BtoB back issues from April 2001:
Benchmarks.(Top 10 Business to-Business Web Advertisers)(Brief Article)
Apr 02, 2001 ... Top 10 B-to-B Web advertisers ...
Acquisition to bolster D&B small-biz services; IMarket deal provides huge leads database.(Brief Article)
Apr 02, 2001; ... Looking to soup up its products and services geared for small businesses, Dun & Bradstreet Inc. last week agreed to purchase b-to-b sales and marketing software and services provider iMarket Inc. for an undisclosed sum. The deal means D&B will gain access to iMarket's ...
Palm shifts marketing from devices to benefits; New products Debut in March, company decides against big advertising campaign.(Brief Article)
Apr 02, 2001; ... Palm Inc. is pursuing a marketing strategy that focuses on the benefits of mobile computing, rather than the device that rests in the palm of your hand. In fact, the hand-held leader will not launch a campaign tied to the two new devices it unveiled last month. The shift is a ...
Online med support, stat!; Companies attempt to resuscitate physician marketing.
Apr 02, 2001; ... As one of New York's top surgeons, Dr. Mehmet Oz is in demand by everyone from coronary artery disease patients to medical students at Columbia University, where he heads up the heart assist device program. As a big spender on medical products, he's also wanted by Internet marketers of ...
Late News.(Brief Article)
Apr 02, 2001 ... Divine assistance for MarchFirst? Facing serious doubts about whether it can survive, MarchFirst Inc. has reportedly found a buyer. An e-mail obtained by AdAge.com said the Internet consultancy has found a buyer for its Central Group and other assets. The e-mail identified the ...
Quote Unquote.
Apr 02, 2001 ... ``When this temporary mismatch between demand and supply growth is corrected, the recovery will be instantaneous and ferocious.'' ...
Goat or Gloat.(ads)(Brief Article)
Apr 02, 2001 ... Company: Brother International Corp., Bridgewater, N.J. Agency: Milton Samuels Advertising, New York Market: Corporate managers Quick chase: Oh, Brother! How many elements can you pack into an ad? Product features appear in a series of ovals; there's the HL-1650 laser printer set atop a ...
Portal Directory.(Directory)
Apr 02, 2001 ... General business b2bNow.com www.b2bnow.com Seattle Function: Marketplace Owner: Network Commerce Inc. Comments: Provides a marketplace for dozens of business categories. Offers business and finance news, as well as forums. IndustryClick www.industryclick.com Princeton, N.J. Function: ...
Marketers tie value to bottom line; Return on investment crucial to those seeking to justify their ad budgets.(Brief Article)
Apr 02, 2001; ... Under intense pressure to justify their spending in a slowing economy, marketers are scrambling to find better ways to measure the performance of advertising campaigns, especially those online. Gone are the days when a company could blow half its ad budget on a single Super Bowl ...
Defending marketing's ROI starts with measurement.(Brief Article)
Apr 02, 2001; ... The new ``Hindsight'' box on the facing page sends me back in time every two weeks to read stories and news from the pages of BtoB predecessors Class, Industrial Marketing and Business Marketing. These visits to the Crain Communications Inc. archives are fascinating in part because I often ...
Chinese `Industry Standard' to launch; IDG expands global reach with `Digital Fortune'.(International Data Group Inc.)(Brief Article)
Apr 02, 2001; ... When International Data Group launched a Chinese version of Computerworld in 1980, more than 90% of the content originated in the U.S. At the time, personal computers were still king. Few people in the States-much less Communist China-had even heard of the Net, and Beijing had ...
Six reasons to launch a new product now.(Brief Article)
Apr 02, 2001; ... Twelve months ago, business was on a roll and the media was awash with stories of a booming economy. Today, things have changed and businesses are returning to the time-honored downturn strategy: retrenchment. Although on the surface it seems illogical, there's a ...
Ad networks adjust to slowdown; 24/7 Media, DoubleClick remain confident amid layoffs, cutbacks.(Brief Article)(Statistical Data Included)
Apr 02, 2001; ... Despite recent and planned layoffs by online ad networks, executives in the business still have confidence in the network model and are hiring more senior people to help them better manage operations. If anything, the weak economy is driving a need for older, seasoned executives who have ...
Quick Hits.(miscellaneous brief articles)(Brief Article)
Apr 02, 2001 ... Cahners sells auto titles to Randall Cahners Business Information, a subsidiary of Reed Elsevier plc, has sold four automotive and trucking properties to Randall Publishing Co. Terms were not disclosed. The sale of Automotive Industries, RPM, Owner Operator and ...
