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Chartered Management Institute: Checklists: Marketing Strategy articles

51 total articles

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Articles from back issues of Chartered Management Institute: Checklists: Marketing Strategy

2006

  1. January 2006
  2. March 2006
  3. June 2006

    2005

    1. October 2005
    2. December 2005

      Recently added articles from Chartered Management Institute: Checklists: Marketing Strategy:

      Developing a strategy for world class business.(Checklist 009)

      Jun 01, 2006 ... Introduction This checklist provides an introductory framework for managers whose companies wish to pursue the route to world class status. The responsibility for a world class strategy usually rests with the chief executive and senior management. Becoming a world ...

      Mapping an effective change programme.(Checklist 038)

      Jun 01, 2006 ... Introduction This checklist provides an introduction for anyone planning to implement change within the organisation. It covers any type of change programme, and aims to support the planning process by covering the basic building blocks of change. Change is often ...

      Planning a conference.(Checklist 039)

      Jun 01, 2006 ... Introduction Conferences can be held for different reasons--promotional, in-company, educational or sales-based, to name a few. They can be productive and memorable but, if they go wrong, the failure can rebound on organisers and host organisations, as well as disappoint ...

      Fund raising.(Checklist 045)

      Jun 01, 2006 ... Introduction Success in fund raising depends upon a subtle balance of negotiation skills, planning resources and budgets, PR and marketing. Above all it is about building positive relationships with potential donors and convincing them that your cause is the best investment. To ...

      Strategic planning.(Checklist 064)

      Jun 01, 2006 ... Introduction This checklist is for managers involved in considering the strategic position and direction of their organisation for the first time. It provides a framework of practice to draw on and encourages strategic thinking rather than imposing a sequence of steps to follow ....