DM News back issues from December 2008:
Move update does into effect.
Dec 01, 2008; ... THE US Postal Service's long-awaited Move Update requirements officially took effect last week; however, mailers will have about six months to become compliant with the new requirements before facing any fines. The new requirements, which became effective November 23, require ...
Adoption of EV SSL has reached new heights.(Extended Validation Security Socket Layer)(Brief article)
Dec 01, 2008; ... THE AUTHENTICATION and Online Trust Alliance (AOTA) has said that adoption of its Extended Validation Security Socket Layer (EV SSL) certificate, a tool that prevents Internet fraud by identifying a Web site owner, has increased from 4,000 to 10,000 Web sites in 2008. This came after the ...
Financial direct mail volume up in third quarter.(Report)(Brief article)
Dec 01, 2008; ... DIRECT MAIL offers sent by banks to current customers rose 42% in the third quarter when compared to the second quarter, according to new research from Mintel Comperemedia. The sharp increase in retention direct mail can be attributed to banks' efforts to communicate with and ...
AT&T realigns business units.(SEARCH)
Dec 01, 2008; ... AT&T INC., the owner of Yellowpages. com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels. Under the new alignment, AT&T's Advertising & ...
Consumer Reports hits Boston malls.(MULTICHANNEL)
Dec 01, 2008; ... AS PART of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last week in 16 malls in the Boston area. Three of the mails featured Holiday Smart Labs kiosks housing six computer ...
ContextWeb Inc.
Dec 01, 2008 ... [ILLUSTRATION OMITTED] CONTEXTWEB INC. has developed and implemented the ability to target Spanish speakers through its category and keyword targeting technology, according to the company. The company has hired Time Warner's Joe Kutchera as ...
Retail search spend.(Report)(Brief article)
Dec 01, 2008 ... RETAIL SEARCH SPEND has grown in anticipation of fourth quarter holiday sales, according to a new report from Searchlgnite. Year over year, multichannel retailers have increased their US search ...
Digital agency.
Dec 01, 2008 ... DIGITAL AGENCY MRM Worldwide has created MRM Supply, a global network of offshore digital development and production centers. Mark Ryhorski, currently EVP and global account director at MRM Worldwide, was named CEO of the new ...
Google.(Google Inc. launched search engines)(Brief article)
Dec 01, 2008 ... GOOGLE has launched SearchWiki, which allows users to customize search by re-ranking, deleting, adding and commenting on search results. Users can shuffle results they like to ...
Nearly a quarter of Americans.
Dec 01, 2008 ... NEARLY A QUARTER OF AMERICANS report using cash more often to pay for purchases this year than they did last year, according to the Coinstar National Currency Poll. Among those who report using ...
Best Buy.(Brief article)
Dec 01, 2008 ... BEST BUY has launched a new holiday microsite at www.AskABlueShirt.com, which includes a holiday wiki to collect consumers' holiday traditions and photos, and a digital note to Santa. Best Buy BlueShirt ...
Correction.(Correction notice)
Dec 01, 2008 ... CORRECTION: In "Drive medical devices" (November 24, DMNews), Bausch & Lomb's ...
Lexus places ads in NBC News' iCue Facebook app.(DIGITAL)
Dec 01, 2008; ... LUXURY AUTOMAKER Lexus has signed on to a social media sponsorship program with NBG News' iGue Facebook application. Social media application sales team Appsavvy announced an exclusive ad partnership with iCue last month. [ILLUSTRATION OMITTED] The application, which ...
For CRM, Hasler picks Salesforce.(CRM)
Dec 01, 2008; ... HASLER INC., a provider of postage and handling products, has deployed two custom GRM applications from Salesforce. com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, creating a ...
Yahoo will provide search on T-Mobile.(MOBILE)
Dec 01, 2008; ... UNDER THE terms of a new partnership, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service. This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads. T-Mobile and Yahoo are running ads ...
Making hard choices.(Brand New)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] If Earth was under attack, what 12 people, places or things would you save? That s what the online campaign launched by marketing agency Moxie Interactive and 20th Century Fox for The Day The Earth Stood Still, out December 12, asks. The campaign uses ...
Adconion acquires KTV Digital.(DIGITAL)(Adconion Media Group)(KTV Digital Media)(Brief article)
Dec 01, 2008; ... ADCONION MEDIA Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together, the companies will form their own content development and syndication arm, which will be called RedLever. RedLever will create and distribute branded video ...