Hindsight - March 1954: Meeting their match.
Apr 02, 2001 ... Will business advertisers, discouraged by diminishing returns from Web ad banners, return to those old standbys, the cocktail napkin and the matchbook? ``More industrial advertisers than ever are using match books as a medium, the Match Industry Information Bureau ...
Case Study: PharmQuest Corp.; Enhanced site encourages collaboration.(Web site offers community area)(Brief Article)
Apr 02, 2001; ... Creating another source of revenue was not what PharmQuest Corp., a maker of software for the pharmaceutical industry, had in mind when it added a community area to its Web site last year. While the other sections of Pharm-Quest.com contain the requisite corporate profile and ...
Comings and goings.(Brief Article)
Apr 02, 2001 ... * Gary Bakker to chief technology officer, NuEdge Systems L.L.C., Milwaukee, from VP-software development, eFunds Corp., Milwaukee. * Frank Carpenito to president-COO, RetailExchange.com Inc., Boston, from president-CEO, NationStreet Inc., Westborough, Mass. * Brian ...
About the print directory.
Apr 02, 2001 ... This directory represents a sample of the top U.S.-based b-to-b portals-both content aggregation sites and e-marketplaces-that provide content, community and commerce for general business and vertical industries. The print version is a small part of a comprehensive and continually updated ...
Giving due credit to small business; LiveCapital provides real-time financing for small biz e-commerce transactions.(Brief Article)
Apr 02, 2001; ... Figuring you can't complete a sale if the customer can't pay for it, Autodesk Inc. and iVesta Financial Solutions L.L.C. recently signed deals with LiveCapital, which will provide real-time credit financing for the small and midsize businesses who arrive at these two exchanges. ``For ...
Net Minders: Focus on virtual communities.(Brief Article)(Interview)
Apr 02, 2001; ... Howard Rheingold is among the most widely known experts on virtual communities. He served as an online host for one of the most famous virtual communities, Salon.com's The Well. Rheingold was the first to write about the phenomenon of social communication in cyberspace with his 1993 book ...
Direct Personality: Experian's new CMO brings clarity.(Chief Marketing Officer Deborah Lowman-Zuccarini)(Brief Article)
Apr 02, 2001; ... All too often, customer relationship management initiatives come to resemble home remodeling projects: pricey, drawn-out, frustrating affairs with no clear end in sight. Deborah Lowman-Zuccarini, Experian's new chief marketing officer, aims to change this perception. ``CRM ...
NetSense: Turn your Web site into a link magnet.(Brief Article)
Apr 02, 2001; ... The nature of the Web is to allow any page or document to link to any other page. You have the power to edit your site's code so as to create a link to any Web page you want. The act of linking is what it's all about, actually, though this sometimes gets lost in the sea of advertising and ...
Online communities evolve; Net marketplaces weigh the value of community programs in e-commerce.
Apr 02, 2001 ... Despite last year's hype and hoopla, Net marketplaces continue to struggle to make a case for themselves. They face perhaps the biggest challenge for any business: changing user behavior. In doing so, they're looking to replicate on the Web the close-knit communities of old-line ...
Events & Awards.
Apr 02, 2001 ... Playing hooky: To ski or not to ski? That's the difficult question facing the GD&A Ad and PR team on a snowy Friday morning. The alternative? Work. The Denver, Colo.-based integrated marketing and communications agency uses the annual ski trip for team building and a fun day away from the ...
Web spending: Battle of the sexes; Women-owned firms account for 46% of small-business net spending.(Brief Article)(Statistical Data Included)
Apr 02, 2001; ... Women-owned small businesses are emerging as prolific online spenders, according to a report. Significantly, the report also says women-owned small businesses go about researching online purchases more diligently and are more receptive to relationship-based marketing than their male-owned ...
Agenda.
Apr 02, 2001 ... Date Event Organizer Event city Location Phone Web site April 5-6 Brand Marketing Conference:Direct Marketing Association Chicago Hotel Inter-Continental (212) 790-1500 www.the-dma.org/events Building Brand Value April 5-6 Opt-In Marketing Seminar ...
On the block.(Thomson Financial publications)(Brief Article)
Apr 02, 2001 ... Thomson Corp. recently announced that it is selling several print products from its Thomson Financial market group to concentrate on its Web efforts. The following is a partial list of titles on the block: * American Banker * A.S. Pratt & Sons ...
