Recently added articles from DM News:
Digital marketing shift speeds up.
Oct 12, 2009; ... Traditional marketing stalwarts CDW and Ikea both made considerable commitments to digital recently, reflecting that consumer attention to the vertical is forcing even old school brands to move marketing spend to the Web. CDW will reduce print's share of its overall marketing ...
Potter remarks take on do-not-mail movement.
Oct 12, 2009; ... [ILLUSTRATION OMITTED] Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed advertisements help to fund the US Postal Service during a time of financial instability for the agency. "Somehow, they think a sale ...
E-mail lists cost less: Worldata.
Oct 12, 2009; ... Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. "It's a direct reflection of the economy," said jay Schwedelson, VP at Worldata, explaining the precipitous drop. Consumer e-mail exhibited ...
Dickies selects GS&P as its AOR.
Oct 12, 2009; ... Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners (GS&P) its first agency of record after 87 years in business. Beginning next year, the agency will work with Dickies to develop marketing campaigns and creative, as well as to provide ...
Jamba works to cheer customers.
Oct 12, 2009; ... Hoping to add a little joy to consumers' lives during the recession, Jamba Juice is conducting the "Fall feel good moments" campaign. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for ...