DM News back issues from July 2007:
Certegy quells consumers' ID theft fears.
Jul 09, 2007; ... CERTEGY CHECK Services Inc. said it is doing everything possible to assuage consumers' fears of identity theft after it became known that a former employee stole 2.3 million consumer records containing credit card, bank account and other personal information. St. Petersburg, ...
Mailers react to $29m House cut.
Jul 09, 2007; ... WHEN THE US House of Representatives passed the 2008 Financial Services and General Government Appropriations bill last month that eliminated a $29 million payment to the US Postal Service, Postmaster General John Potter's and other mailers' earlier fears were realized. The ...
eBay takes on big ad players.(eBay Inc. plans to inaugrate classifeid advertising platform )
Jul 09, 2007; ... DISPLAYING THE scrappiness of a Silicon Valley upstart, eBay has taken on both Google and Craigslist in the past month as it continues to expand beyond its core auction Web site. On Friday June 29, San Jose, CA-based eBay launched Kijiji in 220 cities in the United States. The ...
Free Ozzfest ticket offer puts advertisers in front of fans.
Jul 09, 2007; ... OZZY OSBORNE'S high-profile music festival Ozzfest and its sponsor Live Nation are taking a new approach to ticket sales this year, by giving away free tickets via interactive Web sites online. This year, tour sponsors including Sirius Satellite Radio, Monster Drinks, World ...
New Hope reaps leads from seed mailers.(DIRECT MAIL)
Jul 09, 2007; ... GREEN MARKETING is becoming so prevalent that it's no longer enough to simply slap a "recycled paper" logo on direct mailers. Natural products trade show producer New Hope Natural Media recently found out that making the extra effort to be green and innovative can produce exciting results ....
Yahoo launches Smart Ads.(INTERNET MARKETING)
Jul 09, 2007; ... YAHOO HAS launched Yahoo SmartAds, an advertising platform that allows marketers to deliver tailored display ads to their audiences. In tests conducted on Yahoo FareChase, SmartAds generally resulted in click-through rates that were two to three times higher than static, non-customized ...
Trickett named editor in chief.(ANNOUNCEMENT)(DM News appoints Eleanor Trickett as editor in chief)(Brief article)
Jul 09, 2007 ... ELEANOR TRICKETT has joined DM News as editor in chief. She was formerly the executive editor of sister Haymarket Media title PRWeek, based in New York. During her seven-year tenure at PRWeek, Trickett was news editor and features editor before becoming executive editor. ...
Corrections and clarifications.(ANNOUNCEMENT)(Correction notice)
Jul 09, 2007 ... In DM News Essential Guide to Search Marketing, "Microsoft adCenter: Search tools of tomorrow" by James Colburn and "The biggest threat to your PPC campaigns? Complacency" by Mary O'Brien should have run on page 34. You can find these ...
Apple's iPhone changes the game for mobile.(MOBILE MARKETING)
Jul 09, 2007; ... WHILE CONSUMERS were waiting in long lines last week to get their hands on Apple's iPhone, it was the marketers who were facing the big chalenges, according to mobile marketing executives. Because the device gives consumers access to AT&T's Edge Internet platform and the entire ...
Mitt Romney mails USPS-compatible DVDs.(DIRECT MAIL)
Jul 09, 2007; ... WHEN MITT Romney's official campaign in Iowa decided to promote its candidate before the Iowa caucus in mid-April, it turned to a mail piece that included a full-size DVD about the former Massachusetts governor. The DVD, which was sent out just after Romney announced his ...
DeBeers opens online store.(E-COMMERCE)(Brief article)
Jul 09, 2007; ... BEING A girl's best friend just got easier, now that DeBeers diamonds are available online. International jewelry retailer De Beers joined the likes of Crabtree & Evelyn, Panasonic, The Body Shop and Xerox by using e-commerce services firm Venda to power its debut transactional site. ...
