Recently added articles from Circulation Management:
The multiplatform undertow.
Oct 01, 2008; ... At CM we have a pretty good 20,000-foot view of the audience development market. And as we talk to more and more circulators, consumer marketers, fulfillment pros, and so on, we're beginning to see just to what degree the multiplatform media strategy has pulled the audience development ...
A BPA and Nielsen co-branded audit aims to set the standard in Web metrics: the partnership takes another step toward solving the integrated media audit.(THE AUDIT)
Oct 01, 2008; ... BPA Worldwide announced last month that it has partnered with Nielsen Online to bundle enhanced, real-time Web site traffic measurement with all print and event audits without increasing existing dues and fees. The new tag-enabled census tool, powered by Nielsen's SiteCensus ...
Three questions with: Paul Caine: Time Inc.'s Entertainment Group president talks cover pricing, newsstand and the celebrity category.(CM Q&A)(Interview)
Oct 01, 2008; ... Time Inc.'s Entertainment Group president sits down with CM to discuss the state of the newsstand, cover pricing and how editorial integrity is more than half the battle in weekly celeb category dominance. CM: What are the major factors influencing newsstand sales today? ...
Time Inc. launches Maghound beta: 240 titles represented.(ONLINE NEWSSTAND)
Oct 01, 2008; ... After four years of development and testing, and almost a year after first being publicly announced, Time Inc. has finally launched the beta version of its virtual newsstand delivery service Maghound.com. Maghound.com will feature over 240 titles--about 40 less than Maghound ...
B-to-B ad revenue falls 6 percent in first half: all ad categories but one showed declines.(B-TO-B INDUSTRY REVENUES)
Oct 01, 2008; ... B-to-B magazine revenue declined more than 6 percent and ad pages were down more than 8 percent during the first half, according to the most recent BIN numbers released by American Business Media. Revenue during the month of June was down 6.59 percent over the same period last ...