DM News back issues from October 2007:
NY AG targets Facebook on privacy issues.
Oct 01, 2007; ... NEW YORK State Attorney General Andrew Cuomo and his office has subpoenaed social networking site Facebook as part of an investigation into the site's safety and privacy measures, furthering the question of whether or not the personal profiles on the site should remain private. ...
YouTube puts the social conscience in online video.
Oct 01, 2007; ... IN THE past year, nonprofits have been increasingly turning to the Internet to help tell their stories. This trend got what could potentially be a big boost with the announcement late last week that YouTube has launched a program offering nonprofits a free YouTube channel. ...
Tide shifts focus to Gen. Y.
Oct 01, 2007; ... [ILLUSTRATION OMITTED] LAUNDRY DETERGENT Tide claims it is no longer just for moms and housewives, thanks to its new mobile television series called "Crescent Heights." The show debuted online and on mobile phones on September 18 and targets a younger market. The new ...
Starbucks links Apple for music downloads.
Oct 01, 2007; ... [ILLUSTRATION OMITTED] STARBUCKS HAS teamed up with Apple to offer free music in a new "Song a Day" promotion. The coffee giant will give away 1.5 million songs every day for a total of more than 50 million free songs, as a major promotion to push its iTunes Wi-Fi Music Store in ...
The Week debuts online as daily news site.(MEDIA)
Oct 01, 2007; ... THE WEEK magazine will officially launch a new Web site, TheWeekDaily.com. in mid-October. Currently in soft launch, TheWeekDaily.com is written in the same style as the print edition--aggregating opinion pieces from national news sources into readable snippets. As the name suggests, ...
Printing, marketing worlds meet up in XMPie's new VDP software.(PRINT & PRODUCTION)
Oct 01, 2007; ... THE WORLDS of printing and marketing are inching closer together all the time. The latest example of this shift is the addition of tracking capabilities to XMPie's variable-data publishing software PersonalEffect. "Every customer wants one thing--they want to be able to ...
Welcome e-mails gain popularity for retailers.(E-MAIL)
Oct 01, 2007; ... WELCOME E-MAILS are on the rise. as 72 percent of major online retailers regularly send out welcome e-mails this year, up from 66 percent last year, according to a new study by the Email Experience Council, the Direct Marketing Association's group that is focused on the e-mail marketing ...
BOG approves USPS 2008 financial plan.(POSTAL)
Oct 01, 2007; ... THE INTEGRATED Financial Plan (IFP), an aggressive 2008 financial plan for the US Postal Service was approved by its Board of Governors. It includes $1 billion in cost savings and puts its expense growth lower than inflation. "We will be issuing a revision to our Strategic ...
USPS revises medical waste mailing standard.(POSTAL)
Oct 01, 2007; ... THE US Postal Service has revised its standards for mailing medical waste so that medical professionals can mail medical waste to disposal sites in larger containers. The new standards allow a maximum weight of 35 pounds for packages approved as "Medical Professional Packaging." ...
USPS and DMA are satisfied overall with PRC's PAEA.(POSTAL)
Oct 01, 2007; ... COMMENTS FROM the US Postal Service and the Direct Marketing Association were submitted regarding the Postal Regulatory Commission's proposed regulation changes under the 2006 Postal Accountability and Enhancement Act (PAEA), which would implement a modern ratemaking and classification ...
Universal engages with Bourne fans.(MOBILE)
Oct 01, 2007; ... UNIVERSAL STUDIOS' The Bourne Ultimatum is running a mobile advertising campaign in the UK and Australia through a partnership with Mobot, a visual search company. The effort lasted two weeks and coincided with the media blitz for the opening of the movie in each country. ...
Planned $1.5b Finish Line, Genesco deal goes awry.(MEDIA)
Oct 01, 2007; ... THE FINISH Line Inc. accused Genesco Inc. September 25 of breaching the merger agreement between the two multichannel merchants, saying Genesco has failed to supply certain financial information. In June, Indianapolis-based The Finish Line agreed to acquire Genesco, Nashville, ...
Playboy launches mobile site for its male demographic.(MOBILE)
Oct 01, 2007; ... PLAYBOY ENTERPRISES Inc. has partnered with Quattro Wireless to provide Playboy content on mobile phones. Users of the mobile site will be able to view non-nude photos of Playboy playmates and read their personal interviews. The mobile site will also grant access to advice ...
