Circulation Management back issues from March 2008:
A new leader for CM.(circ cafe)
Mar 01, 2008; ... In the last 15 years, this magazine has been fortunate to have just a few editors. Karlene Lukovitz ran it admirably for many years, and following her, the direct-marketing editorial icon Ray Schultz took the helm. Most recently Kristina Joukhadar guided the magazine over the last four ...
Second-half 2007 newsstand sales delight and confound.(ON THE NEWSSTAND)
Mar 01, 2008; ... ABC's twice-annual FASFAX report detailing analyzed paid and non-paid circulation for just over 700 U.S. consumer magazines was released earlier this week, and the numbers tell an interesting story. Newsstand revenues rose in the second half of 2007 by 2.8 percent to nearly $1.7 ...
Yoga Journal to offer unique digital promotion for Earth Day.(DIGITAL ISSUES)
Mar 01, 2008; ... While some publishers will commit to using recycled paper and eco-friendly ink as a commemorative gesture for Earth Day, Active Interest Media will go a step further and offer subscribers the opportunity to receive a digital issue powered by Zinio in place of their printed one for the May ...
Online newspaper readership grows in 2007.(ONLINE READERSHIP GROWTH)
Mar 01, 2008; ... Average monthly unique audience figures for newspaper Web sites grew by more than 3.6 million in 2007, an increase of more than six percent over 2006, according to a new report by Nielsen Online for the Newspaper Association of America. Web sites run by newspapers had an average ...
Media planners want more online circ data.(CIRC METRICS)
Mar 01, 2008; ... Media planners require new data tools to justify their print and online media buys, according to the results of a survey released recently by Verified Audit Circulation. As pressures mount to provide ROI, planners are overwhelmingly turning to third-party metrics. According to ...
A glossary of email marketing jargon: know your block from a bounce? Brush up on your email marketing speak with this handy list of terms.(WORKSHOP)
Mar 01, 2008 ... You may walk the walk, but can you talk the talk? In the fast-paced world of e-media, terminology changes just as quickly as the technology. To help you keep up, we've adapted a glossary of email marketing terms courtesy of Durham, North Carolina-based email marketing company Bronto ...
An industry inches, with some success, toward efficiency: wholesalers are forcing major newsstand change. Sell-through performance is moving steadily up. And the interesting thing is, publishers are adapting without too much pain.(NEWSSTAND)
Mar 01, 2008; ... Recent moves by several wholesalers to improve newsstand efficiency by reducing the numbers of titles and copies put on the racks has increased the pressure throughout the single-copy supply chain, and the magazine-distribution world is abuzz these days with what it all means. ...
The BPA tele-recording rules: a two-month look: as circulators evaluate the impact of the new rule on their initial 2008 campaigns, BPA allows the use of its prior system--the personal identifier question--but only as a fallback.(TELEMARKETING)
Mar 01, 2008; ... So it's only been a couple of months now, but what are the early effects of the new Telemarketing Recording Rule from BPA Worldwide, which came into effect in January? Circulators' 2008 telemarketing campaigns are still under way, so it is not yet known with any finality how the ...
Direct mail: rolls with the punches: as materials and postage costs increase, publishers are retooling a favored marketing tactic.(DIRECT MAIL)
Mar 01, 2008; ... With the rising cost of postage and paper and most of the spotlight on the Web, the accountability of direct mail as a primary tool for acquiring subscriptions is under pressure. Consumer marketers, however, say that its relevance is as strong as ever. The recent 2007 Industry ...
Multimedia strategies: in circ acquisition: traditional circ-building tactics are seeing promising results when combined with Web-based efforts.(A COHESIVE APPROACH)
Mar 01, 2008; ... While direct mail is still the workhorse for consumer-magazine circulators seeking new subscribers [see "Direct Mail Rolls With the Punches, on page 26], it is complemented by efforts across all platforms that challenge circulators' creativity. The focus and the hope for more new business ...
Abbondante named SVP, Consumer Marketing at Hearst.(PEOPLE)
Mar 01, 2008 ... Liberta Abbondante, who was most recently V-P, circulation marketing at Dow Jones & Company, will now" join Hearst Magazines as SVP, consumer marketing, according to an announcement made by John Loughlin, EVP and general manager. In her new role, she will oversee all circulation ...
Joseph P. Reynolds has been named president of Ingram Library Services Inc.(PEOPLE)
Mar 01, 2008 ... Joseph P. Reynolds has been named president of Ingram Library ...
Success Magazine: Deborah Heisz.(PEOPLE)
Mar 01, 2008 ... Deborah Heisz has been named ...
Success Magazine: Lisa Ocker.(PEOPLE)
Mar 01, 2008 ... Lisa Ocker has been named ...
Success Magazine: Sandra Bienkowski.(PEOPLE)
Mar 01, 2008 ... Sandra Bienkowski has been named ...
Salt Water Sportsman: John Brownlee.(PEOPLE)
Mar 01, 2008 ... John Brownlee has been named ...
Paste: Nick Purdy.(PEOPLE)
Mar 01, 2008 ... Nick Purdy has been ...