Sports drink ads run across media.(MULTICHANNEL RETAIL)
Jul 09, 2007; ... IN ITS biggest product launch in 20 years, the Americas Beverages division of Cadbury Schweppes is spending an estimated at $50 million to $100 million to promote Accelerade, its new liquid sports drink. Launched last week with the help of San Francisco-based Y&R Advertising, ...
Informative places bets in new Web push.(BUSINESS-TO-BUSINESS)
Jul 09, 2007; ... IN ITS efforts to reach advertising agencies, marketing services firms and chief marketing officers across several industries, marketing company Informative Inc. began a humorous marketing campaign in mid-May that discourages gambling with ad dollars. The campaign combines a ...
Mixed reaction to FTC net neutrality report.(INTERNET MARKETING)(United States. Federal Trade Commission)
Jul 09, 2007; ... A RECENT report from the Federal Trade Commission said policy makers should proceed with caution in the evolving industry of broadband Interact access, which generally is moving toward more, not less, competition. The FTC's Internet Access Task Force report, "Broadband ...
Anchor Software stays steady with mainframers.(DATABASE)
Jul 09, 2007; ... ANCHOR COMPUTER is finding success now that its address-quality software solutions work with IBM Mainframes, in addition to UNIX and Microsoft Windows platforms. Realizing a lack of products in the mainframe space, Anchor last year began offering MaxCASS, its CASS-certified ...
InfoUSA outfit expands again.(DIRECT MAIL)
Jul 09, 2007; ... BUSINESS AND consumer database provider infoUSA has been on a spending spree, recently adding companies to its ever expanding business portfolio. Most recently, the company bought NWC Research, an Asia Pacific research company based in Australia, with offices in Singapore and ...
McCormick names Studiocom as its AOR.(The Agency Beat)(agency of record )(Brief article)
Jul 09, 2007 ... DIGITAL AGENCY Studiocom, a WPP company, was selected June 26 as the interactive agency of record for McCormick & Co. Inc., the world's largest spice company. The deal states that Studiocom will provide interactive services, in addition to search engine marketing and ...
Euro RSCG 4D wins Dos Equis digital.(The Agency Beat)(Brief article)
Jul 09, 2007 ... Heineken USA on June 27 chose Havas's New York agency Euro RSCG 4D to handle the digital advertising business for its Dos Equis brand. The account was previously handled by AKQA. In collaboration with Euro RSCG World wide, the agency responsible for Dos Equis advertising, Euro ...
Luvs campaign says, all you need is love and diapers.(MULTICHANNEL RETAIL)(Brief article)
Jul 09, 2007; ... LUVS DIAPERS will increase its marketing budget by 20 percent this year in support of a new multichannel campaign that gets a little help from the Beatles. New television advertising for Luvs broke July 1 and features the well-known song "All You Need Is Love." A new tagline, ...
M&A volume up to $33b in first half of 2007: Petsky.(FINANCE)(Report)(Brief article)
Jul 09, 2007; ... THE VALUE of mergers and acquisitions in the marketing sector increased by 129 percent in the first half of 2007 compared to the same period last year, topping $33 billion, according to investment bank Petsky Prunier LLC. Petsky Prunier tracked 208 transactions in the first half ...
Reader's Digest cuts circulation.(MEDIA)(Brief article)
Jul 09, 2007; ... THE READER'S Digest Association will cut its circulation numbers, redesign its monthly flagship magazine and, for the first time, sell the Reader's Digest back cover space to advertisers. All three changes are to take effect with the January 2008 issue of the magazine, which ...
Simone Barker and Jane Goodman are planning directors at New York-based Euro RSCG Worldwide.(Euro RSCG Worldwide Inc. appoints Simone Barker and Jane Goodman)(Brief article)
Jul 09, 2007 ... Simone Barker and Jane Goodman are planning directors at New York-based Euro RSCG Worldwide. Barker was previously a senior ...
Wunderman.(AGENCY)(Wunderman Worldwide promotes Mark Taylor )(Brief article)
Jul 09, 2007 ... Mark Taylor was promoted from manager of compliance, control and development of ...
