Recently added articles from Design Management Journal:
Transforming design consultancies through learning
Jul 01, 2003; ... To prosper, consultants must invest in themselves. Keeping up with technology is a given. On the other hand, in spite of the fact that design businesses require highly skilled staffs, too many organizations devote no effort or resources to furthering their education. Philippa Ashton and Isla ...
Creativity, Inc.
Jul 01, 2003; ... Harvard Business School Press, 2003. 224 pages, $27.50. Creativity, Inc. by Jeff Mauzy and Richard Harriman (Reviewed by Lynn Brandli) In our industry, we all share some values, and one of them is the pursuit of a purely creative process. Jeff Mauzy and Richard ...
Managing design consulting firms to survive in tough times
Jul 01, 2003; ... In conversations with a spectrum of design leaders, RitaSue Siegel has distilled valuable wisdom about what consultants have done to emerge from the current economic downturn with a competitive edge that sustains them financially and enables them to better serve clients. The recommendations she ...
Looking inward: How internal branding and communications affect cultural change
Jul 01, 2003; ... In seeking to transform an organization, consultants should be commissioned to create strategies and media for internal stakeholders, as well as for external audiences. Using several informative case studies, William Faust and Beverly Bethge discuss the scope of this type of undertaking and ...
Building and tending bridges: Rethinking how consultants support change
Jul 01, 2003; ... For Steelcase, the relationship with Conifer Research is not so much about products as it is about methodologies-ways of bringing together and exploring existing resources to generate new understanding and insights. It's a collaboration that produces what Tom Mulhern and David Lathrop call ...
Design as brokering of languages: Innovation strategies in Italian firms
Jul 01, 2003; ... Italian design has long been known for its "edginess" and creativity. Roberta Verganti attributes these qualities to a process he calls "radical design-driven innovation" in which-beyond technology and user needs-new product development emphasizes product language. With their global and ...
Dynamic duos: Maximizing the potential of partnerships
Jul 01, 2003; ... Based on her experience, Pamela DeCesare believes clients and consultants can promote successful interaction in several ways. Among her priorities: listen well; be as open as possible; share a rich awareness of brand, business goals, needs, and potential obstacles; carefully match objectives and ...
What clients want in consultants
Jul 01, 2003; ... An organization seeks outside expertise to add talent and technology it cannot maintain on a day-to-day basis, to speed up the development of products and services, and to jump-star t change and innovation with specialized skills and processes. These contributions can make a real difference. As ...
Lessons learned?
Jul 01, 2003; ... Recently, I wrote the preface for Allworth Press's reissue of Henry Dreyfuss's 1955 classic, Designing for People. Dreyfuss's book made several key points about the role of industrial design in business, stressing the need for the industrial designer to give attention to every product detail and ...
Fusion Branding: How to Forge Your Brand for the Future
Jul 01, 2003; ... Accountability Press, 2002. 390 pages, $29.95. Fusion Branding: How to Forge Your Brand for the Future by Nick Wreden (Reviewed by Bonnie Briggs) In the world of brand development or "branding," advice is everywhere you look. Good advice is rare. Nick Wreden's book, a ...
Good medicine for good design: Evidence-based planning
Jul 01, 2003; ... In his consulting firm, Andy Schechterman exploits the methodologies of health care research as the basis for more broadly based human-centered design research. After outlining key features of his work, he offers a case study to show his process in action. Beyond the details of this story, ...
Thinking more like a client
Jul 01, 2003; ... To thrive as a consultant, keep customers happy. Great design matters, but Cameron Foote is sure it is more important to have a clear understanding of client attitudes and yardsticks for measuring success. How is risk perceived? How does a task fit into the larger picture? What is the best way ...
Where is design consulting headed?
Jul 01, 2003; ... We asked these principals, "In the past five years, what have been the most significant changes in the world of consulting?" In their responses, Michael Eckersley of HumanCentered, Tony Spaeth of Tony Spaeth/Identity, Ton Borsboom of GE/Fitch Singapore, Neil Johnston of Lippincott Mercer, and ...
Bringing value to the client-consultant partnership
Jul 01, 2003; ... With their talents and resources, consultants in design and design management can help generate that all-important competitive edge. They can contribute skills missing in a client's organization or skills clients cannot fully support. They can be a source for innovation and creative thinking ....
Built for use: Driving profitability through the user experience
Apr 01, 2003; ... Karen Donoghue's Built for Use should be required reading for any manager responsible for designing engaging and profitable user experiences. Working from the premise that "successful user experiences deliver a firm's value proposition-the brand promise-to customers in the most effective and ...
Digital ethnography: The next wave in understanding the consumer experience
Apr 01, 2003; ... In the search for market insights, Tim Plowman and Davis Masten maintain that the pathways to information should include PCs, cell phones, Webcams, global positioning equipment, digital cameras, and a growing number of other technologies. Structured creatively for self-reporting, passive ...
Faster, cheaper, deeper user research
Apr 01, 2003; ... As told by Vijay Kumar and Patrick Whitney, the Illinois Institute of Technology's Institute of Design and Tsinghua University's Academy of Art and Design in Beijing are creating a set of "activity-focused" research methodologies and a prototype database of research results. The goals are to ...
Fusion: Linking strategy, technology, and design to implement your customer experience
Apr 01, 2003; ... In the contemporary marketplace, a well-designed brand experience is the way an organization distinguishes itself from competitors. Translating this reality into action, Carol Moore believes, means delivering maximum value at minimum cost, exploiting technology to distill and respond to customer ...
Citizen Brand: Ten commandments for transforming brands in a consumer democracy
Apr 01, 2003; ... Citizen Brand, a follow-up to Marc Gobe's earlier book, Emotional Branding, makes the point that today's customers are less predictable than in previous decades and that corporations need to be in touch with their customers' ways of life, wants, and needs through a new business philosophy based ...
From chaos to constellation: Creating better brand alignment on the Web
Apr 01, 2003; ... It's easy for an organization to put up a few Web sites. It's quite another feat, as Eliot Phillips makes clear, to ensure that they are brand-building, coherent, compelling, up-to-date, and easy to use. He offers a framework, criteria, and design options for building an effective multi-site Web ...