Recently added articles from BtoB:
Agenda.(NEWS)(Business to business market)(Brief article)(Calendar)
Oct 12, 2009 ... OCT. 15 BtoB's NetMarketing Breakfast in San Francisco BtoB Hotel Nikko www.btobonline.com/breakfasts OCT. 1722 DMA09 Direct Marketing Association San Diego Convention Center ...
FTC: No faux social messaging.(NEWS)(Federal Trade Commission)
Oct 12, 2009; ... Byline: Ellis Booker THE SOCIAL MEDIA UNIVERSE lit up last week, reacting to the Federal Trade Commission's 4-to-0 vote to update its rules governing endorsements. The rules on the use of endorsements and testimonials in advertising, which were last updated in 1980, now include ...
Social statistics, corporate comedy, Bigfoot brigade.(NEWS)
Oct 12, 2009; ... Byline: Tanya Meyer SOCIAL MEDIA, MEET KARL MARX. ACCORDING TO NIELSEN CLARITAS, which analyzes in-depth data segmentation of consumer behavior, social networking users who are more affluent than two-thirds of the nation's population are 25% more likely to use Facebook. ...
BPA, ABM add digital data to mix.(NEWS)
Oct 12, 2009; ... Byline: SEAN CALLAHAN Two b-to-b media organizations historically print-centric took further steps this month to adapt to the increasingly digital world. BPA Worldwide, generally known as an auditor of trade publications and other controlled-circulation magazines, ...
Morgan Stanley wins BMA honors.(NEWS)
Oct 12, 2009 ... Byline: CHRISTOPHER HOSFORD MORGAN STANLEY HAS been named Communicator of the Year by the Business Marketing Association of New York, which honored the investment banking company's "World Wise marketing campaign. The campaignpromoting the global capabilities and ...