Mullen.(AGENCY)(Mullen Advertising Inc. appoints Joyce Karel )(Brief article)
Jul 09, 2007 ... Joyce Karel is senior vice president and account director at Mullen, ...
Carat Fusion.(AGENCY)(Carat Fusion promotes Christine Peterson)(Brief article)
Jul 09, 2007 ... Christine Peterson was promoted from media strategist to ...
Ogilvy.(AGENCY)(Ogilvy & Mather Worldwide Inc. appints Andy Berndt and Michelle Bottomley )(Brief article)
Jul 09, 2007 ... Andy Berndt and Michelle Bottomley were named co-presidents of Ogilvy's New York office. Berndt was formerly managing director of Ogilvy & ...
Terri Lee is president of Risdall Branding & Naming, New Brighton, MN.(AGENCY)(John Risdall is president of Risdall Strategic Consultation)(Frank Grubbs is president of Risdall Marketing Research)(Brief article)
Jul 09, 2007 ... Terri Lee is president of Risdall Branding & Naming, New Brighton, MN. John Risdall is president of Risdall Strategic ...
G2 Direct & Global.(AGENCY)(G2 Direct & Global appoints Michael Asaro )(Brief article)
Jul 09, 2007 ... Michael Asaro is head of digital operations at G2 Direct & Global, New York. He was previously ...
Pop.(AGENCY)(Pop Advertising Co. promotes Tony Hoskins )(Brief article)
Jul 09, 2007 ... Tony Hoskins was promoted from manager of client ...
Advertising Council.(ASSOCIATIONS)(Advertising Council Inc. appoints Phil Kent of Turner Broadcasting System as chairman )(Brief article)
Jul 09, 2007 ... Phil Kent, chairman and CEO of Turner Broadcasting System, Atlanta, is ...
Custom Publishing Council.(ASSOCIATIONS)(Custom Publishing Council elects Marcie Avram)(Brief article)
Jul 09, 2007 ... Marcie Avram, associate publisher of marketing and business development at Rodale Custom Publishing, and Keith Sedlak, ...
Powered.(DATABASE)(Mark Drosos appointed as vice president of client services at Powered Inc.)(Brief article)
Jul 09, 2007 ... Mark Drosos is vice president of client services and content development at Powered, Austin, TX. He ...
LeadStream: Andy Jacobsen.(INTERNET MARKETING)(LeadStream appoints Andy Jacobsen as senior vice president )(Brief article)
Jul 09, 2007 ... Andy Jacobsen is senior vice president of sales at LeadStream, ...
LeadStream: Kevin Keller.(INTERNET MARKETING)(LeadStream appoints Kevin Keller as vice president of search engine marketing)(Brief article)
Jul 09, 2007 ... Kevin Keller is vice president of search engine marketing at ...
Jason Cohen, founder of New York-based MediaWhiz Holdings Inc., was appointed chief sales officer and president of MediaWhiz's New York sales office.(INTERNET MARKETING)(Brief article)
Jul 09, 2007 ... Jason Cohen, founder of New York-based MediaWhiz Holdings Inc., was appointed chief sales officer and president of MediaWhiz's New York sales office. Yannick Tessier, founder of Global Resource Systems, is chief strategy officer of GRS, New York. Michael Germani was ...
WhiteDelivery.(INTERNET MARKETING)(Brief article)
Jul 09, 2007 ... John Dopaz was promoted from chief technical ...
Monetizeit.net.(INTERNET MARKETING)(Monetizeit.net promotes Dow Smith to chief operating officer )(Brief article)
Jul 09, 2007 ... Dow Smith was promoted from chief operating officer to president of Monetizeit.net, New York. Co-founder of Monetizeit.net, Steve Wadley, is executive vice ...
AdTech.(INTERNET MARKETING)(Danny Choriki appointed)(Brief article)
Jul 09, 2007 ... Danny Choriki is vice president of product management and support at AdTech, New York. He was ...
