Design Management Review back issues from January 2006:
Design for Customer Relevancy
Jan 01, 2006; ... When I think about customer loyalty, I naturally think about the interactions I have with various companies, products, and services-and about the importance of relevancy. When I say "relevancy," I mean that which is relevant to me, because if it's not relevant to me, I have no reason to be ...
Design as a Strategy for Sustaining Loyalty
Jan 01, 2006; ... Businesses are increasingly aware of design's value in selling goods and services. But they are also realizing that design is more than a way to drive individual purchases; it's part of a broader strategy that keeps customers coming back. It's about building relationships that command loyalty ...
Design and Culture: Developing a Nation's Brand with Design Management
Jan 01, 2006; ... If loyalty is the objective, then developing products with a strong cultural profile may be one of the more comprehensive and powerful ways to maintain allegiance. Tetsuyuki Hirano explains how this approach is being developed in his country as the best in contemporary ideas are blended with ...
Customer Loyalty and the Elements of User Experience
Jan 01, 2006; ... In life, strong and fulfilling emotional bonds are fundamental to enduring relationships. Jesse James Garrett explores how this principle applies to products and customer loyalty. Conceptualizing design as integrating five layers of contentfrom strategic decisions to finely crafted details-he ...
Building the Perfect Product: The Story of the DEWALT Cordless Nailer
Jan 01, 2006; ... Demonstrating the process of designing to win customer loyalty, Jim Watson shares a case study that moves from market analysis and a detailed investigation of user priorities to the review of technology options and the testing of prototypes. It's an engaging story-textured with detail-about a ...
The Design Imperative in Consumer Goods
Jan 01, 2006; ... Procter & Gamble is undergoing a tranformation. Cutting-edge technologies and mass-marketing have long been the company's approach to leveraging sales of many of the world's most well-known and respected brands. Claudia Kotchka discusses how design is being added to that strategic mix today ...
Using Design to Drive Loyalty
Jan 01, 2006; ... Highlighting loyalty as a fundamental outcome of effective design, Helen Roberts reveals three mandates that support this goal. First, know your customers, especially the expectations and needs of brand advocates and category influentials. Second, be sure corporate resources are aligned to ...
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
Jan 01, 2006; ... Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences New Riders Press, 2005, $24.99, 152 pages. by Steve Diller, Nathan Shedroff, and Barrel Rhea In the age of commoditization, how do companies inspire lasting loyalty in their customers? They do it by ...
Caterpillar Dealer Identity: Customer Loyalty and an Extraordinary Partnership
Jan 01, 2006; ... Caterpillar is an organization that has fine-tuned its brand and knows its value in the marketplace. The dilemma is giving that value and the associated relationships with customers a dear presence across an international network of independent dealers. Martin Gierke probes the issues ...
From Lock-in to Lock-out: Using Design to Create Fiercely Loyal Customers
Jan 01, 2006; ... With Wal-Mart and Apple as exemplars, Jeremy Alexis analyzes how a focus on distinctive solutions, emotional connections, and favorable economics are design levers that position organizations to maximize loyalty and lock out competition. Alexis also explains how success in this arena links ...
Branding for Nonprofits: Developing Identity with Integrity
Jan 01, 2006; ... Branding for Nonprofits: Developing Identity with Integrity Allworth Press, 2006, $19.95, 195 pages. by DK Holland DK Holland has been in the branding and rebranding business for major clients for more than 30 years. In this book, she turns her attention to nonprofits, offering ...
Driving Brand Loyalty on the Web
Jan 01, 2006; ... Increasingly, the corporate bottom line and customer Internet experiences go hand-in-hand. To leverage the most from websites, Christina Jackson advocates an ongoing audit process. It is a demanding effort, but one a company ignores at significant risk. A checklist of branding, trust, and ...
Experience Design that Drives Consideration
Jan 01, 2006; ... In today's competitive, information-rich environment, Kevin Clark, Ron Smith, ana Kazuhiko Yamazaki assert that loyalty has been replaced by "a strong permission to be considered again" especially in business-to-business relationships. The challenge is to design experiences that delight ...
Breaking from Tradition: Market Research, Consumer Needs, and Design Futures
Jan 01, 2006; ... In evaluating innovative goods and services, people are notoriously inaccurate when it comes to articulating future desires and priorities. Rachel Cooper and Martyn Evans outline broad research strategies that address this problem: ethnographic studies, scenarios modeling, and distilling trends ...