Recently added articles from Customer Relationship Management:
Salesforce.com: One leader. One decade. $1 billion
Nov 01, 2009; ... IN THE LATE 1990s, Marc Benioff was working at Oracle when he had an idea that would revolutionize the way companies conduct business - CRM delivered as a service, or the on-demand/cloud-computing model that we know today. The idea was to offer companies enterpriseclass software at a low, ...
The Man Who Moved a Paradigm
Nov 01, 2009; ... An evaluation of the changes wrought by Salesforce.com's Marc Benioff I THINK WE HAVE enough data to call this one: Marc Benioff should go down in history - or at least the history of the software industry - for his nearly single-handed invention of on-demand computing. There are ...
A Salesforce.com by Any Other Name
Nov 01, 2009; ... What do you do when your brand no longer reflects your offerings? DISPLAYING no apparent intention of switching to a new moniker, Salesforce.com's name seems increasingly outdated. The once-ubiquitous ".com" now reeks of a decade well past its sell-by date. And, as the September ...
The Partner-Proliferation Problem
Nov 01, 2009; ... An on-demand CRM platform involves a partner-selection process as well AS SOFTWARE-AS-A-SERVICE (SaaS) CRM has matured, marketplace adoption and venture-capital investment have driven the introduction of cloud-based platforms and ecosystems of ? re-integrated applications and utili- ...
Facebook Is the Future of CRM
Nov 01, 2009; ... Only social media can put the customer back into CRM ONCE A DECADE, a technology emerges that fundamentally changes the business landscape. In every case, companies that understand the technology win out. The 1970s had mainframe computing, and the '80s brought us the personal computer ....