Recently added articles from Circulation Management:
The multiplatform undertow.
Oct 01, 2008; ... At CM we have a pretty good 20,000-foot view of the audience development market. And as we talk to more and more circulators, consumer marketers, fulfillment pros, and so on, we're beginning to see just to what degree the multiplatform media strategy has pulled the audience development ...
A BPA and Nielsen co-branded audit aims to set the standard in Web metrics: the partnership takes another step toward solving the integrated media audit.(THE AUDIT)
Oct 01, 2008; ... BPA Worldwide announced last month that it has partnered with Nielsen Online to bundle enhanced, real-time Web site traffic measurement with all print and event audits without increasing existing dues and fees. The new tag-enabled census tool, powered by Nielsen's SiteCensus ...
Three questions with: Paul Caine: Time Inc.'s Entertainment Group president talks cover pricing, newsstand and the celebrity category.(CM Q&A)(Interview)
Oct 01, 2008; ... Time Inc.'s Entertainment Group president sits down with CM to discuss the state of the newsstand, cover pricing and how editorial integrity is more than half the battle in weekly celeb category dominance. CM: What are the major factors influencing newsstand sales today? ...
Time Inc. launches Maghound beta: 240 titles represented.(ONLINE NEWSSTAND)
Oct 01, 2008; ... After four years of development and testing, and almost a year after first being publicly announced, Time Inc. has finally launched the beta version of its virtual newsstand delivery service Maghound.com. Maghound.com will feature over 240 titles--about 40 less than Maghound ...
B-to-B ad revenue falls 6 percent in first half: all ad categories but one showed declines.(B-TO-B INDUSTRY REVENUES)
Oct 01, 2008; ... B-to-B magazine revenue declined more than 6 percent and ad pages were down more than 8 percent during the first half, according to the most recent BIN numbers released by American Business Media. Revenue during the month of June was down 6.59 percent over the same period last ...
Source Interlink reports $296m net loss, folds three titles: car audio and electronics, stock car racing and mini rider merged into rest of portfolio.(FINANCIALS)
Oct 01, 2008; ... Distributor and enthusiast magazine publisher Source Interlink recently reported a net loss of $296.7 million for the six month period ending July 31, compared to a $4 million net income for the same period last year. Net revenue for the period was $1.1 billion, up from $909 million during ...
Using marketing tactics to increase list revenue.(tactics & techniques: IDEAS AND CASE STUDIES)
Oct 01, 2008 ... In today's sluggish economy, increasing list revenue seems to be a task that's beyond challenging. But when The Wall Street Journal partnered up with Statlistics earlier this year to put some extra muscle behind the Barron's list, they showed that success during these times was not an ...
Seven steps to launching a sub-based Web site.(tactics & techniques: IDEAS AND CASE STUDIES)
Oct 01, 2008 ... [ILLUSTRATION OMITTED] This past June, Rodale launched a subscription-based Web site that charges $7.95 for monthly access--a move a lot of publishers don't immediately think can be successful. However, FitCoach.com, which provides health and fitness tips and is targeted toward ...
"Would you like a newsletter with that magazine?" Telemarketing has always been a traditional tool, but leveraging it beyond simply the print product is gaining favor among publishers.
Oct 01, 2008; ... Compared to 2007, this year's telemarketing vendor survey reflects a few names changes and business consolidation, as well as a few upgrades in the types of services offered. Vendors are slightly more inclined to offer almost everything their clients desire, including Web chatting and ...
Walking the line: publishers are demanding fulfillment systems that provide traditional back-end support services in tandem with the flexibility to crunch real-time data and build custom solutions on the fly.
Oct 01, 2008; ... fulfillment houses are still expected to, and do, provide the bedrock fundamentals of the traditional services. However publishers are now demanding a suite of services that support what's become absolutely critical in today's media environment: Product diversification and development, ...
Deciphering a conundrum: first-half 2008 newsstand sales: record price increases unleashed a precipitous unit sales drop while overall revenues managed to climb.(At the Newsstand)
Oct 01, 2008; ... The conundrum, which is the newsstand, was never more apparent first half of this year. The unit sales of audited publications dropped a staggering 5.9 percent, undoubtedly the largest year-over-year decline in history. Yet revenue grew by a record 3.0 percent to over $1.6 billion. This ...
The nuts and bolts of partnerships: a how-to guide: what must happen behind the scenes in constructing a powerful partnership program.
Oct 01, 2008; ... While direct-to-publisher marketing partnership are more popular than ever, they're also far more resource-intensive than other circulation sources Given an incubation process that can take anywhere from a few months to more than a year, patience, persistence and top-management ...
Content syndication, with a twist: Stack Media's Nick Palazzo reveals how his company has dramatically expanded its audience by building online content partnerships.(Interview)
Oct 01, 2008; ... A distributed content strategy has paid off for Stack Media, a company targeting the high-school athlete. In July, comScore Media Metrix pegged Stack.com's monthly uniques at 3.5 million, high enough to register the site as tenth on the list of top Web sports properties, which includes ...
On finding talent: tight job descriptions, robust training and Web responsibilities can help ease the difficulties of adding to your circ team.(audience development)
Oct 01, 2008; ... A few years ago, at a direct marketing convention, I had a conversation with a man who boasted of having pioneered infomercials, including lead-generation tactics and the catch phrase "Help, I've fallen and I can't get up." I was never convinced of his claims' accuracy, but one ...
12 steps to boost your renewal rates in 2009: this is not the time to put renewal business on autopilot.(renewals)
Oct 01, 2008; ... Many publishers invest considerable effort and money creating acquisition packages, yet they're likely to ignore their renewal series. This is a critical mistake. It costs less to renew a subscriber. Even a small jump in your renewal rate translates into an instant windfall. ...
New Track Media names Dennis O'Brien VP consumer marketing.(PEOPLE)
Oct 01, 2008 ... New Track Media recently announced that Dennis O'Brien has been appointed VP, consumer marketing, responsible for the circulation management of Love of Quilting, Sky & Telescope and American Woodworker magazines. In this role, O'Brien will be responsible for profitable ...
Hachette Filipacchi Media: Laurence Oberwager.(PEOPLE)
Oct 01, 2008 ... Laurence Oberwager, currently VP/publisher, PointClickHome and Shelter Group sales director, ...
Hachette Filipacchi Media: Christie Boyle.(PEOPLE)
Oct 01, 2008 ... Christie Boyle, currently associate publisher, Metropolitan Home, Hachette ...
Sandow Media.(PEOPLE)
Oct 01, 2008 ... Sandow Media has named Patrick Williams ...
The Reader's Digest Association.(PEOPLE)
Oct 01, 2008 ... The Reader's Digest Association has promoted Jodi ...