Google, P&G have been swapping some workers.(SEARCH)
Dec 01, 2008; ... THE WORLD'S largest advertiser, Procter & Gamble, which spends $8.7 billion annually on marketing, has traditionally allocated only about 2% of that to online marketing. However, Google is hoping to gain extra advertising dollars through P&G's desire for a stronger Web presence. The two ...
Valassis sells its French divisions.(AGENCIES)(HighCo)(Brief article)
Dec 01, 2008; ... VALASSIS COMMUNICATIONS is selling its French subsidiaries to HighCo, a French marketing services company, for an undisclosed cash amount. Valassis' business in France has consisted primarily of media-related activities, such as coupon and promotional distribution and in-store ...
Bob hope gets a stamp.(Duly Noted: LEGISLATION AND CORPORATE NEWS)(Obituary)(Brief article)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] BOB HOPE GETS A STAMP. The US Postal Service will commemorate entertainer Bob Hope with a First-Class stamp next spring in recognition of his work with the US Armed Forces. Although Hope never ...
Fedex looks to India for expansion.(Duly Noted: LEGISLATION AND CORPORATE NEWS)
Dec 01, 2008 ... FEDEX LOOKS TO INDIA FOR EXPANSION. Federal Express Services said it is seeing double-digit annual growth in India, as its business in the country has not been impacted much by the worldwide economic slowdown. During the past three years, the company said it has more than tripled the ...
FTC wants to help seniors.(Duly Noted: LEGISLATION AND CORPORATE NEWS)
Dec 01, 2008 ... FTC WANTS TO HELP SENIORS. The Federal Trade Commission has developed a new booklet and Web site at www.ftc.gov/ whocares. The site aims to help seniors find links to organizations that provide reliable ...
'Dogfight' expected for holiday sales: Accenture.(MULTICHANNEL)
Dec 01, 2008; ... [ILLUSTRATION OMITTED] RETAILERS WILL have to work even harder for dollars from budget-conscious consumers this holiday season, according to consultancy firm Accenture's 2008 holiday shopping survey. Accenture surveyed 537 U.S. consumers during mid-October. Among ...
Nailed it: Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses how Pluris Marketing's Offer Management and Optimization.(MULTICHANNEL)
Dec 01, 2008; ... Q: What did Suddenlink do before implementing Pluris' service? A: Our sales and upgrade process was unpredictable. While our service reps had compelling data regarding available offers and customer history, the customer data was disjointed and not optimized or integrated in a ...
E-mail is popular this holiday, but marketers should be careful.(Optimized: MAKING THE MOST OF DIGITAL)
Dec 01, 2008; ... WITH THE holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with ...
Harrah's makes loyalty mobile.(CRM)
Dec 01, 2008; ... CASINO OPERATOR Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important People." T.I.P., in test mode at Harrah's Atlantic City, Harrah's New Orleans and Showboat Atlantic City, ...
Risi combines its pulp/paper pubs.(CIRCULATION)(RISI to Launch new magazine)(Brief article)
Dec 01, 2008; ... RISI IS combining its Pulp and Paper International, which once covered non-US companies, and the US-focused Pulp and Paper into a new Pulp and Paper International (PPI) magazine as of January. In 2007, Pulp and Paper had a qualified circulation of 40,000, and Pulp and Paper ...
Ads explode on long-form Web content.(ANALYSIS)
Dec 01, 2008; ... THE PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on the Web took off. Ad-supported Hulu.com and NBC.com, the subscription-based Netflix Web portal, and pay-per-view download sites such as Amazon.com and Apple's ...
Data bank: the week in stats.
Dec 01, 2008 ... <Pre> Where you go online Home 75% Work 43% Another location 32% Average hours spent online per week 14 Source: Harris Interactive: Sample: 2,020 adults, October 2008 Willingness to pay more ...
Editorial.(OPINION)(Editorial)
Dec 01, 2008; ... WHETHER IT'S on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. This week, we had a chance to look closer at one of the most fundamental personal spaces: the mailbox. The results of this year's ...
Reach more segments in a crunch.(OPINION)
Dec 01, 2008; ... Recession or not, between the mortgage and credit crises, the stock market's volatility, and a tightening job market, consumers and businesses alike are feeling pinched. Yet, there are proven marketing strategies that can be deployed to help retailers not merely survive--but to thrive. ...
