Recently added articles from BtoB:
Forecasts show slow growth; MAGNA sees 1.2% CAGR through 2014; ZenithOptimedia lowers 2010 outlook.
Nov 16, 2009; ... Byline: KATE MADDOX REVISED AD FORECASTS issued by several major research firms and media companies last month indicate that while the market appears to have bottomed out this year, ad spending growth over the next five years will be painstakingly slow. Media agency ...
Ad:tech New York draws big crowd; Uncertainties facing marketers still dominate discussion.
Nov 16, 2009; ... Byline: CHRISTOPHER HOSFORD Almost 10,000 attendees crowded ad:tech New York expo aisles and conference sessions Nov. 46 at the Jacob K. Javits Convention Center, belying the economic hard times. "I was surprised when I came in, said Eric Pepczun, VP-client services ...
Agenda.(Calendar)
Nov 16, 2009 ... NOV. 18 BtoB's NetMarketing Breakfast in Boston BtoB Westin Copley Place www.btobonline.com/breakfasts DEC. 79 NCDM 2009 Direct Marketing Association Mandalay Bay Resort & Casino, Las Vegas ...
Mobile as marketing medium.
Nov 16, 2009; ... Byline: Ellis Booker JUST A FEW YEARS AGO, THE QUESTION, "When was the last time you read a book? didn't require clarification. Nowadays, it does. "Do you mean in print? [paragraph] I read books on my iPhone and on my Amazon Kindle. And, if the persistent rumors are true, by ...
"BtoB' honors Amex's Shinder, John Deere ads.(News)
Nov 16, 2009 ... Byline: CHRISTOPHER HOSFORD Marcy Shinder, VP-brand management for American Express OPEN, was recognized as BtoB's Top Marketer of 2009 at BtoB's Best luncheon last week in Manhattan. Agency GyroHSR was named best in show for its "John Deere Smackdown campaign on behalf of the ...