DM News back issues from April 2009:
Pharma dollars shifting to digital.
Apr 06, 2009; ... The relationship between sales representative and physician has been the cornerstone of pharmaceutical companies' marketing to the healthcare community for years. However, as economic factors force pharmaceutical companies to cut back sales reps in increasing numbers, pharma marketing ...
SMBs, marketers differ over direct mail, digital.
Apr 06, 2009; ... Cisco Systems is one of many marketers targeting small and midsize businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as budgets get squeezed in the down economy. However, many business owners would still prefer to get production information via ...
Mobile firms agree on mktg guidelines.
Apr 06, 2009; ... In a move to build industry standards, the four largest US wireless service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices. Under the agreement, Verizon Wireless, AT&T, Sprint and ...
Matt Greitzer, VP of search marketing at Razorfish, talks to Kevin McKeefery about the day-to-day challenges.(dmnews.com)
Apr 06, 2009 ... Matt Greitzer, VP of search marketing at Razorfish, talks to Kevin McKeefery ...
RRD unveils digital inkjet printer.
Apr 06, 2009; ... While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last fall commercial printer RR Donnelley & Sons installed the first high-speed inkjet press developed at the company's own R&D ...
SF leads California Do Not Mail push.
Apr 06, 2009; ... The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do No Mail registry--the first time lawmakers in the US have voted on creating a policy to allow citizens to block receiving unsolicited mail. ...
The Candie's apparel brand, sold exclusively at Kohl's department stores, is launching a marketing campaign featuring Britney Spears.
Apr 06, 2009 ... [ILLUSTRATION OMITTED] The Candle's apparel brand, sold exclusively at Kohl's department stores, is launching a ...
Expedia.com.
Apr 06, 2009 ... Expedia.com is looking for a new agency to manage its US advertising and communications. The search is expected be completed in the second quarter of 2009. Expedia.com currently ...
Goodmail Systems.(CertifiedVideo)(Brief article)
Apr 06, 2009 ... Goodmail Systems has released a new technology that will let marketers send video in e-mail. The platform, CertifiedVideo, helps avoid issues with spare filters, Goodmail ...
Zillow.com.
Apr 06, 2009 ... Zillow.com, a real estate Web site, is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites. Newspaper Web sites ...
Neverblue.
Apr 06, 2009 ... Neverblue, a global lead generation network, has signed an exclusive agreement with online jewelry retailer Bidz.com. The agreement expands the relationship ...
The Sun-Times Media Group.(Sun-Times Co.)(Brief article)
Apr 06, 2009 ... The Sun-Times Media Group, publisher of the Chicago Sun-Times and 58 other papers, has filed for Chapter 11 bankruptcy protection, with the intention of reorganizing its operations, ...
Agency Smizer Perry.
Apr 06, 2009 ... Agency Smizer Perry has been tapped by the Search Engine Marketing Professional Organization (SEMPO) to develop a brand strategy. Smizer Perry will assess SEM ...
Advanced Image Direct.(Brief article)
Apr 06, 2009 ... Advanced Image Direct, a direct mail service provider, has introduced a new product for mailers. The product allows for extreme variable digital printing for mailings, with orders microfulfilled ...
Digitas COO.
Apr 06, 2009 ... Digitas COO Jim Rossman is jumping ship to join AKQA as its president and COO. Rossman will leave his current role at the Publicis Groupe-owned direct and ...
DMNews.
Apr 06, 2009 ... DMNews will be switching to a bi-weekly publishing schedule. The next print issue will reach subscribers on April 20. Readers should ...
A Tahitian treat.(Brand New)(Tahiti Tourisme North America)(www.investinyourlove.com)(Brief article)
Apr 06, 2009 ... [ILLUSTRATION OMITTED] "Maybe it's time to invest in something more important than your portfolio." That's just one of the lines Tahiti Tourisme North America is hoping will attract people to a new campaign to boost the islands as a romantic destination. The multimedia campaign, ...
NEXCOM drafts ExactTarget for its stores' e-mail efforts.
Apr 06, 2009; ... The Navy Exchange Service Command (NEXCOM) has partnered with e-mail services firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores worldwide. NEXCOM, which operates more than 100 Navy Exchanges on Navy bases around the globe, will be ...
International move for Yahoo Mobile.(Yahoo! Inc. Yahoo! Mobile)(Brief article)
Apr 06, 2009; ... Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile World Congress in February, Yahoo Mobile's new personalized mobile homepage is now available in eight countries across ...