Social media is replacing e-mail.(OPINION)
Dec 01, 2008; ... I have twin nieces who are freshmen in college. I recently asked them what social networks they use. Not surprisingly, they said Facebook. I then asked them how they communicate with friends. They said they used to send a ton of instant messages, but now they just post comments on their ...
Do forward-to-a-friend referrals work? The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in.(GLOVES OFF)
Dec 01, 2008 ... CONTENDER Elie Ashery President, Gold Lasso More than 10 years marketing and online experience [ILLUSTRATION OMITTED] THE FORWARD-TO-A-FRIEND gimmick is a failed attempt by e-mail service providers to incorporate viral marketing tools into their ...
From soup to stamps: the USPS' Bernstock on moving from the private sector to public sector.(Spotlight)(Interview)
Dec 01, 2008; ... Q: What US Postal Service products and services are the most popular among mailers? A: Web services are becoming better and more popular all the time. Between click and ship, carrier pickup and Priority Mail, we are seeing very, very strong growth. Also, more and more people are ...
Staying power.
Dec 01, 2008; ... To paraphrase Mark Twain, reports of direct mail's demise as a proven lead- and sales-generating workhorse have been greatly exaggerated. In fact, spurred by the struggling economy, more consumers than ever are turning to promotional offers and coupons sent through direct mail. Pamela ...
Building movie buzz: film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.(Film)
Dec 01, 2008; ... In a Web 2.0 world, it's no longer enough for a film studio to simply show consumers a 60-second trailer of a film. Studios must engage potential moviegoers on the social networks, Web sites and mobile phones they use and enjoy on a daily basis in order to actively reach audiences. ...
Rich opportunities in niche media: audience fragmentation has changed media buying--so when, why and how should marketers go after niche media buys instead of mass media? Four experts share their opinions.(TECHNIQUE)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] Cree Lawson Founder and CEO, Travel Ad Network DUE TO the fact that search-driven content and audience fragmentation are expected to continue as powerful forces in the media landscape, traditional online "destination" sites and ...
Private view.(The Work: Showcasing creative solutions)
Dec 01, 2008; ... Now, I admit it--I may be a bit of a design snob. But, even more than that, I am dirt cheap--sorry, wife. So, if I received a personalized mailer from Clearview Mall (1) with 26 actual gift cards, worth more than $675, that I can literally put in my wallet--forget good design, I'm headed ...
TeleServices direct college student database.(NEW LISTS)
Dec 01, 2008 ... Leon Henry Inc. Description: This file contains college students. Recommended usage includes apparel, books, computers, music, electronics, and job recruitment offers. Selects: 5 ...
Art and antique mail order buyers.(NEW LISTS)
Dec 01, 2008 ... Turnkey Solutions Direct Marketing Description: This file contains individuals who have purchased art and/or antiques through mail order offers. Selects: 241,847 universe ...
Supplements to go muscle building product buyers.(NEW LISTS)
Dec 01, 2008 ... Macromark Description: This file contains individuals who have paid by credit card for muscle building and/or strength enhancement supplements. This list is 76% male, and purchasers have made an average order of ...
Astral Sounds new age buyers.(NEW LISTS)
Dec 01, 2008 ... Midwest Direct Marketing Description: This file contains people who have purchased an Astral Sounds recording for $24.95. This list is, on average, age 30 to 49 and earns an average income of $62,500. ...
Small business owners from Reed Exhibitions.(NEW LISTS)
Dec 01, 2008 ... MeritDirect Description: This file contains small business owners--those with fewer than 50 employees--who have attended Reed Exhibitions events. Selects: 72,580 universe ...
CMC--broadband and wireless mailing list.(NEW LISTS)
Dec 01, 2008 ... Key Marketing Advantage LLC Description: This file contains technology savvy direct response consumers. This list is 50% female. Selects: 58,700,000 universe ...
Catholic book store product buyers.(NEW LISTS)
Dec 01, 2008 ... The List Experts Description: This file contains people who loyally buy from Catholic bookstores. This list is ideal for Catholic-related fundraising, magazine, book, children, educational and catalog offers. ...