Fast Company sees 83 percent increase in ad pages.(CIRCULATION)
Oct 01, 2007; ... THE OCTOBER issue of Fast Company magazine will post an 83 percent increase in ad pages over last year, thanks, in part, to new ad sales packages and some executive team shuffling. Christine Osekoski, formerly national sales director for the magazine, was promoted to publisher ...
QVC claims the 'Q' in its first national branding campaign.(MULTICHANNEL RETAIL)
Oct 01, 2007; ... IN AN attempt to set itself apart from the home shopping industry, QVC has launched the first national branding campaign in the company's 21-year history. The three-phase campaign, which began on September 4, employs billboards, direct mail, and TV and newspaper advertising in an ...
TigerDirect sets sights on better customer service with Assurz partnership.(CRM)
Oct 01, 2007; ... ELECTRONICS RETAILER TigerDirect has selected customer service provider Assurz to update the shopping experience at TigerDirect.com, in its retail stores and through its catalogs. The retailer plans to implement the Assurz 100-percent Satisfaction Guarantee as a part of its ...
Delta to cross-sell on site.(E-COMMERCE)
Oct 01, 2007; ... DELTA AIRLINES has tapped travel and entertainment technology firm iSeatz to create the custom-designed platform for the newly enhanced Delta.com Web site, which cross-sells other travel services including Hilton hotel rooms and Avis cars. The site is now a full-service travel ...
Halloween sales projected at $5B by NRF survey.(HOLIDAY RETAIL)
Oct 01, 2007; ... HALLOWEEN IS not just good fun for consumers. It is also expected to be a good time for retailers this year with sales estimated to reach $5.07 billion, according to the National Retail Federation's Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. The ...
Marchex acquires VoiceStar for $20M.(TELESERVICES)(Brief article)
Oct 01, 2007; ... MARCHEX, INC., a local online advertising company, has completed its acquisition of VoiceStar, a provider of call-based advertising services for local advertisers, for approximately $20 million, $7.1 million of which is in restricted stock. The acquisition of VoiceStar enhances ...
Equitium Group buys Caswell-Massey.(MULTICHANNEL RETAIL)
Oct 01, 2007; ... INVESTMENT FIRM The Equitium Group has acquired Caswell-Massey, one of the oldest American apothecaries and perfumers. Caswell-Massey, which was founded in 1752 in Newport, RI, uses traditional methods for producing soaps, lotions, fragrances and other personal care items. ...
Hill & Knowlton.(AGENCY)
Oct 01, 2007 ... Carol Essex has joined Hill & Knowlton, New York, as VP of development and marketing for Europe, Middle East and Africa. She was previously with the Carol Essex Coca-Cola ...
TMX Communications.(AGENCY)
Oct 01, 2007 ... Michel Reid has been promoted to director of ...
DMW Worldwide's Insurance Group.(AGENCY)
Oct 01, 2007 ... Frank Kaiser has been named senior account executive at the DMW Worldwide's Insurance ...
OgilvyAction.(AGENCY)
Oct 01, 2007 ... Michele Colombo has been promoted from EVP and managing ...
MRM Worldwide.(AGENCY)
Oct 01, 2007 ... Oliver Foot has been named director of client services at MRM Worldwide, London. He will continue ...
Stand Advertising.(AGENCY)
Oct 01, 2007 ... Jordan Case has been promoted from assistant art ...
Loyalty Lab.(CRM)
Oct 01, 2007 ... Michael Greenberg has been appointed president of San Francisco-based Loyalty Lab. Greenberg was ...
Mindjet Corp.(CRM)
Oct 01, 2007 ... Mindjet Corp., San Francisco, has announced David Oppenheimer as ...
ePrize.(CRM)
Oct 01, 2007 ... Nathan Hughes has been promoted from director of development to VP of development at ePrize, ...
Sigma Micro LLC.(CRM)
Oct 01, 2007 ... Matt Konkle has been promoted from CFO to ...
The Fidelis Group.(CRM)
Oct 01, 2007 ... Larry Less, formerly a VP at Direct Access Marketing Services, ...
The Bravo Group.(HISPANIC MARKETING)
Oct 01, 2007 ... Eliud Kauffman has joined The Bravo Group, New York, as group account director. He previously served as account managing director ...
Belardi/Ostroy.(LIST)
Oct 01, 2007 ... Susan Isley has been named VP of list brokerage and strategic services at ...
Niche Media Holdings.(MEDIA)
Oct 01, 2007 ... Katherine Nichoils has been appointed chief marketing officer for Niche Media Holdings, New ...
