Recently added articles from Design Management Review:
Our responsibility to sustainable design
Oct 01, 2008; ... There is no doubt in my mind about the importance of sustainable design. In fact, to me, there is no choice. We have one earth, and we have a responsibility to take care of it. As designers and design leaders, we have more opportunity and more potential to influence sustainability than many ...
Challenges in the Business of Green Design
Oct 01, 2008; ... There's no escaping the focus on green design. What was once the arena of renegades and niche players is now a hot topic within giants such as General Electric and Wal-Mart. Momentum is growing, and alternative energy, design for disposal and recycling, sustainability, carbon footprints, and ...
Valuing the Planet: The Role of Economics in the Climate Crisis
Oct 01, 2008; ... Eco-friendly alternatives abound, but in a sign of the difficulties we face, energy consumption and CO2 emissions are projected to rise. David DeRemer, however, is optimistic that we can turn things around. Government policies must promote sustainability. The mindset of consumers must be ...
No Silver Bullets: On the Humility of Designers
Oct 01, 2008; ... While individual design decisions are important, the most valuable contribution that designers can make toward a sustainable future is their collective humility. It is the foundation of their value as innovators. Jason Pearson explains how GreenBlue works with communities of designers and ...
The Promise of Green Design
Oct 01, 2008; ... In its quest to become the greenest technology company on the planet, Dell held a design competition. Interestingly, the computer concepts submitted not only explored multifaceted approaches to sustainability, but also, as Rajib Adhikary describes, became the nexus for a global conversation on ...
Colorblind: How Consumers See Green
Oct 01, 2008; ... With the myriad criteria inevitably part of any project, it is not always easy to bring sustainability to the top of the design agenda. Mark Bates and Grant Kristofek share what they have done to lift its profile with their clients. This effort in conjuction with an ongoing research project at ...
Eat Your Greens! Or Design Will Eat Itself!
Oct 01, 2008; ... Today, sustainability is an imperative. It is a priority that must be evident in development, through production and distribution, during use, and in disposal. Illustrating her themes with a spectrum of product, energy, and environmental case studies, Selena Griffith examines how this reality is ...
Packaging and the Environment: A Cross-Cultural Perspective
Oct 01, 2008; ... Awareness and perceptions have a big impact on being able to move the green design agenda forward. Scott Young has done extensive international research in this arena with respect to packaging. His findings reveal different attitudes in different countries. More significantly, they highlight why ...
A Green Dream Team
Oct 01, 2008; ... In the corporate world, sustainable design requires integrating a diverse range of priorities. Dosun Shin, Prasad Boradkar, and Adelheid Fischer discuss how Arizona State University's InnovationSpace brings together designers, engineers, and business majors to develop products that capture the ...
The New Federal Building
Oct 01, 2008; ... The San Francisco Federal Building, designed by Morphosis Architects, is an exciting new landmark on the city's skyline. It's also a model of sustainable design. Building materials and construction strategies minimized waste and energy consumption. A folded screen on the south façade is a ...
The Five Simple Rules of Green Marketing
Oct 01, 2008; ... There is no substitute for a genuine commitment to sustainable design. It can be an opportunity to innovate and grow, as well as to strengthen a brand. But as Jacquelyn Ottman makes clear, companies have to get the right message out. As her examples demonstrate, that means knowing what's ...
Design in Business: Views from the Nucleus and the Periphery
Jul 01, 2008; ... Within corporations, design can serve a variety of objectives. Turkka Keinonen distinguishes six possibilities-design for vision, design for competence, design for expectations, design for control, design for meaning, and design for presence. Importantly, design's impact can be significant ...
Bottom-Up Design Leadership as a Strategic Tool
Jul 01, 2008; ... Traditionally, any major modification in corporation direction is determined internally. In this case study, Ki-Young Nam and Mi-Jin Jung delineate an alternative in which outside consultants suggest how innovation might drive growth. It is a tactic that encourages the free flow of ideas, ...
How to Make Sure a Brand Behaves Itself
Jul 01, 2008; ... The Philips brand promise is "sense and simplicity." Referencing several examples, Mark Churchman and Thomas Marzano examine what the behavior of the brand means and how it is expressed and managed. They highlight how design is an integral facet of doing business and how it is used to deliver a ...
Branding and Design Innovation Leadership: What's Next?
Jul 01, 2008; ... Saying the right things about innovation is one thing. Making it happen is quite another. In this concise primer, Phil Best translates his many years of experience into an innovation action plan-one that synthesizes creativity with brand and strategy. He summarizes an innovation process. He ...
Creating Smart Designing Questions
Jul 01, 2008; ... Effective problem solving appropriately frames context and opportunities. Based on lessons from outstanding practitioners, Richard Kielbon and Gerald Nadler are convinced this happens in the flow from divergent to convergent perspectives. In this sequence, they also stress posing questions that ...
How to Think Like a Great Graphic Designer
Jul 01, 2008; ... How to Think Like a Great Graphic Designer Allworth Press, 2007, $24.95, 248 pages. This book presents a series of illuminating and entertaining conversations with 21 of today's most influential graphic designers. Skillfully interviewed by brand consultant Debbie Millman, who hosts ...
The Open Brand: When Push Comes to Pull in a Web-Made World
Jul 01, 2008; ... The Open Brand: When Push Comes to Pull in a Web-Made World New Riders Press, 2008, $24.99, 208 pages. With the decline of mass marketing, "push" marketing tactics have been superseded by new forms of influence, all aimed at open- ing up consumer involvement in a brand's messages and ...
2008 Conference
Jul 01, 2008; ... 33rd DMI International Design Management Conference October 5-8, 2008 Ogunquit, Maine, USA 2008 Professional Development Program Strategies that Transform Brands October 2-3, 2008 New York City, USA Sustainable Design October 16-17, 2008 Denver, ...
Funcastle: Creating a Business Opportunity from a Design Consultancy Assignment
Jul 01, 2008; ... It's not the norm, but with their talents and sensitivity to user needs, designers are singularly positioned to establish their own consumer businesses. Interestingly, with modest support, the government of India is encouraging this very transformation. Prashant Kutaula reveals the exciting ...