Paste: Jay Sweet.(PEOPLE)
Mar 01, 2008 ... Jay Sweet has been named director ...
Salt Water Sportsman: Dave Morel.(PEOPLE)
Mar 01, 2008 ... Dave Morel has been named ...
Summit Business Media.(PEOPLE)
Mar 01, 2008 ... Christos Moschovitis has been named chief ...
American Express Publishing Corporation.(PEOPLE)
Mar 01, 2008 ... Sean M. Giancola has been named VP, corporate ...
Travel + Leisure Golf Magazine.(PEOPLE)
Mar 01, 2008 ... Ron Mulliken has been named VP, associate ...
Saveur.(PEOPLE)
Mar 01, 2008 ... Merri Lee Kingsly has been ...
Meredith Publishing Group.(PEOPLE)
Mar 01, 2008 ... Elise Contarsy has been named VP, retail ...
Launches.(ROSTER)
Mar 01, 2008 ... FEBRUARY: Russia & Eurasia Investor will feature reports and analysis on emerging Russian and worldwide markets, with an emphasis on the banking, mining, and energy industries. The premiere issue will be distributed in Moscow, London and New York. Frequency: Bimonthly Cover ...
Redesigns/relaunches.(ROSTER)
Mar 01, 2008 ... Taps, a defunct Canadian magazine, relaunched in December with a focus on beer--from event history and home brewing, to beer and food pairings and brewery profiles. The quarterly publication can be found around Ontario at a number of bookstores and pubs. Best Life is raising its ...
Folding.(ROSTER)
Mar 01, 2008 ... Antiques And Collectibles Journal, Comics & Games Retailer, Toy Cars & Models, Toy Shop and Vintage ...
Harte-Hanks' e-target intelligence database grows in Europe.(SUPPLIER NEWS/CIRC RESOURCES)
Mar 01, 2008 ... TA Direct, a UK-based list, data and direct marketing consultancy, and Harte-Hanks, a worldwide direct and targeted marketing company, announced that the Harte-Hanks e-target intelligence database, a component of the Harte-Hanks Ci Technology Database (CiTDB) for Europe, enters 2008 fully ...
Epsilon promotes Cone to CMO.(SUPPLIER NEWS/CIRC RESOURCES)
Mar 01, 2008 ... Database marketing company Epsilon recently announced that Steve Cone has been named CMO. [ILLUSTRATION OMITTED] Cone was previously EVP, ...
infoUSA launches new subscription tool, polling service.(SUPPLIER NEWS/CIRC RESOURCES)
Mar 01, 2008 ... infoUSA, a provider of business and consumer databases for sales leads and mailing lists, database marketing services, data processing services and sales and marketing solutions, has recently launched two new services. American Medical Information, a company of infoUSA and ...
Bongiovanni named marketing coordinator at Curtis Circulation Co.(SUPPLIER NEWS/CIRC RESOURCES)
Mar 01, 2008 ... Curtis Circulation Company has recently announced that Deana Bongiovanni has been named marketing coordinator. Bongiovanni will report to Rod Cooney, VP, retail marketing, and her main responsibilities will include the handling of marketing and sales data between ...
Melissa data launches email validation tool.(SUPPLIER NEWS/CIRC RESOURCES)
Mar 01, 2008 ... Melissa Data, a developer of contact data verification and mail management solutions, has unveiled a new product for verifying email addresses called Email Object. Email Object is customizable API tool can be used to verify email addresses in databases, address books and ...
Bonnier Corporation Regional Masterfile.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... (9,792,644 names, $100/M) Offers regional mailers a new source for affluent, active and direct responsive prospects in their city, state or ...
Hispanic Business.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... (240,613 names, $125/M) Hispanic Business is an award-winning magazine that reaches affluent Hispanic entrepreneurs, business and community leaders. Its readers represent all business sectors ...
EMS Training Database masterfile.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... ($550,113 names, $160/M) The EMS Training Database consists of people who are seeking to improve their skills personally as well as to guide their career paths. Training courses offered cover the topics of Career Management, ...
CDB Texas college students.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... (524,621 names, $60/M) Contains enrollment information for the 2007-2008 academic school year. Dozens of top Texas universities are represented with current semester information ...
Body+Soul.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... ($369,285 names, $105/M) Body+Soul gives readers the information they need to care for themselves, their families, and the planet in a way that is natural, sustainable, and personally satisfying. The "how-to" editorial content is designed to help the reader embrace all ...
Medical Technology Journal.(NEWLY AVAILABLE: LISTS/DATABASES/SELECTS)
Mar 01, 2008 ... (40,750 names, $125/M) Medical Technology Journal is a Web-based resource focusing on technology for decision makers of small and mid sized medical practices, clinics and ambulatory health facilities. The professionals in this list are primarily physicians, but also include ...
Building relationships at the newsstand.(unsung heroes)(Interview)
Mar 01, 2008; ... Since Mark Stiekman joined The Taunton Press as its single copy sales manager in 2000, the company has launched numerous special-interest titles that have helped double the company's newsstand sales within the past year. "Mark has done a terrific job over the last eight years ...