Euro RSCG expands services to Sprint.
Apr 06, 2009; ... Euro RSCG Chicago is adding consumer and business-to-business e-mail, as well as related microsite and landing page development and implementation, to its responsibilities for Sprint. The telecommunications firm continues to work with agencies on other aspects of its digital marketing. ...
Newsmax turns to DRTV, radio, freebies for subs.
Apr 06, 2009; ... [ILLUSTRATION OMITTED] Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to its flagship product, Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly, as well as a free World ...
MySpace introduces small business directory.
Apr 06, 2009; ... MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the social network's community to review, rote and share content from local businesses nationwide. Coors and Outback Steakhouse will serve as the initial brand sponsors for the ...
Cooking.com selects StrongMail for assistance with its e-mail marketing.
Apr 06, 2009; ... Cooking.com is partnering with e-mail services firm StrongMail Systems to run its e-mail marketing programs. Under the agreement, StrongMail will power e-mail for Cooking.com, as well as for the managed e-commerce sites that Cooking.com operates on behalf of other brands, ...
Draftfcb inks new client: Sharpie.
Apr 06, 2009; ... Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a formal RFP. Y&R Chicago, Ogilvy Chicago and Brand Buzz NY also competed in the single-round review. "I think we bring to them ...
The Federal Trade Commission's new Web site, ftc.gov/ MoneyMatters, offers tips and resources for people dealing with debt.(DULY NOTED: Legislation and corporate news)(Website overview)
Apr 06, 2009 ... [ILLUSTRATION OMITTED] The Federal Trade Commission's new Web site, ftc.gov/ MoneyMatters, offers tips ...
Move Update fines moved to 2010.(DULY NOTED: Legislation and corporate news)(Brief article)
Apr 06, 2009 ... The US Postal Service said it will delay implementation of the Standard Mail Move Update noncompliance charge from May 11 to January 4, 2010, in a notice filed with the Postal Regulatory Commission. However, customers are still ...
USPS resource map to aid mailers.(DULY NOTED: Legislation and corporate news)
Apr 06, 2009 ... The USPS is offering a resource map on its Rapid Information Bulletin Board System (RIBBS) Web site, ribbs.usps.gov, to help mailers prepare for Intelligent Mail services ...
FedEx takes off to the Great White North.(DULY NOTED: Legislation and corporate news)
Apr 06, 2009 ... FedEx SmartPost, a subsidiary of FedEx Ground, has expanded its service into Canada for US shippers by using the residential delivery capabilities of the Canada Post Corporation. FedEx SrnartPost delivers ...
Swept-up telemarketers settle.(DULY NOTED: Legislation and corporate news)
Apr 06, 2009 ... A group of sellers and telemarketers charged in 2008's "Operation Tele-PHONEY" sweep have agreed to post a $5 million performance bond before calling consumers and have been barred from violating federal ...
Stimulus funds to help boost Amtrak.com's CRM abilities.
Apr 06, 2009; ... [ILLUSTRATION OMITTED] Armed with stimulus funds, Amtrak plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade its CRM program. The projects will be funded from the $1.3 billion Amtrak is ...
Steve August, operational VP of customer marketing at Brookstone, discusses how it worked with Mercent to drive results across several shopping engines.(NAILED IT: Q&A)(Interview)
Apr 06, 2009 ... [ILLUSTRATION OMITTED] Q What caused Brookstone to turn its focus to shopping engine data feeds? A we're getting ready to launch a new Web site, and we wanted to have a sense of how our new system would interact with flows of data. One of the major concerns that ...
New D&B unit targets display ads based on search results.(OPTIMIZED: Making the most of digital)
Apr 06, 2009; ... [ILLUSTRATION OMITTED] Database company D&B is launching a new media property it says will allow marketers to reach consumers searching for businesses, business services and products when they are looking to buy. With the newly created unit, D&B Digital, marketers can ...
Emerging 'social CRM' trend is led by desire to get more personal with wired consumers.
Apr 06, 2009; ... "Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up the call. In mid-March, Salesforce.com added a Twitter application to its Service Cloud, allowing clients to search, monitor and join Twitter-based ...
The week in stats.(DATABANK)(Statistical table)(Brief article)
Apr 06, 2009 ... <Pre> Relative importance of life choices among young adults Eliminating all my debt77% Savings as much as money as possible 77% Maximizing my current income 73% Building my career 73% Financial fitness 64% Making ...