MKTG Services.(LISTS)(John Longobardo appointed)(Brief article)
Jul 09, 2007 ... John Longobardo was promoted from account executive to ...
Adrea Rubin Marketing Inc.(LISTS)(Ed Krug appointed)(Brief article)
Jul 09, 2007 ... Ed Krug is vice president of list brokerage at Adrea Rubin Marketing Inc., Washington. He ...
Saveur: Dana Bowen.(MEDIA)(Saveur magazine)(Brief article)
Jul 09, 2007 ... Dana Bowen is deputy editor of Saveur magazine, New York. She was ...
Saveur: Paul Lukacs.(MEDIA)(Paul Lukacs appointed)(Brief article)
Jul 09, 2007 ... Paul Lukacs is wine editor at Saveur. He is an author and ...
TransWorld.(MEDIA)(Shawn Larson appointed)(Brief article)
Jul 09, 2007 ... Shawn Larson was promoted from production director at TransWorld to vice ...
Douglas Shaw & Associates.(NONPROFIT)(Ted D. Pauls appointed)(Brief article)
Jul 09, 2007 ... Ted D. Pauls was promoted from executive vice president to president ...
Vertis Communications.(PRINT/PRODUCTION)(Barry C. Kohn appointed)(Brief article)
Jul 09, 2007 ... Barry C. Kohn is chief financial officer of Vertis Communications, ...
Gould Paper Corp.(PRINT/PRODUCTION)(Celine Shields appointed)(Brief article)
Jul 09, 2007 ... Celine Shields is vice president of business development at Gould Paper Corp., New York. She ...
SI pushes in-depth, quality coverage.(DRTV)
Jul 09, 2007; ... SPORTS ILLUSTRATED unveiled a direct response television campaign for a trial subscription to its weekly magazine for sports fans. The 60-second spot, created by Toronto, Canada-based Northern Lights Direct Response Television, departs from previous campaigns in emphasizing the ...
Staples spruces up green image.(MULTICHANNEL RETAIL)
Jul 09, 2007; ... STAPLES HOPED to get some hang time with consumers through a marketing campaign that found the brand appearing on environmentally conscious hangers. Throughout last month, consumers picked up their clothes from select dry cleaners and discovered a coupon good for $10 off at ...
Personalized transactions add marketing value.(DIRECT MAIL)(Brief article)
Jul 09, 2007; ... MARKETERS MUST work hard to break through the clutter, constantly testing new initiatives and alternative channels in order to attract new business. But consumers are working harder, too, often wading through a sea of unrelated campaigns, and scams and spam do little to create an ...
How to make a strong statement.(INSERT MEDIA)(bank statements)
Jul 09, 2007; ... AS SEASONED insert-media advertisers, we are frequently asked how to break into the most difficult of all insert categories--bank statements. Bank statement insert-media offers tremendous opportunity for growing your new customer base and sales. With large-scale monthly ...
Retail loyalty you can bank on.(LOYALTY MARKETING)
Jul 09, 2007; ... IN THE past several months, many banks have launched merchant-network loyalty programs for their customers. This new breed of loyalty program gives credit card holders the ability to earn accelerated rewards points. In return, they are loyal to retailers that participate in the ...
When it comes to optimizing your Web site, don't forget to test the obvious first.(INTERNET MARKETING)
Jul 09, 2007; ... WE'VE BEEN told this a million times: Complicated questions require complicated answers. The seemingly obvious answers are only there to misguide us. They are there to trick us into picking them, and they should be eliminated right off the bat. This is not always the case. Web ...
The biggest threat to your PPC campaigns? Complacency.(SEARCH)(flaws in pay-per-click advertising)
Jul 09, 2007; ... BREATHE EASY. You have those pay-per-click campaigns set up. They're performing nicely, you're getting a decent ROI and your client is pleased. You're done, right? Wrong! This is where complacency sets in. Pay-per-click campaigns are like Old English Sheepdogs. If you don't ...