New Campaigns.(advertising campaigns)(Brief Article)
Apr 02, 2001 ... Peregrine campaign: No friction here In a new TV commercial for Peregrine Systems Inc., dancers pass multicolored balls to each other in a scene modeled after Rodin's sculpture ``The Gates of Hell,'' bumping into each other and producing chaos. Suddenly, as the voice-over ...
Corrections.(Correction Notice)(Statistical Data Included)
Apr 02, 2001 ... * In ``Newspapers suffer effects of slowdown'' (March 19, Page 1), it should have been reported that ...
E-Champs: The word according to Celarix's CEO.(Evan Schumacher)(Brief Article)
Apr 02, 2001; ... Evan Schumacher's career hit the ground running-literally. Upon completing his M.B.A. from the Kellogg Graduate School of Management at Northwestern University, Schumacher went to work for shoe retailer Stride Rite Corp. and manufacturer L.A. Gear Inc. as a ``logistics geek.'' ...
Iridium's service back in orbit; Satellite service scraps pricey consumer campaigns, relaunches with b-to-b focus.(Brief Article)
Apr 02, 2001; ... Iridium Satellite L.L.C., the much-hyped global satellite service that was saved from a fiery end by an eleventh-hour sale, will quietly relaunch its service today with a targeted b-to-b campaign. The $3 million to $5 million print campaign, developed by ad agency Gray, Kirk/VanSant, ...
Wheelhouse reinvents itself; Marketing services firm answers rivals by investing in technology, winning clients.(Brief Article)
Apr 02, 2001; ... There's no doubt companies are spending millions of dollars on customer relationship management to maximize their one-to-one communications, but few are able to make full use of the technology. For more than a year, Wheelhouse Corp. has been providing marketing infrastructure ...
Briefs.(Brief Article)
Apr 02, 2001 ... Commerce One acquires Exterprise Transaction specialist Commerce One Inc. has snapped up collaborative commerce software and services company Exterprise Inc. for about $70 million in stock. The deal underscores rapid consolidation in the b-to-b commerce arena, ...
In Direct.(Brief Article)
Apr 02, 2001 ... AccuData starts energy newsletter Database marketing consultancy AccuData America has launched a newsletter aimed at energy company executives. The quarterly ``Energy Data Report'' will feature energy industry b-to-b case studies and database development strategies, ...
Thomson Financial braces for sale of print pubs; Publisher keeps two dozen titles but shifts focus to electronic information Services.(Brief Article)
Apr 02, 2001; ... Thomson Financial Publishing last month put a bevy of its most notable print publications up for sale in an effort to focus laserlike on electronic publishing. Some of the titles are household names in the commercial banking sector, including American Banker and The Bond Buyer. ...
Alcoa hammers out new b-to-b revenue opportunity.(Brief Article)
Apr 02, 2001; ... Aluminum giant Alcoa Inc., facing a challenging year, plans to bolster its revenues by selling its used industrial equipment over the Internet. Pittsburgh-based Alcoa, the world's biggest aluminium company, has entered a deal with AssetTrade to sell everything from used smelters ...
Andersen kicks `Arthur' to the curb; Industry watchers wonder if name change will be met with silence, indifference.(Brief Article)
Apr 02, 2001; ... In a move more panned than praised, Arthur Andersen has dropped the ``Arthur'' from its name. The firm is doing little marketing to back the change, prompting some industry insiders to question whether it missed a brilliant opportunity to overcome its image as the least ...
BtoB Q&A: The need for Speed; Author, InterNet veteran reflects on successful strategies.(Brief Article)(Interview)
Apr 02, 2001; ... Internet veteran Bruce Judson is a one-man marketing show, dividing his time between teaching e-business at the Yale School of Management, writing books and newsletters, and starting his own businesses. One of the founding executives of Time Inc.'s Pathfinder site and its Road ...
Consumer portals step up b-to-b features; Yahoo!, Netscape and Microsoft add business content, marketplaces.(Brief Article)
Apr 02, 2001; ... Increasingly, consumer Internet portal giants such as Yahoo!, Netscape and MSN have been digging deeper into the b-to-b space. Best known for their broad, comprehensive content, the trio is now also going after corporate decision-makers with a more targeted approach, building drill-down ...