Bonnier Corp.(MEDIA)
Oct 01, 2007 ... Donna Dorian has been named editor of Winter Park, FL-based Bonnier Corp.'s ...
Convio Inc.(NONPROFIT)
Oct 01, 2007 ... Tom Lacy has joined Convio Inc., Austin, TX, as director of quality assurance. He was ...
Douglas Shaw & Associates.(NONPROFIT)
Oct 01, 2007 ... Tony Passarello, former chief marketing officer for Popeyes Fried Chicken, Atlanta, has ...
Douglas Shaw.(NONPROFIT)
Oct 01, 2007 ... Wiley Stinnett has been appointed VP and senior media strategist at Douglas Shaw. He served as director of marketing for RBC ...
Omaha Print.(PRINT & PRODUCTION)
Oct 01, 2007 ... Jim Marcum has retired from Omaha Print, Omaha, NE, after 50 years. He was senior vice president. Chuck Kinzer ...
On-air advertising opportunities on the auction block.(DRTV)
Oct 01, 2007; ... THE CONCEPT of auctions for advertising time and space is certainly nothing new. Back in the mid to late 1990s, companies such as Microsoft tried to create a marketplace whereby media sellers could put their time up for sale to the highest bidder. The challenge has been to get ...
Yes, you may need help making sense of your online metrics.(WEB ANALYTICS)
Oct 01, 2007; ... FREE, SELF-SERVICE analytics tools, like Google Analytics, are becomingly increasingly popular with marketers. But all too often, these services are not having the desired impact on business goals. Web analytics tools, by themselves, are great if all you want to do is see the ...
Broaden your experience to improve your style.(Copywriting)
Oct 01, 2007; ... IN ONE of his lectures, American Writers & Artists Inc. co-founder Michael Masterson told his audience--mostly new and aspiring direct response copywriters--"I highly recommend you have children." Copywriter John Forde also advised his readers to have children in a recent issue ...
Online communities can measure success for your brand.(INTERNET MARKETING)(Resurgence)
Oct 01, 2007; ... THE RESURGENCE of dot.com activity and the emergence of the so-called Web 2.0 means online activity has never had greater importance in the roles of marketing and customer relationship management. Right at the center of much of this renewed interest is the online community. When ...
Privacy developments for better or for worse.(On Privacy)
Oct 01, 2007; ... WHAT HAVE been the major US privacy developments--good or bad--of the past generation? This type of question is fun and can draw a wide range of responses. Everyone has a different perspective on a subject as broadly defined as privacy. Here is my top ten list. The Federal Trade ...
Wanna-be prom queens have some lessons for online retail.(INTERNET MARKETING)
Oct 01, 2007; ... I ADMIT it. During high school, I got zits. This was detrimental to my pursuit of being voted my high school prom queen. The decision of my peers to vote for me rested in large part on the clarity, tone and radiance of my skin. Or at least that is what I thought mattered at the time. ...
DM and brand: when lines blur, you may need glasses.(AGENCY)
Oct 01, 2007; ... BASED ON the Direct Marketing Association's recent report, "The Integration of DM and Brand," some have concluded that the lines between direct marketing and brand advertising are blurting or have all but disappeared. With all this blurring, it's time for a little focus on lines that ...
Strategy gap: planning for proliferation in media channels.(BUSINESS TO BUSINESS)
Oct 01, 2007; ... ONE OF the core issues that marketers are currently maneuvering through is proliferation. The marketing landscape has been transformed by technology, media segmentation, and expanding distribution channels. Executive-level business-to-business marketers have increasingly ...
Shake it up: the perfect brew of brand and performance.(INTERNET MARKETING)
Oct 01, 2007; ... SHAKE-UP IS a term increasingly being used to describe the current state of affairs in online advertising. From my vantage point, however, this seems a bit understated. There does not seem to be another industry that has undergone such an intense period of growth and innovation with ...
Make a successful statement with your next insert.(INSERTS)
Oct 01, 2007; ... EVERY YEAR marketers test new insert media; some find breakthrough success, while others have little or none. While there are many contributing factors to each test's outcome, the most critical lies in the crafting of the offer. In a test environment, spend 90 percent or more of ...
Master files can reveal a universe of possibilities.(LIST NEWS)
Oct 01, 2007; ... THE RIGHT LIST is the biggest key to any successful campaign. Traditionally, this has meant narrow targeting, but marketers are increasingly realizing that starting off with a master file, which encompass a variety of lists and sources, can be benefitial. "The master file end of ...
