Design Management Review back issues from April 2005:
Chaos and Innovation
Apr 01, 2005; ... I find that the concepts of chaos and order shed an interesting light on innovation. When I think about the word chaos, it seems a bit odd to call it a concept, since by definition it is the opposite of an orderly state that can be conceptualized. Moreover, we generally don't think of chaos as ...
People as a Source of Breakthrough Innovation
Apr 01, 2005; ... The product visions are startling-jackets with cell phones and MP3 players, multimedia furniture, a radiography department where patients design the scanning experience. With these and other examples, Stefano Marzano articulates Philips Design's human-centered techniques for exploring the ...
Building Leadership Brands by Design
Apr 01, 2005; ... Distilling 30 years of experience, Jerry Kathman articulates four timeless principles companies can embrace to establish powerful and enduring brands. Richly amplified with examples, these tenets speak to the content and characteristics of effective brands, the ways in which they are ...
Marketing and Design: Rivals or Partners?
Apr 01, 2005; ... Ideally, innovation is hallmarked by interdisciplinary collaboration. In their experience-based analysis of marketing and design cultures, however, Lisbeth Svengren Holm and UlIa Johansson reveal why, across five critical factors, the integration of design and engineering is generally close and ...
Electronic Knowledge Management in Design Consultancies
Apr 01, 2005; ... An international consultancy, Nova Design is transforming the product development process with a comprehensive, digitally based knowledge management system. Wen-Chih Chang and Yen Hsu draw on three cases to demonstrate how, on behalf of consumers, Nova's turnkey methodology stimulates innovation ...
Re-Energizing Product Development: InnovationSpace at Arizona State University
Apr 01, 2005; ... The competitive reality is that design management demands collaboration. At Arizona State University, InnovationSpace unites expertise in design, engineering, and business to create prototypes of products that satisfy consumers, benefit society, can be manufactured, and create value for ...
Activity-Centered Design: An Ecological Approach to Designing Smart Tools and Usable Systems
Apr 01, 2005; ... Activity-Centered Design: An Ecological Approach to Designing Smart Tools and Usable Systems The MIT Press, 2004, $30.00,144 pages Embedding new infrastructures in technology within broad cultural and social contexts is a challenge. Geri Gay and Helene Hembrooke, in Activity-Centered ...
Identifying the Creative Frontiers in Consumer Products and Branding
Apr 01, 2005; ... It was an insert from Target in this weekend's newspaper. However, instead of the usual litany of glossy images and sale prices, this red-branded flyer touted design, as well as Target's innovative approach to labeling, tagging, and packaging prescription drugs. The labels were uncluttered and ...
Insights on Innovation
Apr 01, 2005; ... From around the globe, six executives share their thoughts on successful innovation. It is a rich set of lessons, with comments from Raymond Turner (independent consultant-United Kingdom), Yvonne Weisbarth (Bosch Siemens-Germany), Kenji Ekuan (GK Design Group-Japan), Gianfranco Zaccai (Design ...
The Making of Design Champions
Apr 01, 2005; ... Innovation is always about ideas. It is also, as Mark Barngrover makes dear, always about people. At Procter & Gamble, the role of design has shifted from being brand support to being a strategic brand feature. It is a transformation that has strengthened the value of brands, as well as ...
Big Box Thinking: Overcoming Barriers to Creativity in Manufacturing
Apr 01, 2005; ... Focusing on the process of package design, Peter Clarke and Jeff George propose several strategies for simultaneously streamlining and improving the outcomes of this important dimension of the product development process. They stress the need for earlier and closer links to end users, an ongoing ...
Innovation in Private-Label Branding
Apr 01, 2005; ... Private labels are taking on the national brands. Putting price aside, specialty retailers, supermarkets, and chains, such as Starbucks and Target, are creating high-margin, high-quality consumer goods and experiences that are enticing growing numbers of loyal and profitable customers. Charlie ...
Breakthrough: Stories and Strategies of Radical Innovation
Apr 01, 2005; ... Breakthrough: Stories and Strategies of Radical Innovation MIT Press, 2004, $29.95, 294 pages The next great waves of innovation will come with our capacity to create breakthrough ideas. Defining how breakthrough ideas arise is a monumental undertaking that has been left relatively ...