Editorial.(OPINION)(Editorial)
Apr 06, 2009; ... Often, constructive dissension among a marketing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the term 'groupthink' to the pages of Fortune, it has referred to the mob conformity that stems from ideas produced by a group of ...
E-mail will thrive--not merely survive.(OPINION)
Apr 06, 2009; ... E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take advantage of the circumstances and thrive. Now is the time to abandon the fixation with the cost of sending an e-mail, the reliance on ...
Direct mail tale can have a happy ending.(OPINION)
Apr 06, 2009; ... These are the best of times and the worst of times--a tale with a present day ring to it for us all. Postage with a now annual increase is a reality quickly approaching again with increases this May 2009. Letter postage rates will increase more than 3%, and we as an industry are ...
What's the real value in Facebook presence? Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it--and other emerging social media--is still up in the air. Our experts debate.(GLOVES OFF)
Apr 06, 2009 ... * CONTENDER Chris Johnson Founder/managing partner, Terralever More than 10 years experience in marketing [ILLUSTRATION OMITTED] If you're still debating whether or not your brand should have a Facebook presence, the answer is a ...
Match.com app gives iPhone users a shot at love on the go.(THIRD SCREEN)
Apr 06, 2009; ... [ILLUSTRATION OMITTED] <Pre> Client Match.com Agency Snap Interactive Campaign iPhone apps </Pre> Finding a date on the go has just gotten a little bit easier, thanks to new iPhone applications from Match.com and app developer Snap Interactive. The ...
Custom evolution: brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer loyalty.
Apr 06, 2009; ... If you went out and spent $70,000 on a single good, wouldn't you want some special attention and recognition? Luxury car company Lexus has long known that its customers appreciate engagement, as evidenced by the 2002 launch of a global custom publishing campaign. But the evolution of ...
Drinks depend on digital: non-carbonated beverages face fierce competition in the grocery store--which marketers combat by engaging consumers online.(FOOD & BEVERAGE)
Apr 06, 2009; ... For decades, iconic soft drinks like Pepsi and Coca-Cola were the big players in the world of beverages. But a push by families towards a healthier lifestyle has driven many consumers to demand better choices when it comes to beverage selection. To meet this demand, a plethora of ...
Test your lists for better campaign targets: the right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and how to make them work for you.(TECHNIQUE)
Apr 06, 2009 ... [ILLUSTRATION OMITTED] Dan Harding VP, MeritDirect Whenever I look at fist test results, my first reaction is usually that the winners probably won't do as well when remailed in larger volume in the future. I used to wonder if the list owner knew that this ...
Private view.(The Work: Showcasing creative solutions)(Schick Inc.)(Wyndstorm Corp)(Thousand Oaks Automotive )
Apr 06, 2009; ... [ILLUSTRATION OMITTED] (1) Schick Situation Schick, a division of Energizer, wanted to jazz up its annual holiday promotion, Sleigh Bells Rock, with a unique digital experience that would be all about music. Approach Digital agency ...
Power profits opportunity buyers Canada.(NEW LISTS)
Apr 06, 2009 ... Macromark Description: This file contains entrepreneurial Canadians who are looking to start a business from their home. These people have purchased a kit to help them start up their business at a cost of $39.95 to $186. This ...
Wine Connoisseur Club members.(NEW LISTS)
Apr 06, 2009 ... The List Experts Description: This file contains people who enjoy wine and are members of various wine clubs across America. Selects: 221,213 universe ...
Complete manicurists.(NEW LISTS)
Apr 06, 2009 ... Complete Mailing Lists Description: This file contains professional manicurists and pedicurists. Selects: 264,876 universe Contact: Your list ...
Herbal market health supplement buyers.(NEW LISTS)
Apr 06, 2009 ... Leon Henry Inc. Description: This file contains people who have purchased vitamins and herbal supplements online. Selects: 73,534 universe ...
Avid runners and joggers.(NEW LISTS)
Apr 06, 2009 ... eTargetMedia.com Inc. Description: This file contains people who enjoy running and jogging. Selects: 415,887 universe Contact: Your list broker ...
Ab Rocket fitness buyers from Emson.(NEW LISTS)
Apr 06, 2009 ... Impulse Media Description: This file contains people who have purchased the Ab Rocket to get into shape and shed extra pounds. These prospects have spent an average of $14.95 on their Ab Rocket. This list is 50% male. ...