GourmetStation.com plans for hearty holiday push.(E-MAIL MARKETING)
Oct 01, 2007; ... THE HOLIDAYS ARE just around the corner and retailers are busily preparing their marketing strategies, which include more online efforts. Last year, while overall retail sales were rather slow, online sales increased from years past. According Forrester Research and Shop.org, ...
Blair Masterfile & Blair Enhanced Masterfile.(NEW LISTS)
Oct 01, 2007 ... [ILLUSTRATION OMITTED] Specialists Marketing Services Description: This file contains buyers from a collection of catalogs including Womenswear, Menswear and Home, along with Irvine Park and Scandia Woods buyers. These consumers are mature women and men who have ...
Communication Publishing Premier Buyers.(NEW LISTS)
Oct 01, 2007 ... Macromark Description: This file contains purchasers of business opportunity books, which include information on how to get free vacations, how to raise money free and how to get free credit cards. They are responsive to all book offers and bargain catalogs. These avid book ...
Leisure Excursions By Partners Group.(NEW LISTS)
Oct 01, 2007 ... List Services Corp. Description: This file contains vacation travelers. These individuals travel domestically and abroad and spend their disposable income on plane travel, vacation homes, hotels and rental cars. Selects: ...
Retirement Homes.(NEW LISTS)
Oct 01, 2007 ... All That Marketing Description: This file contains administrators of retirement facilities. These decision makers work with the elderly daily. They will respond to offers that help are designed to keep their residents safe and ...
Hazardous Waste Producers.(NEW LISTS)
Oct 01, 2007 ... Dunhill International List Co. Description: This file contains subscribers of EPA guidelines for safe operating procedures to handle their production of hazardous waste. They are involved in chemical testing and safety, nuclear energy and waste, pesticides and toxic substances ...
Business Enhanced USA.(NEW LISTS)
Oct 01, 2007 ... Datamatrix Lists Description: This file contains businesses in America, from family-run grocery stores to Fortune 500 companies. These companies need a range of goods and services, including office supplies, business furniture, computer hardware and software, trade publication ...
Gold Collar Baby Boomers.(NEW LISTS)
Oct 01, 2007 ... The List Experts Description: This file contains high-income baby boomers. These consumers are interested in home improvement, financial and investment offers as well as electronics, travel offers, spa and golf vacation packages and outdoor and recreational offers. ...
Modus vivendi wedding.(NEW LISTS)
Oct 01, 2007 ... Anniversaries Lighthouse List Company Description: This file contains consumers identified by anniversary date. These are self-reported individuals who are responsive to direct mail and telemarketing. Selects: 10 ...
HCI Direct Masterfile.(NEW LISTS)
Oct 01, 2007 ... Direct Media Inc. Description: This file contains customers of the Silkies Made-to-Order Hosiery Service, Silkies Enriche Skincare Service, and PainVanish Pain Relief Service list rental files. These mail-order buyers are interested in beauty, health and fitness. ...
Sustainable Land Development Today.(NEW LISTS)
Oct 01, 2007 ... The Information Refinery Description: This file contains professionals in the land development industry, including builders, developers, engineers, architects, environmental consultants and government regulators. These individuals are interested in information on business ...
Churchcastle Sweeps Responders UK.(NEW LISTS)
Oct 01, 2007 ... Interactive Marketing Solutions Description: This file contains sweeps consumers drawn into giveaways and prize drawings through newsletters, consumer magazines, and direct mailings. These sweep entrants have proved to be highly responsive to all prize opportunities. ...
Hispanic Business Owners.(NEW LISTS)
Oct 01, 2007 ... eTargetMedia.com Inc. Description: This file contains English-speaking Hispanic business owners in the United States. These key decision makers control budgets and hold purchasing power in a variety of industries. These subscribers have opted in to receive third party offers ...
FootSmart.(NEW MANAGEMENT)
Oct 01, 2007 ... Belardi/Ostroy ALC, LLC Description: This file contains catalog and Internet buyers. These individuals are interested in footwear, health products, socks, hosiery, apparel, nail and skin care and back and toe care. Selects: 2.3 million ...
Road Racer X.(NEW MANAGEMENT)
Oct 01, 2007 ... Statlistics Description: This file contains fans of motorcycle road racing. These race fans are always looking for the equipment, accessories, and skills to enhance their motorcycle racing experience. They also enjoy other athletic and outdoors activities, such as ...