BtoB back issues from May 2007:
Google, Yahoo buy into ad exchanges.(News)
May 07, 2007
Ad exchange primer.(trends)(Brief article)
May 07, 2007
STG highlights core abilities to acquire Army contracts.(Vertical Insight: Government)
May 07, 2007
Giving Second Life a first chance.(online social network)(Column)
May 07, 2007;
'Media Business' names Top Innovators.(Business Media)(Tad Smith, chief executive officer at Reed Business Information Ltd.)(Charles McCurdy, chief executive officer at Canon Communications Inc.)(Richard Zannino, chief executive officer at Dow Jones & Company Inc.)
May 07, 2007
No. 10 Yahoo; Popular site's personalized content attracts highly engaged audience.(BtoB Special Report: Media Power 50)
May 07, 2007
No. 7 USA Today; Gannett daily's C-level reach helps attract new advertisers such as Cargill, Boeing and Nucor.(BtoB Special Report: Media Power 50)
May 07, 2007
Determining 'CLV' can lead to making magical marketing decisions; Ask the expert.(Tools & Metrics)(Interview)
May 07, 2007
Measuring for the long haul; Customer lifetime value metrics give marketers a long view of how to spend.(Tools & Metrics)
May 07, 2007;
No. 1 The Wall Street Journal; Dow Jones' redesigned flagship retains its top ranking.(BtoB Special Report: Media Power 50)
May 07, 2007;
No. 4 The New York Times; Newspaper improves print-online alignment, expands number of business supplements.(BtoB Special Report: Media Power 50)
May 07, 2007
Up-and-comers.(BtoB Special Report: Media Power 50)(magazine advertising)
May 07, 2007
Set it on simmer; Take time with qualitative research when creating a recipe for marketing success.(Opinion)
May 07, 2007;
Partnerships mean more than a logo for the Web site.(Opinion)
May 07, 2007;
New media debate dominates ad:tech; Will broad acceptance of online platforms spell doom for TV's 30-second spot?(News)(Conference news)
May 07, 2007;
CMOs under pressure to develop new skills; Increasing influence in corporate strategy brings new expectations, responsibilities.(chief marketing officer )
May 07, 2007;
Measurement companies respond to audit request; Third-party review sought for comScore, Nielsen//NetRatings methodologies.(News)(Interactive Advertising Bureau)
May 07, 2007;
News Corp.'s offer less than it seems.(Opinion)(The News Corporation Ltd.)(Report)
May 07, 2007
Dow Jones takeover bid elicits mixed reviews; Media buyers concerned over `Foxification' of brand, but some see integration opportunity.(News)
May 07, 2007
No. 9 ESPN "SportsCenter'; After 27 years, show still scores with advertisers.(BtoB Special Report: Media Power 50)
May 07, 2007
Methodology.(BtoB Special Report: Media Power 50)(ranking)(Brief article)
May 07, 2007
No. 6 Meet the Press; As it nears 60th birthday, longest-running program continues to draw top guests, blue-chip advertisers.(BtoB Special Report: Media Power 50)
May 07, 2007;
No. 8 BusinessWeek; Media buyers tout magazine's staying power.(BtoB Special Report: Media Power 50)
May 07, 2007
Microsoft puts emphasis online; Company allocates 60% of marketing budget for Office 2007 to Internet.(Advertising)
May 07, 2007
New campaigns.(Advertising)
May 07, 2007
Advertising venues adapt as habits change.(BtoB Special Report: Media Power 50)
May 07, 2007
Goat or gloat; A quick comparison of recent work by competing advertisers.(Chasers)(SonicWall)(Internet Security Systems)(Brief article)
May 07, 2007
Cut to the chase.(Intel Corp.'s ad was created by McCann-Erickson Inc.)(Dell Inc.'s advertisement)(Brief article)
May 07, 2007
DMA: Direct response gets largest share of b-to-b marketing.(News)(Report)
May 07, 2007;
iPass changes over to direct.(Direct & Database)
May 07, 2007;
Look to the mundane for government opportunity.(Vertical Insight: Government)(Amtower and Co. founder Mark Amtower speaks)(Interview)
May 07, 2007;
inDirect.(Direct & Database)
May 07, 2007
Debating face-to-face.(Events)(Center for Exhibition Industry Research)(Financial report)
May 07, 2007;
Changing times lead to changing gimmicks.(Beyond the Biz)
May 07, 2007;
Quick hits.(News)
May 07, 2007
Prove you can pass muster; Show government buyers how to save money while meeting set standards.(Vertical Insight: Government)
May 07, 2007
Ads should reflect diverse workplace.(Chasers)
May 07, 2007
Agenda.
May 07, 2007
Technology fosters continued growth; Ask the expert.(Events)(Ian McGonnigal speaks)(Interview)
May 07, 2007;
Let them know who you are.(Vertical Insight: Government)(getting government contracts)(Brief article)
May 07, 2007
No. 2 Google; Industry leader accounts for nearly half of all searches conducted in the U.S.(BtoB Special Report: Media Power 50)
May 07, 2007;
Don't shy away from using video in e-mails.(Net Marketing)
May 07, 2007;
Citrix brings video production to in-person events to film customers.(Net Marketing)(Citrix Systems Inc.)
May 07, 2007;
Show & tell; Web-based video has refreshed the venerable customer case study, making one of the most basic marketing tactics more effective than ever before.(Net Marketing)
May 07, 2007
No. 5 CNET Networks; Tech publisher bolsters already strong portfolio with the addition of general business site Bnet.com.(BtoB Special Report: Media Power 50)
May 07, 2007
Media firms' trade show revenue tops print for first time.(News)
May 07, 2007;
Corrections.
May 07, 2007
MediaPower50.(Special Report)(periodicals ranking)
May 07, 2007