumers in the world. Soup has represented a number of culinary elements during its evolution. It started life as a staple diet in most ...
The mad rush to get on the web; John Cristal says many companies have launched web sites simply as a knee-jerk reaction to their competitors.(Brief Article)
Feb 18, 2000 ... When you see how 'dot.com' in a company's name incites share buying frenzy in the Citynot to mention the rows of dedicated mags on WHSmith's shelvesand the daily press coverageand the reams of PC advertisingit's hardly surprising that a lemming-like panic has set in across UK businesses ...
How to sell sports sponsorship; Phil James argues that sports sponsorship, done properly, offers an affordable means for brands to raise their profile.(Brief Article)
Feb 18, 2000 ... Over the years I have come to see many sports sponsorship 'opportunities'. From talented young athletes through hunt-supporting equestrian events to just about every discipline of motor sport. Proposals from sponsorship-seekers are broadly based on the following propositions: ...
TV advertisers should set their sites on digital games channels; Colin Cardwell advises brand owners to get in early on the next medium phenomenon: digital games channels.(Brief Article)
Feb 18, 2000 ... It's just a bit of fun isn't it. A few games. It's not something you should take seriously. You could be forgiven for thinking that the dedicated games channels on digital platforms are nothing more than a distraction. When you begin to understand that by around ...
Where will convergence end?; Marcus Mitchell and Gareth Pugh discuss the opportunities that the convergence of technologies will offer brands.
Feb 18, 2000 ... The year 2000 has finally arrived, but the once-promised silver jump-suits and airborne hovercars have not. However, technologies which might have been the stuff of science fiction a few years ago are very much with us. What is convergence? Hand-held communication ...
Consumers to select purchases for the 'experience' gained; Individual consumption patterns in the future will be driven by a desire for experiences argues The Tomorrow Project.
Feb 18, 2000 ... The act of purchasing is a fulfilment of several different human needs, which go well beyond the basic needs for food, shelter and clothing. For example, style has largely replaced class and religion as a source of identity, especially for younger people. We have an affinity ...
Ethical issues on the agenda; Companies told to recognise importance of ethical performance in today's accountable society, by Adam Garfunkel.
Feb 18, 2000 ... Green products have been around for years now: The Body Shop has been selling rainforest-friendly cosmetics since the 1970s. Until very recently the received wisdom was that its was a niche market aimed at people with a conscience. But things are changing: supermarkets are proud to sell ...
Battle of the ISP identicals; Ian Brothers argues for greater differentiation between the myriad of Internet Service Providers now on offer.(Brief Article)
Feb 18, 2000 ... Recent times have witnessed a rush among certain well-known brands to establish themselves as ISPs, spurred on by the unceasing media trumpeting of the 'new business era'. If the determinant is what we might label a brand's e-credentials or historic e-competency, then we might consider AOL ...
Consumers demand dental products with cosmetic benefits; Value growth in oral hygiene market spurred on by consumers concerned about appearance of teeth, by Anna Morton.
Feb 18, 2000 ... Consumer awareness of the importance of regular, preventative dental care means that oral hygiene products, especially toothpaste, are a necessity purchase. Increased investment in advertising has been used to maintain high brand profiles and develop the education process further. ...
Study of corporate logos shows the meaning behind symbols; Andy Wilson explains why it is important for companies to think carefully about the logos they employ.
Feb 18, 2000 ... There is currently an advert on television that involves a potential car buyer in the showroom, he is on the verge of signing up to the car in question but cannot quite bring himself to buy it. 'Show me the logo' he insists, as he eulogises about the importance of there being a ...
WWF fights its corner on www; New rule governing domain name disputes offer speedy solution for WWF. Stuart Casey says it's not all good news.(Brief Article)
Feb 18, 2000 ... The Internet Corporation for Assigned Names and Numbers's (ICANN) new domain name dispute policy has replaced the former well known 'network solutions' dispute policy. This new policy became effective, in most circumstances, from 1 January 2000 and is designed to regulate claims by ...
Digest.
Feb 18, 2000 ... Circle.com has launched the Peugeot UK Owners Services Programme, a major extension to peugeot.co.uk. Peugeot-owners will now be able to manage all their motoring needs from a PC and will receive alerts reminding them about servicing and MOT appointments, as well as for road tax and ...
Digest.
Feb 18, 2000 ... McCann-Erickson PR is now the fastest growing agency in the McCann-Erickson European PR network with a growth of more than 50% in staff and revenue. ## Adidas has recently launched a TV campaign with four separate ads. David Beckham, Jonah Lomu, Anna Kournikova and ...
Digest.(Brief Article)
Feb 18, 2000 ... Typhoon Woks has won its court case against Typhoo Tea. Typhoo claimed that Typhoon had infringed its defensive registrations. The judge ordered Premier Brands, owner of the Typhoo brand, to pay 90% of Typhoon's costs. ## Bodyform String, the pantyliner designed to ...
Digest.
Feb 18, 2000 ... NCH Action for Children has launched a promotion in conjunction with Tesco British ham in a bid to raise ukp10,000 for the charity. For the whole of February, Tesco will donate 2p from every sale of specially-flagged packs of ham. ## High street fashion retailer ...