Microsoft adCenter 101.(SEARCH)
Jul 09, 2007; ... THE MAJOR pillars in search-engine marketing or, to be more specific, pay-per-click advertising, are well established. Customers are able to buy keywords, tailor their ads to their audiences and bid according to parameters that stretch from an ROI metric to the cost of driving ...
For privacy notices, one size doesn't have to fit all.(On Privacy)
Jul 09, 2007; ... ONE OF the basic fair information practice principles is openness or notice. The core principle says there should be openness about developments, practices and policies for processing personal data. Anyone should be able to find out who processes personal data and how. A common ...
What's working in BTB e-mail marketing today?(E-Mail)
Jul 09, 2007; ... THERE'S NO shortage of experts claiming they know precisely what works in business-to-business e-mail marketing. But I take what most of them say with a grain of salt. In traditional direct mail, there simply is no silver bullet, no magic rules that apply all of the time to ...
Keep e-mail off death row.(avoiding spam mails)
Jul 09, 2007; ... HERE WE go again--another trek to our nation's capital for yet another Federal Trade Commission summit on what to do about spare. Will this be another round of speeches, debates and solutions we've all heard before? Or will our industry concede that the "prevention" approach is a ...
Marketers on best behavior.(SEARCH)
Jul 09, 2007; ... BEHAVIORAL TARGETING, which refers to the usage of anonymously observed Web behavior to target ads to users, is one of the fastest growing areas of interactive advertising and one of our industry's most overused buzz terms. While demographic targeting enables marketers to target ...
Making inroads to the inbox: is permission enough?(E-MAIL MARKETING)
Jul 09, 2007; ... COSTCO CUSTOMERS CAN expect wide product choice and low prices--and to know exactly why Costco is e-mailing them. The wholesale giant grows its list despite hefty permission standards by keeping customers aware of why it's e-mailing them. It works with Return Path, New York, to ...
Mailing plan outlook: what's in store for the fall?(LIST NEWS)
Jul 09, 2007; ... THIS SUMMER MANY business mailers who are planning for the fall season have moved large portions of their list rental budgets from direct mail to opt-in e-mail. The cheapness of the channel and the quick turnaround time, in addition to the recent postal increase, are some of the reasons ...
What big buys could mean for search.(SEARCH ENGINE MARKETING)
Jul 09, 2007; ... AS THE BIG three search engines--Google, MSN and Yahoo--each scoop up digital assets to boost their advertising arsenals, smaller players have followed suit to broaden their market value. And natrally, everyone speculates on the way it may change online ad transactions. "These ...
VanBoskirk, Heisler weigh in on the effects of recent M&As.(Q&A)(Discussion)
Jul 09, 2007; ... KEVIN HEISLER is an analyst at JupiterResearch, New York, and an expert when it comes to the recent M&A activity in the industry. Shar VanBoskirk is a senior analyst at Forrester Research Inc., Cambridge, MA, who has been following recent M&A activity closely on her blog. Each analyst ...
Lists & databases.(Directory)
Jul 09, 2007 ... NEW LIST MotorSport NextMark Inc. Description: This file contains subscribers to MotorSport Magazine. Individuals read MotorSport to get information on Formula 1 racing, motorcars, Grand Prix drivers and racing events. Selects: 3,022 universe, ...
DM's key strength is in measurement.(Editorial)
Jul 09, 2007; ... WHEN I left DM News' sister title PRWeek to join this publication as editor in chief, I received more e-mails than I expected from senior public relations agency personnel saying, "Does this mean we'll never see you again?" That showed me that there are many people in the PR ...
Pool site ups sales 60%.(MEDIA)(PoolDawg.com)(Financial report)(Brief article)
Jul 09, 2007; ... DURING THE June 24 broadcast of the EnjoyPool.com 9-Ball Championships on ESPN, sponsor PoolDawg.com racked up a single-day 60 percent increase in sales compared to last year's championship thanks, in part, to having a more robust e-commerce platform. PoolDawg, which offers pool ...