Resources.(Brief Article)
Apr 02, 2001 ... Upcoming conferences * VirComm 2001 Hyatt Regency Embarcadero, San Francisco June 18-19 www.vir-comm.com * The Fourth International Conference on Virtual Communities Church House Conference Centre, Westminster, Central ...
Portal Directory; A struggle for survival forces a blurring of lines in content, community and commerce.(Brief Article)
Apr 02, 2001; ... What do you call an industry-oriented content aggregation site that now offers e-commerce transactions and services? How about an e-marketplace that has news, industry information and hyperlinks? It's a lexicographic quandary that's challenging industry players and analysts alike as ...
Portal predictions: Five trends to track.(Brief Article)
Apr 02, 2001; ... * The number of portals and e-marketplaces will dwindle. ``They are shutting down every day,'' said Forrester Research Inc. analyst Dan O'Brien, noting that on the consumer side, there are really only three winners: AOL, Yahoo! and MSN. Some portals and marketplaces will merge where it ...
Guest Column: Make the most of e-hubs.(Brief Article)
Apr 02, 2001; ... The promise of e-marketplaces is real, but realizing it is proving difficult and expensive-the more so because there is no established road map to follow. Our extensive work in the e-market arena indicates that the right strategy begins by asking three questions: Who needs to be ...
Beyond the Biz.(Brief Article)
Apr 02, 2001 ... Fake tax form offers humor, but no relief A phony tax return form is making its way around the Internet, making light of an all-too-real situation for many former dot-com workers. Titled ``1040.com, Income Tax Return for Recently Laid-Off Dot-com Employees with No Job ...
Jargon-filled ads fail to make a connection.(Brief Article)
Apr 02, 2001 ... Wireless technology holds enormous promise for b-to-b applications, though you might not guess it from the industry's mostly lackluster print campaign targeting potential business users. Japan's NTT DoCoMo Inc. is a leader in the wireless data pack, but it certainly doesn't ...
Cut to the Chase: Print.(Brief Article)
Apr 02, 2001 ... Company: Lucent Technologies Inc. Agency: Martino & Binzer, Avon, Conn. Market: Plant engineers Chase: Even the mathematically challenged will recognize the symbol for pi, which plays well off the headline ``Easy as.'' A target audience of plant engineers who, of course, know that pi ...
Cut to the Chase: Television.(Brief Article)
Apr 02, 2001 ... Company: Xerox Corp., Stamford, Conn. Agency: Young & Rubicam Inc., New York Market: Corporate management, networking managers Chase: A corporate mogul and his heir-apparent daughter share breakfast on a rooftop patio amid steel and glass skyscrapers. She impetuously suggests that their ...
Ad networks adjust to slowdown; 24/7 Media, DoubleClick remain confident amid layoffs, cutbacks.(Brief Article)(Statistical Data Included)
Apr 02, 2001; ... Despite recent and planned layoffs by online ad networks, executives in the business still have confidence in the network model and are hiring more senior people to help them better manage operations. If anything, the weak economy is driving a need for older, seasoned executives who have ...
Giving due credit to small business; LiveCapital provides real-time financing for small biz e-commerce transactions.(Brief Article)
Apr 02, 2001; ... Figuring you can't complete a sale if the customer can't pay for it, Autodesk Inc. and iVesta Financial Solutions L.L.C. recently signed deals with LiveCapital, which will provide real-time credit financing for the small and midsize businesses who arrive at these two exchanges. ...
Hindsight - April 1930: All action, no talk.(Brief Article)
Apr 16, 2001 ... Debating the merits of multimedia in b-to-b marketing is nothing new. W. Whitmore of Western Electric Co. responded to an article that argued talkies would never entirely supersede silent films in industrial marketing. "The picture shows a stock Dodge car undergoing gruelling ...
Campaign Case Studies: Direct Response; Business.com wins the game.(Brief Article)
Apr 16, 2001; ... Stepping out and shouting "Win a car!" on the Internet may garner you lots of traffic, but it doesn't guarantee that you'll reach your target audience, add new registered users or build your brand. However, by putting a unique twist on this common marketing ploy, Business.com, ...
Goat or Gloat.(hotel advertisements)(Brief Article)
Apr 16, 2001 ... Company: Wyndham Summerfield Suites, Dallas Agency: Kirshenbaum Bond & Partners Market: Business travelers Quick chase: The dominant image in this ad is a person, not a hotel room. It's not even a person looking comfortable in the room. Wyndham's ad has an air of professionalism (read: ...