Highlights for Children--early childhood.(NEW LISTS)
Apr 06, 2009 ... [ILLUSTRATION OMITTED] American List Counsel Description: This file contains subscribers to Highlights High Five, a magazine for children age two to six. Selects: 228,000 ...
The Paint Wedge.(NEW LISTS)
Apr 06, 2009 ... CGC Consulting Services Inc. Description: This file contains people who have purchased the Paint Wedge, a product which makes painting straight lines and corners easier, that they saw advertised on TV. These prospects spent an average of $29.95 ...
Job seekers from Listopedia Consortium.(NEW LISTS)
Apr 06, 2009 ... Marketing Advisory Group Description: This file contains people who are actively searching for work online. This list is 50% male. Selects: 2,978,609 universe ...
Military history enthusiasts.(NEW LISTS)
Apr 06, 2009 ... Dunhill International List Co. Description: This file contains people who are interested in the history of the United States military. Selects: 5,400,000 universe ...
American Optometric Association.(E-MAIL)
Apr 06, 2009 ... Infocus Description: This file contains members of the American Optometric Association. Selects: 24,199 universe Contact: Your ...
My Business Chronicle active newsletter subscribers at e-mail addresses.(NEW MANAGEMENT)
Apr 06, 2009 ... DirectInnovations Inc. Description: This file contains subscribers to the Business Chronicle newsletter, which offers business advice to business managers. These prospects earn an average of $68,000 annually. This list is ...
American Woodworker magazine.(NEW MANAGEMENT)
Apr 06, 2009 ... List Services Corp. Description: This file contains subscribers of American Woodworker magazine. These prospects earn an average of $96,446 annually and have an average age of 54. This list is 99% male. Selects: ...
Trainers Warehouse.(NEW MANAGEMENT)
Apr 06, 2009 ... Statlistics Description: This file contains people who have purchased products from the Trainers Warehouse catalog and/or Web site. Selects: 96,982 universe ...
Affluent and elite hunters.(NEW SELECTS)
Apr 06, 2009 ... RMI Direct Marketing Description: This file contains wealthy people who have purchased hunting licenses and enjoy hunting. This list is 90% male. Selects: 291,048 universe, gender, age, ...
Schonberger & Associates International Benchmarking.(NEW SELECTS)
Apr 06, 2009 ... Lewis Direct Inc. Description: This file contains people who have attended seminars by Dr. Richard J. Schonberger. This list is 71% male. Selects: 25,892 universe, 12-month hotline, 24-month hotline, 6-month hotline, 3-month hotline, annual sales volume, ...
Variable interest rate mortgages.(NEW SELECTS)
Apr 06, 2009 ... ListAbility Inc. Description: This file contains people who have variable rate mortgages. Selects: 132,166,000 universe, age range, gender/sex, geography, home market value, income (up to $250K-plus), investor/absentee owner, lender name, length of residence, loan ...
Tax lawyers with e-mail.(NEW SELECTS)
Apr 06, 2009 ... Legal Opt-In Inc. Description: This file contains lawyers who practice taxation law. These prospects earn an average of $150,000. Selects: 27,656 universe, age, fax numbers, Fortune 500/1,000 only, geography select, job title select, phone number, postal ...
Spoke.com human resource professionals.(NEW SELECTS)
Apr 06, 2009 ... Worldata Description: This file contains managers, directors and other HR personnel who are responsible for recruiting, training and hiring employees. This list was sourced through direct mail. ...
What are the pros and cons of selling on an auction web site vs. a fixed-price web site?(E-COMMERCE)
Apr 06, 2009 ... "The pros and cons between selling on an auction e-commerce model and a fixed-price e-commerce model depend largely on a seller's goal," says Jeff Hoffman, CEO of Enable Holdings. For example, if a seller is focused more on moving product quickly than the selling price, the auction model ...
How can I best leverage online display ads to elicit a response from local consumers?(DISPLAY)
Apr 06, 2009 ... "To effectively deploy display ads on a local level, advertisers must adhere to three simple principles," says Michael Nasif, director of digital business development at Media Networks Inc. "The first is localized media: Advertisers must implement a localized media schedule. Forgo the ...
How will semantics change content monetization?(DATA)
Apr 06, 2009 ... "Semantics 'crunches' text to recognize associations between words on a page. This allows ads to be automatically and precisely connected to the page content," explains James Oppenheim, CMO at Peer39. The first of three monetization models for this development is targeted ...