Recently added articles from Customer Relationship Management:
Yes Pecan!
Mar 01, 2009; ... DOWNWARD economic forces will likely encourage more government agencies to invest in automation and productivity- enhancing technologies. With open minds, government officials can turn customer relationship management (CRM) into citizen relationship management. Despite a reputation for ...
2009-Era Sales Needs 2009-Era CRM
Mar 01, 2009; ... Barely half of all reps made quota last year. Something has got to change LAST YEAR was perhaps the most challenging one many companies have ever experienced. In light of that, how is 2009 shaping up? The preliminary results of CSO Insights' 15th annual Sales Optimization Study clearly ...
Top 10 Contact Center Goals
Mar 01, 2009; ... The contact center is part of a larger organization-and its goals must reflect that THIS IS GOING TO BE a tough year. The United States economy is in a recession, and countries around the world are facing similar woes. The stock market has tanked, reducing corporate valuations and ...
Risk-Proofing Your CRM Initiative
Mar 01, 2009; ... The problems occur where the benefits are DESPITE the recession, the need to create differentiation through unique customer experiences, strive for deeper insight into customer needs and behaviors, and serve customers cost- effectively re- mains. To support achievement of these goals, ...
Stay Tuned
Mar 01, 2009; ... The switch to digital TV broadcasts is upon us-or is it? By now you've heard and seen plenty about the switch to digital television (DTV), and in fact it may have already happened for years, the cutoff date of February 17, 2009 - changed from an original 2006 deadline - carried a distant ...
STIMULATING CITIZEN EXPERIENCE
Mar 01, 2009; ... Could an infusion of Web 2.0 in the public sector change the way we view constituent service? President Barack Obama has many issues to deal with as he acclimates to his new role, arguably the most important being the economic recession. The specifics of Obama's economic stimulus package ...
CRM on twitter
Mar 01, 2009; ... Welcome to Government 2.0-in which elected officials and government agencies are "always on." It's old news that Barack Obama revealed his vice presidential selection with a tweet Others have arrived in the public-policy Twitterverse. (And some have departed: The @HillaryCiinton account ...
Retailers Face Reality
Mar 01, 2009; ... ON THE SCENE: NATIONAL RETAIL FEDERATION '09 In todays economy, mere survival can become the primary goal If you listened hard at the National Retail Federation's Annual 2009 Convention and Expo, you could hear some hope. "We're in an era right now of retail Darwinism," ...
Making Relationships Matter
Mar 01, 2009; ... As Linkedln grows, what does the future hold for enterprise social networking? Social networking site Linkedln is one of the few firms benefiting from the recession. The most obvious metric? Membership, which, at 34 million, is up from 8 million just two years ago. And as unemployment ...
Barack Wants You
Mar 01, 2009; ... REQUIRED READING In January, Barack Hussein Obama became the 44th president of the United States, but in getting there, he also notched several "firsts": the first African- American Democratic pres- idential candidate; the first pres- ident to have a background in community organization; ...
We The People
Mar 01, 2009; ... After years of lagging behind, government agencies are now expected to provide the same level of service as their private-sector counterparts. Can they catch up? | By Christopher Musica THE NOTION OF CRM may not have been specifically top-of-mind among the Founding Fathers as they ...
INNOVATION NATION: 5 MARKETING CAMPAIGNS FOR A NEW GENERATION
Mar 01, 2009; ... The country's in a turbulent period-a new administration, a recessionary economy-but these campaigns prove that creativity thrives in the face of change Advertisements can be broadly categorized into three buckets: the ones we see offhandedly and never think about again; those we see, ...
CRM AND THE iPhone
Mar 01, 2009; ... Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerr/s seeming stranglehold, and users are wondering what's next The answer may be nothing less than a CRM revolution, and a chance ...
Can Apple Ride Out the Storm?
Mar 01, 2009; ... Research in Motion's newest BlackBerry model was supposed to be the last hurdle to Apple's smartphone hegemony Momentum surrounding the release of the BlackBerry Storm- the first touchscreen device from Research in Motion (RIM)- was thunderous. Touted by many as "the iPhone killer," the ...
Looking to SCORE
Mar 01, 2009; ... Marketing gathers the leads; sales pursues them. It sounds simple. It isn't There's a timeworn argument between the marketing department and the sales department. Marketing complains that the sales team isn't following up the bushels of leads it gathers. Sales complains that most of ...
The Untold Secret to Lead Scoring
Mar 01, 2009; ... The two magic words? "Data" and "quality" What's lead scoring got to do with data quality? Way more than you think, according to a recent report. In fact, the SiriusDecisions study, "The Impact of Bad Data on Demand Creation," shows that following best practices in data quality ...
A TOUGH TRANSITION MADE EASIER
Mar 01, 2009; ... Assisted living is a growth industry, but people looking to place loved ones are often faced with information overload. "It's a daunting process - emotionally and financially," says Howard Brown, founder and chief executive officer of Senior Transitions (ST). The five-year-old company helps ...
The Virtual Welcome Mat
Mar 01, 2009; ... Eloqua extends the reach of its marketing message with some outside Web-event expertise In an age of infinite information, education can't wait, not even in a lousy economy. That's why, in April 2008, Eloqua launched the Market- ing Mastery Series in an effort to promote marketing ...
A Training Regimen Gets Rigorous
Mar 01, 2009; ... Brainshark helps FitLinxx pump up customers' use of fitness technology Many companies have programs for training employees. But on-demand business communications provider Brainshark helped one business train its customers, and keep those customers coming back for more. There is ...
A Battle Fought from Afar
Mar 01, 2009; ... With Axeda's help, Varian Medical Systems remotely tends to its cancer-fighting radiology equipment Scheduling may seem mundane, but not for people trying to tackle a cancer diagnosis. In fact, as they rely on strict regimens of treatments to improve their health and hopefully eradicate ...