Differentiating employer brand, corporate identity.(Brief Article)
Apr 16, 2001; ... What's the difference between employer brand and corporate identity? It's often hard to separate the two, but a good employer brand can attract top talent and retain workers worth keeping as well as support corporate identity efforts aimed at customers, experts say. ...
Guest Column: The HTML vs. text e-mail dilemma.(electronic mail)(Brief Article)(Column)
Apr 16, 2001; ... So, you've purchased an expensive e-marketing software package. As you design your first program, a system administrator brings up an interesting question: Is the message going to be in HTML or text format? At a glance, the decision looks easy. You have seen both, and HTML is ...
Beyond the Biz.(industry news)(Brief Article)
Apr 16, 2001 ... Lazard Freres to cut back on tech research Lazard Freres & Co. L.L.C. had established itself as one of the top Internet advertising research firms on Wall Street. Led by Dana Serman, an analyst who covered customer relationship management and a host of Internet ...
Supplier sinks its teeth into campaign.(Practicon Inc. hires Grey eMMetrics)(Brief Article)
Apr 16, 2001; ... Practicon Inc.'s e-mail campaign was scheduled to begin in January, but the company was having difficulty merging data from four customer databases into one central database. ``That was our biggest challenge,'' said Sharon Crisman, interactive manager at Practicon. She said the ...
Campaign Case Studies: Direct Response; Making the mundane exciting.(Micro Motion Inc.)(Brief Article)(Statistical Data Included)
Apr 16, 2001; ... It seems unlikely that so much excitement could be generated from the launch of a flowmeter-a product used to measure liquids in the manufacturing process-but that's just what has happened since Micro Motion Inc. launched its R-Series product in 1999. And no wonder, the R-Series achieved ...
Benchmarks.(Brief Article)
Apr 16, 2001 ... Top 10 B-to-B Web advertisers ...
Exchange uses e-mail to attract users.(Yet2.com Inc. hires e-Dialog)(Brief Article)(Statistical Data Included)
Apr 16, 2001; ... Yet2.com Inc. has a simple goal: match engineers with technologies used in other industries. So, for instance, an engineer in the oil industry might discover a new use for an enzyme used in laundry detergent. To that end, director of marketing Leise Roberts last fall hired ...
Minority firms seek edge; New e-marketplaces link suppliers with big spenders.
Apr 16, 2001; ... Aaron Watson is a consummate New South powerbroker, used to succeeding at most everything he's tackled: corporate attorney with law firm Greenberg Traurig L.L.P., CPA with Deloitte & Touche L.L.P., president of the Atlanta school board and board member of the Atlanta Development Authority ....
Net Minders: Build relationships with e-mail.(marketing)(Brief Article)
Apr 16, 2001; ... With two e-mail service bureaus to his name-InfoBeat & Exactis.com-John Funk is considered one of the foremost experts on e-mail messaging. Now on his third venture, Quris Inc., Funk is using his extensive experience to create the first integrated electronic touch services company. He is ...
Alcatel's dream a nightmare.(Brief Article)
Apr 16, 2001; ... On Aug. 28, 1963, standing on the steps of the Lincoln Memorial, Martin Luther King Jr. delivered one of the most moving speeches in U.S. history. His keynote address during the March on Washington reached its high point when he declared, ``I have a dream that one day this nation will rise ...
Driving prospects to media road show.(the 2001 Rich Media Road Show)(Brief Article)
Apr 16, 2001; ... Mixing an animated, personalized movie and voice-over message, Emerging Interest L.L.C. and MediaPost Communications in March jointly launched a rich-media e-mail campaign to drive registration to the 2001 Rich Media Road Show, a rich-media technology seminar for media buyers and marketing ...
The Profile Box: Higgins sees profitability down the line.(Brief Article)
Apr 16, 2001; ... Paul Higgins was plugging away as a consultant in the Australia office of Bain & Co., a strategic consulting firm, when he got the idea for Line56. Higgins said he noticed a huge disconnect between what traditional C-level executives knew about e-commerce (very little) and how ...
Media News.(multiple topics)(Brief Article)
Apr 16, 2001 ... Ziff Davis names exec to lead new group Ziff Davis Media Inc. said Beth Ann Eason, former DoubleClick Inc. VP-general manager, has been named to the new position of senior VP-business development for the company's business media group. Eason will be responsible for ...