JCT America's businesses--ethnic businesses at residential addresses with e-mail.(E-MAIL)
Dec 01, 2008 ... The Services Group Description: This file contains ethnic business contacts. This list is 70% male. Selects: 57,936 universe Contact: Your local ...
Telecommunications.(NEW MANAGEMENT)
Dec 01, 2008 ... Edith Roman Associates Description: This file contains subscribers to Telecommunications magazine, which provides readers with information and news relating to technology in service provider networks. This list is 78% male. ...
ExtremeTech.com from Ziff Davis Media.(NEW MANAGEMENT)
Dec 01, 2008 ... Worldata Description: This file contains customers of ExtremeTech.com, which offers technology products and services for b-to-b and b-to-c companies. Selects: 76,596 ...
Hispanic American democrats/liberal.(NEW SELECTS)
Dec 01, 2008 ... Focus USA Description: This file contains members of the Democratic Party and donors to liberal politicians. The list is, on average, age 41, married and earns $40,000 annually. Selects: 73,729 universe, state, gender, age, income, length of residence, homeowners, ...
Lists.(Tool Box: The trouble with ethnic segments, boost search conversion and more)
Dec 01, 2008 ... Should I consider segmenting my business-to-consumer audience by racial or ethnic identity? "It would be great if we could slice so simply, but it's more complicated than that," says Deborah Plummer, executive director of the Office of Diversity at Cleveland Clinic. Simple ...
CRM.(Tool Box: The trouble with ethnic segments, boost search conversion and more)
Dec 01, 2008 ... How can I encourage dialogue with my core customer base? "Combine and conquer," answers Eric Holmen, president of SmartReply. "Customers active with a brand in more than one channel result in higher brand engagement, deeper interaction, higher spending and higher customer ...
Search.(Tool Box: The trouble with ethnic segments, boost search conversion and more)(Brief article)
Dec 01, 2008 ... What are some best practices for online marketers looking to increase conversions? "Conversion optimization is essential in today's competitive advertising market," says Gregg Stewart, SVP of interactive at TMP Directional Marketing. "If your sales conversion rate is doubling, ...
Powered.(People News)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] POWERED has named Aaron Strout (1) VP of ...
The Reader's Digest Association.(People News)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] THE READER'S DIGEST ASSOCIATION has promoted Lora Gier (2) to VP and ...
Agency.com.(People News)
Dec 01, 2008 ... AGENCY.COM has announced that Stuart Hemmings will become director of ...
Revenue Science.(People News)
Dec 01, 2008 ... REVENUE SCIENCE has hired Suzanne Schultz as senior account executive ....
Merkle.(People News)
Dec 01, 2008 ... MERKLE has added Marc Fanelli as VP of solution development and Owen McCorry as VP of business development ....
Brunner.(People News)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] BRUNNER has named Shaun Quigley (3) interactive practice ...
Meredith Corporation.(People News)
Dec 01, 2008 ... [ILLUSTRATION OMITTED] MEREDITH CORPORATION has promoted Ruth Gaviria (4) to VP, ...
Hyperfactory.(People News)
Dec 01, 2008 ... HYPERFACTORY has hired Angela Steele as become SVP and global strategist ....
ContextWeb Inc.(People News)
Dec 01, 2008 ... CONTEXTWEB INC. has hired Joe Kutchera, formerly of Time ...
Arthur Blank and Company.(People News)
Dec 01, 2008 ... ARTHUR BLANK AND COMPANY has announced that Stuart Blank and Eric Blank will join the corporate team at American Banknote, Arthur ...
Should the economy affect whether or not you consider another job?(Expert Advice)
Dec 01, 2008; ... No matter what economic climate, it's never a good idea to let a possible ob opportunity pass you by. Furthermore, in declining economies, it certainly makes sense to learn which companies are hiring--and therefore could be thriving--and what skill sets they seek. You owe it to ...
A faux government mailing may cross ethical lines, this copywriter thinks.(Direct Choice)(Brief article)
Dec 01, 2008; ... Businesses use official-looking direct mail packages for good reason: They work. But how far can you go before you cross over from aggressive sales techniques to unethical business practices? This plain envelope package poses as an official government mailer related to the Economic ...
Time's People debuts Crisp mobile WAP site.(Third Screen)
Dec 01, 2008; ... [ILLUSTRATION OMITTED] PEOPLE.COM HAS teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner Samsung, which sponsored the entire site and text alerts for the launch. "We feel ...